Article
Character
Community
Economics
4 min read

Local businesses can love their neighbours, here’s how

The powerful partnerships quietly transforming Britain's towns
A knitted post box topper shows a group of people and the word powerhouse.
Celebrating Didcot's Powerhouse group.

In just three years, an Oxfordshire market town has cracked a code that's eluded community development experts for decades. The Didcot Powerhouse Fund has delivered £400,000 in grants to nearly 9,000 residents, proving that when local businesses and civic leaders work together, they can achieve remarkable results. 

Didcot's success is all the more remarkable given its context. Surrounded by world-class science campuses and the prosperity they bring, the town is simultaneously home to pockets of serious social and economic deprivation. This stark inequality demanded a fresh model for corporate giving – one that could bridge the gap between the wealth generated by cutting-edge research facilities and the struggling families living in their shadow. 

The fund's approach offers a blueprint for addressing one of Britain's most persistent challenges: how to harness private sector resources for genuine community benefit. Within five months of launching, it had generated £100,000 in grants. By year three, it had distributed 70 grants across Greater Didcot's 46,000 residents, tackling everything from domestic abuse support to youth skills training. 

What makes Didcot remarkable isn't just the money – it's the method. The fund, chaired by Oxfordshire Deputy Lieutenant Elizabeth Paris, doesn't simply write cheques. It convenes businesses, charities, local government and faith leaders in the same room, mapping community needs and systematically filling gaps. This year's annual impact event, hosted by the European Space Agency, drew 160 guests who would rarely otherwise meet. 

This model represents a fundamental shift from traditional corporate social responsibility. Rather than companies making isolated charitable donations, the Didcot approach creates sustained partnerships that leverage professional networks, legal expertise and grant-writing skills alongside financial resources. 

The success reflects a broader civic renewal happening across Britain, much of it led by the country's 5.5 million small and medium enterprises (SMEs). Across the UK, these businesses are showing what it means to contribute not just economically, but socially, to their local communities. They do so quietly — through their skills, relationships, and a belief in stewardship. 

Last winter, fuel-allowance reductions left many families wondering how to heat their homes. In East Yorkshire, a coalition of community groups supported by an SME mobilised at speed, distributing thousands of pounds in emergency vouchers. Similar efforts in Cambridgeshire and Nottinghamshire reached nearly 300 residents with targeted help. These acts made all the difference close to home. 

SMEs employ 60 per cent of the UK workforce, but their real power lies in their embeddedness within local communities. They understand local needs in ways that distant corporations or central government cannot. And SMEs, as groups of individuals united by a common purpose, have the unique ability to be good neighbours in the communities they serve. The most effective business leaders understand that creating real value comes from cooperation – from working alongside others to meet shared needs.  

Successful SMEs engage actively with their local communities because doing so helps them understand the people they serve, earns trust, and provides services that genuinely matter. This requires spending time with people, asking thoughtful questions, and recognising that local relationships are central to resilience.  

Through my role as Lord-Lieutenant of Oxfordshire, alongside our team of 40 Deputy-Lieutenants, I witness this transformation first-hand. We engage with tens of thousands of people annually and can report that this quiet civic renewal is both important and accelerating. 

From the Isle of Wight, where former vehicle technician Jan retrained as an energy retrofit assessor to help neighbours cut bills and carbon emissions, to East Yorkshire, where community groups and local firms mobilised to distribute emergency fuel vouchers, SMEs are proving themselves to be critical civic actors. 

The most striking example may be Inveraray on Scotland's west coast, where the historic Local Pier had been shuttered for a decade. A local charity, supported by regional SMEs, raised over £275,000 across seven funding bids. The pier reopened in April 2024, now hosting monthly farmers' markets. As Linda Divers, Chair of Inveraray Community Council, said at the ribbon-cutting: "That vote of confidence turned a dream into reality." 

This matters because trust – the foundation of effective community action – is built through personal relationships. A 2023 King's College London study found that 98 per cent of UK residents trust people they know personally. SMEs, rooted in their communities, are uniquely positioned to nurture and leverage this trust. 

Parliament is taking notice. The Business and Trade Committee has launched an inquiry into what small firms need to thrive, with Chair Liam Byrne calling them "the engine room of growth and our biggest employer." 

The potential is enormous. Imagine businesses helping food banks become comprehensive community hubs. Picture digital skills clinics helping charities navigate AI-ready grant applications. Envision hundreds more professionals like Jan, retrained into green jobs that serve both local communities and environmental goals. 

The Didcot model shows this isn't utopian thinking – it's happening now. What's needed is recognition that the story is changing: from businesses as standalone economic actors to businesses as community builders, aligned with local purpose. 

At its heart, this kind of community investment reflects a deep, shared commitment to neighbourly love – not as a sentiment, but as a practical responsibility. To be a good neighbour is to recognise the inherent worth in every person, and to act with generosity, care, and purpose.  

It even calls us to see one another not as strangers or competitors, but as people closely connected, each carrying something of the same human dignity and potential. This recognition demands action: to build relationships that endure, to work for the good of all, and to strengthen the ties that bind communities together. 

The work of SMEs and local leaders across the UK embodies these values, offering a powerful example of faith in action within public life. In an era of declining social capital and institutional trust, it offers hope that Britain's communities will continue to build themselves from the ground up. We should celebrate it – and help it grow. 

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Review
Character
Culture
Music
4 min read

Lady Gaga’s battle for authenticity

A new album, and interviews, reveal her progress.

Jamie is Vicar of St Michael's Chester Square, London.

A black and white photo of a woman about to open her mouth to sing.
Ladygaga.com.

'Bridled' isn't the first word that comes to mind about Lady Gaga. She has never struck me as being someone restrained and confined. But in a wide-ranging interview in the New York Times, she recently spoke about how the music industry 'bridles' women in music: "they talk to you a lot about your look and what the aesthetic is for the album and the “brand” of music. That started to affect how I made music.” 

Whether it's others' beliefs that her more adventurous personas were the real her, or that the 'normcore' (as she puts it) of acting in A Star is Born was a sellout, she is keen to own for herself the definition of authenticity. And, two decades on, she is determined finally to match her relentless authenticity with authority. In interviews with both the New York Times and the Times of London, she has described herself as 'the boss’. 

Emerging from several significant personal battles, not least the price of fame itself, Gaga is well-placed to be an authority on authority and authenticity. The jazz musician Miles David said, “Man, sometimes it takes you a long time to sound like yourself.” By returning to her pop roots in her new album Mayhem, she is eschewing the fear of what others might think. Gaga reflects that however romanticised the tortured creative can be, it is unhealthy, and she didn't enjoy this past self when making music, contrasted with the joy of making music from a more contented place now. 

When fame is so caught up with artistry (her first album in 2008 was The Fame, reissued a year later as The Fame Monster), she is communicating a sense of peace at where she has arrived in her career. Brittany Spanos reviewed her new album in Rolling Stone by saying “Gaga feels like her most authentic self from start to finish on this album: There’s no characters, concepts, or aesthetic impulses overshadowing the songs,”. This chimes with what Gaga said in her interview in the New York Times about how her work had previously taken over her: “I was falling so deeply into the fantasy of my artwork and my stage persona that I lost touch. I changed my name and refused to live outside my art, but gravity brought me home.” She may be iconic but she is not her own iconoclast: she is comfortable with myriad expressions without being defined by them.  

For someone bothered about authenticity, it was an authentic friendship that inspired her to have hope to emerge more fully from her battles. 

Now, the 'Perfect Celebrity' as one of the tracks on her album is called, she invites us to think about our relationship with those in fame, but also the battle for authenticity as one who is famous: “The way that we feel about celebrities, whether good or bad, is just part of the entertainment now. So you need to acknowledge that and then also acknowledge that there are now two selves. The real you, in private, and the one you project to the world. And this is something a lot of people face nowadays — which part of myself should I value more?” Gaga recognises the necessity of the platform and image for her work, but “It feels further away from who I am.” 

This disconnect between the authentic self and the one portrayed is one we all face - Gaga says: “There is just more of a stage for everybody now. Everyone has the opportunity to have fame." Is it possible for people growing up today to discover who they are, when a version of fame is enmeshed with themselves?  

For Lady Gaga, Jonathan Dean writes that being able to experience 'realness' saved her life. “I mean my fiancé, his mother, my family. Friendships — the real ones. Going to the store, making dinner. That is what made my whole life more rich.” She pauses. “I wouldn’t say fame made my life more full.”’  

In particular, she credits her now-fiancé with her general wellbeing. If you listen to The Interview podcast from the New York Times, the moment she breaks down in tears is when she is asked how she knew that Michael was genuine. She said it was because he wanted to be her friend. For someone bothered about authenticity, it was an authentic friendship that inspired her to have hope to emerge more fully from her battles. 

Being saved by fullness of life through friendship is something that Jesus spoke about. He chimes with Gaga's reflections on an industry that sought to take so much from her, when he says: "The thief comes only to steal and kill and destroy; I have come that they may have life, and have it to the full.” 

Lady Gaga's experience will be more extreme than most of us will endure, but we all have those places where things are taken from us and given to us, destructive and creative. It is noteworthy that her sense of own human flourishing, and being her 'authentic' self has come through relationship. And that's surely something to sing about. 

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Since March 2023, our readers have enjoyed over 1,000 articles. All for free. This is made possible through the generosity of our amazing community of supporters.

If you’re enjoying Seen & Unseen, would you consider making a gift towards our work?

Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin

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