Article

America

Character

Culture

Leading

Politics

21 April 2025

6 min read

Why some evangelicals back Trump - and why character is necessary for Leadership

Whatever leaders say, it's what they do and who they are that matters.

Graham Tomlin

Graham is the Director of the Centre for Cultural Witness and a former Bishop of Kensington.

The White House.

The USA is a strange place. At least to us foreigners. Already this year I have spent two separate weeks there. The first was a week in Texas where Trump/Vance flags flew triumphantly and shops proudly displayed MAGA hats and related merchandise. The second was a week on the liberal west coast, in San Francisco and Seattle, where it was Pride flags that fluttered in the wind, and Trump and his lackeys were viewed as the enemy of everything good and true. There could hardly be a greater contrast.

I've been trying in particular to get my head around why evangelicals have so solidly backed Donald Trump, especially so since I grew up with and still to an extent own that label here in the UK. I spoke recently with Walter Kim, a gentle, thoughtful Korean-American leader of the National Association of Evangelicals. He pointed out that the evangelical constituency in the USA is far more ethnically diverse than the image of the white, country-music loving, confederate flag-flying southern Republican that we often assume in Europe. Many evangelicals worship in churches which are ethnically very mixed, and who have no time for Trump whatsoever.

For him, the name ‘evangelical’ had been hijacked by a political movement. Many people assumed that if you are Republican in your sympathies, voted for Trump, and are resistant to the ‘woke’ policies of the Democrats, then you must be an ‘evangelical’ regardless of your religious or theological convictions. Bizarrely, he pointed out that in a recent survey, a significant number of Muslims had claimed the designation ‘evangelical’. I told you America was a strange country.

Now of course, many evangelicals do support Trump. Yet even among them, it is hard to find anyone who will mount an argument for him as a moral exemplar, a shining example of virtue and integrity. Even those who support him acknowledge his own moral frailty, his murky past in relation to women, financial dealing, and truth-telling. Be that as it may, there appear to be two broad positions evangelicals take for supporting Trump.

One is to say that his character may be flawed, but his policies are good. Tim Alberta's book on American Evangelicalism, The Kingdom the Power and the Glory, suggested that for some evangelicals, voting for Trump was “nakedly transactional - Christians trading their support sans enthusiasm in return for specific policies.”

Most evangelicals are of the opinion that there is something fundamentally wrong with putting an essentially male boxer in a ring with a female one. They feel distinctly uneasy with the widespread and cavalier destruction of what they consider to be nascent human lives in the womb. They value traditional marriage and the family as a key building block of a healthy society and as the best means to bring new lives into the world and nurture them through their formative years. Some think the right to carry a gun is a safeguard against lawlessness and encroachment on the privileges of the individual.

They may also be nervous of the impact on the USA of illegal immigration, dislike economic policies which have raised the cost of living - especially tough if you are poor, are anxious about the rise of China as a world power which, if its growing influence across Africa is anything to go by, threatens domination across the globe in coming decades with an atheistic regime hostile to Christianity and religious freedom.

For them, the Democrats under Joe Biden seemed to ignore all of these things. They seemed to be wrapped up in a small bubble of their own marginal issues and grew out of touch with ‘mainstream America’. And so many evangelicals voted for Trump, with deep reluctance given his moral frailty. His polices were OK, but the deal was worth it, even if his character was dodgy.

Yet, as Alberta observes, there is now a different strand of evangelical support for Trump, much more bullish and brazen. He is, they claim, yet another of many flawed leaders that God has used for his purposes in the past. In the Bible, King David had his mistress’s husband murdered so he could marry her; his son Solomon had a weakness for women and yet was used by God to build the great Jerusalem Temple; King Cyrus was a Persian king who allowed the Israelites to return from exile. Trump is now the chosen one of God to restore America as a Christian nation, despite his flaws.

In both of these approaches, the assumption is that good character is desirable, but not essential for leadership and establishing good government.

I am not so sure.

Of course, getting good policies matter. Yet character matters just as much, if not more.

As it happens, the story told in the Bible doesn’t think flawed, unrepentant leaders are good leaders for a nation. After the contract killing, King David realised he had done something terribly wrong and was deeply remorseful for his actions. Solomon's wandering eyes caused untold damage to Israel in future years, leaving it open to all kinds of destructive idolatry. And Cyrus was never a king of the nation of Israel anyway, just a neighbouring potentate whose foreign policy enabled something good to happen.

The problem with adopting an unrepentant leader with deep moral failings is that leaders set the tone for the organisations that they lead. It's true of any school, church, business or government. Whatever leaders say, it's what they do and who they are that matters just as much. And that is because what they do and how they are gives an idea of the kind of behaviour that is least permissible, but at most recommended, to get things done.

A leader who achieves results through bullying, demeaning opponents, getting rid of the people who confront him, and who thinks that making a lot making a lot of money is both the main aim in life and the marker of success, sends out the unspoken message that bullying, domineering and making money are the thing to do. This is how to get on. Such behaviour will always be overlooked with a smirk, or even rewarded. He - or she - sets the tone for the nation / business / organisation / church.

It's an age-old rule. Kids pick up the behaviour of their parents. Churches reflect the personality of their pastors. Businesses end up taking on the character of their CEOs. Boris Johnson fell from grace as Prime Minister of the UK not because of his economic or social policies (if he had any), but due to his character – an inability to tell the truth eroded trust and came home to roost in the end.

Of course, getting good policies matter. Yet character matters just as much, if not more. We might argue the toss over whether Trump's tariffs, his standing up to China, his approach to getting a peace deal in Ukraine, his reversing of illegal immigration is, or is not, the right policy. But the way he goes about these things speaks more loudly than the policies he adopts. The way we do things is as important as what we do.

In leadership, competence and chemistry matter. But in the long run, character matters the most.

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Explainer

Comment

Economics

Leading

Politics

Wisdom

8 May 2025

5 min read

When someone makes a claim, ask yourself these questions

How stories, statistics, and studies exploit our biases.

Alex Edmans

Alex is a professor of finance, and an expert in the use and misuse of data and evidence.

A member of an audience makes a point while gesturing.

On the other hand...

Antenna on Unsplash.

“Check the facts.”

“Examine the evidence.”

“Correlation is not causation.”

We’ve heard these phrases enough times that they should be in our DNA. If true, misinformation would never get out of the starting block. But countless examples abound of misinformation spreading like wildfire.

This is because our internal, often subconscious, biases cause us to accept incorrect statements at face value. Nobel Laureate Daniel Kahneman refers to our rational, slow thought process – which has mastered the above three phrases – as System 2, and our impulsive, fast thought process – distorted by our biases – as System 1. In the cold light of day, we know that we shouldn’t take claims at face value, but when our System 1 is in overdrive, the red mist of anger clouds our vision.

Confirmation bias

One culprit is confirmation bias – the temptation to accept evidence uncritically if it confirms what we’d like to be true, and to reject a claim out of hand if it clashes with our worldview. Importantly, these biases can be subtle; they’re not limited to topics such as immigration or gun control where emotions run high. It’s widely claimed that breastfeeding increases child IQ, even though correlation is not causation because parental factors drive both. But, because many of us would trust natural breastmilk over the artificial formula of a giant corporation, we lap this claim up.

Confirmation bias is hard to shake. In a study, three neuroscientists took students with liberal political views and hooked them up to a functional magnetic resonance imaging scanner. The researchers read out statements the participants previously said they agreed with, then gave contradictory evidence and measured the students’ brain activity. There was no effect when non-political claims were challenged, but countering political positions triggered their amygdala. That’s the same part of the brain that’s activated when a tiger attacks you, inducing a ‘fight-or-flight’ response. The amygdala drives our System 1, and drowns out the prefrontal cortex which operates our System 2.

Confirmation bias looms large for issues where we have a pre-existing opinion. But for many topics, we have no prior view. If there’s nothing to confirm, there’s no confirmation bias, so we’d hope we can approach these issues with a clear head.

Black-and-white thinking

Unfortunately, another bias can kick in: black-and-white thinking. This bias means that we view the world in binary terms. Something is either always good or always bad, with no shades of grey.

To pen a bestseller, Atkins didn’t need to be right. He just needed to be extreme.

The bestselling weight-loss book in history, Dr Atkins’ New Diet Revolution, benefited from this bias. Before Atkins, people may not have had strong views on whether carbs were good or bad. But as long as they think it has to be one or the other, with no middle ground, they’ll latch onto a one-way recommendation. That’s what the Atkins diet did. It had one rule: Avoid all carbs. Not just refined sugar, not just simple carbs, but all carbs. You can decide whether to eat something by looking at the “Carbohydrate” line on the nutrition label, without worrying whether the carbs are complex or simple, natural or processed. This simple rule played into black-and-white thinking and made it easy to follow.

To pen a bestseller, Atkins didn’t need to be right. He just needed to be extreme.

Overcoming Our biases

So, what do we do about it? The first step is to recognize our own biases. If a statement sparks our emotions and we’re raring to share or trash it, or if it’s extreme and gives a one-size-fit-all prescription, we need to proceed with caution.

The second step is to ask questions, particularly if it’s a claim we’re eager to accept. One is to “consider the opposite”. If a study had reached the opposite conclusion, what holes would you poke in it? Then, ask yourself whether these concerns still apply even though it gives you the results you want.

Take the plethora of studies claiming that sustainability improves company performance. What if a paper had found that sustainability worsens performance? Sustainability supporters would throw up a host of objections. First, how did the researchers actually measure sustainability? Was it a company’s sustainability claims rather than its actual delivery? Second, how large a sample did they analyse? If it was a handful of firms over just one year, the underperformance could be due to randomness; there’s not enough data to draw strong conclusions. Third, is it causation or just correlation? Perhaps high sustainability doesn’t cause low performance, but something else, such as heavy regulation, drives both. Now that you’ve opened your eyes to potential problems, ask yourselves if they plague the study you’re eager to trumpet.

A second question is to “consider the authors”. Think about who wrote the study and what their incentives are to make the claim that they did. Many reports are produced by organizations whose goal is advocacy rather than scientific inquiry. Ask “would the authors have published the paper if it had found the opposite result?” — if not, they may have cherry-picked their data or methodology.

In addition to bias, another key attribute is the authors’ expertise in conducting scientific research. Leading CEOs and investors have substantial experience, and there’s nobody more qualified to write an account of the companies they’ve run or the investments they’ve made. However, some move beyond telling war stories to proclaiming a universal set of rules for success – but without scientific research we don’t know whether these principles work in general. A simple question is “If the same study was written by the same authors, with the same credentials, but found the opposite results, would you still believe it?”

Today, anyone can make a claim, start a conspiracy theory or post a statistic. If people want it to be true it will go viral. But we have the tools to combat it. We know how to show discernment, ask questions and conduct due diligence if we don’t like a finding. The trick is to tame our biases and exercise the same scrutiny when we see something we’re raring to accept.

This article is adapted from May Contain Lies: How Stories, Statistics, and Studies Exploit Our Biases – and What We Can Do About It
(Penguin Random House, 2024)
Reproduced by kind permission of the author.

Find out more

Celebrate our 2nd birthday!

Since Spring 2023, our readers have enjoyed over 1,000 articles. All for free.
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?

Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin
Editor-in-Chief

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