Article
AI
Culture
Music
4 min read

As creativity and AI battle, greed is the true enemy

Every string plucked, stitch sewn, brushstroke painted, is a sign we’re made for more than utility.
A black and white list of music tracks reads: IS THIS WHAT WE WANT. THE BRITISH GOVERNMENT MUST NOT LEGALISE MUSIC THEFT.
1,000 artists, one message.

 

Is the battle between AI and creativity over before it began? A collective of 1,000 musicians have released a silent album to protest new government copyright laws that would make it easier for companies to train AI models without paying artists. The album, titled “Is This What We Want?,” has a tracklist that reads “The British Government Must Not Legalise Music Theft To Benefit AI Companies.” 

But this isn’t the first time that new technology has threatened the livelihood of musicians, nor the first time musicians have fought back. And the lesson to be learned from the past is that the real enemy of creativity isn’t technology- it’s greed. 

Musicians on strike 

The invention of the record player forever changed the music industry. It’s difficult to imagine a time when you could only hear music if someone was playing a live instrument. As music records grew rapidly in popularity, payments to the musicians behind the records lagged behind.

Up until the 1940s, record companies paid studio musicians only for the time in the studio. Playing records on live radio was cheaper than hiring big bands (which had previously been the norm) because the musicians wouldn’t see any revenue from their repeated use. But in August 1942, fed up at the lack of royalties paid from music records, the American Federation of Musicians went on strike. 

The silence lasted nearly 2 years. During the strike, musicians were allowed to play for live radio but banned from playing on records.

At first, record companies relied on releasing music they had already recorded. But when it became clear that the strike would last longer than expected, they began to rely on acapella voices in place of big bands for new releases. The strike concluded in 1944 as record players conceded to the American Federation of Musicians and set up a system of paying royalties to musicians. The battle was over. 

The technology creativity face-off

Technology has often seemed to be at odds with human creativity despite emerging from it. Human creativity invented the record player, but the record player threatened the human creativity of all those musicians playing live.  

In a similar way, artificial intelligence was both invented by creative humans and trained on the work of other creative humans. And yet, its very existence seems to threaten the work of thousands. AI’s threat is felt in every corner of the creative industries- in music, illustration, art, film and photography. And it’s not just a worry for Top 40 singers. Generative AI threatens to replace graphic and web design for small businesses, music in the background of commercials and videos, illustrations on mass produced birthday cards and souvenirs- all areas of creative work where artists receive a modest income and don’t become household names.

Companies use technology as a mirage to hide the real threat behind its computer generated glow- the greed of the human heart.

 

he Christian faith offers a few truths that make sense of this tension between AI and creativity. The first is human creativity is not mere ornamentation- it is at the very heart of what it means to be made in God’s image. At the very beginning of the Bible, God is Creator. Unlike God, humans cannot make something from nothing. But we can produce wonders that inspire, that reflect the goodness, truth and beauty of the world God created for us. Every string plucked, stitch sewn, brushstroke painted, is a sign that humans were made for more than utility. We were made for transcendence.  

The Christian faith also teaches that human selfishness gets in the way of the transcendental vision God has for us. 

The invention of the record player created problems for musicians, but it was the unwillingness of companies to pay musicians fairly for their work that posed the real threat. Companies use technology as a mirage to hide the real threat behind its computer generated glow- the greed of the human heart. 

As AI continues to be adopted, executives join the chorus speaking about the “threat of AI” and the need to prioritise human creativity. Yet the decisions of the same executives value human creativity in financial terms by the compensation (or lack thereof) that real artists receive. 

Companies treat new technologies as inevitable– they might even tell employees that those who can’t learn to use new technology will be left behind. But the reality is that companies shape the direction of technological advancement. There is no “neutral” or “inevitable” direction to technology. Technology can solve human problems- but first humans decide what problems need solving. AI may help us solve problems that benefit all of us- like the work being done to synthesise proteins that can have great impacts in medicine and science.

But there is no reason companies must use generative AI for creative work. People may point to money and time saved, shareholder value created. And this is where the real contradiction lies. For creativity is not a problem that needs to be solved, but a gift for us to partake in. 

Is This What We Want? 

The album by “1000 UK Artists” contains the sound of empty music studios- a future the group fears if musicians are replaced with AI who were trained on their talent. Session musicians, cover artists, violinists who busk in the streets or play in weddings, all are in danger from AI being trained on their hard work for free. 

Knowing that technology is never neutral, the album’s title “Is This What We Want?” poses a good question. What kind of world do we want to live in? What should our technology be building towards? 

For me, I want a world that encourages real human creativity– the kind given to us by God, the original creative. I want a world where technology isn’t a way for the rich to become richer but for our communities to become better places for human connection. Technology should give us more time to create art, not less. The battle between creativity and AI is in the hands of lawmakers for now. But the battle to end human greed? That’s eternal. 

Review
Culture
Film & TV
Purpose
Romance
5 min read

The Four Seasons and Dying for Sex hunt all of life for meaning

The TV shows joining academics exploring what it means to flourish

Giles Gough is a writer and creative who hosts the God in Film podcast.

Two women in a composite image.
Tina Fey and Michelle Williams.

A recent Harvard study revealed an intriguing relationship between religion and how well people feel their lives are going. The study suggests that there is a direct correlation between attendance at religious services and happiness.  

The researchers defined ‘human flourishing’ as encompassing all aspects of a person’s life, including happiness, health, purpose, character, and relationships. Perhaps a snappier way to think of this would be “what does it mean to live a full life?.”  

There must have been something in the air that leads to asking this big question, because two TV shows have come out close to the release of this study, both of which tackle what it means to have a fulfilling life. While science has only turned its attention to this topic recently, artists, philosophers and storytellers have been grappling with this one for centuries, and as science has neither Tina Fey, nor Michelle Williams, let’s see what the story tellers have to say  

The Four Seasons 

The Four Seasons is Netflix’s latest comedy drama series based on a 1981 Alan Alda film of the same name. In it, a group of long-time friends in their fifties, who regularly go on holiday with each other have their whole dynamic rocked when Nick (Steve Carell) tells them he plans to divorce Anne, (Kerri Kenney-Silver) his wife of 25 years. Danny and Claude (Colman Domingo and Marco Calvani) are the group’s only same sex couple, but their warm and hedonistic lifestyle is marred by Danny needing surgery for his heart condition, which he keeps putting off. Our point of view characters are Kate and Jack, played by Tina Fey and Will Forte. Initially positioned as the most normal and stable couple of the group, seeing the unhappiness in their friend’s marriages opens a fissure in their own relationship. Kate gets frustrated that Jack appears to turn into a hypochondriac when they’re in private, and Jack resents his embarrassing secrets being shared by Kate as the butt of a joke. As season one draws to a close, we are unsure if these two will repair their marriage.  

The Four Seasons is a show about wanting your remaining days on this earth to be filled with meaning and passion. Dying for Sex has arguably the same motivation but on a tragically compressed timescale.  

Dying for Sex 

Inspired by the story of Molly Kochan and originally shared on the podcast of the same name, Dying for Sex follows Molly (Michelle Williams) as she receives a diagnosis of Stage IV metastatic breast cancer. In a moment of desperate clarity, she decides to leave her husband, Steve (Jay Duplass) and begins to explore her sexual desires for the first time in her life. Aided by her best friend Nikki (Jenny Slate), Molly dives into the world of online dating, finding partners that range from the kinky to incompetent, and finally compassionate. Molly’s one goal is to experience an orgasm with another person for once in her life. An aim that is hindered by a childhood trauma of sexual abuse. Despite the edginess of the title, Dying for Sex is a heartfelt meditation on what it means to find love just as your body is shutting down on you. It includes perhaps the best depiction of the final stages of life for a person with a terminal illness, the show is worth it for that alone.  

Yet one constant remains for believers and non-believers, and it is as trite as it is true; love is the key to a fulfilled life. 

It is important to note that there is a class element to both of these shows. The Four Seasons places good-looking affluent people in beautiful locations and then invites you to feel invested in their relationship drama, like an episode of 90210 for people in their fifties. Similarly, Dying for Sex sees Molly receive some of the best medical care possible, by virtue of still being on her husband’s health insurance. In a country where free health care is not seen as a basic right, the luxury of the facilities she has to hand starts to seem conspicuous. But this is not oppression Olympics and we’re not here to compare people’s pain. The less money you have will certainly decrease the amount of time you have to ponder the meaning of life, but it’s not a question that should be avoided indefinitely.  

The connection between ‘human flourishing’ may be the type of thing that might get jumped on by pastors around the world. But a note of caution is advised here as to how it’s used. Firstly, the Harvard study does not appear to make any kind of distinction between religions. So, if one were to use this study to endorse being a devout Christian, then the same could be said for being a Muslim, Buddhist, Hindu etc. 

Secondly, if the church tells people that becoming a Christian will statistically increase their chances of happiness, it’s doing them a disservice because Jesus never promised that. He distinctly told his followers: “Whoever wants to be my disciple must deny themselves and take up their cross and follow me. For whoever wants to save their life[a] will lose it, but whoever loses their life for me will find it.” That’s a difficult line to swallow in the world of retail religion, but it borders on false advertising to ignore it. 

Lastly, as critics have pointed out, even if faith improves happiness, it doesn't make the beliefs automatically true! If used as a guiding principle, the pursuit of happiness could have you swapping churches, denominations, even religions until you find what makes you happiest.  

These two shows stimulate an interesting thought experiment; whether a relationship with God would have made a difference in their lives? For Kate and Jack in The Four Seasons, the answer may well have been yes. For Molly in Dying for Sex the answer is a little trickier. Jesus doesn’t condone a promiscuous lifestyle, but the drive towards that was borne out of a fundamental lack of connection with her husband. The main thing that Jesus does promise his followers is connection, either directly with him, or with those walking the same path.  

You can have a fulfilling life outside of God, it would be disingenuous to say otherwise. Yet one constant remains for believers and non-believers, and it is as trite as it is true; love is the key to a fulfilled life. Molly finally attains it when she finds true love, Jack and Kate begin to lose it when they fear their love might be slipping beyond their grasp. 

But the one area where faith might just differ from the secular is that Jesus lived out his time on this earth as a walking talking example of perfect love. Patient, kind, quick to forgive. The kind of example that’s impossible to completely emulate, but still worth trying. 

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