Article
AI
Culture
Music
4 min read

As creativity and AI battle, greed is the true enemy

Every string plucked, stitch sewn, brushstroke painted, is a sign we’re made for more than utility.
A black and white list of music tracks reads: IS THIS WHAT WE WANT. THE BRITISH GOVERNMENT MUST NOT LEGALISE MUSIC THEFT.
1,000 artists, one message.

 

Is the battle between AI and creativity over before it began? A collective of 1,000 musicians have released a silent album to protest new government copyright laws that would make it easier for companies to train AI models without paying artists. The album, titled “Is This What We Want?,” has a tracklist that reads “The British Government Must Not Legalise Music Theft To Benefit AI Companies.” 

But this isn’t the first time that new technology has threatened the livelihood of musicians, nor the first time musicians have fought back. And the lesson to be learned from the past is that the real enemy of creativity isn’t technology- it’s greed. 

Musicians on strike 

The invention of the record player forever changed the music industry. It’s difficult to imagine a time when you could only hear music if someone was playing a live instrument. As music records grew rapidly in popularity, payments to the musicians behind the records lagged behind.

Up until the 1940s, record companies paid studio musicians only for the time in the studio. Playing records on live radio was cheaper than hiring big bands (which had previously been the norm) because the musicians wouldn’t see any revenue from their repeated use. But in August 1942, fed up at the lack of royalties paid from music records, the American Federation of Musicians went on strike. 

The silence lasted nearly 2 years. During the strike, musicians were allowed to play for live radio but banned from playing on records.

At first, record companies relied on releasing music they had already recorded. But when it became clear that the strike would last longer than expected, they began to rely on acapella voices in place of big bands for new releases. The strike concluded in 1944 as record players conceded to the American Federation of Musicians and set up a system of paying royalties to musicians. The battle was over. 

The technology creativity face-off

Technology has often seemed to be at odds with human creativity despite emerging from it. Human creativity invented the record player, but the record player threatened the human creativity of all those musicians playing live.  

In a similar way, artificial intelligence was both invented by creative humans and trained on the work of other creative humans. And yet, its very existence seems to threaten the work of thousands. AI’s threat is felt in every corner of the creative industries- in music, illustration, art, film and photography. And it’s not just a worry for Top 40 singers. Generative AI threatens to replace graphic and web design for small businesses, music in the background of commercials and videos, illustrations on mass produced birthday cards and souvenirs- all areas of creative work where artists receive a modest income and don’t become household names.

Companies use technology as a mirage to hide the real threat behind its computer generated glow- the greed of the human heart.

 

he Christian faith offers a few truths that make sense of this tension between AI and creativity. The first is human creativity is not mere ornamentation- it is at the very heart of what it means to be made in God’s image. At the very beginning of the Bible, God is Creator. Unlike God, humans cannot make something from nothing. But we can produce wonders that inspire, that reflect the goodness, truth and beauty of the world God created for us. Every string plucked, stitch sewn, brushstroke painted, is a sign that humans were made for more than utility. We were made for transcendence.  

The Christian faith also teaches that human selfishness gets in the way of the transcendental vision God has for us. 

The invention of the record player created problems for musicians, but it was the unwillingness of companies to pay musicians fairly for their work that posed the real threat. Companies use technology as a mirage to hide the real threat behind its computer generated glow- the greed of the human heart. 

As AI continues to be adopted, executives join the chorus speaking about the “threat of AI” and the need to prioritise human creativity. Yet the decisions of the same executives value human creativity in financial terms by the compensation (or lack thereof) that real artists receive. 

Companies treat new technologies as inevitable– they might even tell employees that those who can’t learn to use new technology will be left behind. But the reality is that companies shape the direction of technological advancement. There is no “neutral” or “inevitable” direction to technology. Technology can solve human problems- but first humans decide what problems need solving. AI may help us solve problems that benefit all of us- like the work being done to synthesise proteins that can have great impacts in medicine and science.

But there is no reason companies must use generative AI for creative work. People may point to money and time saved, shareholder value created. And this is where the real contradiction lies. For creativity is not a problem that needs to be solved, but a gift for us to partake in. 

Is This What We Want? 

The album by “1000 UK Artists” contains the sound of empty music studios- a future the group fears if musicians are replaced with AI who were trained on their talent. Session musicians, cover artists, violinists who busk in the streets or play in weddings, all are in danger from AI being trained on their hard work for free. 

Knowing that technology is never neutral, the album’s title “Is This What We Want?” poses a good question. What kind of world do we want to live in? What should our technology be building towards? 

For me, I want a world that encourages real human creativity– the kind given to us by God, the original creative. I want a world where technology isn’t a way for the rich to become richer but for our communities to become better places for human connection. Technology should give us more time to create art, not less. The battle between creativity and AI is in the hands of lawmakers for now. But the battle to end human greed? That’s eternal. 

Interview
Community
Culture
Loneliness
S&U interviews
5 min read

Why we need friendship more than romance

Friendship Lab's founder opens up on opening up.

Jack is a graduate of Peterhouse, University of Cambridge and Blackfriars, University of Oxford. He writes, and also works in local government.

A speaker, standing in front of a screen, beckons with one hand, holding a mic with the other.
Voysey at the Lab launch.

Henri Nouwen, the Dutch Catholic priest, professor, writer, and theologian, wrote in Reaching Out of an encounter with one of his students who entered his room with the disarming remark:  

“I simply want to celebrate some time with you.” 

Recently, I had the great pleasure of celebrating some time with Sheridan Voysey, the founder of Friendship Lab, which is the first non-profit organisation dedicated to enabling adults to reach out and making friendship thrive.  

Sheridan, an Australian by birth, describes himself as a ‘writer, speaker, and broadcaster with ‘a keen interest in what makes life deeply worthwhile’. Beyond that, he goes on, “I am a husband to Merryn” and “big dog” to a cockapoo called Rupert, and he makes Oxford his home.  

He and I met in the Liddon Room of Pusey House, one of the chaplaincies to the University of Oxford, which is where I have made many of my adult friendships over the years. We had tea.  

We began our conversation by talking about solitude and silence. Sheridan told me that the Friendship Lab, which launched in London last month, had its genesis in a solo spiritual retreat he went on in 2019. He left thinking about friendlessness and wanting to write a book about adult friendship. The pandemic played into this, creating an opportunity for Sheridan to broadcast about this issue when he was made Creative Lead of BBC Radio 2’s four-day Friendship Season in 2020. People pondered, when they were apart from one another, why it is that friendship is so difficult in the modern world. Sheridan led the way.  

“You’re thinking too small” were the words he heard on his second retreat at St Katherine’s House, Parmoor in 2021. He told me he was scared. Rather than writing a book, Sheridan resolved to rectify our world’s obsession with romance at the expenses of what he calls “its less glamorous sibling”. Friendship Lab, which provides courses and resources to build friendships that make life deeply worthwhile, was the result.  

Sheridan told me that he did not have many friends growing up in Brisbane, Australia. In the 1970s, he remembers, Brisbane was “a bit coarse, a bit rough”, and “to be an Australian male in Brisbane then was to be into beer, barbecues, football”, he said with a laugh. As a child, Sheridan stuck out. He was tall. “I was the kid who would be walking around the playground at lunchtime, constantly moving around to cover up the fact that I had no friends to sit with.” I asked him how this might have contributed to his thinking about friends as a fifty-year-old man.  

The answer was rooted in his childhood experiences—and his faith. His parents were Jehovah Witnesses when Sheridan was growing up, which he told me meant that his family were “absolute outsiders”. Then, his mum had “a wonderful encounter with God” in the late 1990s, where she came to believe that Jesus is the Son of God. It was, he said, “profoundly transformative” for the whole family. He had been “trying to find [his] life” “among the flashing lights and throbbing beats of Brisbane’s nightclubs” but felt “completely empty inside” until he made a commitment to Christ himself, aged 19. He told me that fostering friendship in others, matters to him because of his faith. “I have always had a heart for those on the periphery, and I want to bring them in.” 

Reaching out is connected to comfy silence in the company of others. 

Another factor which has shaped Sheridan’s sure-fire purpose to recover the lost art of friendship has been his marriage to Merryn. His book Resurrection Year recounts the decision he and his wife made in 2011 to move from Australia to Oxford, to recover from the death of a dream to have a child together. Merryn started out as a medical researcher within the University, soon earning a PhD through the college in the building where we met for our time together. Sheridan tells me, he had a “real identity crisis”. His own came through leaving a successful career broadcasting and speaking in Australia, which on top of the childlessness, gave rise to questions about his legacy. He also told me, it was “a great stimulus to think very deeply” about his friends. “How intentional am I being?” 

I can tell you, having spent one hour and a half with Sheridan, that he oozes intentionality in how he engages with others. This is why I was reminded of Henri Nouwen. The ‘twentieth-century Kierkegaard’, Nouwen was able to announce the arrival of another way to relate to others in the world. Reaching out is connected to comfy silence in the company of others, which Sheridan knows well. After some time in silence with Nouwen, his student said, ‘“From now on, wherever you go, or wherever I go, all the ground between us will be holy ground.”’ I might have said likewise to Sheridan as our time together drew to a close.    

Sheridan said,  

“I hope that Friendship Lab in its tiny little embryonic state will one day grow to the point where we can actually have some kind of cultural influence, and we can turn the tide.”  

I hope so too.  

Friendship Lab aspires to a world in which every adult has at least three ‘2am friends’, people who will help ‘at 2am when everything has gone wrong’. Sheridan Voysey is no longer thinking small.  

Like the Lord Jesus Christ, whom he believes to be the Son of God, Sheridan is looking unrelentingly at what makes life deeply worthwhile: love, and not just the romantic kind. Reaching out, this man is making friends.  

 

Find out more about Friendship Lab

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