Article
Change
4 min read

Benefiting from the many facets of beauty

A jewellery start-up is challenging what Belle TIndall perceives as empowerment and agency.
Three women stand, two lean into each other sharing a joke, while the other laughs too.
Members of Zena's Launch Pad team, Kamuli, Uganda.
Zena.

I have a conundrum. I’ve started and re-started this article four times now. And I’m surprised that I’ve settled on this opening. But alas, I have a deadline to adhere to and a cold coffee to warm back up. So, this will have to do. I’m struggling with this opening paragraph because when it comes to writing about Zena - the female-led, non-profit, environmentally friendly jewellery and accessory brand - I simply do not know where to begin.  

There are too many facets of Zena that deserve to sit front and centre in this article; too many details to revel in, too many stories to tell, too much success to pick at and analyse.  

Where do I possibly start?   

How about with the delightful fact that the brand is named after a beloved pet goat who makes appearances on their TikTok? You know, kick things off on an endearing note. Or perhaps the fact that there are playlists curated for all occasions, dance challenges, and even a recipe for tequila lollipops on their website? That would certainly alert people to how seriously this team takes the art of having fun. Or maybe I should open with the fact that they’ve both challenged and refined how I perceive empowerment and agency. I could explain how they have alerted me to the importance of investing in female entrepreneurs as a means of tackling extreme poverty and profound gender inequality.  

Yes. I think that’s it. Let’s start there and work our way backwards, shall we?  

These women are not beneficiaries, they are benefactors – and that’s an important, not to mention beautiful, distinction. 

In which case, here’s the heartbeat of Zena, here’s what you need to know in order to understand everything else about them: women living in rural poverty are currently facing two major barriers when it comes to business opportunity and entrepreneurship, and Zena are tackling both head on.  

Firstly, female entrepreneurs in these settings have little to no capital with which to launch their business ventures. To combat this, every single product offered by Zena, whose HQ is in Kamuli (Uganda), is hand-crafted by women who were previously living below the poverty line. Through the Zena apprenticeships, these women are able to support themselves and their families while also earning/saving the capital they need to launch their own businesses once the short-term apprenticeship comes to an end. These women are not beneficiaries, they are benefactors – and that’s an important, not to mention beautiful, distinction.  

Secondly, as well as a lack of capital, these women are battling a lack of education. And so, through a multi-phase entrepreneurship programme (The Zena Launch Pad), Zena are giving their apprentices both the theoretical and practical tools that they need to launch and sustain their own businesses. Women are graduating from this programme with literacy and numeracy skills, a viable business plan, industry-specific knowledge and skills, as well as leadership and development.  

Because here’s the bottom-line, the foundation upon which Zena stands, the deep conviction of both Caragh and Loren, the co-founders and CEOs; agency matters. Widening one’s understanding of success to encompass these women’s agency, for better or for worse, matters. Empowering these women to earn their own capital, to see the unfolding of their own ideas, to know that their decisions matter, it makes all the difference. No dependence, no hand-outs, and no debt. Just the kind of empowerment that is laced with agency.  

It’s bold. But it’s working.  

There was utter delight in her eyes when she explained how good generates more good and creation generates more creation.

So far, time-stamped at this moment in time, Zena’s hybrid and holistic approach has led to 67 female entrepreneurs, over 150 children in school, and nearly 500 lives lived above the poverty line. Women are hiring other women, businesses are birthing more businesses, education is generating more education.  

Pretty special, isn’t it? Pretty Jesus-like too.  

I had the immense joy of chatting to Caragh, one of the co-founders and CEOs of Zena; she reminded me that multiplication is one of Jesus’ most classic moves. Just as the people sitting around Jesus with wide eyes and numb backsides witnessed one humble lunch feed tens-of-thousands of mouths, so are Caragh and her team witnessing jaw-dropping multiplication happen before their very eyes. There was utter delight in her eyes when she explained how good generates more good and creation generates more creation. Compassion is contagious and innovation spreads. Although Zena is by no means an enterprise that squeezes itself into a religious box (empowering women of all faiths and none), it is easy to see how Caragh and Loren’s faith in a God who wrote generative goodness into the fabric of reality, informs their mission to write it into their business model.  

Something else that is woven into the DNA of Zena, much to my delight, is an unabashed celebration of the female consumer. 2023 may well be remembered as the year when an economic earthquake was caused by Taylor Swift, Beyonce, and Barbie. According to Forbes, it is likely to be regarded as the year where people began to take seriously and analyse the power of 'the female dollar'. And Zena, with their penchant for all things pink and glittery, have been sitting ahead of the curve for a little while. Their products, as seen in Vogue, Marie Claire, and Harvey Nicholls (as well as embellishing the looks of numerous celebrities), seem to have been made with this cultural moment in sight. Their aesthetic perfectly encapsulates the resurgence of female playfulness and the reclaiming of ‘girliness’ as something to embrace and revel in. As I have already referenced, joy is something that this team take incredibly seriously.  

The celebration of women infiltrates every layer of Zena’s existence, that much is clear. While their products delight the female gaze, their profits sow into female entrepreneurship. Both of which display how working toward gender equality, particularly in contexts such as Kamuli, is a means by which we can wage a war on extreme poverty. 

Women serving women, who are serving women, who are serving women. And on it goes – so beautifully circular. So intriguingly God-inspired.  

Interview
Change
Politics
S&U interviews
7 min read

Stephen Timms: still on mission

The MP on five decades trying to prove a Christian Tory wrong.

Robert is a journalist at the Financial Times.

 

A man in a suit turns to look at the camera and behind him is a gallery of large painting
Stephen TImms MP.

The day before the February 1974 election, the first in which he was old enough to vote, Stephen Timms says an elder at the Brethren assembly that he then attended – near his home in Fleet, in Hampshire – took him aside. The Brethren are a non-denominational, non-conformist evangelical Christian movement. 

“You will be voting Conservative, won’t you?” Timms recalls the man’s asking. 

The assumption surprised Timms, who had thought there was an “obvious connection” between the social justice elements of Christ’s teaching and parties that sought greater equality. He told the elder – Mr Gilmour – that he would be voting Labour. 

The incident was an early sign of how Timms, now 68, would spend a life that has brought together an evangelical Christian faith with attachment to the Labour party. 

His career has taken him as high as the Cabinet – where he was Chief Secretary to the Treasury for a year in 2006 and 2007. He became Sir Stephen in 2022. He also has a reputation as one of the MPs most dogged in pursuing case work for constituents. That commitment nearly cost him his life in 2010 when a constituent, angry at his support for the Iraq War, stabbed him twice at a constituency surgery. Timms is standing again at the coming general election for East Ham, the constituency which, with some boundary changes, he has represented in various forms since 1994. 

“I suppose I’ve spent 50 years trying to prove Mr Gilmour wrong,” Timms says. “[He was] a delightful man but I never agreed with him about that.” 

There is a “very clear trend” of economic justice in the biblical message, which the Labour party represents and seeks to realise, Timms goes on, over coffee at an arts centre in his constituency. 

“The Christian roots of Labour are absolutely clear,” he says, pointing out that Keir Hardie, the party’s first leader, was an evangelical Christian and many of its other founders were Methodists. “I’ve always seen Labour values and Labour aims as wanting to realise that commitment to economic justice which is such a clear thrust of the Bible.” 

He sees no attempt in the Conservative party to realise that vision, he says. 

“It’s just not a subject of interest, I don’t think,” Timms says of Conservative supporters. “For people in the Conservative party, there are concerns about maintaining order and respectability and all those things and I can understand how you might find those in the Bible. But I don’t think that’s what the Bible is about.” 

“His argument to me was, ‘You believe in God; we believe in God; we think you should go for this’.”

Timms’ attachment to his small area of East London is almost as strong a thread in his story as his Christian and Labour party commitments. He first came to the area while a maths student at Cambridge, in the summer of 1976, as part of a two-week mission by the Christian Union of Emmanuel College to Forest Gate. It was a formative experience. 

“It was the first time I could see how what I believed could shape my life,” Timms recalls. 

He returned to the area in 1978 when, after leaving university, he was recruited by Logica, then an information technology and management consultancy, working in the west end of London. He joined the church that the 1976 mission had planted – now called Plaistow Christian Fellowship. He continues to attend the church with his wife, Hui-Leng, originally from Singapore, who was also part of the 1976 mission. 

His joined the local Labour party. 

“Very quickly, I was asked to be the secretary of my local branch Labour party, which was Little Ilford branch, and then very quickly after that I was asked to be the secretary of the constituency Labour party,” Timms recalls. 

Timms was chosen as an office bearer, he believes, because of his neutrality in a bitter feud. Left-wing activists had tried to oust Reg Prentice, Labour MP for the constituency, then called Newham North-East. They claimed he was fundamentally a Conservative. Long-standing local activists had successfully defended him. Both sides had been left dismayed when Prentice subsequently defected to the Conservative party. 

“It was a terrible mess,” Timms recalls. 

His first elected office was as a councillor on Newham Council, fighting in an unusually high-profile council byelection in 1984. The party had, surprisingly, lost the three Little Ilford wards to representatives of the then Liberal-SDP Alliance. But it emerged that two of the Alliance councillors had given false addresses and there was a byelection. 

“Ken Livingstone came down; Neil Kinnock came down,” Timms recalls, referring, respectively, to the then Labour leader of the Greater London council and the Labour party nationally. “We threw everything at it.” 

Timms was leader of Newham council when, in 1994, the previous MP, Ron Leighton, died of a heart attack. After being chosen as the Labour candidate, Timms won the subsequent byelection, in June 1994. 

His connection with his church has remained critical, he says. A group in the church offered to pray with him every month when he became a councillor. They increased the frequency to weekly once he became leader of the council. 

“We still do that and that has been a very important source of support for me through all the ups and downs of the intervening 34 years,” Timms says. 

Yet it was not a foregone conclusion that an evangelical Christian would form such a strong bond with, first, Newham North-East and then East Ham, as the constituency has been known since 1997. The seat has, according to the 2021 census, the eighth-highest proportion of people – 41.2 per cent – identifying as Muslim. 

Timms insists the tension is less than it might appear. The first person to urge him to stand as an MP following Ron Leighton’s death was the chair of the Alliance of Newham Muslim Associations, he says. 

“His argument to me was, ‘You believe in God; we believe in God; we think you should go for this’,” Timms recalls. 

There are points of connection between different faith groups in the area, he adds. He has a particularly strong connection with Bonny Downs Baptists Church, in Beckton, which has an active food bank and many other social ministries. 

“If you look at the people who around this community are really doing things to help here, it’s the faith groups,” Timms says. “It’s Bonny Downs Baptist Church; it’s some of the Muslim groups.” 

“I certainly see what I’ve been doing in politics as a calling, as part of what I came here first of all to do, which is to take part in a mission,”

Timms’s sense of affinity with his Muslim constituents, however, did not prevent the most distressing incident of his career – when Roshonara Choudhry tried to kill him at a constituency surgery in Beckton in May 2010. 

Medical staff described the two stab wounds, to his stomach, as “life-threatening” and Choudhry is serving a life term for attempted murder. She had been radicalised by online Islamist extremist sermons and acted because of Timms’ vote in favour of the 2003 Iraq war. 

“It was a very, very unpleasant episode,” Timms says, with characteristic understatement. 

In March this year, he says, he received a reply from Choudhry, part of a correspondence that began after she wrote to him expressing remorse for her actions. 

Even the stabbing, however, underlined the community’s goodwill, Timms insists. 

“I was absolutely inundated after that episode with people sending cards and good wishes – including Christians saying, ‘We’re praying for you’, and quite a lot of similar things from Muslims saying, ‘We’re praying for you for a speedy recovery’,” he says. “I hadn’t had that experience before of Muslims telling me, ‘We’re praying for you’. So it left me with a stronger sense, I think, of being supported by my Christian and Muslim constituents, which I appreciated very much.” 

Timms nevertheless remains an unapologetically partisan politician. He wants a Labour government under Keir Starmer, he says, to resolve problems he says have built up over 14 years of coalition and then Conservative government since 2010. 

“I think the country is in a sorry mess,” he says. “I think we very urgently need a change of direction. I think that the prescription that Keir Starmer has set out offers a hopeful way forward.” 

Timms, who is currently chair of the Commons work and pensions committee, says he would be “delighted” to return to a ministerial role in a Starmer government. He is standing as an MP again in the hope of being able to support a new Labour government. 

“It would seem a shame to leave just when we might be on the brink of a Labour government again,” he says. 

Nevertheless, the way he links his work as an MP with his Christian faith sets him apart. 

“I experienced a calling to be in this area,” Timms says. 

As far back as when he came to East London, his thinking about faith, what to do with his life and politics were all “intertwined”, he adds. 

“I certainly see what I’ve been doing in politics as a calling, as part of what I came here first of all to do, which is to take part in a mission,” Timms says.