Snippet
AI
Culture
Digital
Sustainability
4 min read

Turning yourself into an AI Barbie is the worst, most wasteful way of using artificial intelligence

Climate change trend warriors seem to forget just how much energy this technology uses 

Jean is a consultant working with financial and Christian organisations. She also writes and broadcasts.

An AI generated image of a Barbie-like Toy
AIn a Barbie world.

If you spend any time on any social media platform you would have probably seen the ChatGPT Barbie trend. Resembling packaged toys, the AI depicts you like a doll or action figure. At first, I thought I was only seeing it because of the LinkedIn algorithm. But then I started to see articles in my feed from mainstream media outlets teaching people how to do it.  

Generally, speaking, I am not a trend follower. I am one of those annoying people who doesn’t get involved with what everyone is doing just because everyone is doing it. Thankfully, I don’t suffer from FOMO (the Fear Of Missing Out) and I don’t think I am swayed much by peer pressure. But I like to stay informed about what is going on. So I can have something to talk about when I meet people in new settings and to remain relevant. So, when this started popping up in my feeds, I investigated it, and I was pleasantly surprised. 

I am not anti-AI. I have embraced and seen the benefits of AI in my own life (this sounds a bit weird, but I think you get my point). I understand and accept that it will, can and has improved productivity and creativity. I use ChatGPT all the time for social media content and captions, brainstorming, titles for articles, coding problems, research and language translations.  

But like many, I have long been sceptical about the growth of AI use and the viability of its long-term sustainability. I wouldn’t describe myself as a climate warrior, but I do believe that we have a responsibility to ourselves and the generations after us to use the finite resources of the planet frugally. The AI-powered Barbie trend throws that out of the window.  

The current Trump administration has facilitated a shift away from ESG (environmental, social and governance) targets in the world of business. For the most part, the criticism of this in the media (social and mainstream) has been focused on DEI targets. But perhaps, in the face of slow economic growth and because this began before the Trump administration took office, the move away from environmental targets or what I would call environmental stewardship, or frugality has received limited coverage.   

I have never understood why proponents of the climate emergency, have made themselves bedfellows and in some cases, wholehearted supporters of the AI revolution. A typical data centre uses between 11-19 million litres per day water just to cool its servers, that’s the equivalent of a small town of 30,000-50,000 people. The International Energy Agency (IEA) predicts by 2030 that there will be a doubling of electricity demand from data centres globally equating to slightly more than the entire electricity consumption of Japan. This growth will be driven by the use of AI in the US, China, and Europe. That’s why vocal support of the climate emergency and advocating escalated transition to AI, as is the position of the UK government, currently seems paradoxical to me.  

This isn’t hyperbole, Sam Altman, CEO of Open AI recently tweeted asking folks to reduce their use of the ChatGPT’s image generator because Open AI’s servers were overheating.  

That is why I have been pleasantly surprised, by some of coverage on the Barbie trend. Arguments are now being made more loudly about the true cost of unlimited AI expansion.  

I am not against progress or AI expansion entirely, and I have some support for the argument that governments have pursued net zero policies at a rate that is impractical, expensive and unviable for the average consumer in Western democracies. However, the Barbie trend reveals our tendency to choose waste and consumption for fleeting pleasure. For many of us, we have probably just thought, ‘It’s just a bit of harmless fun’. But the truth is it isn’t, it’s just that we can’t see the damage we are doing to the environment. That’s without going into the financial and privacy costs associated with the AI revolution. It really is a case of that age old adage, ‘Out of sight, out of mind’.  

The challenge is now that we know, what do we do? Do we continue to be part of wasteful AI trends? Or do we use AI to add value, increase productivity and solve problems?  

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Article
Culture
Justice
Trauma
4 min read

Why are we so obsessed with true crime?

Our prurience often mistakes curiosity for compassion

Jamie is Vicar of St Michael's Chester Square, London.

Crime scene tape
Joshua Coleman on Unsplash.

Last month, Terry Barnes wrote in The Spectator about the ‘Trial of the Century’: that of Erin Patterson, a middle-aged Australian woman accused of murdering a dinner party-full of people with deadly mushrooms. 'All this week, on unusually cold and frosty southern Australian winter mornings, pre-dawn queues of rugged-up and puffer-jacketed hopeful spectators formed outside the rural courthouse, breath steaming in television spotlights as people stamped their feet to stay warm.' 

Journalists covering the ongoing trial compete with those spectating - and reporters have flown in from around the world to an obscure, otherwise undisturbed country town. The general fascination mirrors the streaming charts, where you don’t need to be Sherlock Holmes to observe a pattern in what’s hot. True crime – whether recreated on TV or happening in the courts - is having a moment.  

The attention of criminologists, the press, law enforcement and the justice system on real life cases such as Patterson’s is paramount. But is ours? 

A voracious appetite for true crime isn't new. In St Augustine's Confessions, he writes about a friend called Alypius who resisted peer pressure to go into the gladiatorial amphitheatre. Augustine writes about his friend being dragged in: 

'When they arrived and had found seats where they could, the entire place seethed with the most monstrous delight in the cruelty.' 

Alypius kept his eyes closed, but eventually gave in to the spectacle: 

'As soon as he saw the blood, he at once drank in savagery and did not turn away. His eyes were riveted. He imbibed madness. Without any awareness of what was happening to him, he found delight in the murderous contest and was inebriated by bloodthirsty pleasure.' 

Alypius' story is one of being freed from this addiction, but there's still a thirst for blood today in the arena of both true crime and cancel culture. The human condition, as well as being predisposed to voyeurism, is closer to William Golding's Lord of the Flies than we'd like to admit. It doesn't take much displacement of order for chaos to unravel. 

And this is why we're so fascinated: that true crime is true. The whodunnits of Agatha Christie have kept people entertained for decades, but truth is stranger than fiction. The perpetrators aren't ridiculous 2D villains and monsters, but men and women who for whatever reason have given themselves over to darkness. The mixture of motives, methods and mania aren't easily unscrambled, so we like the serialisation. The devil is in the detail, and it takes time to pore over. 

The Russian author and dissident Aleksander Solzhenitsyn, when he was sent to the gulag, gradually solved his own puzzle: that evil can be observed, but it is much closer than we think: 'Gradually it was disclosed to me that the line separating good and evil passes… right through every human heart—and through all human hearts. This line shifts. Inside us, it oscillates with the years. And even within hearts overwhelmed by evil, one small bridgehead of good is retained. And even in the best of all hearts, there remains … an un-uprooted small corner of evil.’ 

Even so, we don't like to admit that sobering reality, or nuance. We like to think we're on the side of justice. We confuse curiosity with compassion. But the Netflix shows, podcasts and twists and turns of the courtroom upend our 'just world hypothesis': we see that justice often isn't fully served in this life, making us wonder if it might be possible eternally. 

Then there's also the reality of truth being contested. The prophet Isaiah writes of a time where 'Justice is turned back, and righteousness stands far off. For truth has stumbled in the public square, and honesty cannot enter.’  

Perhaps our thirst here is not just for all the gory details, but for justice and truth. It's a theme picked up by St John in the New Testament, writing 'And this is the judgment: the light has come into the world, and people loved the darkness rather than the light because their works were evil. For everyone who does wicked things hates the light and does not come to the light, lest his works should be exposed.' Jesus declares later in this same gospel: 'I am the light of the world. Whoever follows me will not walk in darkness, but will have the light of life.’ 

The only way we can begin to make sense of evil is to consider one who absorbs our darkness, absorbs all darkness, and yet remains light, even against the backdrop of our world’s darkness.  

So what's the right balance? Can I enjoy a true crime show and be filled with light? The tipping point will probably be different for each of us. St Paul, himself a victim of injustice, writes from his prison cell: 'whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable—if anything is excellent or praiseworthy—think about such things.’ 

This isn't a call to turn a blind eye to evil. Paul isn't escaping his prison cell with escapism. He is starkly, soberingly honest about the nature of his own sin and its pervasive, polluting quality in the human condition. And we all have a responsibility to one another to detect, be vigilant and call out where there's injustice. To be ready for it. Our world is in a mess because of blind eyes and burying heads in the sand. Jesus quite clearly says he brings that light to expose the darkness. But meditating on and marinating in darkness as entertainment? That is something different.  

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Since Spring 2023, our readers have enjoyed over 1,500 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?
 
Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

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