Article
Character
Community
Economics
4 min read

Local businesses can love their neighbours, here’s how

The powerful partnerships quietly transforming Britain's towns
A knitted post box topper shows a group of people and the word powerhouse.
Celebrating Didcot's Powerhouse group.

In just three years, an Oxfordshire market town has cracked a code that's eluded community development experts for decades. The Didcot Powerhouse Fund has delivered £400,000 in grants to nearly 9,000 residents, proving that when local businesses and civic leaders work together, they can achieve remarkable results. 

Didcot's success is all the more remarkable given its context. Surrounded by world-class science campuses and the prosperity they bring, the town is simultaneously home to pockets of serious social and economic deprivation. This stark inequality demanded a fresh model for corporate giving – one that could bridge the gap between the wealth generated by cutting-edge research facilities and the struggling families living in their shadow. 

The fund's approach offers a blueprint for addressing one of Britain's most persistent challenges: how to harness private sector resources for genuine community benefit. Within five months of launching, it had generated £100,000 in grants. By year three, it had distributed 70 grants across Greater Didcot's 46,000 residents, tackling everything from domestic abuse support to youth skills training. 

What makes Didcot remarkable isn't just the money – it's the method. The fund, chaired by Oxfordshire Deputy Lieutenant Elizabeth Paris, doesn't simply write cheques. It convenes businesses, charities, local government and faith leaders in the same room, mapping community needs and systematically filling gaps. This year's annual impact event, hosted by the European Space Agency, drew 160 guests who would rarely otherwise meet. 

This model represents a fundamental shift from traditional corporate social responsibility. Rather than companies making isolated charitable donations, the Didcot approach creates sustained partnerships that leverage professional networks, legal expertise and grant-writing skills alongside financial resources. 

The success reflects a broader civic renewal happening across Britain, much of it led by the country's 5.5 million small and medium enterprises (SMEs). Across the UK, these businesses are showing what it means to contribute not just economically, but socially, to their local communities. They do so quietly — through their skills, relationships, and a belief in stewardship. 

Last winter, fuel-allowance reductions left many families wondering how to heat their homes. In East Yorkshire, a coalition of community groups supported by an SME mobilised at speed, distributing thousands of pounds in emergency vouchers. Similar efforts in Cambridgeshire and Nottinghamshire reached nearly 300 residents with targeted help. These acts made all the difference close to home. 

SMEs employ 60 per cent of the UK workforce, but their real power lies in their embeddedness within local communities. They understand local needs in ways that distant corporations or central government cannot. And SMEs, as groups of individuals united by a common purpose, have the unique ability to be good neighbours in the communities they serve. The most effective business leaders understand that creating real value comes from cooperation – from working alongside others to meet shared needs.  

Successful SMEs engage actively with their local communities because doing so helps them understand the people they serve, earns trust, and provides services that genuinely matter. This requires spending time with people, asking thoughtful questions, and recognising that local relationships are central to resilience.  

Through my role as Lord-Lieutenant of Oxfordshire, alongside our team of 40 Deputy-Lieutenants, I witness this transformation first-hand. We engage with tens of thousands of people annually and can report that this quiet civic renewal is both important and accelerating. 

From the Isle of Wight, where former vehicle technician Jan retrained as an energy retrofit assessor to help neighbours cut bills and carbon emissions, to East Yorkshire, where community groups and local firms mobilised to distribute emergency fuel vouchers, SMEs are proving themselves to be critical civic actors. 

The most striking example may be Inveraray on Scotland's west coast, where the historic Local Pier had been shuttered for a decade. A local charity, supported by regional SMEs, raised over £275,000 across seven funding bids. The pier reopened in April 2024, now hosting monthly farmers' markets. As Linda Divers, Chair of Inveraray Community Council, said at the ribbon-cutting: "That vote of confidence turned a dream into reality." 

This matters because trust – the foundation of effective community action – is built through personal relationships. A 2023 King's College London study found that 98 per cent of UK residents trust people they know personally. SMEs, rooted in their communities, are uniquely positioned to nurture and leverage this trust. 

Parliament is taking notice. The Business and Trade Committee has launched an inquiry into what small firms need to thrive, with Chair Liam Byrne calling them "the engine room of growth and our biggest employer." 

The potential is enormous. Imagine businesses helping food banks become comprehensive community hubs. Picture digital skills clinics helping charities navigate AI-ready grant applications. Envision hundreds more professionals like Jan, retrained into green jobs that serve both local communities and environmental goals. 

The Didcot model shows this isn't utopian thinking – it's happening now. What's needed is recognition that the story is changing: from businesses as standalone economic actors to businesses as community builders, aligned with local purpose. 

At its heart, this kind of community investment reflects a deep, shared commitment to neighbourly love – not as a sentiment, but as a practical responsibility. To be a good neighbour is to recognise the inherent worth in every person, and to act with generosity, care, and purpose.  

It even calls us to see one another not as strangers or competitors, but as people closely connected, each carrying something of the same human dignity and potential. This recognition demands action: to build relationships that endure, to work for the good of all, and to strengthen the ties that bind communities together. 

The work of SMEs and local leaders across the UK embodies these values, offering a powerful example of faith in action within public life. In an era of declining social capital and institutional trust, it offers hope that Britain's communities will continue to build themselves from the ground up. We should celebrate it – and help it grow. 

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Review
Change
Community
Joy
Music
6 min read

Sing it out with James Partridge’s joyous assembly

Bad days gets better when we sing together.

Natalie produces and narrates The Seen & Unseen Aloud podcast. She's an Anglican minister and a trained actor.

A pianist sits at a keyboard singing on a stage.

For the first time, in a long time, I can honestly say that last Friday night, I gave it large. I was at a singalong show at the Cheltenham Playhouse, with hundreds of other people belting out the words to some well-known and well-loved songs. 

As an actor-turned-vicar, I am one of life’s unusual people for whom singing is a normal and expected part of life. Yet still, I was taken by surprise by what a truly fabulous evening I had, singing gustily along with hundreds of people I didn’t know. 

Seen & Unseen’s Belle Tindall wrote an article some time ago about the power of Jacob Collier’s concerts to make strangers feel a sense of belonging. I’ve not been to one, but I feel like I went to a lower brow version of that on Friday night. 

I went to James B. Partridge’s Primary School Assembly Bangers Live Show. Which is almost certainly more mainstream and on trend than you think. He arrived on many of our radars when he took Glastonbury by storm last year, but he’s also performed at the Edinburgh Fringe 2024, Latitude, and The Big Feastival. He has been featured on BBC’s The One Show, and ITV’s Loose Women. He featured live on ITV News and on BBC Radio 1 and BBC Radio 2. His online videos have been written about in The Times, The Independent, Buzzfeed and featured in a number of podcasts. And now he’s even got a mention on Seen & Unseen… 

For those of you who still have no idea what I’m talking about, let me take you back to Lockdown. Which may be triggering for some, and for that I apologise. Mr Partridge is a primary school music teacher and during Lockdown, he was trying to bring some joy into the lives of the children that he was still trying to teach online. And indeed, into the lives of their parents. He put some “Assembly Bangers” on YouTube, and the videos went viral; they just made people feel better by singing along. And so, it began. 

Partridge is a great musician and all-round showman – he knew exactly how to play his audience – who were, by the way, really up for it. Some had even come prepared with fruit shakers and triangles to play. I kid you not. Although the bulk of his playlist were indeed Assembly Bangers, the nostalgic singalong extended beyond the Assembly Hall. He played a couple of bars of the intro and the entire theatre burst into the theme song of 90s Australian soap opera Home and Away. He delighted us with a medley of Alan Menkin’s Disney classics from The Little Mermaid through to Tangled. I even got involved in the SClub7 mash up. Get me. 

Partridge told lots of great stories and anecdotes in between songs and one stuck in the mind. He’d recently received a message on Instagram from a woman who had had an accident in her early 20s and, because of brain damage, had lost all memory of her childhood. Until she listened to some of his Assembly Bangers. Through reconnecting with some of the songs she had sung at Primary School, memories attached to those songs started to come back. Amazing. Beautiful.  

This is a widely known phenomenon. Music – and specifically singing – is increasingly becoming a feature of dementia care because, in trials, it has proved powerful in sparking memories, often long after other forms of communication have diminished.  

There’s also research proving that singing releases endorphins – serotonin and dopamine – the ‘happy’ chemicals that boost your mood and make you feel good about yourself. Singing in the shower or with a hairbrush/microphone is, apparently, genuinely good for you.  

At the same time, we all know that, if you can get over your self-consciousness, singing is a fantastic communal activity. Just go to a football match or a karaoke bar to find the proof. And the good news is, it doesn’t matter whether you think you can sing in tune or not: apparently the health benefits will still be the same. Although possibly not for those standing next to you. 

With all this in mind, it’s interesting to note that much of the greatest classical music ever written (for choirs and orchestras) was composed in worship of the Christian God. Handel, Mozart, Bach, Brahms, Hayden all churned out the bangers of their time. In the same tradition, John Newton, Charles Wesley, Matt Redmond, Chris Tomlin and Stuart Townend – all have written songs that have helped us, over many generations, to lift our eyes and our souls in song. 

The saying, "the one who sings, prays twice," attributed to St. Augustine, helps us understand something about the spiritual power of singing and how it takes our words to the next level. There is something “more” happening when we sing; our whole being is connected, somehow; it’s physical, mental and spiritual all at once. 

The Bible is full of songs and exhortations to God’s people to sing in praise of their God – because it’s good for us. As with so much cutting-edge psychological research, we are only catching up with what has been found in the Bible for thousands of years.  

Sunday by Sunday in churches around the world, Christians sing songs. Songs that teach or remind us about who God is, songs that lift our souls and minds away from the cares and trials of our lives and the state of the world. Songs that take our eyes off ourselves and transport us into a place of worship. Songs that connect our memories of the past with God’s promises for the future. We sing to join together; we sing to join with the choir of Heaven and experience something of the Kingdom of God that we can all too easily miss otherwise. This is powerful stuff. 

Singing along with James Partridge, the Assembly Bangers ranged from the obvious Morning has Broken and All Things Bright and Beautiful to songs steeped more deeply in Christian-ness, such as Give me Oil in my Lamp and Colours of Day (Open the door/let Jesus return[…] Tell the people of Jesus, let his love show).  

For the big finale, Partridge took a vote, and the clear winner was Graham Kendrick’s beloved banger, Shine Jesus Shine. Funnily enough, the Sunday morning before this Friday night, I had thought of Graham Kendrick. As I pressed play on a CD player in a tiny medieval church in a tiny Cotswold village, I thought how Kendrick probably wouldn’t have anticipated Shine Jesus Shine to lift such ancient rafters. But he almost certainly wouldn’t have expected it to be sung by hundreds of theatre-going people who probably haven’t been anywhere near a church in years, if ever. 

By the end of James B. Partridge’s Primary School Assembly Bangers Live Show, I have to say I felt brilliant. I had had a bad day and somehow the joy of singing had made me feel better. The joy of singing with other people and making a shared noise, singing words of prayer and praise as loudly and as freely as my lungs could support, just made me feel better. If you can get tickets, I heartily recommend catching the tail end of his sell out tour so you can experience it for yourself. It’s a bizarre event, a glorious mish mash of secular and sacred but one that the church can learn from and which I can’t help thinking makes God smile. 

By way of Epilogue, as we all poured out of the theatre, and towards our cars, I heard a gaggle of strangers-become-friends skipping across the car park singing,  

Flow, river, flow 

Flood the nations with grace and mercy,  

Send forth Your word,  

Lord, and let there be light.  

To which I say a happy and hearty Amen… 

Celebrate our 2nd birthday

Since March 2023, our readers have enjoyed over 1,000 articles. All for free. This is made possible through the generosity of our amazing community of supporters.

If you’re enjoying Seen & Unseen, would you consider making a gift towards our work?

Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin

Editor-in-Chief