Snippet
AI
Culture
Digital
Sustainability
3 min read

AI Barbie: does anyone think about destruction?

We choose waste and consumption over stewardship.

Jean is a consultant working with financial and Christian organisations. She also writes and broadcasts.

An AI generated image of a Barbie-like Toy
AIn a Barbie world.

If you spend any time on any social media platform you would have probably seen the ChatGPT Barbie trend. Resembling packaged toys, the AI depicts you like a doll or action figure. At first, I thought I was only seeing it because of the LinkedIn algorithm. But then I started to see articles in my feed from mainstream media outlets teaching people how to do it.  

Generally, speaking, I am not a trend follower. I am one of those annoying people who doesn’t get involved with what everyone is doing just because everyone is doing it. Thankfully, I don’t suffer from FOMO (the Fear Of Missing Out) and I don’t think I am swayed much by peer pressure. But I like to stay informed about what is going on. So I can have something to talk about when I meet people in new settings and to remain relevant. So, when this started popping up in my feeds, I investigated it, and I was pleasantly surprised. 

I am not anti-AI. I have embraced and seen the benefits of AI in my own life (this sounds a bit weird, but I think you get my point). I understand and accept that it will, can and has improved productivity and creativity. I use ChatGPT all the time for social media content and captions, brainstorming, titles for articles, coding problems, research and language translations.  

But like many, I have long been sceptical about the growth of AI use and the viability of its long-term sustainability. I wouldn’t describe myself as a climate warrior, but I do believe that we have a responsibility to ourselves and the generations after us to use the finite resources of the planet frugally. The AI-powered Barbie trend throws that out of the window.  

The current Trump administration has facilitated a shift away from ESG (environmental, social and governance) targets in the world of business. For the most part, the criticism of this in the media (social and mainstream) has been focused on DEI targets. But perhaps, in the face of slow economic growth and because this began before the Trump administration took office, the move away from environmental targets or what I would call environmental stewardship, or frugality has received limited coverage.   

I have never understood why proponents of the climate emergency, have made themselves bedfellows and in some cases, wholehearted supporters of the AI revolution. A typical data centre uses between 11-19 million litres per day water just to cool its servers, that’s the equivalent of a small town of 30,000-50,000 people. The International Energy Agency (IEA) predicts by 2030 that there will be a doubling of electricity demand from data centres globally equating to slightly more than the entire electricity consumption of Japan. This growth will be driven by the use of AI in the US, China, and Europe. That’s why vocal support of the climate emergency and advocating escalated transition to AI, as is the position of the UK government, currently seems paradoxical to me.  

This isn’t hyperbole, Sam Altman, CEO of Open AI recently tweeted asking folks to reduce their use of the ChatGPT’s image generator because Open AI’s servers were overheating.  

That is why I have been pleasantly surprised, by some of coverage on the Barbie trend. Arguments are now being made more loudly about the true cost of unlimited AI expansion.  

I am not against progress or AI expansion entirely, and I have some support for the argument that governments have pursued net zero policies at a rate that is impractical, expensive and unviable for the average consumer in Western democracies. However, the Barbie trend reveals our tendency to choose waste and consumption for fleeting pleasure. For many of us, we have probably just thought, ‘It’s just a bit of harmless fun’. But the truth is it isn’t, it’s just that we can’t see the damage we are doing to the environment. That’s without going into the financial and privacy costs associated with the AI revolution. It really is a case of that age old adage, ‘Out of sight, out of mind’.  

The challenge is now that we know, what do we do? Do we continue to be part of wasteful AI trends? Or do we use AI to add value, increase productivity and solve problems?  

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Article
Culture
Film & TV
4 min read

Why we rewatch The Lord of The Rings each year

Great quotes, powerful themes, stir memories.

Steve is news director of Article 18, a human rights organisation documenting Christian persecution in Iran.

Two hobbits gaze at something.
New Line Cinema.

Every January for the past 15 years, my wife and I have re-watched The Lord of The Rings trilogy. Not the extended version, but, still, it’s a lot of hours to have committed to re-watching every year.  

So, why do we do it?  

Well, principally I suppose it’s simply because we believe the films to be excellent - arguably the best ever screen adaptation of a work of fiction - but I also think it's because the story has so much to teach us about real life.  

After watching them so many times, I can now quote most of the script, yet I still struggle to pick my favourite bits; there are just too many. 

From Samwise Gamgee’s speech about the greatest stories - those that “meant something” - being ones where “the chief characters had lots of chances of turning back, only they didn't. They kept going, because they were holding on to something … that there’s some good in this world, and it’s worth fighting for”. 

To Gandalf’s encouragement to Peregrine Took, when the hobbit senses that he is about to meet his maker, of what follows after we die: that death is not the end, it’s “just another path; one that we all must take”, and how “the grey rain-curtain of this world rolls back, and all turns to silver and glass, and then you see it … white shores, and beyond, a far green country under a swift sunrise”. 

“That's not so bad,” Pippin replies, and of course, he’s right. 

Aside from the great quotes - and, trust me, there are many more I could mention - there’s also the way in which the breadth of human emotions and frailties are so perfectly depicted, such as our susceptibility to temptation, and how it can sometimes make us act in a manner that, as Frodo says of Boromir when he tries to rob him of the ring, is not like ourself.  

It is also encouraging to see how both the powerful and the meek - Gandalf and Samwise - are equally prone to temptation’s pull. 

The depth of friendships enjoyed by the hobbits is also a joy to behold, shining a light on that rarest gift of close friendship, while the films are kept mercifully free of anything smutty; on the contrary, they feel perfectly pure. 

And there is even the compulsory happy ending, with good triumphing over evil and the dragons being thrown down by the eagles in an apocalyptic scene worthy of the Book of Revelation. 

The author, J.R.R. Tolkien was a Catholic who served in both world wars, so it is hardly surprising that religious imagery can be found throughout, as well as glimpses into the ghastliest realities of war. 

One of the religious themes is the power of the weak to shame the strong, with the little hobbits - described as “the most unlikely creature imaginable” to have discovered the ring after it abandoned Gollum - ultimately being hailed as the saviours of Middle Earth and told by the new King of Gondor that they need “bow to no-one”. 

As Gandalf puts it, “even the smallest person can change the course of the future”. 

Meanwhile, everyone - even the trees, wonderfully portrayed as walking, talking “Ents” - have a part to play, with Merry lambasting them for initially deciding not to fight by saying: “But you’re part of this world, aren’t you?”  

As he says to his friend Pippin, should the fires of Isengard spread, “there won’t be any Shire” for them to return to. 

But the moment that really gets me, every time I watch it, comes at the very end, when - *spoiler alert* - Frodo speaks of feeling unable to return to normal life after such a big adventure. 

As someone who has had a few adventures of my own in the past - albeit none quite so fraught with danger - I can relate strongly to that sensation of coming home again and being overwhelmed by the feeling that nothing has changed, while at the same time believing that within myself, so much has.  

I often think back to the time my dear parents picked my wife and I up from the airport, a decade ago now, after we’d just flown back from Alaska having hitchhiked there from Argentina, and they spent the car journey updating us on the lives of my cousins. Not that I didn't want to hear their news; only that, at that moment, it felt as though there might be something else worth discussing. 

I think of that moment every time I watch the films’ denouement, and resonate with Frodo’s words when he says the Shire has been saved, but not for him; that some wounds from the past “run too deep” for the “threads of an old life” to be picked up again. 

But beyond the fantastic quotes and all 'The Lord of the Rings' has to teach us about life, the three films are also all simply a fantastic watch, which, if you haven't already, I would urge you to make the time for, and if you have, I would encourage you to do so again, even if you don't do it every year. 

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