Article
Comment
Identity
Romance
5 min read

Celibacy, the Pope and the dating app

There’s a desperate need for a new sexual revolution.

David is a postdoctoral research fellow at Oxford University’s Theology and Religion faculty.

An advert on a Underground platform shows a person next to the slogna: Thou shalt not give up on dating and become a nun.
Bumble's controversial ad campaign.

Recent news has sparked a furore over celibacy, and, as I will explain, the need for a new sexual revolution. Feminist theologian, Sarah Coakley, points to in her book, The New Asceticism, points to why we need this new sexual revolution

“the problem with desire is that it has become so heavily sexualised in the modern, post-Freudian period as to render its connection with other desires (including desire for God) obscure and puzzling.”  

A glance at the media on both sides of the Atlantic provides evidence. Senator Tim Scott’s singleness is derided on the US news cycle, and London Underground adverts for dating app Bumble undermined the choice to be a nun or make a vow of celibacy. 

For decades, the bowdlerised notion that Freud saw celibacy as a form of suppression, has created a deeply damaging myth that if you are not having sex, you are not just repressed, you are not even human. In its inaner, but still hurtful forms, if you are celibate, you are not trustworthy, a repressed pervert, or worse, worthy of being socially excluded. Of course, bad celibacy has had terrible results in and outside the Church, but so has bad marriage, and yet we do not treat the married or marriage this way. 

You would expect to turn to the Roman Catholic, Anglican or mainline churches for a nuanced and profound contradiction to a culture obsessed with what they see merely as a ‘lack of sex.’ Instead, the Pope was recently reported to have made the comment that there was already too much “frociaggine” in some seminaries. The Italian word roughly translates as “faggotness”. Matteo Bruni, the director of the Vatican’s press office stated: “As he [the Pope] has stated on more than one occasion, ‘In the Church there is room for everyone, everyone! Nobody is useless or superfluous, there is room for everyone, just the way we are.’” 

“The Pope never meant to offend or to use homophobic language, and apologises to everyone who felt offended [or] hurt by the use of a word,” Mr Bruni concluded in the Vatican statement. 

The Pope has made other comments about celibacy, dissuading gay people from entering the priesthood just on the basis of sexual orientation. It is hard to argue that this is anything but discrimination. If the Pope wanted LGBTQI+ people to inhabit a traditional ethic, then provide a way constructively for them to do so.  

This billboard ad reveals a culture which is erotically moribund and which has lost the fact that love is inevitably sacrificial in nature.

Now to turn to the dating app world, Bumble, aware of the new rise of singleness and celibacy (around 51 per cent of the American population is single), particularly among young women, struck out against this choice with controversial adverts. 

This billboard ad reveals a culture that is erotically moribund and which has lost the fact that love is inevitably sacrificial in nature. My heart sank as I saw this billboard on the Underground. As someone who wrote their doctorate on celibacy, and has chosen to be dedicated to a love greater than sex and marriage, and who chose to be consecrated and vowed to celibacy, I felt angry at the notion that my choice, and that of millions of people, was derided as fanciful. This felt like another chip off the liberal project that I want to believe in of true diversity of opinion, and a shared city and society.

However, the value of sacrificial love at the bedrock of late modern and post-secular society was revealed as still as powerful as ever with Bumble receiving a wide response of outrage, and the marketing manager responsible being subsequently fired. 

If we are to love someone, we must learn to deny choices and narrow our field of volition where we choose them over other pressing concerns. 

In reading this I felt that some justice had been served. I could not escape the words of Pope Benedict XVI : “When Jesus speaks in his parables of the shepherd who goes after the lost sheep, of the woman who looks for the lost coin, of the father who goes to meet and embrace his prodigal son, these are no mere words: they constitute an explanation of his very being and activity. His death on the Cross is the culmination of that turning of God against himself in which he gives himself in order to raise man up and save him. This is love in its most radical form.”  

For a moment, this radical love reflected in a healthy, non-repressive celibacy, which gives itself up for God and the other, and marriage as its sacrificial counter-part, was vindicated and, for a moment, was given the value it deserves, and which Bumble, and even at times, that God’s own church, have betrayed. 

If we are to love someone, we must learn to deny choices and narrow our field of volition where we choose them over other pressing concerns. Such a view of love has been lost both inside and outside the Church. 

Only a new asceticism, as Sarah Coakley avers, can purify “desire in the crucible of divine love, paradoxically imparting true freedom through the narrowing of choices.” 

The fact we have gained such an impoverished ascetical or moral imagination for our loves does not bode well for how not just single people, but all people can flourish. A life of flourishing which does not involve sexual acts or in which a love beyond sex can be expressed in friendship speaks to a hope beyond sex and marriage, without which the human heart will remain restless and unsatisfied.  

As Pope Benedict XVI states in his essay, Deus Caritas Est: “God is the absolute and ultimate source of all being; but this universal principle of creation—the Logos, primordial reason—is at the same time a lover with all the passion of a true love. Eros is thus supremely ennobled, yet at the same time it is so purified as to become one with agape.” Our society, from Pope Francis all the way to Bumble needs a new sexual revolution, which sees that sex is a clue to this deeper love of God for which we were created and which beckons us as with a faithfulness and passion no other lover can provide. 

Article
Comment
Identity
6 min read

Identity is more than mere branding, ask WH Smith

It's not just nostalgia that's being generated by the retailer's demise

Roger is a Baptist minister, author and Senior Research Fellow at Spurgeon’s College in London. 

Cyclists and pedestrians pass in front of a WH Smith store front.

So, alas, no more WH Smith on the British High Street. Then, to add insult to injury, the chain of shops will be rebranded by the private equity firm, Modella Capital, as TG Jones. A move to ensure the stores retain “the same sense of family”. 

Really? 

I was surprised. Not by the news. We’ve seen so many once famous names disappear, another one is hardly noteworthy. But no, I was surprised by my reaction when I heard. 

I’m not quite sure what the emotion was. It nestled somewhere between 

“NO!” 

and, 

“They can’t be serious!” 

Somewhere between warm-hearted nostalgia and gob-smacked incredulity. 

I have loved Smith’s since forever. As a boy, in a small market town in Norfolk, the kiosk at our railway station was where I went to buy my Commando war story comics. As a teenager it was the music and video department I frequented. Then, newly married it was photo albums followed by all the school supplies of pencil cases and folders our growing family needed every August. Our memories exert a powerful influence on us. 

But the nostalgia goes deeper than that. It is a British institution. WH Smith and Sons, as I originally knew it, began life in 1792 in a news vending shop established by Henry and Anna Smith in Little Grosvenor Street in London’s Mayfair. 

Their grandson, William Henry (of the WH) joined the firm as a partner in 1846 and was responsible for their expansion through railway stations. Taking advantage of the boom in rail travel their first news stand was opened at Euston Station in 1848 by securing exclusive rights to operate with North Western Railways. This was swiftly followed with a similar deal with Midland Railways. 

Across the years innovative entrepreneurship has been part of who they are. They pioneered wholesale warehouse distribution through their sites in Birmingham, Manchester, Liverpool and Dublin. 

Then, along the way, in 1966 they introduced a 9-digit code to improve their book reference system. Eight years later their Standard Book Numbering (SBN) system had been universally adopted as the internationally recognised ISBN classification on the back cover of every published book. 

Their company history also includes novel initiatives like a circulating library, a travel agency, the DIY chain Do It All, a 10-year ownership of Waterstones, satellite TV with their own sports channel in the mid-1980s, and more recently, in-store post offices and the online personalised greeting card brand, Funky Pigeon. 

Smiths is a company that is deeply embedded in the life of our country. It’s deeply embedded in my life story too. Of course I’m going to feel nostalgic about it. But, do you know what, I can’t remember the last time I went into one of their iconic shops and actually bought something! 

And that’s probably it, at least in retail. Any nostalgia on my part is, at most, only of the wistful variety. 

As important as our personal history and heritage are in helping us understand ourselves, life is provisional, and our identity can change. 

While the High Street shops do remain a going concern, it is their travel hub network in airports across the world that make the serious money and will retain the WH Smith branding. Hence, the change of name to TG Jones and the source of my “gob-smacked incredulity”. 

Now it is easy to understand how a move from WH Smith to TG Jones makes a lot of sense. Modella Capital were swift to affirm that it is “business as usual”. All the stores will remain open, doing what they do now, with all the staff retained. Two initials and one of the most common surnames is replaced by two initials and one of the most common surnames. 

Now the juxtaposition of Smith and Jones is very tempting in its offer to reference specific 1970s or 1980s TV shows. From a marketing perspective it is so cheesy, at least to anyone over 60. But to put that aside: what is in a name? 

WH Smith is a 233-year-old company and remained in the hands of the family until 1972. It has a heritage that has real substance behind it. It is the genuine fruit of all that has gone before. TG Jones is a fiction. A necessary invention to fill the gap, to provide a new name in place of an original that has migrated elsewhere. As Charlotte Black, chief strategy officer at Saffron Brand Consultants observed: 

“It feels incredibly close, a poor mirror of WH Smith and not necessarily very well thought through … I would say it feels hasty – an ‘insert here’ strategy – and a bit of a missed opportunity.” 

Ultimately, it’s about identity. Superficially it appears that a genuine history is being supplanted by pure fabrication. Any “sense of family” in TG Jones is vacuous because TG Jones never existed. There is no back story. 

WH Smith, on the other hand, does have a back story. Yet, having been a company run by shareholders since shortly after the second world war, how real is the “sense of family” there either? This is not the proverbial ‘mom and pop’ store. It is actually a corporate leviathan. There might be a sense of rootedness in the name, but a “sense of family” disappeared a long while ago. 

Now, with the name gone, the High Street shops have even lost that sense of rootedness, however tentative it had become. Where does that leave their identity? I’m sure the branding consultants and marketing departments have been all over this. However, identity is not established just by saying that something is so. 

Thinking about Smith becoming Jones then sent me down a rabbit hole of thoughts. So, bear with me here. 

We all know about identity because we all have one. 

At any given moment in time we are the product of a complex interplay of things. From our families and where we grew up, to the choices we’ve made and those that are foist upon us. The experiences we’ve had shape us. They make us into the people we are and help define our identity. 

Yet nothing is set in stone. There is something intrinsic to life that is dynamic, ever-changing and open to all kinds of possibilities. It is dynamic and multi-dimensional and alive to endless possibilities. 

In this sense, life is not deterministic, and our identity is not fixed. How we see ourselves and how others see us can change. As important as our personal history and heritage are in helping us understand ourselves, life is provisional, and our identity can change. 

That change can be evolutionary or revolutionary, it can come from inside ourselves, or result from our responses to what comes at us from outside. Life is a constant process of becoming who we are. Our choices matter. They have consequences. Nothing stands still. 

The possibility of turning life around, the opportunity of making fresh starts and hopeful visions for a better future have proven to be the bedrock of human resilience. The essential ingredients to ‘pick yourself up, dust yourself off, and start all over again’, to quote the famous 1930s standard. They’re also foundational insights that underpinned what Jesus stood for and taught. Proven across the range of human life, activity and ingenuity 

But back to TG Jones, I think I’m with Charlotte Black, the renaming is hasty, ill-thought through and a missed opportunity. Maybe the name will go the same way as Royal Mail’s abortive makeover as ‘Consignia’ in 2002. Identity is more than branding; we will know it by its fruit. 

In the meantime, when the new regime has established itself, I may swing by to see what they’ve done with the old place. 

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