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4 min read

Can KPIs really measure what matters?

Distilling down worth risks losing something sacred

Rick writes and speaks on leadership, transformation, and culture.

A person leans on a balcony rail.
Which box this year?
Yogi Atmo on Unsplash

I remember recently when I was reduced to a data point. I became an inconvenient name on a spreadsheet. 

"Your services are no longer needed. We have to let you go," he stated with feigned empathy. Just like that, years of my work and contributions - hours, days, weeks, months - ceased to matter. I didn't matter. "HR will contact you shortly to explain the final details. Again, I am truly sorry." 

The Zoom meeting ended, the camera went blank. I sat in my home office, staring at the blank screen of the company-issued laptop. The only sounds were the disheveled thoughts scrambling in my head and the gentle hum of the fan circulating cool air from the ceiling above. All went quiet. Just like that I was reduced to a KPI - a key performance indicator.

Having spent years in the business world, I'm well-acquainted with its dynamics, including hiring and firing. I recognize ambition and its relentless pursuit of progress. Still, it felt like a personal blow, like a scene on Instagram or YouTube you replay endlessly on loop, trying to comprehend, trying to make sense of it all.

As your value is quantified and found wanting, a sacred inner part of you perishes. In that moment, it’s hard to feel the wonder and mystery of your creation. You don’t feel what for centuries has been called the imago Dei - that we humans are made in God’s image. Instead, you think about how you were just told “we don’t need you.” You think about paying your bills? How will this impact your career? Where will you find your next job? 

As a leader, I understand metrics are crucial for business. However, this pervasive culture of metrics has warped our perception of worth. Instead of marveling at the wonder of being made in the image of God, we have become trained to value only what can be counted. We’ve become both deaf and blind to the unquantifiable beauty of human existence.  

We’ve prioritized metrics over people. We’ve created a world where efficiency presides over meaning and productivity overshadows purpose. Ironically, this has crippled entire organizations, not optimized them. Critical components like morale, engagement, and productivity are at an all time low. Just check the numbers. (See what I did there) 

We have built a ruthless culture defined by a dehumanizing machinery of metrics. People have become problems to be optimized rather than mysteries to be revered. 

If we let our job define us and if as leaders we let it define our mystery and those we lead, we succumb to a cancerous, spiritual violence. To treat a person as a set of outputs is to willinging deny our capacity to reflect a divine truth.   

Does it have to be this way?

William Blake's poem, "The Divine Image," eloquently conveys a core theological principle: humanity mirrors the divine, embodying God's very image. We are an irreducible, immeasurable value. 

For Mercy, Pity, Peace and Love

Is God, our father dear

And Mercy, Pity, Peace and Love

Is Man, his child and his care.

Are we imago Dei? Are we the very image of God the first chapter in Genesis speaks of?

Is this true? Are we always irreducible, immeasurable? Or is this just a conversation to have in a broader discussion when contemplating humanity’s place in the cosmos? 

What about the workplace? What about when human worth is distilled into key performance indicators that then become the only thing measured, the only things that defines a person’s worth? What happens when our irreducible human value, this imago Dei is distilled to mere data points on business dashboards? To KPIs.

On one hand, nothing happens; we are still a complex mystery of God’s creation. We are still immeasurable, irreducible. We are imago Dei. On the other hand, something does happen to the person. Something sacred is expunged. Our infinite complexity like emotions, dreams, quirks, ideas, feelings, and virtues are reduced and transcribed into metrics and evaluated against random data sets. Perhaps this is where the shallow quip originates? “It’s not personal. It’s just business.” 

I mean I get it. In the business world, we are a metrics driven culture, quantifiable data points are seemingly the only identifier of worth. It drives the business, right? 

We read in our company handbooks that, “our people make the difference.” In reality, we all know that data is the true currency. It is here, I argue, that the soul gets buried beneath spreadsheets and the image of the divine is lost within a myriad of data sets. 

We must raise a quiet but profound rebellion. 

Our spirit of God’s very image that thrives in a mutual wonder and shared humanity cannot be replaced by a zero-sum race for higher scores. 

Ask someone at work “How are you doing?”, actually listen to them and engage, and only then ask, “How are you doing with your targets?” Metrics are important, but the person behind them is essential.  

When we become our job or when we think those we work with are defined only by how well they do their job, we are all vulnerable to this sacred loss. Our goal is not our job. Our purpose is not how and if we hit our metrics.  Instead, our sole aim should be to seek how to better understand this mystery of this life - this imago Dei - that we have been given and how to share it with others.  

This reminds me of the saying, "Not everything worthwhile can be measured, and not everything that can be measured is worthwhile."

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3 min read

Line judges replaced by robots? You cannot be serious!

Wimbledon is about more than efficiency, it’s about humanity.

Matt is a songwriter and musician, currently completing an MA in theology at Trinity College, Bristol.

Tennis line judges stand and lean forward with hands on knees
Line judges, Wimbledon, 2012.
Carine06, CC BY-SA 2.0, via Wikimedia Commons

It’s the most wonderful time of the year! No, I’m not talking about Christmas, but Wimbledon, of course. Two weeks of absolute delight. Tennis matches on the TV non-stop. Incredible displays of athleticism and skill. Wimbledon never fails to be an emotional rollercoaster for Brits as we watch our favourites reaching for glory (to various degrees of success). 

But it’s not just the tennis: it’s the entire aura around the Championships. The Pimm’s & Lemonade; the strawberries and cream. The big serves but bigger personalities. The familiar cadence of retired legends in the commentator box. The ball kids, impeccably disciplined as always, run like the clockwork we come to expect at the tournament. The outrageous Englishness of it all, from the refined fashion to ridiculous costumes, to the umpire’s chiding of the raucous crowd, popping champagne bottles at inappropriate moments. Wimbledon is like a faithful friend, who even after a year of being apart, makes a deep connection instantly. 

However, this year something - or rather someone - seems to be missing. I am of course speaking of our old friends, the line judges. 

Those stoic sentinels, guarding watch over the chalky borders of the court, have gone. In their place, a machine: efficient, faultless (apparently), and it doesn’t require a pension. But we still hear the ghost of the line judges haunting the court: their disembodied voices, recorded for posterity, call out from somewhere in the AI aether. 

Gone are the days of the drama of McEnroe’s ‘you cannot be serious’, and even the Hawkeye challenge - an apparently rude interruption to the gameplay - is no longer necessary. Perhaps this was inevitable: the next step on the path of progress, the realisation of a techno-optimist utopia. Fewer human errors, more tennis for us, even fewer shirts for the All England Club to iron. 

Technological advancement has made our old friends, the line judges, obsolete. 

But I’ve got to be honest, I miss them. It’s not that the technology seems to be glitchy at times, nor that I’m an old-fashioned technophobe. 

I recognise we don’t really need those line judges anymore, but I think, deep down, we do want them. 

Wimbledon is about more than efficiency, it’s about humanity. 

It’s about the on-court drama when a player disagrees with a line call. It’s about the risky moments where a line judge narrowly (and somehow quite elegantly) misses a 120mph serve. Computers eliminate risks, but they also diminish these human moments. 

I miss the line judges like I miss the conversations with people at the bus stop. Both made redundant by the people upstairs who benevolently(?) oversee our technological advancement. 

Our world teaches us to value efficiency, but at what cost? Just picture it, in years to come: the ball kids replaced by a super smart lawn mower with a sucker pipe to retrieve wayward balls, or God-forbid, Tim Henman recreated as an AI commentator avatar. 

Perhaps they may decide that’s a step too far. Perhaps our technocratic overlords may seek to consult a moral authority before destroying all human connection. 

Speaking of moral authorities, I believe in a God who created us, not because he needs us, but because he wants us. He could have made perfect robots with far less risk, far less drama, far less pain. But he chose to create human beings that fail, and frustrate our desire for efficiency. While the potential that AI offers is exciting, I am wary that we lose the potential latent in every human being: to connect. Let’s learn to see others not for their efficiency, but their humanity. 

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If you enjoy Seen & Unseen, would you consider making a gift towards our work?
 
Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

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