Snippet
AI
Culture
Digital
Sustainability
3 min read

AI Barbie: does anyone think about destruction?

We choose waste and consumption over stewardship.

Jean is a consultant working with financial and Christian organisations. She also writes and broadcasts.

An AI generated image of a Barbie-like Toy
AIn a Barbie world.

If you spend any time on any social media platform you would have probably seen the ChatGPT Barbie trend. Resembling packaged toys, the AI depicts you like a doll or action figure. At first, I thought I was only seeing it because of the LinkedIn algorithm. But then I started to see articles in my feed from mainstream media outlets teaching people how to do it.  

Generally, speaking, I am not a trend follower. I am one of those annoying people who doesn’t get involved with what everyone is doing just because everyone is doing it. Thankfully, I don’t suffer from FOMO (the Fear Of Missing Out) and I don’t think I am swayed much by peer pressure. But I like to stay informed about what is going on. So I can have something to talk about when I meet people in new settings and to remain relevant. So, when this started popping up in my feeds, I investigated it, and I was pleasantly surprised. 

I am not anti-AI. I have embraced and seen the benefits of AI in my own life (this sounds a bit weird, but I think you get my point). I understand and accept that it will, can and has improved productivity and creativity. I use ChatGPT all the time for social media content and captions, brainstorming, titles for articles, coding problems, research and language translations.  

But like many, I have long been sceptical about the growth of AI use and the viability of its long-term sustainability. I wouldn’t describe myself as a climate warrior, but I do believe that we have a responsibility to ourselves and the generations after us to use the finite resources of the planet frugally. The AI-powered Barbie trend throws that out of the window.  

The current Trump administration has facilitated a shift away from ESG (environmental, social and governance) targets in the world of business. For the most part, the criticism of this in the media (social and mainstream) has been focused on DEI targets. But perhaps, in the face of slow economic growth and because this began before the Trump administration took office, the move away from environmental targets or what I would call environmental stewardship, or frugality has received limited coverage.   

I have never understood why proponents of the climate emergency, have made themselves bedfellows and in some cases, wholehearted supporters of the AI revolution. A typical data centre uses between 11-19 million litres per day water just to cool its servers, that’s the equivalent of a small town of 30,000-50,000 people. The International Energy Agency (IEA) predicts by 2030 that there will be a doubling of electricity demand from data centres globally equating to slightly more than the entire electricity consumption of Japan. This growth will be driven by the use of AI in the US, China, and Europe. That’s why vocal support of the climate emergency and advocating escalated transition to AI, as is the position of the UK government, currently seems paradoxical to me.  

This isn’t hyperbole, Sam Altman, CEO of Open AI recently tweeted asking folks to reduce their use of the ChatGPT’s image generator because Open AI’s servers were overheating.  

That is why I have been pleasantly surprised, by some of coverage on the Barbie trend. Arguments are now being made more loudly about the true cost of unlimited AI expansion.  

I am not against progress or AI expansion entirely, and I have some support for the argument that governments have pursued net zero policies at a rate that is impractical, expensive and unviable for the average consumer in Western democracies. However, the Barbie trend reveals our tendency to choose waste and consumption for fleeting pleasure. For many of us, we have probably just thought, ‘It’s just a bit of harmless fun’. But the truth is it isn’t, it’s just that we can’t see the damage we are doing to the environment. That’s without going into the financial and privacy costs associated with the AI revolution. It really is a case of that age old adage, ‘Out of sight, out of mind’.  

The challenge is now that we know, what do we do? Do we continue to be part of wasteful AI trends? Or do we use AI to add value, increase productivity and solve problems?  

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Column
Community
Culture
Football
Sport
4 min read

I’ll miss football’s disappearing cathedrals

Sharing the same physical space as those that go before is a spiritual act.
A CGI image of a son and dad holding hands on the concourse of a modern stadium.
The 'new' Old Trafford.
MUFC.

On the way back from a gig a few weeks ago, my dad asked me a question. “Are there any artists that you’d be so up for seeing that you’d pay anything for a ticket?” 

Paul McCartney? Julian Lage? Stevie Wonder? 

That’s about it really. Notwithstanding the fact that I’m running out of internal organs to sell to afford gig tickets nowadays, it struck me that a lot of the people I’d pay anything to see are now all dead. Some of them died long before I was born: Miles Davis, John Coltrane, Charles Mingus, Ella Fitzgerald, Jimi Hendrix, John Lennon (as part of The Beatles), John Bonham (as part of Led Zeppelin). And then there are the bands who split up before I was born, especially Waters-Gilmour-Wright-Mason era Pink Floyd and Gabriel-Hackett-Banks-Rutherford-Collins era of Genesis. 

But there are a few artists I wish I’d had the chance to see in the fleeting moments we were alive at the same time. David Bowie, Jeff Beck, Gary Moore, Wayne Shorter, Herbie Hancock, Neil Peart (of Rush), Jeff Buckley (although as a 4-year-old when he died, he probably would have been lost on me back them.)  

I was thinking about this question again while watching the Merseyside football derby in February. It was a proper Merseyside derby. By this, I meant that it ended up with fans on the pitch, fights, two players being sent off, and both Liverpool’s manager and assistant manager being sent off too. A proper Merseyside derby.  

It was also the last ever Merseyside derby to be held at Goodison Park. And that made me profoundly sad.  

I’ve driven past Goodison a fair bit. You catch site of it looming over Stanley Park as you walk up to Anfield. But I’ve never actually been to a match at Goodison. And now I never will. Goodison will soon join a growing list of football grounds that no longer exist: Highbury, Maine Road, White Hart Lane, The Dell, the Boleyn Ground. All gone.  

Along with Goodison, another stadium has been added to the scrap pile in recent days. You may have heard of it: Old Trafford.  

Yes, Manchester United – who last month announced 200 redundancies at the club, having previously made 250 members of staff redundant last year – have made the decision to spend £2bn on leaving the historic and iconic, if crumbling, Old Trafford stadium to move to a new 100,000-seat stadium. Turns out I only have a few more years to go to Old Trafford before it becomes another page in my book of regrets.  

Highbury. Maine Road. White Hart Lane. The Dell. The Boleyn Ground. Goodison. Old Trafford. These are football’s cathedrals, and they are disappearing.  

And all of this reminds me about the kind of debates that pop up whenever a church building – whether active or defunct – is used for a purpose that some Christians find disrespectful or blasphemous. Church buildings are often contested spaces; what goes on within them is policed in a way that simply isn’t the case for many other public spaces. Should they host heavy metal gigs? Should disused churches be converted into housing, as this slightly bizarre article seems to revel in.  

When I used to live in Nottingham, there was a bar in the centre of town located inside an old church. It’s a gorgeous old building and it has largely survived the conversion into a bar. It is, it must be said, a lovely place for a drink. But it’s difficult not to feel at least a tinge of sadness that, where that place once reverberated with the sound of praise and worship, it now echoes with the thrum of drinks orders and club music. It feels haunted with the presence of God. 

Look, things change, I know that. I’m not so nostalgic as to think that everything needs to stay as it was when I was a child. But it’s hard not to wonder about the histories that are being lost, and the stories that are being forgotten, when we demolish or repurpose our church buildings, or our football stadia.   

There is a reason why we preserve our history, and our cultural heritage. Sharing the same physical space as those that go before us is a supremely spiritual act. We visit castle ruins, old churches, and war-torn battlefields because they connect us to those that went before. We enter the stories of those people and realise that perhaps they aren’t so different from our own stories. 

Come May, the Gwladys Street End at Goodison will have sung its last song. In the near future, Old Trafford’s Stretford End will fall silent, too. Liverpool’s owners FSG have come in for a lot of criticism since taking over in 2010. But, along with appointing Jürgen Klopp, their decision to renovate rather than move away from Anfield will surely go down in history as an unqualified success. It is a place that reeks of history, of stories past. And those stories shape and underwrite the club’s stories in the present.  

Again: things change, I get that. But whether it’s the church’s buildings or football stadia, we lose these spaces – and the stories born within them – at great cost to ourselves.  

Celebrate our 2nd birthday!

Since March 2023, our readers have enjoyed over 1,000 articles. All for free. This is made possible through the generosity of our amazing community of supporters.

If you’re enjoying Seen & Unseen, would you consider making a gift towards our work?

Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin

Editor-in-Chief