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6 min read

Fed up with today’s football? Blame this passion killer

How the beautiful game became boring

Sam Tomlin is a Salvation Army officer, leading a local church in Liverpool where he lives with his wife and children.

An AI image of apathetic football players being watched by dis-spirited fans.
Nick Jones/Midjourney AI.

The football season has begun. And with it, the usual rigmarole of adverts, fantasy football and over-priced shirts. But this season has a slightly different feel to it. Perhaps it is the obscene - and record - amount of money that was spent in the transfer window (benefitting the biggest clubs), or the sour taste of the Isak saga between Newcastle and Liverpool.

Or maybe there is just a malaise with the game that has been growing for years and is now perceptible just below the surface. Friends and family tell me they have lost interest in football, echoing the words of former Chelsea and England player John Terry who recently made headlines by lambasting the state of the modern game as ‘boring’ . The tendency for one team to defend while a more technically gifted and drilled team tries to break them down means ‘You don't see many shots,’ according to Terry. 

His thoughts reminded me of comments made by pundit Gary Neville a couple of months ago after a dull 0-0 draw between Manchester United and Manchester City: 

‘This robotic nature of not leaving our positions, being micro-managed within an inch of our lives, not having any freedom to take a risk to go and try and win a football match is becoming an illness in the game'. 

Neville and Terry are referring to the style of play inaugurated by Manchester City manager Pep Guardiola who has undoubtedly revolutionized how football is played in the last decade. The style is geared towards complete control and domination, ironing out any potential errors and minimising risk. It is statistics and data driven, with managers and coaching staff constantly looking at iPads during matches and clubs employing data analysts. 

This strategy has of course been wildly successful for Man City in recent years. I don’t think these former players are contesting these remarkable achievements or that this style of football can’t be inspiring and entertaining when executed by players at the top of their game. But because it has become such a dominant way of playing, worse players and teams feel that they have no option but to mimic it. The result is often a boring game with neither team willing to take risks as they are desperate to keep possession. Just look at popular memes comparing wingers from 20 years ago putting crosses in the box compared to simply passing backwards.

Liam Manning, the former manager of my team, Bristol City, very much models himself on this data-driven Guardiola style. Tellingly, one of his catchphrases in interviews refers to ‘taking the passion out of the game’. By this he means ensuring that players keep cool heads and stick to the game plan - but I wonder if he inadvertently betrays the philosophy Neville and Tarry rail against: it is passionless, soulless and mechanical, less open to moments of surprise and unexpected brilliance. 

To put my cards on the table, I agree wholeheartedly with Neville. Modern football in my estimation has changed beyond recognition even from the 90s when I grew up. While I cannot deny that some of this has been for the better – stadia safety and decrease in hooliganism for instance – I lament the introduction of VAR and its flawed search for objectivity, the replacement of stadia rooted in the heart of the communities which gave rise to them with soulless bowls located outside of town and the expense that often prices poorer fans out of the game. 

Are Neville, Terry and I just hopeless Luddites longing for a past that would inevitably pass away, or is there a deeper philosophical point to all of this? Perhaps. The French Christian thinker Jacques Ellul (1912-1994) critiqued modernity’s propensity to seek ever more efficiency no matter the cost. The French word he gave to this was ‘technique.’ While this is often translated simply as ‘technology,’ it is wider and deeper than this. He describes it as ‘the totality of methods rationally arrived at and having absolute efficiency (for a given stage of development) in every field of activity.’ 

In a ‘technological society,’ efficiency rather than creativity, beauty or freedom becomes the norm. It is not hard to see this all around us as we scan our shopping on machines to minimise time-consuming personal interaction, use our pocket computers to organise our lives and dominate our attention all the while we do not know our neighbours’ names. Most Western institutions, the systems of business, politics and morality (and perhaps now football?) have been consumed by this system. 

Technique, according to Ellul, is not any one person or group’s fault, but develops its own internal and de-humanising logic which will never reach its goal as it searches forever greater efficiency:  

‘proceeding at its own tempo, technique analyses its objects so that it can reconstitute them; in the case of man, it has analyzed him and synthesized a hitherto unknown being.’  

But the spiritual consequence of technique is a flattened and banal account of human life, desacralizing the world. ‘Technique denies mystery a priori. The mysterious is merely that which has not yet been technicized… Nothing belongs any longer to the realm of god or the supernatural. The individual who lives in the technical milieu knows very well that there is nothing sacred anywhere… He therefore transfers his sense of the sacred to the very thing which has destroyed its former object: to technique itself.’  

There is a clear parallel here with the principalities and powers the Apostle Paul warns against in the Bible: ‘For we wrestle not against flesh and blood, but against principalities, against powers, against the rulers of the darkness of this world, against spiritual wickedness in high places.’ 

What is the antidote to technique in football and elsewhere in life? It is tempting to collapse into a fatalism assuming the march of technical and de-humanising efficiency is unstoppable. Ellul acknowledges the potency of technique but suggests that the greatest weapons against its totalising control are both an awareness and consciousness of its methods and consequently a certain conception of freedom which will willingly not conform to its pattern. ‘Freedom is completely without meaning unless it is related to necessity, unless it represents a victory over necessity… We must not think of the problem in terms of a choice between being determined and being free. We must look at it dialectally, and say that man is indeed determined, but that it is open to him to overcome necessity, and that this act is freedom.’ 

In footballing terms this might be seen in an enigmatic figure like Khvicha Kvaratskhelia who seems to belong to another era and whose national team Georgia lit up Euro 2024 with their fearless and free flowing play, or by supporters applauding players who take greater risks even if they do not come off. In life in general this might be expressed through consciously avoiding the ‘necessity’ of efficiency: like choosing to do things more slowly like queueing at a supermarket checkout rather than using the automated machine, or walking to rather than driving where possible.  

For Ellul and Christians, however, the ultimate liberation from enslaving systems comes in the form of a God revealed in Jesus Christ, who lives a life wholly free from such slavery and takes upon himself the debt and weight enslaved humans hope to escape on their own. As Paul puts in another one of his letters: ‘It is for freedom that Christ has set us free. Stand firm then, and do not let yourselves be burdened again by the yoke of slavery.’ 

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Fashion
5 min read

Meet London’s newest theologian – the Real Housewives of Clapton

The starter kits that kick-start the study of our souls.
A woman looks at her phone, behind her is a montage of memes

How might an Instagram account summarise someone who’s a proficient user of Lime bikes, a lover of ‘natty wine,’ and has an affinity for small plates?  

Sure, a particular East London ‘creative’ type probably came to mind. And you’d be right. However, perhaps there’s something more to all that social media signalling - a gesture toward late-stage capitalism, the ethical, the bourgeoisie, the material, or, dare I say, the spiritual

Great religious texts are lived before they are written, and the prominent Instagram account Real Housewives of Clapton intuitively inscribes our new scriptures. (With Hanna Crosbie as its prophet. Along with Socks House Meeting and Dalston Super Stoned.) However, these new scriptures are not written on sacred scrolls but on digital tablets: memes.  

Real Housewives of Clapton help us to see the vestments East Londoners are adorned with (new converts should begin with an Acne scarf), the pilgrimage sites to be walked (Broadway Market in Salomons), and the sacred meals one should partake of (rotisserie chicken is in vogue, but Jolene Newington Green is the cathedral). Nevertheless, young Londoners (like the rest of the Western world) are increasingly becoming more religious, not least Christian. As Lauren Westwood and Graham Tomlin discuss. But does all this newfound fervour always come leaping into traditional religion? I’m still not sure. 

Ditching the poetic-spiritual contours of sacred writing for the potency of Microsoft Word ‘fancy’ text hastily pasted over stock images, Real Housewives of Clapton is delivering our new scriptures en masse, on pace with the changing of trends themselves. While memes are a longitudinal study nightmare for distilling emergent truths, they are great way to laugh whilst on the toilet. And the consumers of these LOLs? Those involved in the sub-culture themselves. It's post often generate tens of thousands of likes.

Real Housewives of Clapton articulates the aesthetics of our contemporary religiosity as it manifests in the everyday - so much so that religious attire re-emerges as a genuinely distinct perception of ‘East London’ attire, see the post below.. Religion is that term used to describe a community’s ritual, aesthetic, holy scriptures, sacred sites, and understanding of the Divine and how this relates to humanity.  

A screen grab of a message thread.

 

Precisely because the projected identities these East London meme-dealers expose are entangled with a self-awareness for the ethical, it naturally gravitates toward the religious. To consider the aesthetics of ethics is to delve into theology. To meander on the aesthetics of a subculture in this way, then, is to be a theologian. The creators behind Real Housewives of Clapton are East London’s Rowan Williams (the 104th Archbishop of Canterbury, not the actor), Germany’s Dietrich Bonhoeffer, or Medieval Europe’s Hildegard of Bingen. They’re reading the signs of the time and distilling it into potent visual metaphors. 

So, what might we see if we were to read the memes of Real Housewives as theologians? Well, perhaps we can trace an eschatology (a fancy word for discussing the End Times). 

The East London world is your oyster, but only insofar as it’s captured. And it needs to be a captured reality shared online so that we can feel seen.

In heightening our awareness of and orienting the sub-culture around “little things”—small plates, chippies, situationships, drinks, vitamin D—East Londoners are highly aware of the particulars of creation and how they can be in service to a more satisfactory existence.  

A few months ago, Real Housewives shared this meme about running. Everyone knows someone who joined a run club in recent months; sharing the run map has become a “flex” on your friends (becoming a national security threat in the USA). Yet, the account contextualises this with the phrase, ‘after not posting anything for 9 months.’ There is, undergirding East London, particularly for men it seems, the felt need to maintain an air of nonchalance, aloofness, or, indeed, mystery. 

A screen grab of a content creation meme.

 

Arguably, this nonchalance is from the same guy on Broadway market who ghosted you after the fifth date. Or, as appears every public holiday, the mysteriously unemployed DJ acquaintance who, via his close friends' list, is at his parents’ holiday home in Dorset. 

Nevertheless, the account shared another meme a month later, see below, signalling something deeper. The identity of distance or mysterion is undercut by a more potent insight: we are obsessed with projecting our identities. Taking this to its logical absurdity, Real Housewives contrasts the purchase of a £1.29 Twix with the nostalgia of an off-licence. The East London world is your oyster, but only insofar as it’s captured. And it needs to be a captured reality shared online so that we can feel seen

A screen grab of a content creation meme.

 

Participating in this religion includes evangelism through one’s online identity. But, in contrast to popular streams of culture, this aesthetic and its symbolic world only makes sense for those who live in East London. In other words, the Cult of East London doesn’t find its attraction because you might get global stardom. Instead, partaking in this particular cultural aesthetic signals to those you meet on Dalston High Street that you understand them and, hopefully, they might understand you. 

Converging across both “social media mystery boy” and its always-online antithesis is the undergirding desire for our projected identity to be known. 

As this meme about the sun coming out reveals, behind its comedic options—a designer jacket, spritz and ciggie, or the London sun—is a more dormant reality: we need all three.  

A screen grab of a fashion choice meme.

 

A Freudian reading might interpret the designer jacket as the need for physical touch, the spritz as a plea for community, and the London sun as the need for God—the cult of Sol Invictus, perhaps. Maybe. Or, in a theological key, through the triangulation of branded cohesivity, a little drink, and the bodily calmness to feel as though we can finally close our eyes, we might actually find peace. 

The garments Real Housewives self-abasingly propagates suggest that the spiritual lives of East Londoners are genuinely concerned with ethics. In aversion to fast fashion, we wear things that promote our being seen beyond a glance. This held-gaze has both to do with the self and the plea for us to look more seriously at the world we find ourselves in. This shift toward a more substantive looking subtly nods to an eschatology of peace. 

The spiritual lives of East Londoners gravitate toward a longing for peace that is temporally filled with ethically just choices but is embodied unseriously. We laugh with and double-tap The Real Housewives of Clapton’s memes because we know this identity won’t save us. But spending one afternoon in London Fields wearing an iconic fit amidst the blazing British sun might just give us a taste of eternal serenity. 

Celebrate our 2nd birthday!

Since Spring 2023, our readers have enjoyed over 1,000 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?

Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin
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