Snippet
AI
Culture
Digital
Sustainability
3 min read

AI Barbie: does anyone think about destruction?

We choose waste and consumption over stewardship.

Jean is a consultant working with financial services and Christian organisations. She also writes and broadcasts.

An AI generated image of a Barbie-like Toy
AIn a Barbie world.

If you spend any time on any social media platform you would have probably seen the ChatGPT Barbie trend. Resembling packaged toys, the AI depicts you like a doll or action figure. At first, I thought I was only seeing it because of the LinkedIn algorithm. But then I started to see articles in my feed from mainstream media outlets teaching people how to do it.  

Generally, speaking, I am not a trend follower. I am one of those annoying people who doesn’t get involved with what everyone is doing just because everyone is doing it. Thankfully, I don’t suffer from FOMO (the Fear Of Missing Out) and I don’t think I am swayed much by peer pressure. But I like to stay informed about what is going on. So I can have something to talk about when I meet people in new settings and to remain relevant. So, when this started popping up in my feeds, I investigated it, and I was pleasantly surprised. 

I am not anti-AI. I have embraced and seen the benefits of AI in my own life (this sounds a bit weird, but I think you get my point). I understand and accept that it will, can and has improved productivity and creativity. I use ChatGPT all the time for social media content and captions, brainstorming, titles for articles, coding problems, research and language translations.  

But like many, I have long been sceptical about the growth of AI use and the viability of its long-term sustainability. I wouldn’t describe myself as a climate warrior, but I do believe that we have a responsibility to ourselves and the generations after us to use the finite resources of the planet frugally. The AI-powered Barbie trend throws that out of the window.  

The current Trump administration has facilitated a shift away from ESG (environmental, social and governance) targets in the world of business. For the most part, the criticism of this in the media (social and mainstream) has been focused on DEI targets. But perhaps, in the face of slow economic growth and because this began before the Trump administration took office, the move away from environmental targets or what I would call environmental stewardship, or frugality has received limited coverage.   

I have never understood why proponents of the climate emergency, have made themselves bedfellows and in some cases, wholehearted supporters of the AI revolution. A typical data centre uses between 11-19 million litres per day water just to cool its servers, that’s the equivalent of a small town of 30,000-50,000 people. The International Energy Agency (IEA) predicts by 2030 that there will be a doubling of electricity demand from data centres globally equating to slightly more than the entire electricity consumption of Japan. This growth will be driven by the use of AI in the US, China, and Europe. That’s why vocal support of the climate emergency and advocating escalated transition to AI, as is the position of the UK government, currently seems paradoxical to me.  

This isn’t hyperbole, Sam Altman, CEO of Open AI recently tweeted asking folks to reduce their use of the ChatGPT’s image generator because Open AI’s servers were overheating.  

That is why I have been pleasantly surprised, by some of coverage on the Barbie trend. Arguments are now being made more loudly about the true cost of unlimited AI expansion.  

I am not against progress or AI expansion entirely, and I have some support for the argument that governments have pursued net zero policies at a rate that is impractical, expensive and unviable for the average consumer in Western democracies. However, the Barbie trend reveals our tendency to choose waste and consumption for fleeting pleasure. For many of us, we have probably just thought, ‘It’s just a bit of harmless fun’. But the truth is it isn’t, it’s just that we can’t see the damage we are doing to the environment. That’s without going into the financial and privacy costs associated with the AI revolution. It really is a case of that age old adage, ‘Out of sight, out of mind’.  

The challenge is now that we know, what do we do? Do we continue to be part of wasteful AI trends? Or do we use AI to add value, increase productivity and solve problems?  

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Review
Culture
Film & TV
Masculinity
4 min read

Adolescence reflects our darkest corners, here's how we can respond

Each one-take episode is an exercise in empathy.

Lauren writes on faith, community, and anything else that compels her to open the Notes app. 

  A father walks with his son away from the camera, his hand on his son's shoulder.
Netflix.

‘Is it really that bad out there for our children?’ 

This was the text my mum sent our family group chat following episode four of Adolescence, the astonishing new drama from Netflix. Anyone familiar with previous work from Stephen Graham will know to expect grit and challenge, but Adolescence is different. 

Adolescence paints a stark picture of a world gone wrong. We observe this in the Miller family who, within a few minutes, stand and watch as their lives are upended when their teenage son and brother is arrested on suspicion of murder. 

Technically, it is remarkable. The script is stunning. The cast are incredible. The direction is impeccable. The camera perceives the action in one continuous take, and the viewer receives this without a single edit. We watch each second of the hour-long episodes with precise focus, curiosity, tension and compassion. As the camera is moved, so are we. We become immersed in the spiralling realities of the detective, of the disbelieving father, of the psychologist, of the scrawny boy who wets his bed when armed police raid his bedroom. We pass person to person and take on their emotional load, even for a moment. These are not simply tug-on-the-heartstrings moments, watching Adolescence is an exercise in empathy. 

These one-take episodes flawlessly capture extended scenes of flawed humanity. Minute by minute, we learn more about Jamie Miller, played by Owen Cooper, the thirteen-year-old boy at the centre of it all. His parents are loving. He gets on with his sister. He is polite to the nurse at the police station. Jamie appears like a typical young boy. A worn teddy-bear sits atop his star-adorned bedding that matches the wallpaper. His friends are impish, awkward and they are the usual levels of unkempt. He seems just like any other kid. 

These small acts bring light to dark places, and demonstrate how the viewer might live right in a world where much feels wrong. 

As the plot unfolds, we see how darkness, and Jamie’s anger, lurks behind a digital life. Mostly hidden in emoji codes and Instagram comments, it is only in episode three when a stream of explicit misogyny pours from Jamie’s mouth. It emerges that his development has been intercepted by exposure to toxic masculinity, incel ideology and the incessant rage of ‘the manosphere.’ We witness the unravelling of lives that are disconnected despite sharing the same roof. Just as the uninitiated are confused by terms like ‘red-pilled’, Jamie’s parents are stunned at why their child would commit such a crime. 

Adolescence is a sobering watch because it holds up a mirror to a bleak picture of society. In the same week that Netflix released the series, a teenage boy was sentenced to life imprisonment for the fatal stabbing of a fifteen-year-old girl in the London borough that neighbours my secondary school. 

But it is also a rallying cry for social response. The ultimate aim isn’t for the audience to be depressed into stagnancy, but to consider afresh the responsibility we have for each other, particularly for the generations coming behind us, and to take action in our communities. When my mum asked about the reality for ‘our children’, she was supporting this concept of collective responsibility and care for the next generation. 

As Adolescence reflects our darkest corners, so does it present those among us who are trying to connect and show up in love for struggling young people. We see this in the detective who goes to the chip-shop with his son in an attempt to build their relationship, and also in the psychologist who carries around a container of mini-marshmallows for Jamie’s hot chocolate. These small acts bring light to dark places, and demonstrate how the viewer might live right in a world where much feels wrong. 

The glimpses of positive intergenerational connection in Adolescence should serve as a compelling reminder to churches, a remaining shared space where generations collide. We learn so much from each other that we simply cannot gain from siloed, disconnected living. At its best, the Church provides a space that allows people to break out of their usual circles and habits, to be loved and to love, to be challenged and corrected, to develop a connection to God and to his creation.  

To consider again the question, ‘Is it really that bad out there for our children?’ 

Quite possibly. But in the reflecting of light, however dim it may seem, we are presented with the possibility of something better. As generational barriers come down, we can move beyond empathy and into action. 

Support new writers

Since March 2023, our readers have enjoyed over 1,000 articles. All for free. Many by writers from our Emerging Leaders programme, like Lauren. All this is made possible through the generosity of our amazing community of supporters.

If you’re enjoying Seen & Unseen, would you consider making a gift towards our work?

Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin

Editor-in-Chief