Explainer
Creed
Psychology
5 min read

Should you be ashamed of yourself?

Shame powers cancel culture, yet its historic role is guarding community boundaries. Henna Cundill takes an in depth look at shame - and empathy.
The word 'SHAME' spray painted onto a grey hoarding in lime green paint.
Anthony Easton/flickr: PinkMoose, CC BY 2.0, via Wikimedia Commons.

“Put on this dunce’s cap and go and stand in the corner!” cries the teacher, and immediately we are transported to a scene that takes place in a schoolroom of centuries past. Likewise, if nowadays we were to see a woman being led down the street wearing a scold’s bridle, we might assume that there was a very odd sort of party going on; we might even intervene or phone the police. Why? Because these are not the scenes of 21st century Britain. We don’t do public shaming anymore – at least, we like to think we don’t.  

But the truth is we very much do; in fact, shame is essential, at least to a certain degree. For a group to survive with any sense of collective identity and purpose, something has to prevent each person within that group from becoming too greedy, or too lazy, or too dishonest. That something is often the fear of being shamed, not even punished – just shamed. It doesn’t feel nice to be judged and found wanting, or to fear that you might be. 

Think back to the last windy day when your recycling bin blew over – did you experience a passing moment of concern about the public pavement acrobatics of your wine-bottles, cake boxes and ready-meal trays? No need to blush – your neighbours probably rushed out ahead of you to hide their own multifarious sins. Studies have long shown that installing self-checkouts at supermarkets dramatically increases the purchase rates of “stigma items” such as alcohol and unhealthy foods. Oh, the things we do when we think no one is watching… 

So, shame is, on one level, a functional tool which does the essential job of guarding the life and boundaries of a community. Perhaps one or two of us still eats a little too much and drinks a little too much, but shame is one of the things that keeps most of us from going too far, too often – or at least the threat of shame tends to discourage. As Graham Tomlin has recently explored – we still live in a society that equates over-indulgence with a lack of virtue.  

It’s one thing for shame to guard certain moral boundaries (as long as we can all agree what they are) but we’re in a troubling place with the social ones. 

However, when an individual does step out of line, then the shaming process has two modes of presentation: exposure or exclusion, sometimes both. This is most clearly seen in a court of law, where an offender is first ceremonially declared to be guilty (exposure) and then is subsequently sentenced (exclusion) – often “removed” from society, at least for a while, via a custodial sentence or a curfew. In this very clear way, shaming plays a functional role for the well-being of society as a whole.  

But these two prongs of the shaming process can also happen in rather dysfunctional ways, some of which are dangerously subtle. We fear the recycling bin disgorging its contents because there is a certain social shame in being seen to consume too much junk. Fine. But what about the teenager who is compelled into a cycle of disordered eating because a schoolfellow has pointed the finger and said the dreaded word, “fat”? Likewise, many people love a chit-chat, and the fear of being excluded from a social group usefully prevents most of us from being too fixed on one topic, or from appearing inattentive or impolite. But in my research with autistic people, some have shared that they feel shamed out of social groups entirely simply because “chit-chat” is not right for them. Some have a language processing delay, others find “small talk” a bit confusing and inane and would rather talk about something specific. It’s one thing for shame to guard certain moral boundaries (as long as we can all agree what they are) but we’re in a troubling place with the social ones. Some of this shaming doesn’t sound very functional, not if the wellbeing of society is supposedly the goal.  

The inverse of shame is empathy. Where shame excludes, empathy shows attentiveness. 

Perhaps the saltiest example of this problem is the now infamous “cancel culture”. I know – even I can’t believe I would risk bringing that up as a writer, that’s how charged this debate has become. But de-platforming, boycotting, or publicly castigating someone for the views that they express – these are shaming activities, an attempt to render an individual exposed and excluded. It can be a very tricky argument as to whether this counts as functional shame, guarding the wellbeing of society, or dysfunctional shame, guarding little more than social norms.  

We ought to try and take it on a case-by-case basis, but even then, sometimes what one person takes as a moral absolute another person sees as a social choice. At the same time, those who hold dearly to certain moral absolutes sometimes lose sight of the societal impact of what they say. The result can be a strange kind of war, one where there is virtually no engagement between two opposing factions, and the only weapons are a string of press releases and a whole lot of contempt. Eventually, often regardless of there being no engagement and no progress, both sides vigorously declare themselves to be the winner.   

Jesus once said a strange thing when he was talking to a crowd. He said: “Settle matters quickly with your adversary who is taking you to court. Do it while you are still together on the way.” In other words, “Just have a chat first,” says Jesus, “and see if you can’t come to terms.” It was part of a much longer discourse where he also told the crowd to “love your enemies” – and this with the kind of love called agape, a love which favourably discriminates and chooses someone – very much the opposite of shaming them.  

For my own research I have looked in depth at the shaming experience, and one of the conclusions that I come to is that the inverse of shame is empathy. Where shame excludes, empathy shows attentiveness. Where shame exposes an individual, empathy draws them into discussion. To empathise with someone is not to agree with them, but it is to recognise they are human just the same, and that through openness and dialogue it is possible for people, even those who have very different experiences of the world, to explore each other’s perspectives. The end point of that exploration may not be agreement – it might still be everyone back to their corners. But in the process no one has been shamed, no one exposed or excluded, no-one othered or dehumanised.  

Of course, it is far easier to point the finger, to expose someone to the court of public opinion, and then to turn one’s face away, nose in the air, mouth clamped shut in an apparently dignified silence. On the surface this seems like the elegant response – live and let live – but in fact it is not: to designate someone as not worthy of attention is to very publicly inflict shame. We might as well clamp them into a scold’s bridle and lead them down the street. And, as we do so, let’s hope it’s not a windy day – or if it is, let’s be sure that we have firmly tied down the lids of our recycling bins.   

Article
AI
Creed
Digital
4 min read

ChatGPT’s answers on human desire left something to be desired

So we had a little conversation

Rick writes and speaks on leadership, transformation, and culture.

A home screen for the ChatGPT app shows its logo.
OpenAI.

I recently posed a question to ChatGPT.

What do people truly desire? In this unique time in history, what does the soul of humanity yearn for? What are humanity's deepest longings?

The AI's initial response was not unusual or surprising. It was actually rather “meh.” It offered a familiar list of aspirations that could have been answered if I posed the question to a moderately intelligent crowded room: 

Love, connection, purpose, meaning, authenticity, freedom, peace, contentment, truth, understanding, hope, transcendence, joy, and wonder.

It continued saying, Ultimately, the human soul's profound quest is for a deep harmony among love, purpose, authenticity, peace, truth, hope, and joy—an integrated, meaningful existence that resonates with our intended nature. 

I pressed in,

That is good but it is a long list of many things. Of all of those things you listed above, can you narrow it down to ONE thing, ONE single thing people want from life? 

Interestingly and surprisingly it said,

Ultimately, the one thing that the human soul longs for most deeply is: To be fully known and truly loved. All other desires like purpose, authenticity, peace, truth, hope, joy all stem from or lead back to this core need. Being fully known and truly loved means someone sees every part of who we are, with all our imperfections, fears, and dreams, and yet embraces us completely. It's the deepest validation, belonging, and security we can ever experience, satisfying the profoundest longing of the human heart.

I had to step back as I realized what I just read and how I got there. It was a moment of irony. Could it be that AI - one of the most innovative discoveries of our lifetime - identified one of the greatest and most rudimentary dilemmas of humanity? A machine, it appeared, had articulated why we find ourselves at such a cultural moment of unparalleled innovation along with a growing sense of human despair.

We are at a unique point in history, a "cultural moment—a bizarre time of juxtaposition," as articulated by John Mark Comer on his podcast. It’s era defined by the convergence of seemingly disparate events and marked by a time of profound contrast. 

Historic levels of digital connectivity parallel a rise of disconnection, loneliness, and despair.

A new cultural fluidity of evolving gender identities and flexible social norms stir strong backlashes over historic claims of rights and norms.

I understand, for some, this "moment" is instead something much less dire. It is simply a moment where life unfolds and continues as it always has. However, what if this moment signifies more than just a fleeting series of advancing and contrasting events?

Why, despite all this progress and innovation, does humanity not seem to be in a better state? Why does it all still feel so woefully empty? 

What if this reality presents us with a responsibility to delve into these contrasting events, prompting us to ask a new and perhaps deeper question? 

Victor Frankl in his bestselling book Man’s Search For Meaning cited two revealing studies that - not surprisingly - align with ChatGPT. One was a public poll in France that showed 89 percent of the people polled admitted that man needs something to live for, a purpose greater than themselves. A second study he cited of 7,948 students at 48 colleges by John Hopkins University revealed nearly the same. They were asked what they considered “very important”, 16 percent checked “making a lot of money”; 78 percent said their goal was “finding a purpose and meaning to my life.”

What if our constant pursuit of innovation and progress, rather than inspiring wonder and creating soulful connection, is actually separating us from an unknown longing to be truly known and truly loved? 

For many, this swift, intense interplay of progress and regress is seen as an inevitable result of our human evolution. In practice, it is the only way true discovery and radical breakthroughs can happen. However, it's clear that our current cultural challenges won’t be answered by this ongoing experiment. More progress isn’t the answer. 

What if, in our super modern world where hope often feels out of reach and despair is common, an ancient book and a profound idea can shed light on what ChatGPT and Victor Frankl are getting at? The Bible consistently talks about God's desire for a relationship with us, a longing to be known and loved so that he can in turn know and love us. 

Our relentless pursuit of constant change and true innovation may well reflect a profound, yet undiscovered inner yearning: a mirror of the intended two-way connection between God and people. Perhaps the intensity with which we chase external goals of development and discovery stems from our inability to resolve an inherent, unspoken dilemma within humanity.

Could the Bible, in a world shaped by AI, force us to confront and even understand the complexities of the world and our place in it? Could God use AI - a hyper advanced technological tool - to draw our attention to Him and reveal to us the ancient truth of what we truly yearn for? Is it, as ChatGPT quickly summarized, really that simple? 

Ultimately, the one thing that the human soul longs for most deeply is: To be fully known and truly loved. 

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