Article
Comedy
Culture
5 min read

Edinburgh's grim endurance test of character

How a comedian survived the Fringe and kept going back.

James is a writer of sit coms for BBC TV and Radio.

Three actors stand on a stage, in costume, surrounding a metal conical structure.
Expensive prop? Check. Just Out of Reach performed at the Edinburgh Fringe Festival in 2008.
EFFC, Public domain, via Wikimedia Commons.

This article was first published 22 August 2023.

The Edinburgh Fringe Festival is probably the greatest arts festival on earth. And it’s getting bigger every year. In 2001, 666 groups presented 1462 shows in 176 venues, selling 873,887 tickets between them. By 2017, everything had doubled. 3398 shows at 300 venues sold 2.9 million tickets. Even Covid19 couldn’t burst the balloon. This year, the Fringe is as big as ever. How does it keep on growing? 

I have a controversial theory based on my experience as a Fringe performer. And it’s not about the insatiable demand for tickets, but the strange supply. Let me explain. 

Every year, tourists arrive in Scotland’s capital to sample an exciting buffet of comic and dramatic treats, alongside a smorgasbord of bizarre spectacles. It’s a hit-and-miss affair, for sure. But most punters know that most shows are, well, a punt. The fringe programme contains comedians, theatre troupes and performers you’ve never heard of performing something that’s rather hard to get one’s head around, until one’s seen it. And sometimes not even then. 

The average Fringe goer might well take in half a dozen shows over a long weekend. One might be a favourite Mock the Week comedian of the telly in a venue that seats 800. But the rest are small, intimate, dank spaces that may be uncomfortably packed, or embarrassingly empty. Again, that’s all part of the experience. Add some beers, some unfamiliar street food and just enough sleep to function, and that’s the Edinburgh Fringe experience. 

Spare a thought for the thousands of performers you leave behind. There are the ones trapped in that outré fringe show which runs until the end of the month. 

Except it’s only one side of it, oh Fringe goer. As you jump on a train from Waverley station and return to the office with a sore head and some good stories about some weird outré theatre that really didn’t work, spare a thought for the thousands of performers you leave behind. There are the ones trapped in that outré fringe show which runs until the end of the month, doomed to perform the same deeply flawed show twenty-seven times, like Sisyphus rolling his rock up the hillside. 

If you’re a fringe performer, and I speak from the experience of having performed or produced various shows at the Edinburgh Fringe between 1996 and 2017, things are rather different. 

The Edinburgh Fringe is not a talent show where the obscure but gifted performer finds an audience, acclaim and fame through sheer hard work and pluck. That is the experience of a few, but for most, the Fringe is more like running a marathon in the rain wearing an amusing but extremely absorbent fancy-dress costume. It is a test of grim endurance. 

It’s not just an endurance of physical stamina, although the odd hours, the alcohol and the ill-advised street food all take their toll. Ultimately, the Edinburgh Fringe is a month-long examination of character. You will experience emotions and feel frustrations that only happen in this annual cauldron of dysfunctional ambition. 

It’s not about the show. The 60 minutes spent on stage in front of the barely adequate lights is the straightforward part of your day. The show, even if it’s improvised, is broadly the same each time. How you spend the other 23 hours is real test. 

You might think that the task is simple. Every day, you leap out of bed, eat a hearty Scottish breakfast, grab your stack of flyers, and go out and spread the word about your show. No? 

Here’s the problem: within a week or so, you’ve worked out that your show is not what you thought it was. What seemed to be an hilarious off-the-wall idea back in February, now seems like a joke worn thin, that technically didn’t quite work in the first place. You are not in contention for an award. Your show doesn’t have any ‘buzz’. Your temporary friends console you that you’re being penalised by doing something different. Or you’re in the wrong slot. Or in the wrong venue. Or getting the wrong audience… when you get an audience. 

The expensive prop from your show that is carried around the streets to sell tickets now feels like an albatross around your neck. Your costume hasn’t been washed for over a week and probably never will be. And every punter you speak to has already booked to see the hot new show that has captured the zeitgeist. Oh, and the Cambridge Footlights. And that comedian who was on Mock the Week. Or as it Live at the Apollo? And then they’re going out to dinner with some friends. 

At that moment, you remember how much this is costing you, the largest amount of your budget going to your temporary landlady who is currently sunning herself in Malaga having rented you her broom cupboard. 

And then it starts to rain. 

There’s something about the Edinburgh Fringe that keeps performers coming back year after year. Next year, it’ll be different. And it isn’t. 

It appears that I have not made my case for the continual expansion of the Edinburgh Fringe. I have demonstrated a thousand reasons to abandon Auld Reekie and never to return. But let me tell you about what happens next to our hapless performer. 

In the short term, the embittered, disenchanted performer may give in to the seven deadly sins, justifying all kinds of self-destructive and narcissistic behaviour. Terrible food, too much booze and ill-advised liaisons. But this is Edinburgh where everything is multiplied many times over. It’s not the seven deadly sins, but seventy-seven deadly sins. 

In fact, wait. ‘The Seventy Seven Deadly Sins’? Is that an idea for a show for next year? You start to design the flyer in your head. In the midst of your frustration and exhaustion, you’re already planning your return next year. 

Here’s where the wisdom of the ages kicks in which explains my theory. In the Bible, there is a wonderful proverb from King Solomon which runs thus: “As a dog returns to its vomit, so fools repeat their folly.” There’s something about the Edinburgh Fringe that keeps performers coming back year after year. Next year, it’ll be different. And it isn’t. But maybe the year after it will be. And so every year, alongside the newcomers, the old timers return with a new show. And the fringe grows a little bit more every year. 

Actually, the first half of that proverb sounds like a great title for a Fringe play. And after my years of experience, maybe it’s time I went back… 

Snippet
AI
Culture
Digital
Sustainability
3 min read

AI Barbie: does anyone think about destruction?

We choose waste and consumption over stewardship.

Jean is a consultant working with financial and Christian organisations. She also writes and broadcasts.

An AI generated image of a Barbie-like Toy
AIn a Barbie world.

If you spend any time on any social media platform you would have probably seen the ChatGPT Barbie trend. Resembling packaged toys, the AI depicts you like a doll or action figure. At first, I thought I was only seeing it because of the LinkedIn algorithm. But then I started to see articles in my feed from mainstream media outlets teaching people how to do it.  

Generally, speaking, I am not a trend follower. I am one of those annoying people who doesn’t get involved with what everyone is doing just because everyone is doing it. Thankfully, I don’t suffer from FOMO (the Fear Of Missing Out) and I don’t think I am swayed much by peer pressure. But I like to stay informed about what is going on. So I can have something to talk about when I meet people in new settings and to remain relevant. So, when this started popping up in my feeds, I investigated it, and I was pleasantly surprised. 

I am not anti-AI. I have embraced and seen the benefits of AI in my own life (this sounds a bit weird, but I think you get my point). I understand and accept that it will, can and has improved productivity and creativity. I use ChatGPT all the time for social media content and captions, brainstorming, titles for articles, coding problems, research and language translations.  

But like many, I have long been sceptical about the growth of AI use and the viability of its long-term sustainability. I wouldn’t describe myself as a climate warrior, but I do believe that we have a responsibility to ourselves and the generations after us to use the finite resources of the planet frugally. The AI-powered Barbie trend throws that out of the window.  

The current Trump administration has facilitated a shift away from ESG (environmental, social and governance) targets in the world of business. For the most part, the criticism of this in the media (social and mainstream) has been focused on DEI targets. But perhaps, in the face of slow economic growth and because this began before the Trump administration took office, the move away from environmental targets or what I would call environmental stewardship, or frugality has received limited coverage.   

I have never understood why proponents of the climate emergency, have made themselves bedfellows and in some cases, wholehearted supporters of the AI revolution. A typical data centre uses between 11-19 million litres per day water just to cool its servers, that’s the equivalent of a small town of 30,000-50,000 people. The International Energy Agency (IEA) predicts by 2030 that there will be a doubling of electricity demand from data centres globally equating to slightly more than the entire electricity consumption of Japan. This growth will be driven by the use of AI in the US, China, and Europe. That’s why vocal support of the climate emergency and advocating escalated transition to AI, as is the position of the UK government, currently seems paradoxical to me.  

This isn’t hyperbole, Sam Altman, CEO of Open AI recently tweeted asking folks to reduce their use of the ChatGPT’s image generator because Open AI’s servers were overheating.  

That is why I have been pleasantly surprised, by some of coverage on the Barbie trend. Arguments are now being made more loudly about the true cost of unlimited AI expansion.  

I am not against progress or AI expansion entirely, and I have some support for the argument that governments have pursued net zero policies at a rate that is impractical, expensive and unviable for the average consumer in Western democracies. However, the Barbie trend reveals our tendency to choose waste and consumption for fleeting pleasure. For many of us, we have probably just thought, ‘It’s just a bit of harmless fun’. But the truth is it isn’t, it’s just that we can’t see the damage we are doing to the environment. That’s without going into the financial and privacy costs associated with the AI revolution. It really is a case of that age old adage, ‘Out of sight, out of mind’.  

The challenge is now that we know, what do we do? Do we continue to be part of wasteful AI trends? Or do we use AI to add value, increase productivity and solve problems?  

Celebrate our 2nd birthday!

Since Spring 2023, our readers have enjoyed over 1,000 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?

Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin
Editor-in-Chief