Snippet
AI
Culture
Digital
Sustainability
3 min read

AI Barbie: does anyone think about destruction?

We choose waste and consumption over stewardship.

Jean is a consultant working with financial and Christian organisations. She also writes and broadcasts.

An AI generated image of a Barbie-like Toy
AIn a Barbie world.

If you spend any time on any social media platform you would have probably seen the ChatGPT Barbie trend. Resembling packaged toys, the AI depicts you like a doll or action figure. At first, I thought I was only seeing it because of the LinkedIn algorithm. But then I started to see articles in my feed from mainstream media outlets teaching people how to do it.  

Generally, speaking, I am not a trend follower. I am one of those annoying people who doesn’t get involved with what everyone is doing just because everyone is doing it. Thankfully, I don’t suffer from FOMO (the Fear Of Missing Out) and I don’t think I am swayed much by peer pressure. But I like to stay informed about what is going on. So I can have something to talk about when I meet people in new settings and to remain relevant. So, when this started popping up in my feeds, I investigated it, and I was pleasantly surprised. 

I am not anti-AI. I have embraced and seen the benefits of AI in my own life (this sounds a bit weird, but I think you get my point). I understand and accept that it will, can and has improved productivity and creativity. I use ChatGPT all the time for social media content and captions, brainstorming, titles for articles, coding problems, research and language translations.  

But like many, I have long been sceptical about the growth of AI use and the viability of its long-term sustainability. I wouldn’t describe myself as a climate warrior, but I do believe that we have a responsibility to ourselves and the generations after us to use the finite resources of the planet frugally. The AI-powered Barbie trend throws that out of the window.  

The current Trump administration has facilitated a shift away from ESG (environmental, social and governance) targets in the world of business. For the most part, the criticism of this in the media (social and mainstream) has been focused on DEI targets. But perhaps, in the face of slow economic growth and because this began before the Trump administration took office, the move away from environmental targets or what I would call environmental stewardship, or frugality has received limited coverage.   

I have never understood why proponents of the climate emergency, have made themselves bedfellows and in some cases, wholehearted supporters of the AI revolution. A typical data centre uses between 11-19 million litres per day water just to cool its servers, that’s the equivalent of a small town of 30,000-50,000 people. The International Energy Agency (IEA) predicts by 2030 that there will be a doubling of electricity demand from data centres globally equating to slightly more than the entire electricity consumption of Japan. This growth will be driven by the use of AI in the US, China, and Europe. That’s why vocal support of the climate emergency and advocating escalated transition to AI, as is the position of the UK government, currently seems paradoxical to me.  

This isn’t hyperbole, Sam Altman, CEO of Open AI recently tweeted asking folks to reduce their use of the ChatGPT’s image generator because Open AI’s servers were overheating.  

That is why I have been pleasantly surprised, by some of coverage on the Barbie trend. Arguments are now being made more loudly about the true cost of unlimited AI expansion.  

I am not against progress or AI expansion entirely, and I have some support for the argument that governments have pursued net zero policies at a rate that is impractical, expensive and unviable for the average consumer in Western democracies. However, the Barbie trend reveals our tendency to choose waste and consumption for fleeting pleasure. For many of us, we have probably just thought, ‘It’s just a bit of harmless fun’. But the truth is it isn’t, it’s just that we can’t see the damage we are doing to the environment. That’s without going into the financial and privacy costs associated with the AI revolution. It really is a case of that age old adage, ‘Out of sight, out of mind’.  

The challenge is now that we know, what do we do? Do we continue to be part of wasteful AI trends? Or do we use AI to add value, increase productivity and solve problems?  

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Column
Culture
Football
Sport
4 min read

FA Cup magic: the cliches that belie football’s real focus

Selfish interests are a symptom of a wider social tendency.
in a dressing room, celebrating footballer crowd together for a photograph.
Plymouth's players celebrate.
Plymouth Argyle FC

I learned about a concept called ‘thought-terminating clichés’ recently. They’re throw-away phrases often used in cults and cult-like social phenomena as a way of shutting down debate. So, for example, if you’re chatting with, say, an anti-vaxxer, they might say “you need to go and do your research” as way to shut down the debate.  

Once you notice this, you see it everywhere. And there was one ‘thought-terminating cliché’ I heard a lot this weekend. “The magic of the cup.” 

Can I be honest with you? I don’t like the FA Cup. This weekend saw the latest round of cup fixtures and all it did was remind me why. Okay yes, I’m still a bit miffed about Plymouth knocking Liverpool out. But that’s not it, I promise.  

Every single time these weekends come around it inevitably ends up with lots of tedious discussion about ‘The magic of the cup’ as people get starry-eyed and nostalgic about ‘giant-killings’ and the tragic loss of FA Cup replays. 

For example, in the last round of cup fixtures, National League team Tamworth took Premier League club Tottenham Hotspur to extra time. They ultimately lost 3-0 but, in previous years, they would have ‘earned’ a reply at the Tottenham Hotspur Stadium and, as a result would have gained more money in gate receipts than the club normally generates in a whole year.  

For some, it was proof that scrapping FA Cup replays was damaging grassroots and lower league football. Nobody seemed to care about the fact that Tamworth only scraped through the previous round on penalties, precisely because there were no replays in the cup this year. In other words, they were only playing Spurs because the replays were scraped in the first place.  

Discussions like this can be – should be – a good opportunity for the footballing community to have honest conversations about what the sport ought to look like. Who is football for? What is the point of football? How should the sport’s resources be distributed across the football pyramid? 

But of course, as is so often the case in contemporary society, we are simply unable to have an open, transparent, and well-intentioned conversation about these fundamental issues. In particular, one discussion caught my eye over the weekend.  

Debate around VAR shows how deeply ingrained tribalism is within football: I would rather my team won unjustly rather than lost fairly. 

A lot has been said about VAR since its introduction to the premier league in 2019. Many have lamented its impact. No longer is it possible to simply celebrate a goal. Now there’s always the VAR, always threatening to take away that last minute winner for some small infraction that occurred 5 minutes before the goal was actually scored. All VAR has done, so say the critics, is give greater power to the incompetent referees and their mates.  

And the damage of VAR was only proved this weekend in the FA Cup, as this was the last round of fixtures not to have VAR before its introduction in the fifth round.  

Fans were able to celebrate goals without worrying that the Grinch With A Whistle was going to take it away. No longer would we have to sit twiddling our thumbs while three men in Stockley Park used a magnifying glass and a series of made-up lines to work out if someone’s little toe was offside. Let joy be unconfined! 

And yet, there were loads of officiating errors over the weekend. Blackburn had a goal ruled out against Wolves for offside; Dominic Hyam looked on. Brighton beat Chelsea; Tariq Lamptey looked to have handled the ball. Manchester United scored a dramatic last-minute winner against Leicester City; scorer Harry Maguire almost certainly looked offside. There were multiple other incidents we could reference; you get the point.  

But this is all just a small price to pay; it’s The Magic of the Cup after all. And this is where football needs to decide what it’s fundamentally all about. Is it a sport, a competition? Or is it entertainment? 

It can, of course, be both – and most of the time it is. But if we decide that football is to remain fundamentally a sport and not completely concede the point that it is now entirely a TV product, then VAR has to be here to stay. My minor inconvenience when I prematurely celebrate a disallowed goal, or sit in a freezing stadium not knowing what VAR is doing, all this is the price we pay for ensuring competitive rigour.  

Debate around VAR shows how deeply ingrained tribalism is within football: I would rather my team won unjustly rather than lost fairly. As in so many aspects of life, loyalty to ‘my team’ blinds me from what is best for those around me. Football’s inability to ‘solve’ the perennial problem of the FA Cup, what it’s fundamentally for, and how VAR is best implemented into it, is just a symptom of a wider social tendency towards self-interest over equity and justice.  

Sometimes, winning as a collective involves losing as an individual. Sometimes the best thing for football is seeing that last-minute winner rightly ruled off, embarrassing though it may be. The Magic of the Cup indeed.

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Alongside other benefits (book discounts etc.), you’ll receive an extra fortnightly email from me sharing what I’m reading and my reflections on the ideas that are shaping our times.

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