Turning yourself into an AI Barbie is the worst, most wasteful way of using artificial intelligence

Climate change trend warriors seem to forget just how much energy this technology uses

Jean Kabasomi

Jean is a consultant working with financial and Christian organisations. She also writes and broadcasts.

An AI generated image of a Barbie-like Toy

AIn a Barbie world.

If you spend any time on any social media platform you would have probably seen the ChatGPT Barbie trend. Resembling packaged toys, the AI depicts you like a doll or action figure. At first, I thought I was only seeing it because of the LinkedIn algorithm. But then I started to see articles in my feed from mainstream media outlets teaching people how to do it.

Generally, speaking, I am not a trend follower. I am one of those annoying people who doesn’t get involved with what everyone is doing just because everyone is doing it. Thankfully, I don’t suffer from FOMO (the Fear Of Missing Out) and I don’t think I am swayed much by peer pressure. But I like to stay informed about what is going on. So I can have something to talk about when I meet people in new settings and to remain relevant. So, when this started popping up in my feeds, I investigated it, and I was pleasantly surprised.

I am not anti-AI. I have embraced and seen the benefits of AI in my own life (this sounds a bit weird, but I think you get my point). I understand and accept that it will, can and has improved productivity and creativity. I use ChatGPT all the time for social media content and captions, brainstorming, titles for articles, coding problems, research and language translations.

But like many, I have long been sceptical about the growth of AI use and the viability of its long-term sustainability. I wouldn’t describe myself as a climate warrior, but I do believe that we have a responsibility to ourselves and the generations after us to use the finite resources of the planet frugally. The AI-powered Barbie trend throws that out of the window.

The current Trump administration has facilitated a shift away from ESG (environmental, social and governance) targets in the world of business. For the most part, the criticism of this in the media (social and mainstream) has been focused on DEI targets. But perhaps, in the face of slow economic growth and because this began before the Trump administration took office, the move away from environmental targets or what I would call environmental stewardship, or frugality has received limited coverage.

I have never understood why proponents of the climate emergency, have made themselves bedfellows and in some cases, wholehearted supporters of the AI revolution. A typical data centre uses between 11-19 million litres per day water just to cool its servers, that’s the equivalent of a small town of 30,000-50,000 people. The International Energy Agency (IEA) predicts by 2030 that there will be a doubling of electricity demand from data centres globally equating to slightly more than the entire electricity consumption of Japan. This growth will be driven by the use of AI in the US, China, and Europe. That’s why vocal support of the climate emergency and advocating escalated transition to AI, as is the position of the UK government, currently seems paradoxical to me.

This isn’t hyperbole, Sam Altman, CEO of Open AI recently tweeted asking folks to reduce their use of the ChatGPT’s image generator because Open AI’s servers were overheating.

That is why I have been pleasantly surprised, by some of coverage on the Barbie trend. Arguments are now being made more loudly about the true cost of unlimited AI expansion.

I am not against progress or AI expansion entirely, and I have some support for the argument that governments have pursued net zero policies at a rate that is impractical, expensive and unviable for the average consumer in Western democracies. However, the Barbie trend reveals our tendency to choose waste and consumption for fleeting pleasure. For many of us, we have probably just thought, ‘It’s just a bit of harmless fun’. But the truth is it isn’t, it’s just that we can’t see the damage we are doing to the environment. That’s without going into the financial and privacy costs associated with the AI revolution. It really is a case of that age old adage, ‘Out of sight, out of mind’.

The challenge is now that we know, what do we do? Do we continue to be part of wasteful AI trends? Or do we use AI to add value, increase productivity and solve problems?

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Review

Books

Character

Culture

Football

9 July 2025

3 min read

This football autobiography deserves its status as a Sunday Times bestseller

A refreshingly honest confession from Big Dunc

Henry Corbett

Henry Corbett, a vicar in Liverpool and chaplain to Everton Football Club.

A footballer is interviewed on the side line.

Ferguson at Everton.

Pete from Liverpool, CC BY 2.0, via Wikimedia Commons.

Duncan Ferguson was sent off as a Premier League player for Everton eight times. On his own admission he drank too much alcohol, misspent his earnings to the extent that he had to declare himself bankrupt, and deeply regretted holding a grudge against the Scottish Football Association that meant he only played seven times for Scotland. By following his father’s advice to “throw the first punch” he ended up in Barlinnie prison.

Confessing those mistakes in his new autobiography, Big Dunc, makes for a compelling read. It’s not surprising that the book has topped the Sunday Times best seller list for weeks and sits front and centre at Waterstones in Liverpool. Ferguson – who played for Dundee United, Glasgow Rangers, Everton, Newcastle and Scotland - is brave with his admissions. Not many autobiographies would be so honest. And confession has been good for sales.

But then, honest confession has always made a good story. A glance through the Gospels and Paul’s letters shows the apostles Peter and Paul being very willing to confess their faults. Peter is told “Get behind me, Satan” by Jesus. He impulsively cuts off a servant’s ear. He denies knowing Jesus to an inquiring bystander. Immature, daft, and actions he later regrets, yes. The apostle Paul calls himself the “chief of sinners.” He confesses to persecuting zealously the Church before his conversion. Autobiographies that confess to mistakes, weaknesses and shortcomings are far more helpful – and relatable - than those that seek to airbrush any such blunders out of the picture. It helps, of course, if you also scored 106 goals in 360 appearances.

Just as appealing is the fact that the book is also about change and reconciliation. These days, Ferguson is off the alcohol. “I wanted to be a better person, a better father,” he writes. He has coached young players back at Everton and seeks to help them avoid the mistakes he made. His father’s advice to be loyal was good advice that he followed. He has taken on two very difficult manager’s jobs. He has apologised to people he had fallen out with; relationships have been healed and a fresh start offered.

Big Dunc is also a love story - in fact two love stories. The first is with Everton and the Everton supporters. Even in his wildest, most regretted moments, Ferguson connected with his fans. When he was in Barlinnie prison for 44 days he received around 10,000 letters from Evertonians and he tried to reply to them all. If he was ever in a Liverpool pub or club he would enjoy the company of fans. Whether he was visiting Alder Hey Children’s hospital, a youth club, or a supporter he’d heard was in need, he was always up for a photo or an autograph. His treatment by the authorities, whether the law in sending him to prison, or the Scottish FA in banning him for more matches, struck a chord with Evertonians who also knew about injustices in life. And he was a centre forward, a number 9, and supporters love a centre forward who leads the line, scores goals and wears his heart on his sleeve, even if he does maddeningly get sent off and too often carried an injury not always unrelated to lifestyle.

The second love story is between Ferguson and his wife Janine and their three children. “They saved me”, he writes. The book ends with “Take care, God bless, Dunk” and then this acknowledgement: “Thank you to my wife, kids and family for putting up with me and for supporting me through the good times and the bad times. I love you all.”

So there is a positive ending. Honest confession, change, reconciliation, love and a good ending. It deserves to be a bestseller.

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