Article

Change

Fashion

10 December 2023

5 min read

Benefiting from the many facets of beauty

A jewellery start-up is challenging empowerment and agency.

Belle Tindall

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

Three women stand, two lean into each other sharing a joke, while the other laughs too.

Members of Zena's Launch Pad team, Kamuli, Uganda.

Zena.

I have a conundrum. I’ve started and re-started this article four times now. And I’m surprised that I’ve settled on this opening. But alas, I have a deadline to adhere to and a cold coffee to warm back up. So, this will have to do. I’m struggling with this opening paragraph because when it comes to writing about Zena - the female-led, non-profit, environmentally friendly jewellery and accessory brand - I simply do not know where to begin.

There are too many facets of Zena that deserve to sit front and centre in this article; too many details to revel in, too many stories to tell, too much success to pick at and analyse.

Where do I possibly start?

How about with the delightful fact that the brand is named after a beloved pet goat who makes appearances on their TikTok? You know, kick things off on an endearing note. Or perhaps the fact that there are playlists curated for all occasions, dance challenges, and even a recipe for tequila lollipops on their website? That would certainly alert people to how seriously this team takes the art of having fun. Or maybe I should open with the fact that they’ve both challenged and refined how I perceive empowerment and agency. I could explain how they have alerted me to the importance of investing in female entrepreneurs as a means of tackling extreme poverty and profound gender inequality.

Yes. I think that’s it. Let’s start there and work our way backwards, shall we?

These women are not beneficiaries, they are benefactors – and that’s an important, not to mention beautiful, distinction.

In which case, here’s the heartbeat of Zena, here’s what you need to know in order to understand everything else about them: women living in rural poverty are currently facing two major barriers when it comes to business opportunity and entrepreneurship, and Zena are tackling both head on.

Firstly, female entrepreneurs in these settings have little to no capital with which to launch their business ventures. To combat this, every single product offered by Zena, whose HQ is in Kamuli (Uganda), is hand-crafted by women who were previously living below the poverty line. Through the Zena apprenticeships, these women are able to support themselves and their families while also earning/saving the capital they need to launch their own businesses once the short-term apprenticeship comes to an end. These women are not beneficiaries, they are benefactors – and that’s an important, not to mention beautiful, distinction.

Secondly, as well as a lack of capital, these women are battling a lack of education. And so, through a multi-phase entrepreneurship programme (The Zena Launch Pad), Zena are giving their apprentices both the theoretical and practical tools that they need to launch and sustain their own businesses. Women are graduating from this programme with literacy and numeracy skills, a viable business plan, industry-specific knowledge and skills, as well as leadership and development.

Because here’s the bottom-line, the foundation upon which Zena stands, the deep conviction of both Caragh and Loren, the co-founders and CEOs; agency matters. Widening one’s understanding of success to encompass these women’s agency, for better or for worse, matters. Empowering these women to earn their own capital, to see the unfolding of their own ideas, to know that their decisions matter, it makes all the difference. No dependence, no hand-outs, and no debt. Just the kind of empowerment that is laced with agency.

It’s bold. But it’s working.

There was utter delight in her eyes when she explained how good generates more good and creation generates more creation.

So far, time-stamped at this moment in time, Zena’s hybrid and holistic approach has led to 67 female entrepreneurs, over 150 children in school, and nearly 500 lives lived above the poverty line. Women are hiring other women, businesses are birthing more businesses, education is generating more education.

Pretty special, isn’t it? Pretty Jesus-like too.

I had the immense joy of chatting to Caragh, one of the co-founders and CEOs of Zena; she reminded me that multiplication is one of Jesus’ most classic moves. Just as the people sitting around Jesus with wide eyes and numb backsides witnessed one humble lunch feed tens-of-thousands of mouths, so are Caragh and her team witnessing jaw-dropping multiplication happen before their very eyes. There was utter delight in her eyes when she explained how good generates more good and creation generates more creation. Compassion is contagious and innovation spreads. Although Zena is by no means an enterprise that squeezes itself into a religious box (empowering women of all faiths and none), it is easy to see how Caragh and Loren’s faith in a God who wrote generative goodness into the fabric of reality, informs their mission to write it into their business model.

Something else that is woven into the DNA of Zena, much to my delight, is an unabashed celebration of the female consumer. 2023 may well be remembered as the year when an economic earthquake was caused by Taylor Swift, Beyonce, and Barbie. According to Forbes, it is likely to be regarded as the year where people began to take seriously and analyse the power of 'the female dollar'. And Zena, with their penchant for all things pink and glittery, have been sitting ahead of the curve for a little while. Their products, as seen in Vogue, Marie Claire, and Harvey Nicholls (as well as embellishing the looks of numerous celebrities), seem to have been made with this cultural moment in sight. Their aesthetic perfectly encapsulates the resurgence of female playfulness and the reclaiming of ‘girliness’ as something to embrace and revel in. As I have already referenced, joy is something that this team take incredibly seriously.

The celebration of women infiltrates every layer of Zena’s existence, that much is clear. While their products delight the female gaze, their profits sow into female entrepreneurship. Both of which display how working toward gender equality, particularly in contexts such as Kamuli, is a means by which we can wage a war on extreme poverty.

Women serving women, who are serving women, who are serving women. And on it goes – so beautifully circular. So intriguingly God-inspired.

Article

Attention

Culture

Fashion

7 May 2025

5 min read

Here’s to the Met Gala, and to those who weren’t there

We’re teaching ourselves that if we’re void of attention, we’re void of significance.

Belle Tindall

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

A celebrity wears a highly stylised cuboid suit to the Met Gala.

Janelle Monáe directs her attention.

Instagram.com/janellemonae/

The Met Gala happened on Monday; a menu of celebrities was offered up to us, each one posing on the steps of the Metropolitan Museum of Art in the heart of New York City, decorated from head-to-toe, like an army of art exhibitions that had come to life.

What happens as soon as these finely clad celebrities make their way into the museum? Nobody outside of the room knows. And, Anna Wintour, the brains behind the entire operation, goes to infamous lengths to keep it that way. But everything that happens in the moments before they walk through those iconic doors is a carefully curated display, designed for our eyes to feast on. They’re counting on us to look their way, to stare, to soak it all in.

It poses the question: if a Met Gala happens and nobody is around to see it, does it really take place? I think I can hazard a guess at what Anna Wintour’s answer would be.

Our attention is the currency of the entire event; every celebrity is vying for it. And it’s not enough to have a little share of it, the prize is to have the most. At the very least, you need to earn enough attention to ensure that your presence at the event is memorialised. It’s interesting, it’s like an incredibly opulent version of teenagers writing that ‘so and so was here’ on all their school desks. The craving seems to be the same, we want our presence in a specific time and place to be noted and remembered. The school pupil’s tool of choice is a marker pen; the celebrities deploy their outfits.

Can’t walk in the outfit? Doesn’t matter.

Can’t sit? Doesn’t matter.

Can’t breathe? Doesn’t matter.

The clothes aren’t made to be in, they’re made to be seen in - there’s a difference.

I sort of like the Met Gala, you know. I’m drawn in by how otherworldly it feels, how its opulence is not quite off-putting enough for us to ignore it. Publicly, we’ll roll our eyes. Privately, though, we’ll flick through who Vogue thinks looked the best (and – more importantly - the worst). The whole event knows it’s ridiculous and, in return, we seem to be pretty forgiving of it. It’s silly – they know it, we know it. The dynamic works.

Success is being seen. It’s being documented, being observed, being celebrated.

This year, I noticed a slight slant to the reporting of the event. My social media feeds seemed to be brimming with two lists they wanted me to pour over: those who were there and, more notably, those who were not there.

I’ve been so struck with how odd this is. Again and again, I was being offered names of celebrities who were not in attendance. Publications and influencers were lamenting the absence of Emma Stone, sneering at the Blake Lively shaped gap in the attendee-list, and insisting that poor old Meghan Markle must have been barred from the proceedings.

In truth, we have no idea why any given person was or was not at this year’s Gala. The speculation is a waste of time – but it does act as a doorway into understanding our perception of success.

I think it can be boiled down to this: success is being seen.

It’s being documented, being observed, being celebrated.

Success is being there. And so, it’s unfathomable to us that anyone would want to be anywhere other than where the eyes of the world are directed. Our value diminishes the longer we dwell in obscurity, anonymity is nothing short of self-sabotage. That’s what we’re subliminally telling each other.

I know that this is what we think because it’s what I think. I find the evidence of my hypothesis within myself.

A need to be seen is written into the rock of my being. In 2021, I felt as though I had been snapped in half – my fear of obscurity exposed - by Michaela Coel’s Emmys acceptance speech. She had just won a prize for I May Destroy You, a limited series that she both wrote and starred in. Clinging shakily to her piece of paper, Michaela implores anyone listening to ‘disappear’.

She says,

‘In a world that entices us to browse through the lives of others to help us better determine how we feel about ourselves, and to in turn feel the need to be constantly visible, for visibility these days seems to somehow equate to success—do not be afraid to disappear. From it. From us. For a while. And see what comes to you in the silence.’

This droplet of wisdom stopped me in my tracks.

Maybe our metrics of success are a little wonky, our understanding of significance is malfunctioning. I think Michaela’s right, we know too much and see too much. Furthermore, we’re much too known and much too seen. We’re on display. Endlessly. And it’s not good for our souls. We’re teaching ourselves that if we’re void of attention, we’re void of significance.

And that’s a problem.

I’ve actually taken Michaela’s advice. I’ve taken to disappearing every now and again – I hate it, I fear it, I fight it with all my might - but I know that it’s a medicine I need to take. It reminds my soul that if I fell in the woods and nobody was around to hear it, I would still have made a sound.

An unperceived existence still counts. We need to remind ourselves of that, and sharp-ish. Only then will we stop deifying attention and vilifying anonymity.

And so, with all of that in mind, here’s to the Met Gala – the most prestigious event in fashion. And here’s to the people who weren’t at it. Wherever the appreciative eyes of the world are, may we all find the courage to be elsewhere.

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