Snippet
AI
Culture
Digital
Sustainability
3 min read

AI Barbie: does anyone think about destruction?

We choose waste and consumption over stewardship.

Jean is a consultant working with financial and Christian organisations. She also writes and broadcasts.

An AI generated image of a Barbie-like Toy
AIn a Barbie world.

If you spend any time on any social media platform you would have probably seen the ChatGPT Barbie trend. Resembling packaged toys, the AI depicts you like a doll or action figure. At first, I thought I was only seeing it because of the LinkedIn algorithm. But then I started to see articles in my feed from mainstream media outlets teaching people how to do it.  

Generally, speaking, I am not a trend follower. I am one of those annoying people who doesn’t get involved with what everyone is doing just because everyone is doing it. Thankfully, I don’t suffer from FOMO (the Fear Of Missing Out) and I don’t think I am swayed much by peer pressure. But I like to stay informed about what is going on. So I can have something to talk about when I meet people in new settings and to remain relevant. So, when this started popping up in my feeds, I investigated it, and I was pleasantly surprised. 

I am not anti-AI. I have embraced and seen the benefits of AI in my own life (this sounds a bit weird, but I think you get my point). I understand and accept that it will, can and has improved productivity and creativity. I use ChatGPT all the time for social media content and captions, brainstorming, titles for articles, coding problems, research and language translations.  

But like many, I have long been sceptical about the growth of AI use and the viability of its long-term sustainability. I wouldn’t describe myself as a climate warrior, but I do believe that we have a responsibility to ourselves and the generations after us to use the finite resources of the planet frugally. The AI-powered Barbie trend throws that out of the window.  

The current Trump administration has facilitated a shift away from ESG (environmental, social and governance) targets in the world of business. For the most part, the criticism of this in the media (social and mainstream) has been focused on DEI targets. But perhaps, in the face of slow economic growth and because this began before the Trump administration took office, the move away from environmental targets or what I would call environmental stewardship, or frugality has received limited coverage.   

I have never understood why proponents of the climate emergency, have made themselves bedfellows and in some cases, wholehearted supporters of the AI revolution. A typical data centre uses between 11-19 million litres per day water just to cool its servers, that’s the equivalent of a small town of 30,000-50,000 people. The International Energy Agency (IEA) predicts by 2030 that there will be a doubling of electricity demand from data centres globally equating to slightly more than the entire electricity consumption of Japan. This growth will be driven by the use of AI in the US, China, and Europe. That’s why vocal support of the climate emergency and advocating escalated transition to AI, as is the position of the UK government, currently seems paradoxical to me.  

This isn’t hyperbole, Sam Altman, CEO of Open AI recently tweeted asking folks to reduce their use of the ChatGPT’s image generator because Open AI’s servers were overheating.  

That is why I have been pleasantly surprised, by some of coverage on the Barbie trend. Arguments are now being made more loudly about the true cost of unlimited AI expansion.  

I am not against progress or AI expansion entirely, and I have some support for the argument that governments have pursued net zero policies at a rate that is impractical, expensive and unviable for the average consumer in Western democracies. However, the Barbie trend reveals our tendency to choose waste and consumption for fleeting pleasure. For many of us, we have probably just thought, ‘It’s just a bit of harmless fun’. But the truth is it isn’t, it’s just that we can’t see the damage we are doing to the environment. That’s without going into the financial and privacy costs associated with the AI revolution. It really is a case of that age old adage, ‘Out of sight, out of mind’.  

The challenge is now that we know, what do we do? Do we continue to be part of wasteful AI trends? Or do we use AI to add value, increase productivity and solve problems?  

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Snippet
Change
Digital
Work
4 min read

This weekend, find something better than the busy-busy

Get the life-work balance the right way round.

Jack is a graduate of Peterhouse, University of Cambridge and Blackfriars, University of Oxford. He writes, and also works in local government.

Two people. sitting at a street cafe amid empty tables and chairs, are silhoutted.
Krisztina Papp on Unsplash.

It was 9.38pm and I was in the library connected to Pusey House, the Anglo-Catholic Chaplaincy where I have done much of my work over the last five years, when I submitted my pitch to write on ‘work-life balance’. 

‘Work-life balance’ has been up for debate recently after British businessman and investor James Watt, co-founder of BrewDog, posted a video on Instagram in which he claimed that the ‘whole concept’ was ‘invented by people who hate the job that they do.’ He went on, ‘if you love what you do, you don’t need work-life balance, you need work-life integration’. Unsurprisingly, trade unions and large swathes of the population who are not multi-million entrepreneurs disagree.  

For the record, I am not a multi-millionaire entrepreneur either. Yet I should say, I disagree too, even though lately I have taken on more paid work than I have ever taken on before – possibly, too much – and I am attracted by the notion that work and life should come together in some sense. In my life, they do. And the very fact that I pitched this piece late into the evening, having tended to several competing work commitments throughout the day, and feeling rather tired all told, would suggest that I am out-of-the-running to write a worthy-read about work-life balance traditionally conceived.  

I also love what I do. I am in public service.  

Nevertheless, I am uneasy about James Watt’s notion of work-life integration, and I certainly object to being told by him what I ‘need’ to thrive. Work-life integration is surely problematic if it suggests that they should be completely blended such that neither work nor leisure are afforded their proper place and given proper parameters. Watt is engaged to be married and, I would suggest, the right relationship between work and life-outside-of-work ought to be more like a marriage in which each is respected and persons involved are lifted onto an altogether higher plain.  

Some boundaries are crossed in this process. Others remain. Life is not lost but changed.  

This is why I do not work on Sundays. Sunday reminds me that work is surely an opportunity to go out to shape the world around us, serve it, or to ‘subdue it’ (to use a Biblical phrase). However, to subdue the earth is like as to tend the garden, in which we learn to restrain ourselves to produce greater bounty (life). The first man and woman were told by God, it is said, to ‘be fruitful and multiply’. So, multiplication – or integration – is not enough. And relatedly, there are some fruits in the Garden of Eden, in the story, which God tells Adam and Eve emphatically not to eat.  Most fruit trees bear more fruit than they can support. They need to be pruned. So too do our working lives from time-to-time. Work-life balance matters in this sense.  

Life-work balance, however, may be a more helpful phrase in so far as the ideal life entails work; work is not a distraction from it if approached in the right manner. In the twentieth century, two Christians I admire thought as much. C. S. Lewis wrote, ‘For most men Saturday afternoon is a free time, but I have an invalid old lady to look after [at home]’, a lady called Mrs Moore. He described himself as ‘Nurse, Kennel-maid, Wood-cutter, Butler, Housemaid, and Secretary all in one’. However, C. S. Lewis also wrote that ‘The great thing, if one can, is to stop regarding all the unpleasant things’, the work, ‘as interruptions of one’s “own” or “real” life.’ They nourish it. They change it for the better.  

That “great thing” requires serious effort, make no mistake. The writer Thomas Merton made a distinction between a contemplative life and a life of work and wrote this:  

“When I speak of the contemplative life [...] I am talking about a special dimension of inner discipline and experience, a certain integrity and fullness of personal development, which are not compatible with a purely external, alienated, busy-busy existence. This does not mean that they are incompatible with action, with creative work, with dedicated love. On the contrary, these all go together.  

They go together, but not in the way that Watt would have it because a busy-busy existence is exhausting, not fruitful. A life-work balance is. Life and work in this equation are not multiplied but respected as each offering our souls something they need: the opportunity to be loved and to love in how we engage with the world around us. 

I was glad to have an opportunity to reflect on this, however late in the day.  

Hating one’s job is certainly not a requisite for understanding this. If anything, I would suggest, it was invented by people, formed by Christian values, in the nineteenth-century who hated the common life they saw around them and went out their way to protect fellow men, women, and children from overwork. 

The concept of work-life balance, or life-work balance, rightly conceived, goes to the very fibre of our being, and I for one think that it should stay. 

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