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6 min read

Fed up with today’s football? Blame this passion killer

How the beautiful game became boring

Sam Tomlin is a Salvation Army officer, leading a local church in Liverpool where he lives with his wife and children.

An AI image of apathetic football players being watched by dis-spirited fans.
Nick Jones/Midjourney AI.

The football season has begun. And with it, the usual rigmarole of adverts, fantasy football and over-priced shirts. But this season has a slightly different feel to it. Perhaps it is the obscene - and record - amount of money that was spent in the transfer window (benefitting the biggest clubs), or the sour taste of the Isak saga between Newcastle and Liverpool.

Or maybe there is just a malaise with the game that has been growing for years and is now perceptible just below the surface. Friends and family tell me they have lost interest in football, echoing the words of former Chelsea and England player John Terry who recently made headlines by lambasting the state of the modern game as ‘boring’ . The tendency for one team to defend while a more technically gifted and drilled team tries to break them down means ‘You don't see many shots,’ according to Terry. 

His thoughts reminded me of comments made by pundit Gary Neville a couple of months ago after a dull 0-0 draw between Manchester United and Manchester City: 

‘This robotic nature of not leaving our positions, being micro-managed within an inch of our lives, not having any freedom to take a risk to go and try and win a football match is becoming an illness in the game'. 

Neville and Terry are referring to the style of play inaugurated by Manchester City manager Pep Guardiola who has undoubtedly revolutionized how football is played in the last decade. The style is geared towards complete control and domination, ironing out any potential errors and minimising risk. It is statistics and data driven, with managers and coaching staff constantly looking at iPads during matches and clubs employing data analysts. 

This strategy has of course been wildly successful for Man City in recent years. I don’t think these former players are contesting these remarkable achievements or that this style of football can’t be inspiring and entertaining when executed by players at the top of their game. But because it has become such a dominant way of playing, worse players and teams feel that they have no option but to mimic it. The result is often a boring game with neither team willing to take risks as they are desperate to keep possession. Just look at popular memes comparing wingers from 20 years ago putting crosses in the box compared to simply passing backwards.

Liam Manning, the former manager of my team, Bristol City, very much models himself on this data-driven Guardiola style. Tellingly, one of his catchphrases in interviews refers to ‘taking the passion out of the game’. By this he means ensuring that players keep cool heads and stick to the game plan - but I wonder if he inadvertently betrays the philosophy Neville and Tarry rail against: it is passionless, soulless and mechanical, less open to moments of surprise and unexpected brilliance. 

To put my cards on the table, I agree wholeheartedly with Neville. Modern football in my estimation has changed beyond recognition even from the 90s when I grew up. While I cannot deny that some of this has been for the better – stadia safety and decrease in hooliganism for instance – I lament the introduction of VAR and its flawed search for objectivity, the replacement of stadia rooted in the heart of the communities which gave rise to them with soulless bowls located outside of town and the expense that often prices poorer fans out of the game. 

Are Neville, Terry and I just hopeless Luddites longing for a past that would inevitably pass away, or is there a deeper philosophical point to all of this? Perhaps. The French Christian thinker Jacques Ellul (1912-1994) critiqued modernity’s propensity to seek ever more efficiency no matter the cost. The French word he gave to this was ‘technique.’ While this is often translated simply as ‘technology,’ it is wider and deeper than this. He describes it as ‘the totality of methods rationally arrived at and having absolute efficiency (for a given stage of development) in every field of activity.’ 

In a ‘technological society,’ efficiency rather than creativity, beauty or freedom becomes the norm. It is not hard to see this all around us as we scan our shopping on machines to minimise time-consuming personal interaction, use our pocket computers to organise our lives and dominate our attention all the while we do not know our neighbours’ names. Most Western institutions, the systems of business, politics and morality (and perhaps now football?) have been consumed by this system. 

Technique, according to Ellul, is not any one person or group’s fault, but develops its own internal and de-humanising logic which will never reach its goal as it searches forever greater efficiency:  

‘proceeding at its own tempo, technique analyses its objects so that it can reconstitute them; in the case of man, it has analyzed him and synthesized a hitherto unknown being.’  

But the spiritual consequence of technique is a flattened and banal account of human life, desacralizing the world. ‘Technique denies mystery a priori. The mysterious is merely that which has not yet been technicized… Nothing belongs any longer to the realm of god or the supernatural. The individual who lives in the technical milieu knows very well that there is nothing sacred anywhere… He therefore transfers his sense of the sacred to the very thing which has destroyed its former object: to technique itself.’  

There is a clear parallel here with the principalities and powers the Apostle Paul warns against in the Bible: ‘For we wrestle not against flesh and blood, but against principalities, against powers, against the rulers of the darkness of this world, against spiritual wickedness in high places.’ 

What is the antidote to technique in football and elsewhere in life? It is tempting to collapse into a fatalism assuming the march of technical and de-humanising efficiency is unstoppable. Ellul acknowledges the potency of technique but suggests that the greatest weapons against its totalising control are both an awareness and consciousness of its methods and consequently a certain conception of freedom which will willingly not conform to its pattern. ‘Freedom is completely without meaning unless it is related to necessity, unless it represents a victory over necessity… We must not think of the problem in terms of a choice between being determined and being free. We must look at it dialectally, and say that man is indeed determined, but that it is open to him to overcome necessity, and that this act is freedom.’ 

In footballing terms this might be seen in an enigmatic figure like Khvicha Kvaratskhelia who seems to belong to another era and whose national team Georgia lit up Euro 2024 with their fearless and free flowing play, or by supporters applauding players who take greater risks even if they do not come off. In life in general this might be expressed through consciously avoiding the ‘necessity’ of efficiency: like choosing to do things more slowly like queueing at a supermarket checkout rather than using the automated machine, or walking to rather than driving where possible.  

For Ellul and Christians, however, the ultimate liberation from enslaving systems comes in the form of a God revealed in Jesus Christ, who lives a life wholly free from such slavery and takes upon himself the debt and weight enslaved humans hope to escape on their own. As Paul puts in another one of his letters: ‘It is for freedom that Christ has set us free. Stand firm then, and do not let yourselves be burdened again by the yoke of slavery.’ 

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Article
AI
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Identity
6 min read

Is AI animation really harmless fun?

Toying around with AI trinkets just feeds our shadows.

Callum is a pastor, based on a barge, in London's Docklands.

A couple crouch together on a beach in a Studio Ghibli style image.
The image that started the meme.
Grant Slatton.

The internet recently appeared to be full of pictures from Japan’s renowned Studio Ghibli, except they weren't created by Hayao Miyazaki, the artist and studio co-founder, but instead by Artificial Intelligence. It led to some discourse around the ethics of imitation via generative AI, lots of whimsical images, and a deeper question – how should we be human in the age of AI? 

This started when X user Grant Slatton posted what shortly became a viral meme. ChatGPT’s latest update has improved users ability to upload and manipulate images, and within hours X was full of users posting pictures made into Studio Ghibli style characters.

While this has led to plenty of joy on the part of many, and is viewed as harmless fun by most, there are inevitable ethical objections. The mimicking of art by an algorithm is widely criticised, and the back and forths over intellectual property being used by chatbots will continue. 

Life in an age of AGI

But to anyone paying attention AI is more than a meme making machine. Sam Altman, the CEO of OpenAI blogged in January that his team are confident they know all they need to know in order to create AGI (artificial general intelligence). This means complete consciousness, created via algorithm, and the results could be dramatic: synthesised god, an unstoppable force, the end of humanity or the start of humans 2.0.  Predictions range as to what will occur when OpenAI hit run, but commonly land on the following:

Catastrophe

AGI becomes smarter than us. Much smarter. And for one reason or another, whether by accident or design, it wipes us out. AGI won’t share our values, or we lose control, or we use it as a weapon against each other. What it means is the end of humanity.

Utopia 

AGI transforms the world. Disease, poverty, climate change are all solved. Either AGI works out that it is more efficient if everyone lives in peace, comfort, and abundance, or we point AGI at all humanities problems and it finds solutions. 

The twist? Human life may be so changed that it no longer looks like life as we've ever known it. This would not be extinction, but the world could become a very strange place.

Monster

AGI is an uncontrollable super intelligence that has complete agency and cannot be controlled by anyone. Programmed by us, but free from its human moorings and completely untameable. This seems the least likely 

Shrug

AGI wakes up, takes one look at the world, and decides ‘no thanks.’ It deletes itself.

This means nothing changes… for now. But we’ll likely try again and again until one of the other outcomes happens.

These are clearly hypothetical scenarios and much of it is unknown, but what is clear is that those in the industry are sure AGI is coming. 

Why does this matter? 

Because behind all of these predictions is a deeper question: What does it mean to be human when we are awaiting a potential extinction event? It’s not a question unique to our age, many words have been spent on an impending climate catastrophe, but C.S. Lewis published “on living in an atomic age” in 1948, where he wrestled with the same question, but faced with an atomic bomb. His wisdom helps us navigate the AGI age. 

He begins by encouraging readers to not believe themselves to be in a novel situation, but instead remember ‘you and all whom you love were already sentenced to death before the atomic bomb was invented: and quite a high percentage of us were going to die in unpleasant ways’. The same goes for us, we will one day have a date of death to join our date of birth. Lewis reminds us to live…

 ‘If we are all going to be destroyed by an atomic bomb, let that bomb when it comes find us doing sensible and human things, praying, working, teaching, reading, listening to music, bathing children, playing tennis, chatting to our friends over a pint and a game of darts––not huddled together like frightened sheep and thinking about bombs’. 

We could apply the same principle to AI. If AGI is coming, how will it find us? Being humans doing human things, or cowering in fear? 

Lewis does acknowledge that the attitude described doesn’t actually make sense if the naturalist view of the world is true. The view that, with or without AGI the whole world and our own existence amounts one day to nothing. The entire universe will one day come to nothing, and there is nothing we can do about it. He continues ‘If Nature is all that exists––in other words, if there is no God and no life of some quite different sort somewhere outside of nature –– then all stories will end in the same way: in a universe from which all life is banished without possibility of return.’ 

We don’t find this a satisfactory way to live, if being human is to simply be a sum of atoms, we would have no reason to worry about a climate crisis, or the impact of AI, but we do, which means we have to find a way of reconciling our existence with our death. 

So how can this be dealt with?

Lewis proposes three ways this can be dealt with, the first is to give up and commit suicide. The second is to simply have as good a time as possible, milking the world for all it is worth, grab and get, as much as possible. Or a third, defy the universe, in all of its irrationality we chose to be rational, in all its merciless cruelty, chose to be merciful. 

I would add a fourth option, Ghibli-fy. Distract ourselves with small pleasures, not trying to have as good a time as possible, simply toy around with AI generated trinkets while not thinking about being human, and not doing particularly human things. We need not create, enjoy, cultivate, inhabit, nor enchant, when we are content to allow AI to feed us shadows. 

None of these are particularly satisfactory. In asking ‘what does it mean to be human?’, we are asking a question that a purely material view of the world cannot answer. 

Suicide, indulgence, defiance, or distraction, none truly satisfy. As Lewis recognised, they all “shipwreck on the same rock.” They don’t resolve the deeper ache in us, the tension between what we long for, what we worry about, and what this world seems to offer.

Our age may not fear the atomic bomb, many may not yet fear the effect AI/AGI will have, but rather than facing the deeper questions that a material worldview can’t answer, we Ghibli-fy ourselves: charming animations, pixelated pleasures, whimsical avatars—soft distractions from hard questions. In doing so, we risk forgetting how to be human. Not because AGI will take that from us, but because we will have handed it away ourselves, one novelty meme of mimicry at a time.

Lewis’ point still holds. We are not made for this world. If that’s true, then no utopia, no algorithm, no perfect machine can truly satisfy the hunger in us. If we are made for something more—something outside of nature, beyond the reach of code and computation—then that’s where we must look for hope.

If AGI comes, how will it find us? Watching ourselves on a screen in someone else’s art style? Or living as humans were meant to live: praying, creating, forgiving, loving, dying well?

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Since Spring 2023, our readers have enjoyed over 1,000 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?

Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

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