Article
Community
Culture
Football
Friendship
4 min read

As the season starts, here's why fans go mad for football

The game is part of life, but not all of life

Henry Corbett, a vicar in Liverpool and chaplain to Everton Football Club.  

  

A football stand displays a long banner with text on it.
Everton F.C.

“I hate football,” said the mother of two mad keen footballing children. The clue to the hatred is maybe in the ‘mad keen’. Why do children and adults care so much about football? 

“That Champions League music is so pompous…!” 

“It’s only a football match! They make it too important. If their team loses then they are miserable for the whole weekend.” 

“We can’t plan holidays until the fixtures come out.” 

The money spent, the jobs refused, lost or short-changed, all because of football. A giant banner at a recent Everton home game read “I simply love you more than I love life itself”. 

And there is football manager Bill Shankly wisdom: “Football is not a matter of life and death. It’s more important than that.” At least that was a typical Shankly quip, hyperbole for effect.  

Why do some of us love football so much? 

It often goes back to childhood. Playing with mates, scoring a goal, saving a goal, enjoying the togetherness, the shared aim, the friendships formed. Then there’s that first experience of going to a match. Up the stairs and there before you is a great huge rectangular expanse of green grass. Back in the day, it was maybe not so green, but still way more impressive than your back garden or the local park. Then comes the drama, unscripted, of the game. The sways of emotion, the joy, the frustration, and all experienced as part of a bigger community. When you kick a ball with your mates aged 50, or go to a game aged 80, you are doing something that connects you with your childhood enthusiasm, joy and wonder. 

Then there are the family connections. You may have gone to that first match with your Mum, Dad, Grandad, older brother or sister. When Everton supporters were asked about their feelings at the last Premier League game at Goodison Park, again and again they referenced family members who they had gone to the match with. Some passed away, some no longer able to go, even some whose ashes were buried behind the goal. 

There are the great memories of games seen or even played in. That win from 2-0 down, that last minute goal, the euphoria of a Cup win against the odds. And the memories are shared ones, with family, with friends. Football can write some miserable scripts, 0-0, 0-1, 0-6, but it can also write some wonderful memorable dramas.  

Love for family, for friends, for a team, for players is a deep emotion and when that love is linked to victory or defeat the stakes are raised. 

There is another reason which can touch us all, football-lovers or football-haters. Deep down we all want to be winners in life, not losers. The feeling of victory, not defeat, is such a treasured one. And the win, or loss, is a shared one: we are part of a group together, an identity together. Love for family, for friends, for a team, for players is a deep emotion and when that love is linked to victory or defeat the stakes are raised. In life we want goodness to win over evil, kindness to win over cruelty. The reason every Church shows the symbol of the Cross is because there was the ultimate demonstration of purposeful love, the sacrifice for the sins of the world, down the ages, across the world. When the apostle Paul writes to beleaguered, persecuted Christians facing death at the hands of Emperor Nero, he tells them “We are more than conquerors,” more than winners.  

Football, playing or watching, taps into that deep feeling of victory. “We’re on the march with (manager’s name here!) army…. And we’ll really shake them up when we win the FA Cup…” When my team faced the prospect of relegation I wondered why I was feeling butterflies, and more than butterflies, in my stomach. Why did I care so much about this game of football, and the result at the weekend? Yes, because it affected people’s lives, because it would mean loss of income and job losses at the club if relegation happened. But also, because the feeling of defeat, of failure, would hang over us, and that feeling goes deep, to the pit of the stomach.  

So why do some of us care so much? Because football taps into deep feelings; of family and friendship, joy and elation, togetherness and identity, and that wonderful feeling of victory… or the sorrow of defeat. Those feelings go deep. The problem is that football, unlike the Cross, sometime delivers, but definitely doesn’t always. That’s a reason why the mum of those those two mad-keen football-loving children should try and make sure that her two sons have other interests besides football, another faith beside faith in their team. Football is part of life, but not all of life. I also hope she stops hating what can be a beautiful, enchanting, community-fostering game, with many a helpful story to tell. 

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Snippet
AI
Culture
Digital
Sustainability
4 min read

Turning yourself into an AI Barbie is the worst, most wasteful way of using artificial intelligence

Climate change trend warriors seem to forget just how much energy this technology uses 

Jean is a consultant working with financial and Christian organisations. She also writes and broadcasts.

An AI generated image of a Barbie-like Toy
AIn a Barbie world.

If you spend any time on any social media platform you would have probably seen the ChatGPT Barbie trend. Resembling packaged toys, the AI depicts you like a doll or action figure. At first, I thought I was only seeing it because of the LinkedIn algorithm. But then I started to see articles in my feed from mainstream media outlets teaching people how to do it.  

Generally, speaking, I am not a trend follower. I am one of those annoying people who doesn’t get involved with what everyone is doing just because everyone is doing it. Thankfully, I don’t suffer from FOMO (the Fear Of Missing Out) and I don’t think I am swayed much by peer pressure. But I like to stay informed about what is going on. So I can have something to talk about when I meet people in new settings and to remain relevant. So, when this started popping up in my feeds, I investigated it, and I was pleasantly surprised. 

I am not anti-AI. I have embraced and seen the benefits of AI in my own life (this sounds a bit weird, but I think you get my point). I understand and accept that it will, can and has improved productivity and creativity. I use ChatGPT all the time for social media content and captions, brainstorming, titles for articles, coding problems, research and language translations.  

But like many, I have long been sceptical about the growth of AI use and the viability of its long-term sustainability. I wouldn’t describe myself as a climate warrior, but I do believe that we have a responsibility to ourselves and the generations after us to use the finite resources of the planet frugally. The AI-powered Barbie trend throws that out of the window.  

The current Trump administration has facilitated a shift away from ESG (environmental, social and governance) targets in the world of business. For the most part, the criticism of this in the media (social and mainstream) has been focused on DEI targets. But perhaps, in the face of slow economic growth and because this began before the Trump administration took office, the move away from environmental targets or what I would call environmental stewardship, or frugality has received limited coverage.   

I have never understood why proponents of the climate emergency, have made themselves bedfellows and in some cases, wholehearted supporters of the AI revolution. A typical data centre uses between 11-19 million litres per day water just to cool its servers, that’s the equivalent of a small town of 30,000-50,000 people. The International Energy Agency (IEA) predicts by 2030 that there will be a doubling of electricity demand from data centres globally equating to slightly more than the entire electricity consumption of Japan. This growth will be driven by the use of AI in the US, China, and Europe. That’s why vocal support of the climate emergency and advocating escalated transition to AI, as is the position of the UK government, currently seems paradoxical to me.  

This isn’t hyperbole, Sam Altman, CEO of Open AI recently tweeted asking folks to reduce their use of the ChatGPT’s image generator because Open AI’s servers were overheating.  

That is why I have been pleasantly surprised, by some of coverage on the Barbie trend. Arguments are now being made more loudly about the true cost of unlimited AI expansion.  

I am not against progress or AI expansion entirely, and I have some support for the argument that governments have pursued net zero policies at a rate that is impractical, expensive and unviable for the average consumer in Western democracies. However, the Barbie trend reveals our tendency to choose waste and consumption for fleeting pleasure. For many of us, we have probably just thought, ‘It’s just a bit of harmless fun’. But the truth is it isn’t, it’s just that we can’t see the damage we are doing to the environment. That’s without going into the financial and privacy costs associated with the AI revolution. It really is a case of that age old adage, ‘Out of sight, out of mind’.  

The challenge is now that we know, what do we do? Do we continue to be part of wasteful AI trends? Or do we use AI to add value, increase productivity and solve problems?  

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Since Spring 2023, our readers have enjoyed over 1,000 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?

Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

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