Snippet
AI
Culture
Digital
Sustainability
4 min read

Turning yourself into an AI Barbie is the worst, most wasteful way of using artificial intelligence

Climate change trend warriors seem to forget just how much energy this technology uses 

Jean is a consultant working with financial and Christian organisations. She also writes and broadcasts.

An AI generated image of a Barbie-like Toy
AIn a Barbie world.

If you spend any time on any social media platform you would have probably seen the ChatGPT Barbie trend. Resembling packaged toys, the AI depicts you like a doll or action figure. At first, I thought I was only seeing it because of the LinkedIn algorithm. But then I started to see articles in my feed from mainstream media outlets teaching people how to do it.  

Generally, speaking, I am not a trend follower. I am one of those annoying people who doesn’t get involved with what everyone is doing just because everyone is doing it. Thankfully, I don’t suffer from FOMO (the Fear Of Missing Out) and I don’t think I am swayed much by peer pressure. But I like to stay informed about what is going on. So I can have something to talk about when I meet people in new settings and to remain relevant. So, when this started popping up in my feeds, I investigated it, and I was pleasantly surprised. 

I am not anti-AI. I have embraced and seen the benefits of AI in my own life (this sounds a bit weird, but I think you get my point). I understand and accept that it will, can and has improved productivity and creativity. I use ChatGPT all the time for social media content and captions, brainstorming, titles for articles, coding problems, research and language translations.  

But like many, I have long been sceptical about the growth of AI use and the viability of its long-term sustainability. I wouldn’t describe myself as a climate warrior, but I do believe that we have a responsibility to ourselves and the generations after us to use the finite resources of the planet frugally. The AI-powered Barbie trend throws that out of the window.  

The current Trump administration has facilitated a shift away from ESG (environmental, social and governance) targets in the world of business. For the most part, the criticism of this in the media (social and mainstream) has been focused on DEI targets. But perhaps, in the face of slow economic growth and because this began before the Trump administration took office, the move away from environmental targets or what I would call environmental stewardship, or frugality has received limited coverage.   

I have never understood why proponents of the climate emergency, have made themselves bedfellows and in some cases, wholehearted supporters of the AI revolution. A typical data centre uses between 11-19 million litres per day water just to cool its servers, that’s the equivalent of a small town of 30,000-50,000 people. The International Energy Agency (IEA) predicts by 2030 that there will be a doubling of electricity demand from data centres globally equating to slightly more than the entire electricity consumption of Japan. This growth will be driven by the use of AI in the US, China, and Europe. That’s why vocal support of the climate emergency and advocating escalated transition to AI, as is the position of the UK government, currently seems paradoxical to me.  

This isn’t hyperbole, Sam Altman, CEO of Open AI recently tweeted asking folks to reduce their use of the ChatGPT’s image generator because Open AI’s servers were overheating.  

That is why I have been pleasantly surprised, by some of coverage on the Barbie trend. Arguments are now being made more loudly about the true cost of unlimited AI expansion.  

I am not against progress or AI expansion entirely, and I have some support for the argument that governments have pursued net zero policies at a rate that is impractical, expensive and unviable for the average consumer in Western democracies. However, the Barbie trend reveals our tendency to choose waste and consumption for fleeting pleasure. For many of us, we have probably just thought, ‘It’s just a bit of harmless fun’. But the truth is it isn’t, it’s just that we can’t see the damage we are doing to the environment. That’s without going into the financial and privacy costs associated with the AI revolution. It really is a case of that age old adage, ‘Out of sight, out of mind’.  

The challenge is now that we know, what do we do? Do we continue to be part of wasteful AI trends? Or do we use AI to add value, increase productivity and solve problems?  

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Article
Books
Comment
Digital
Distraction
5 min read

Reading is the perfect act of rebellion in our screen society

A fortunate meeting with the right text works an unfathomable, transformative magic.

Rachel is a reader and writer, a coach, and an educator. 

A young boy pores over a book tracing the lines with a finger.
Michael Parzuchowksi on Unsplash.

Every year out of the 22 years that I have been teaching, there has been at least one child, increasingly several, who lay down the gauntlet in September. They steady their feet and ball their fists before sizing up to inform me that they hate reading, they always will, no matter what I do, so there!  

I likely raise an eyebrow and one side of my mouth; I don’t rub my hands together but the flame inside me leaps as I accept this familiar challenge. I’ve faced it so many times before and have almost always emerged the victor come July.  

The secret is knowing great books, knowing the individual reader and knowing how to make that perfect match.  

To read or not to read? That is the perplexing and troublesome question bothering many a teacher and (in my opinion) not enough parents in the present day. Need convincing? Though numerous research studies have evidenced significant benefits to cognitive function, brain health, physical longevity, mental health, stress relief, empathy, intelligence and sleep patterns, the National Literacy Trust's 2024 survey of over 76,000 children found that reading for pleasure saw an 8.8 per cent drop in just one year from 43.4 per cent to a worryingly low 34.6 per cent. This represents the lowest percentage since records began in 2005. Furthermore, trends are much the same throughout the adult population. It’s perhaps not hard to work out why picking up a book has declined in popularity. In our high-speed world of fleeting concentration, where bright, moving images flicker and fade, the monochrome, demanding, inanimate pages of a book can seem dull by comparison.  

But a little effort can be hugely rewarding. Indeed, imaginatively creating, rather than consuming digital images, is the perfect act of rebellion in an utterly conformist, screen-based society. It is counter-cultural and subversive to sit awhile and demand that you bring your undivided attention to an effortful activity. To switch off devices and work your way into the unexplored possibilities of your own mind through the pages of a good book.   

Teaching this to children has been my mission through 22 years of teaching English. I consider myself one of the stalwart guardians of the flame. The responsibility weighs heavy, urgent, and terrifying as resistance increases year on year. I obsess over it, feeling rationally afraid that if I stop breathing onto those embers for even one moment, the opportunity for revival will be lost…forever.  

So, what of these books? What are we guarding? What is this paper-based treasure? 

Imagine, for a moment, the sensational day when some tech billionaire creates a functioning portal or time machine, facilitating transportation back to the Tudors or the Trenches at the touch of a button.  

Consider the mindless jostling to board a new rocket destined for a dystopian future not too distant or dissimilar from the present. Picture the frantic rush to buy personal transportation devices to enable visits to the rainforests of Guatemala, the Arctic glaciers or tropical island shores at a moment’s notice.  

Imagine the insatiable sales of holograms masquerading as friends next to whom we could sink into an armchair creating free access to the minds of the rich and famous.  

There would be jostling, posturing and frantic networking to get in on the action. That billionaire could set his price. Millions would be hastily spent to gain access. 

But when that experience can be easily bought for somewhere in the region of £7.99 and comes in a 20x13cm rectangular paper format with monochrome printed pages, the levels of sensation and desirability dramatically drop through the floor.  

In a world of fakery, a written encounter with truth transforms. Where empathy and compassion are eroded, accessing the imagination redeposits. 

We fail to see that our books are indeed those time machines, transportation devices and conversations with wise giants. We were gifted such possibilities at the time of the printing press. A well-chosen book should never leave you the same at its last word as you were when encountering the first. Between those two covers was a moment in time when you were profoundly and fundamentally changed for eternity. You acquired new knowledge, encountered new people and places, travelled through time, experienced ranging emotions and developed thoughts and ideas in conversation with the greats. Something within you was transformed for good or for ill with your choice of book. If nothing happened, you need help choosing. 

Content matters also. We should feed our minds as carefully as we should feed our bodies.  

In a world of fakery, a written encounter with truth transforms. Where empathy and compassion are eroded, accessing the imagination redeposits. Where loneliness and depression devour, explorations of good character and relationship will nourish. Where fame and power corrupt, examples of service and humility will heal.  

Good books will always nourish the soul. 

Whatever is true, noble, right, pure, lovely, admirable, excellent or praiseworthy – we should think on such things. This is why running our eyes over good words and filling our ears with exemplary voices is essential.  

It is nothing short of a miracle that I can consult the wisdom of C.S. Lewis, the brave imagination of Katherine Rundell, the compassion of Maya Angelou and the teaching of Tom Wright in the silent space surrounding my armchair. I can equally learn from those who knew Frederick Douglass and those who knew Jesus not as figures in history but as a friend and teacher, a person of flesh and bone, in their literal time and space. They saw his face, they heard his voice, they felt the warmth of his hands on their skin, and I can know about it from their contemporary writings. I can consult equally with the writer of those ancient songs of wisdom that are the Psalms and the writer to the citizens of Philippi and know that between the words on those pages lies a moment when I am profoundly and fundamentally changed for all eternity.   

Wise words are powerful, and they endure. They outlive a lifetime. They are miraculous and accessible. The world needs them. 

So, to read or not read? The question is significant. It defines humanity. We guardians know that those last glowing embers must never be allowed to die. To read is a gift. It is noble work. It is a powerful and necessary act of rebellion in a world so out of touch with the Word. 

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This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?
 
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