Article
Culture
Economics
Ethics
6 min read

The rights and wrongs of making money with meme coins

When does investing become speculating, or even addictive gambling?
A montage shows Trump with a raised fist against other images of him and the phrase 'fight fight fight'.
$Trump coin marketing image.
gettrumpmemes.com,

Donald Trump’s “liberation day” tariffs may have driven sharp swings in global financial markets, but his actions in markets a few months earlier were in some ways even more peculiar.

On the Friday before his inauguration as the 47th US President in January, the Republican surprised many with the launch of the $TRUMP memecoin, described by its website as “the only official Trump meme”. The cryptocurrency token, in which Trump’s family business owned a stake, initially soared in value to more than $14bn over that following weekend. 

Then, on the Sunday, Trump’s wife Melania launched her own memecoin, $MELANIA, which reached a value of $8.5bn. Even the pastor who spoke at the president’s inauguration subsequently launched his own memecoin. 

For those wondering what exactly a memecoin is, you are not alone. In short, they are a form of cryptocurrency - an asset class that itself has attracted plenty of questions about its substance and purpose - representing online viral moments. They have no fundamental value or business model and, according to the US securities regulator, “typically have limited or no use or functionality”. 

Donald and Melania Trump’s coins subsequently plunged in price, but still have a value of around $2.5bn and $214mn respectively, according to website CoinMarketCap. 

There are plenty of others in existence. PEPE, based on a comic frog, has a value of around $3.6bn; BONK, a cartoon dog, has a market cap of $1.5bn; and PNUT, a reference to a squirrel euthanised by authorities in New York and about which Trump was allegedly “fired up” (although doubt has since been cast on the president’s involvement in the matter), is still valued at around $174mn, despite having fallen sharply in price.  

Dogecoin, seen as the world’s first memecoin and originally created as a joke, boasts a market value of around $25bn. (There are other memecoins which may not be suitable for these pages). 

Some people’s willingness to buy an “asset” with no use or fundamental value may seem strange to more traditional investors. But it can be viewed as just one manifestation of the speculative investor behaviour evident since the onset of the coronavirus pandemic and, indeed, at times throughout history. 

The price of Bitcoin recently rose above $100,000, despite many investors still viewing it as having little or no value (in 2023 the UK’s Treasury select committee described cryptocurrencies as having “no intrinsic value, huge price volatility and no discernible social good”). In early 2021, shares in GameStop - a loss-making US video games retailer that some hedge funds were betting against - rocketed as much as 2,400 per cent, as retail investors piled in, many with the aim of inflicting pain on the hedge fund short sellers (in that respect at least, a highly successful strategy that became the subject of the film Dumb Money). The huge rise in AI and other tech stocks in recent years - until the recent tariff-driven volatility - has also been described as a bubble by some commentators. 

Whether or not such episodes can be compared to infamous bouts of speculative mania in history depends on your point of view (and often can only be judged with the benefit of hindsight) - be it the 17th century Dutch tulip bulb mania, shares in the South Sea Company in the 18th century or the dotcom boom and bust of the late 1990s and early 2000s. 

But it does give rise to the question of when investment should start to be described as speculation or even as gambling? And what are the rights and wrongs of any of those activities? 

There can be negative effects, for instance if the actions of speculators force businesses in the real economy to change their plans or divert time and resources... 

Gambling can be thought of as risking a stake on, for instance, the result of a game of chance or sport in the hope of a bigger payout. While often the result is purely down to chance, in some cases a strategy or an element of research (for instance of a horse or football team’s form) can be used. Investment, in contrast, tends to involve purported economic utility and assets believed to have some sort of underlying value, and holds the hope of future profit (although there are also plenty of bad investments or those that have gone to zero). While an investor must be prepared to lose their entire stake, in some cases such an event is relatively unlikely (for instance, if they buy a fund tracking the performance of a major stock exchange). Speculation is harder to define, but is generally seen as shorter term than investment, with more chance of a bigger gain or loss, and dependent on price fluctuations. Rightly or wrongly, the term has a more negative connotation than investment. 

One writer who explored the ethics of these activities was Oswald von Nell-Breuning, a Jesuit theologian and economist who served as an adviser to the Pope and who was banned from publishing under the Nazis. 

While he found that “one general definition cannot capture all the nuances” of speculation, he identified two different types of speculative activity - one that was purely trying to make a profit from financial market trading, and one based on trying to create a viable business. (See this article in the Catholic Social Science Review for a fuller explanation of Nell-Breuning’s views on speculation). 

As the CSSR article shows, Nell-Breuning found that there can be positive effects from speculation - one might think of better liquidity and price discovery in a market, while, in commodity futures markets, speculators allow producers to hedge risk

But he also argued that there can be negative effects, for instance if the actions of speculators force businesses in the real economy to change their plans or divert time and resources away from production. 

And whereas gambling typically takes place within a circle of players who have chosen to take part, speculation, he wrote, can affect a greater portion of society - for instance, if it affects the price of shares or bonds they hold. 

The Bible - on which Nell-Breuning’s faith and analysis was based - does not take a prescriptive approach to such activities. But it does provide some interesting guidance.  

An entrepreneurial approach to business and investment is applauded, for instance when the writer of the book of Proverbs (traditionally believed to be King Solomon) praises the virtues of “an excellent wife”. These include investing in a field and using her earnings from business to plant a vineyard, and feeding her family from her gains. 

Jesus tells a story of a master who, before going on a journey, gives his property to his servants, each according to their ability. To one he gives five “talents” (a large unit of money), to a second two and to a third servant he gives one. 

The first servant trades with his talents and makes five more talents - a 100 per cent profit - and is applauded by the master on his return. The second servant also trades and similarly makes two more talents and is again applauded. 

But the third servant, being afraid and believing the master to be “a hard man”, hides the money in a hole in the ground. He is condemned as “wicked and slothful”, and told that he should at least have put the money in the bank. 

While Jesus’s story may primarily be about how we view God’s nature, how we use our God-given abilities and whether or not we can take risks in faith for Him, it is also hard not to see investment and indeed wise speculation as being virtuous activities here. Putting the money into a bank account is, in this story anyway, more of a fallback option. 

But the Bible also warns us against putting money above all else in our lives. The love of money is, famously, a root of all sorts of evil, while we are also told to be content with what we have, and that “wealth gained hastily will dwindle”. 

Nell-Breuning similarly warns that a “get-rich-quick” mindset, when this is placed above all else, can be harmful, and advises caution in situations where the lure of big profits can lead the speculator into market manipulation or fraud. 

After all, both gambling and crypto trading have the potential to become dangerous and damaging addictions needing treatment

Ultimately, Nell-Breuning struggled to come to a simple conclusion on the question of whether speculation, in and of itself, is morally wrong. It is, he wrote, a judgment call for those involved. 

When making such decisions ourselves, his - and the Bible’s - warnings may be worth bearing in mind. 

Article
Culture
Fun & play
Holidays/vacations
5 min read

How were your holidays, Molly-Mae?

How to deal with the disappointment of influenced vacations

Susan is a writer specialising in visual arts and contributes to Art Quarterly, The Tablet, Church Times and Discover Britain.

Influencer Molly_Mae poses beside her luggage.
Where next?
@mollymae

The thrill has gone. So gone. Holidays, once the highlight of the year have become bottomless seas of disappointment. When the luxury travel bestowed on influencers like Molly-Mae Hague amounts to “not done one fun thing”, how can holidays become joyful again? 

Travellers’ tales have always dappled dark through the light. Whose heart does not go out to the Wedding Guest, cornered into listening to the Ancient Mariner’s story of seafaring mishaps in Samuel Taylor Coleridge’s poem? Even St Paul found some of his Eastern Mediterranean journeys trying: “in toil in hardship, through many sleepless nights, through hunger and thirst, through frequent fastings, through cold and exposure.” Taking a different tack, Chaucer’s seasoned pilgrim the Wife of Bath, with Jerusalem, Rome and Santiago under her belt, advised seizing whatever opportunities for pleasure your location afforded:  

“I made my visitaciouns, To vigilies and to processiouns, To prechyng eek, and to thise pilgrimages, To pleyes of miracles, and to mariages.” 

Admittedly the scope for miracle plays and marriage proposals is limited in a travel landscape of overcrowded airports beset by delays, ‘lively’ cruises and plane rage. Other people and sky-high expectations are travel’s inescapable bugbears. 

A mother of two who left a Mediterranean cruise early, because of fellow passengers’ drinking and raucous behaviour, according to reports had paid £3,000 for a fortnight’s family holiday. Working out at less than £72 per person, per day it’s difficult to know how the cruise company could cover the costs of providing full board and sailing around the Med, let alone supply staff for the allegedly tardy vomit cleaning on deck.  

Cheap travel always comes at a price. But we wish it didn’t. BBC’s Race Around the World is wildly popular because it presents budget travelling with the tedium edited out, or at least fast forwarded. And with medical teams and security advisers on hand, to protect contestants from serious harm. This is a world away from shoestring travel as we know it: getting transport and arriving at times of day nobody would choose, waiting in the freezing cold or boiling heat and weighing up the loos’ likely state against your growing desperation. Budget airlines let us travel amazing distances at, sometimes, amazing prices, but the hard currency we pay in is time, as protracted boarding, cabin bag size cat-and-mouse at the gate, peripheral runways and middle of nowhere airports, devour the hours.  

But media exhortations to ‘see the world’ and digital nomad lifestyles, regardless of resources, airbrushes this reality away. Except when travellers fall ill having ‘forgotten’ or trimmed travel insurance from holiday budgets. Then their Go Fund Me appeals, complete with hospital bed photo, are treated with derision, echoed by rafts of comments delighting in the misfortune and pain that ‘serve them right’. 

Into this moral soup of self-pity for our own travels’ pitfalls, scorn for those even less successful at having a good time than we are, and envy towards travellers who buy their way free of inconvenience, land influencers such as Molly-Mae and sister Zoe-Rae.  

Instagram’s illusionary nature does not diminish the hard work and talent needed to create an endless stream of beige outfits and bikinis by the pool image

In July Molly-Mae lamented to her 8 million Instagram followers that she had “not done one fun thing all summer”, despite sharing trips to Budapest, Dubai, St Tropez and Disneyland Paris. Notwithstanding flying by private jet, Disneyland Paris was at times “unenjoyable” due to the school holiday weekend crowds, and visitors surreptitiously taking phone photos of the influencer and recently reunited partner, boxer Tommy Fury. A more recent trip to the Isle of Man in a new £86,000 motorhome, acquired by Tommy so their two-year-old daughter Bambi could experience more “normal” holidays, also had its challenges.  The “spontaneous” journey from Cheshire “literally booked the ferry to the Isle of Man an hour before we needed to leave”, was marred by ferry delays, navigating to the camp site, and their toddler’s vocal displeasure at a disrupted routine, resulting in Bambi being “so unhappy”.  

Also in July, Molly-Mae’s fitness influencer sister Zoe-Rae, told her 645,000 followers that Uluwatu in Bali proved so disappointing, she and husband Danny abandoned their anniversary trip after 48 hours. Zoe’s chief lament was the difference between their experience of the resort and what social media had led them to anticipate. “We came here with high expectations... Lovely places to eat and beaches, and lovely gyms and coffee shops. But I don't think the reality of Bali is shown much at all, and I do think it is down to a lot of influencers posting the more luxury side of things.” Zoe’s “lot of research” was not enough to bridge the gap between the reality of being in densely populated Indonesia, ranked an upper middle-income country by the World Bank, with wide income disparity and welcoming up to 16 million tourists this year, and Instagram’s filtered images. 

For sisters who make a very good living from social media, it is intriguing the staged nature of Instagram images did not overly inform their travel decisions. Influencers’ shots of travel perfection come from, sometimes physically, pushing out people and necessities of everyday living from scenes. What is presented as relatable or aspirational is fantasy. 

Instagram’s illusionary nature does not diminish the hard work and talent needed to create an endless stream of beige outfits and bikinis by the pool images. But the aspirational, five-star lifestyle this is supposed to represent feels like something dreamed up by marketing or algorithms, rather than a true representation of individual desires. Influencers’ flurry of bizarrely timed ‘luxury’ travel should be read more as work contracts than recreation. 

Succession creator Jesse Armstrong deliberately created the world of media mogul Roy family to be bland, beige, corporate luxury, with each under-appreciated home around the globe looking like the other. Community, local culture and people other than the Roys go unacknowledged. In an event with Armstrong, former Archbishop of Canterbury Rowan Williams said the phrase “boring as hell” is no accident, and that to live life purely for our own pleasure and gain, without connection to others, is a living hell. 

The rise of ultra endurance sport holidays such as the UltraSwim 33.3 in Croatia, recreating the distance of swimming the Channel, marks a trend for travellers seeking transformation rather than relaxation from time off. Humans evolved through facing challenge and adversity. 

And such transformation is not only the preserve of the sporty. Last year on a tour of eastern Romania’s painted monasteries, a monk showing us Neamt Monastery’s candlelit, skull-filled catacombs said travel taught two things: life is lived in days not years, and to learn to be patient and accepting of each other, however long it took. If Molly Mae’s family fancied taking their new motorhome on eastern Romania’s authentically surfaced roads, discovering the joy in each finite day, and finding locals’ and fellow travellers’ inherent worthiness, rather than irritants to be airbrushed away, that’s a post we could all relate to. 

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