Article
Change
Fashion
5 min read

Benefiting from the many facets of beauty

A jewellery start-up is challenging empowerment and agency.

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

Three women stand, two lean into each other sharing a joke, while the other laughs too.
Members of Zena's Launch Pad team, Kamuli, Uganda.
Zena.

I have a conundrum. I’ve started and re-started this article four times now. And I’m surprised that I’ve settled on this opening. But alas, I have a deadline to adhere to and a cold coffee to warm back up. So, this will have to do. I’m struggling with this opening paragraph because when it comes to writing about Zena - the female-led, non-profit, environmentally friendly jewellery and accessory brand - I simply do not know where to begin.  

There are too many facets of Zena that deserve to sit front and centre in this article; too many details to revel in, too many stories to tell, too much success to pick at and analyse.  

Where do I possibly start?   

How about with the delightful fact that the brand is named after a beloved pet goat who makes appearances on their TikTok? You know, kick things off on an endearing note. Or perhaps the fact that there are playlists curated for all occasions, dance challenges, and even a recipe for tequila lollipops on their website? That would certainly alert people to how seriously this team takes the art of having fun. Or maybe I should open with the fact that they’ve both challenged and refined how I perceive empowerment and agency. I could explain how they have alerted me to the importance of investing in female entrepreneurs as a means of tackling extreme poverty and profound gender inequality.  

Yes. I think that’s it. Let’s start there and work our way backwards, shall we?  

These women are not beneficiaries, they are benefactors – and that’s an important, not to mention beautiful, distinction. 

In which case, here’s the heartbeat of Zena, here’s what you need to know in order to understand everything else about them: women living in rural poverty are currently facing two major barriers when it comes to business opportunity and entrepreneurship, and Zena are tackling both head on.  

Firstly, female entrepreneurs in these settings have little to no capital with which to launch their business ventures. To combat this, every single product offered by Zena, whose HQ is in Kamuli (Uganda), is hand-crafted by women who were previously living below the poverty line. Through the Zena apprenticeships, these women are able to support themselves and their families while also earning/saving the capital they need to launch their own businesses once the short-term apprenticeship comes to an end. These women are not beneficiaries, they are benefactors – and that’s an important, not to mention beautiful, distinction.  

Secondly, as well as a lack of capital, these women are battling a lack of education. And so, through a multi-phase entrepreneurship programme (The Zena Launch Pad), Zena are giving their apprentices both the theoretical and practical tools that they need to launch and sustain their own businesses. Women are graduating from this programme with literacy and numeracy skills, a viable business plan, industry-specific knowledge and skills, as well as leadership and development.  

Because here’s the bottom-line, the foundation upon which Zena stands, the deep conviction of both Caragh and Loren, the co-founders and CEOs; agency matters. Widening one’s understanding of success to encompass these women’s agency, for better or for worse, matters. Empowering these women to earn their own capital, to see the unfolding of their own ideas, to know that their decisions matter, it makes all the difference. No dependence, no hand-outs, and no debt. Just the kind of empowerment that is laced with agency.  

It’s bold. But it’s working.  

There was utter delight in her eyes when she explained how good generates more good and creation generates more creation.

So far, time-stamped at this moment in time, Zena’s hybrid and holistic approach has led to 67 female entrepreneurs, over 150 children in school, and nearly 500 lives lived above the poverty line. Women are hiring other women, businesses are birthing more businesses, education is generating more education.  

Pretty special, isn’t it? Pretty Jesus-like too.  

I had the immense joy of chatting to Caragh, one of the co-founders and CEOs of Zena; she reminded me that multiplication is one of Jesus’ most classic moves. Just as the people sitting around Jesus with wide eyes and numb backsides witnessed one humble lunch feed tens-of-thousands of mouths, so are Caragh and her team witnessing jaw-dropping multiplication happen before their very eyes. There was utter delight in her eyes when she explained how good generates more good and creation generates more creation. Compassion is contagious and innovation spreads. Although Zena is by no means an enterprise that squeezes itself into a religious box (empowering women of all faiths and none), it is easy to see how Caragh and Loren’s faith in a God who wrote generative goodness into the fabric of reality, informs their mission to write it into their business model.  

Something else that is woven into the DNA of Zena, much to my delight, is an unabashed celebration of the female consumer. 2023 may well be remembered as the year when an economic earthquake was caused by Taylor Swift, Beyonce, and Barbie. According to Forbes, it is likely to be regarded as the year where people began to take seriously and analyse the power of 'the female dollar'. And Zena, with their penchant for all things pink and glittery, have been sitting ahead of the curve for a little while. Their products, as seen in Vogue, Marie Claire, and Harvey Nicholls (as well as embellishing the looks of numerous celebrities), seem to have been made with this cultural moment in sight. Their aesthetic perfectly encapsulates the resurgence of female playfulness and the reclaiming of ‘girliness’ as something to embrace and revel in. As I have already referenced, joy is something that this team take incredibly seriously.  

The celebration of women infiltrates every layer of Zena’s existence, that much is clear. While their products delight the female gaze, their profits sow into female entrepreneurship. Both of which display how working toward gender equality, particularly in contexts such as Kamuli, is a means by which we can wage a war on extreme poverty. 

Women serving women, who are serving women, who are serving women. And on it goes – so beautifully circular. So intriguingly God-inspired.  

Article
Change
Community
Justice
Sustainability
5 min read

Everything is a movement – and that’s as it should be

They’re powerful when they are marked by love, dignity and justice.

Juila is a writer and social justice advocate. 

A digital billboard on top of a London building reads: Make Earth Day Everyday.
An Earth Day billboard, London, 2025.
Le Good Society.

I keep accidentally joining movements. In one instance, I had a go at submitting an essay for a competition; when it was (happily) selected to be part of the published book, the blurb told me that I was part of a movement of people embracing messy motherhood stories. At the same time, I am not parenting – and this apparently pulls me into a ‘sisterhood’ of women without children. These could seem contradictory, but I recognise that they are calls to togetherness. And yet, as I go about my life – trying to pay my bills, navigate community, play my part as a citizen of this world that is partly marked by climate crisis and conflict – I have to confess that my gut reaction at being called part of them is to feel tired. I don’t know if I have the energy for another movement in me.  

Movements seem to be having a moment. Open the news or social media, and there will be stories of communities of people speaking up together. And yet movements are not new. History reminds us that they have long been one of the best ways to counteract unchecked or disproportionate power. The anti-slavery campaigners of the eighteenth and nineteenth centuries, the US civil rights movement, the influence of anti-apartheid and land rights activists… when we participate in a movement for justice, this is the heritage we are locating ourselves in.  

What makes a movement? It’s a group of ordinary individuals, and it’s so much more than that. It’s marked by people trying to live the change they seek, but it doesn’t end there. There is something about a movement that is emergent, more than the sum of its parts. Groups of people taking collective action to see change happen. Crucially, the movements that bend the arc of justice are those that are centred on the voices and priorities of those most affected by their cause. In this, they reflect God’s heart; an invitation to us all to participate, with a particular emphasis for those on the margins.  

The other week saw Earth Day, an annual event which celebrates the environmental movement. While for some, it can be co-opted to suggest green credentials that don’t bear out the rest of the year, but for many it is an entry point, a chance to meaningfully participate. What began in the US on 22 April 1970 is now marked by around one billion people – one in eight of us – around the world. It’s a particular moment to highlight action for this world that we share. This world with boundaries that are being tested and breached. Just a week earlier, communities in India and Pakistan were experiencing heat that tested the limits of human survival. Our bodies were not made for this kind of weather.  

The theme of this year’s Earth Day was ‘Our power, our planet’, with a particular emphasis on scaling up renewable energy. But I have found myself thinking about other kinds of power: the influence of people when they come together. Do we greet moments like this with cynicism, self-interested opportunism, or genuine expectation for change? In the face of horrifying headlines and lived injustice, what motivates people to keep going again for change? There are many likely reasons, often personal. To understand a few of the common ones, we need to go back to the beginning.  

“Much of my life goes irrelevantly on, in spite of larger events.” 

Nora Ephron 

In the opening passages of the Bible, the world was called ‘good',and the rest of the story is one of restoration; what has been broken being made whole and new. This articulates for us what we often intuit: the world was made to be better than this. Where cynicism offers a casual invitation to give up on change, when we look at our daily lives, we see the myriad ways that we demonstrate a quiet hope for tomorrow. Sowing seeds in spring is an act of faith that the summer will bloom. 

This conviction might manifest differently for each of us. For some of us, it means carrying a persistent hope in spite of the hurt we see and feel. For others, it might feel grittier. Like the irritation of a grain of sand in your shoe; you can’t walk on until you do something about it. Either way, it is a longing for something that is brighter and fairer and kinder than what we have right now. Something more resonant with the deep cries of our souls.   

Underlying these instincts is our God-given purpose. He made humans to draw even more goodness out of that which was baked into this world from the beginning. We were shaped to partner with God to see order brought out of chaos, freedom from captivity, a seed of renewal out of the grave. Allowing this to take root in our hearts can save us from a sense of nihilism, that nothing matters. 

Like many women of my generation, I am a fan of Nora Ephron’s writing. She famously wrote about taking part in movements and yet “Much of my life goes irrelevantly on, in spite of larger events.” There is welcome honesty in acknowledging how privilege can insulate against the impacts of injustice. But there is also a provocation in these words. When we respond to God’s invitation to participate in his restoration work, we find our relevancy in the work we were always made for. In other words, our choices can be meaningful.  

I may have stumbled into some movements, but I can see that these are invitations to move closer to each other. Acting for justice can require sacrifice of lifestyle, time, comfort. But outworking this together can also bring growth, empathy, joy. When we are weary, there is life to be found with others. God is inherently relational: three persons – Father, Son and Holy Spirit – co-existing as one. In this relationship is unity, service of each other, appreciation of each other’s gifts. With God’s likeness in each of us, we too made for this kind of community. Our movements are powerful when they are marked by such love, dignity and justice. Glimpsing this induces us to look beyond ourselves, to step towards people and circumstances. Being part of a movement is to choose to be in closer proximity with each other and the world we dwell in together.  

I remind myself that in such community, there is room to acknowledge weariness. At the same time, there is also an encouragement to move beyond disenchantment about days like Earth Day, about gloomy headlines, about discouragement or setbacks. It can be tempting to let our lives go irrelevantly on, but being part of a movement reminds us that we don’t have to settle for that.  

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