Article
Creed
Economics
Seven Deadly Sins
Sin
6 min read

Greed: “No, I’ll never have enough”

In the third of a series on the Seven Deadly Sins, Jane Williams highlights how Greed destroys both individuals and societies.

Jane Williams is the McDonald Professor in Christian Theology at St Mellitus College.

Piles of money

In the old Humphrey Bogart film, Key Largo, the villain, played with a vicious childishness by Edward G. Robinson, is asked by Bogie what he wants. Rocco, Robinson’s character, thinks for a bit and then says that what Rocco wants is MORE!  ‘Will you ever have enough?’, Bogie asks, and Robinson thinks about it for a moment before replying, ‘I never have so far. No, I’ll never have enough’. 

That is Greed, in a vivid nutshell. Rocco doesn’t want anything particular, and he doesn’t value anything in itself; he just has a vast, unspecific, insatiable desire for anything and everything, particularly if it belongs to someone else. 

Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has. 

Greed, like all the Seven Deadly Sins, is a ‘capital’ or ‘cardinal’ sin, meaning it is a disposition from which destructive, abusive actions flow. Having this over-mastering tendency to Greed makes us act in a whole variety of ways that are damaging and abusive to others and to ourselves. Greed leads to a variety of ‘sins’. Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has, because while there is ‘more’ out there somewhere, greed must have it. It does not care what or whom it attacks or destroys: anything that stands in its way must be obliterated. It does not want to admire or use what it seeks, it merely needs to possess it, and the moment the sought after thing is achieved, all-consuming greed moves onto the next thing, always seeking ‘more’, always despising what it has, as not enough. 

Greed is destructive both on the personal front and also as it shapes societies. Individuals ruled by greed cannot maintain love or friendship or loyalty: their eyes are always on the next thing, always hungry for what they have not got. They leave behind them, without a backward glance, hurt and broken friends, family, colleagues, jobs. And if the fallout is clear for all the people around someone driven by greed, it is also obvious that it destroys the greedy, too.  

Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything. 

Nothing can ever satisfy someone consumed by greed; there is no rest, no peace, no pleasure, because the world is full of things still to be grabbed at.  Jesus is quoted as having said, ‘Where your treasure is, that’s where your heart will be’. It’s a warning to beware of what you long for, because we are so powerfully shaped by our desires. But if all Greed longs for is ‘more’, then, in the end, the greedy person or society has no heart at all. It is shaped only by a drive for possession, opening up a vast and echoing emptiness where an actual longed-for being or thing should live. Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything.  

It is obvious how Greed is deadly for individuals, but it is also deadly when it becomes a motivating force for society at large. The media have recently been talking again about ‘greedflation’. The theory behind the term is much debated, but the word itself is instantly memorable. Institutions that are governed primarily by the need for ‘more’ drive an insatiable economy, always needing more consumers, more profit, more rewards. Dissatisfaction and envy are the necessary tools of a society, an economy, of Greed. Individuals and groups that try to opt out of this out-of-control consumerism are viewed as a threat, and must be diminished, dismissed, cast out. It is dangerous in such a society ever to ask, ‘Do we really need more?’ That is the Emperor’s New Clothes question, which must be avoided at all costs. Surveys that ask people at different income levels whether they feel that they have enough nearly always find that everyone would like just a little bit more. Everyone would like to be at the next level up of income and possessions; but if they achieve that next level, then, strangely, they find that it is actually the level above that that really want.  

Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it.

The World Happiness Report, which has been regularly updated for the last 10 years, works with a complex set of definitions of what makes for happiness, for individuals and for societies. Finland regularly tops the chart of Happiest Countries in the world, which Finns find a bit puzzling, apparently. They don’t see themselves as cheerful, jolly people, but they do speak of a national characteristic that might be described as contentment. Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it, rather than despising it because there are things we do not have. 

One of the values that The World Happiness Report notes as making for greater happiness is altruism – doing good and receiving goodness from others makes both parties happier. The Christian tradition has known this for a long time. Cardinal Sins have their opposing Cardinal Virtues, dispositions that we can cultivate to help us to free ourselves from enslaving habits, like Greed. ‘Charity’ is the Cardinal Virtue that undermines the sin of Greed. When we give to others from our own resources, of time, money, attention, care, prayer, help of any kind, we begin to loosen the deadly grip of insatiable Greed upon ourselves and our world. Greed can’t live alongside Charity, or altruism; charity sees real people and situations in need, and supplies what it can from its own resources; Greed sees only more and more objects to be acquired, never able to see what it already has, never able to share or be content. 

Deadly Sins lead to behaviour that makes for misery, both for those driven by them, and for those on the receiving end of them. That is why they are called ‘deadly’. They are not just a bit naughty; they are actively destructive of human flourishing, both personal and communal. There is so much in our society that positively encourages Greed, the reckless desire for More, which can never be satisfied. But there are ways of combatting this most pernicious of habits.  

One is the practice of gratitude: instead of thinking about what we haven’t got, or would like to have, or what someone else has, we can think of what we have got, and think of it as gift, something to say thank you for. It’s a good habit to build into every day, perhaps as we go to bed, taking just a few minutes to think about the good things that have come to us that day: a child’s smile, a gleam of sunshine, a hug from a friend or partner, a delicious piece of bread; everyday things that we can take for granted, in which case they go unnoticed; or we can see that they are  gifts to be grateful for, which enlarge our spirit and our wellbeing. Gratitude is a virtuous circle: it is lovely to be on the receiving end of gratitude, as well as to practice being grateful. And gratitude often leads to another excellent practice for undermining Greed, which is charity, or altruism. If we are learning how to say thank you for what we have, we may also want to share what we now notice that we have. If we’ve given the gift of gratitude, and seen how it makes us and the receiver feel, we may want to extend that further and further. Worth a try? 

Article
Belief
Community
Creed
Football
Sport
7 min read

Liverpool's title win shows us that we’re built for community

Answering the question of who do we belong to.
Amid celebrating football fans, one stands on top of a kiosk with outstretched arms.
Liverpool fans celebrate outside their stadium.
Jonathan Rowlands.

“A Liverbird upon my chest 

We are men of Shankly’s best 

A team that plays the Liverpool way 

And wins the Championship in May” 

This is the song that has thundered around Anfield this season. A prophecy willed into existence amidst the departure of Jürgen Klopp, Liverpool’s Shankly for the twenty-first century. Surely not? 

But then.  

Arsenal drop points and Manchester City drop points and Liverpool don’t drop points. Again and again and again, until Liverpool needs just one more point to make the song a reality. The next game? Spurs at Anfield. At Anfield. As fate would have it, my wife and I had front-row tickets, thanks to my father- and mother-in-law booking a fortunately timed (for us, anyway) holiday and not being able to use their season ticket. (Thanks, Jeff and Janet). 

As we got to the stadium the place thrummed with anticipation. Liverpool is a city that loves to sing, and to dance, and to cuddle; a city built for joy and for love. And here is Liverpool in all its splendour, drenched in glorious, league-winning sunshine, as people sing and dance and cuddle. Most people here won’t have a ticket; Anfield only holds 60,000. People are here just to be here, to be present; around for when it happens. 

The game kicks off and the noise is deafening. Liverpool only needs to avoid defeat in the next ninety minutes and the league is theirs. Spurs, inconsistent all season, surely haven’t got the mettle to get anything from the game. Have they? 

But then.  

Spurs score. An unmarked header from a corner. As simple as it gets. Former Liverpool player Dom Solanke, no less. It was never going to be easy. 2025 marks the twentieth anniversary of the Miracle of Istanbul; if any club knows how to make a game of football difficult for themselves, it’s Liverpool. The ground turns from jubilant to tense. 

But then.  

Salah passes to Szoboszlai who passes to Diaz who scores. Three short passes and Spurs are carved open and all our wildest dreams have come true. 

But then.  

Flag’s up. Offside. No goal. Doesn’t count. Was it Szoboszlai or Diaz offside? Was it close? Doesn’t matter. The ground turns from jubilant to tense. 

But then.  

VAR – which I’ve always said was really good, actually, I promise – overturns the flag. Goal. Liverpool are level. The ground erupts. But there’s still work to do. While a draw would see Liverpool over the line, there’s a lot of football left to go before the ninety minutes is up  

And so Liverpool press and press and press and press. They hound Spurs, hassle them, harass them. Ryan Gravenberch has the ball on the edge of their box and is almost certainly fouled. The ref – who, to his credit, did his utmost to try and ensure a game of football didn’t break out because we wouldn’t possibly want that – decides otherwise. Nothing to see here. Play on.  

But then. 

Alexis Mac Allister picks up the loose ball, takes a touch, and thumps it – properly wallops it – right into the top corner. Anfield shakes and I’m being hugged by someone from somewhere unseen. Now is the time when it happens, when we win the thing we’ve waited so long to win. Being a football fan doesn’t get better than this. 

But then.  

It does. Liverpool have a corner. The ball comes in, Cody Gakpo collects, wriggles, turns, shoots, scores. No coming back for Spurs now. Bedlam. Pandemonium. Carnage. He runs to the corner nearest us, top off, a message on his vest underneath. Daylight.  

“What does his shirt say?” my wife asks. I strain, trying to see, but I can barely remember my own name at this point so I can hardly be expected to read now, can I? 

But then. 

There he is, just meters from us, walking back with his top still off, the message clear: 

I belong to Jesus 

There are two more goals in the second half and the game finishes 5-1 and Liverpool are champions. But honestly, it was all over bar the singing at half-time. And there was a lot of singing still to do. Each player worthy of their own song, the club’s past eulogised over in verse and chorus. And Liverpool’s past means they are no stranger to success. This league title means they are now indisputably, by any metric going, England’s most successful football club. (Hiya, Sir Alex, if you’re reading this). 

But the Premier League has remained oddly elusive: this is only the second time the club has won the competition since it formed in 1992 (although they had won eighteen top-flight titles prior to this; there was, I’m told, still football before the early 90s). And the last league win came at the start of lockdown.  

What’s the point of winning if I can’t be there to hug you and you and you and you?

Look: I celebrated that Covid League title; of course I did. But it felt odd, and the oddness has only increased as normality has gradually returned to life since the pandemic. My wife has a picture of me opening a bottle of champagne in our otherwise empty living room. The players life the trophy in an otherwise empty stadium. With hindsight, there’s an unavoidably melancholy tinge to the whole thing. You spend your life imagining what it’ll be like to win the Big Shiny Thing and then it happens when it’s illegal to leave your house (or something; lockdown is just a big blur to me at this point). 

But then.  

2025 rolls around and we get to do it again. Together. Even the ones who don’t have tickets are there. Everyone is there. Together. And all the while I can’t stop thinking about Cody Gakpo with his top off. I Belong to Jesus.  

Gakpo’s a weird footballer, truth be told. He’s unbelievably technically gifted, rapid, and yet somehow enormous, too. He’s scored hugely significant goals for Liverpool. And yet, he’s unlikely to be anyone’s favourite player. He lacks the unflappable brilliance of Rolls-Royce Centre Back Virgil Van Dijk, the sheer inevitability and perfection of Mo Salah, or even the outright gets-you-on-your-feet electricity of Luis Diaz. He's unlikely to be named Player of the Year or to have a statue outside Anfield when he retires. But there he is: 60,000 feral scousers wrapped around his finger, the eyes of the footballing world on him. And what’s his message to them? I belong to Jesus

I don’t know much about economics, but I’m told often that things are only worth what people are willing to pay for them. This is certainly true of footballers, anyway: one player might be worth significantly more to one club over another. But, in Christ, His infinitely valuable perfect Son, God declares that you and I are of infinite value. The One who’s judgement is perfect and faultless has decided you are worth the incalculable cost of His perfect and faultless Son. And so you are. It’s just a matter of simple economics.  

I forget this so often, that I am Jesus’ gift to Himself. I find it so hard to imagine myself as a gift. But there I am. I belong to Jesus. I didn’t know what to expect when we turned up to Anfield, but it certainly wasn’t a reminder of the worth Christ has placed on my very existence. But there I am. I belong to Jesus. And so does Cody Gakpo.  

The reason the Covid title feels so melancholy is that we couldn’t celebrate together. What’s the point of winning if I can’t be there to hug you and you and you and you? Liverpool’s League win, the euphoria that came with being able to share that win together with other people, gives us some slight sliver of a glimpse into the value Jesus Himself places in sharing His life with us. I reckon Cody Gakpo knows this, too. Because he knows he belongs to Jesus. He knows that he is the prize Jesus has won for himself. He is Jesus’ Premier League winning win at Anfield. Jesus wants to spend eternity with Cody Gakpo more than 60,000 feral scousers want to win the League. He wants to spend eternity with me and with you and with that person you find deeply annoying.  

It’s really easy for this all to sound saccharine and trite. “Ooh I went to a football match and it was like a big party in heaven, isn’t that nice?” But there is some truth to the glibness here. Football is better together because humans are made for togetherness. And this is seen no clearer than in Jesus’ desire to win togetherness with us, through his faithful and obedient life of sacrifice. 

As Cody Gakpo would say: I belong to Jesus. Or, as the Kop sang on repeat: Liverpool! Hallelujah, Hallelujah! 

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