Snippet
AI
Culture
Digital
Sustainability
3 min read

AI Barbie: does anyone think about destruction?

We choose waste and consumption over stewardship.

Jean is a consultant working with financial and Christian organisations. She also writes and broadcasts.

An AI generated image of a Barbie-like Toy
AIn a Barbie world.

If you spend any time on any social media platform you would have probably seen the ChatGPT Barbie trend. Resembling packaged toys, the AI depicts you like a doll or action figure. At first, I thought I was only seeing it because of the LinkedIn algorithm. But then I started to see articles in my feed from mainstream media outlets teaching people how to do it.  

Generally, speaking, I am not a trend follower. I am one of those annoying people who doesn’t get involved with what everyone is doing just because everyone is doing it. Thankfully, I don’t suffer from FOMO (the Fear Of Missing Out) and I don’t think I am swayed much by peer pressure. But I like to stay informed about what is going on. So I can have something to talk about when I meet people in new settings and to remain relevant. So, when this started popping up in my feeds, I investigated it, and I was pleasantly surprised. 

I am not anti-AI. I have embraced and seen the benefits of AI in my own life (this sounds a bit weird, but I think you get my point). I understand and accept that it will, can and has improved productivity and creativity. I use ChatGPT all the time for social media content and captions, brainstorming, titles for articles, coding problems, research and language translations.  

But like many, I have long been sceptical about the growth of AI use and the viability of its long-term sustainability. I wouldn’t describe myself as a climate warrior, but I do believe that we have a responsibility to ourselves and the generations after us to use the finite resources of the planet frugally. The AI-powered Barbie trend throws that out of the window.  

The current Trump administration has facilitated a shift away from ESG (environmental, social and governance) targets in the world of business. For the most part, the criticism of this in the media (social and mainstream) has been focused on DEI targets. But perhaps, in the face of slow economic growth and because this began before the Trump administration took office, the move away from environmental targets or what I would call environmental stewardship, or frugality has received limited coverage.   

I have never understood why proponents of the climate emergency, have made themselves bedfellows and in some cases, wholehearted supporters of the AI revolution. A typical data centre uses between 11-19 million litres per day water just to cool its servers, that’s the equivalent of a small town of 30,000-50,000 people. The International Energy Agency (IEA) predicts by 2030 that there will be a doubling of electricity demand from data centres globally equating to slightly more than the entire electricity consumption of Japan. This growth will be driven by the use of AI in the US, China, and Europe. That’s why vocal support of the climate emergency and advocating escalated transition to AI, as is the position of the UK government, currently seems paradoxical to me.  

This isn’t hyperbole, Sam Altman, CEO of Open AI recently tweeted asking folks to reduce their use of the ChatGPT’s image generator because Open AI’s servers were overheating.  

That is why I have been pleasantly surprised, by some of coverage on the Barbie trend. Arguments are now being made more loudly about the true cost of unlimited AI expansion.  

I am not against progress or AI expansion entirely, and I have some support for the argument that governments have pursued net zero policies at a rate that is impractical, expensive and unviable for the average consumer in Western democracies. However, the Barbie trend reveals our tendency to choose waste and consumption for fleeting pleasure. For many of us, we have probably just thought, ‘It’s just a bit of harmless fun’. But the truth is it isn’t, it’s just that we can’t see the damage we are doing to the environment. That’s without going into the financial and privacy costs associated with the AI revolution. It really is a case of that age old adage, ‘Out of sight, out of mind’.  

The challenge is now that we know, what do we do? Do we continue to be part of wasteful AI trends? Or do we use AI to add value, increase productivity and solve problems?  

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Article
Christmas culture
Culture
Hinduism
Time
4 min read

Why good wishes resonate across cultures

Hmm… and where did you get that idea from?

Rahil is a former Hindu monk, and author of Found By Love. He is a Tutor and Speaker at the Oxford Centre for Christian Apologetics.

Scrabble letters read 'Happy New Year' against a red starry background.

Country house gallery Compton Verney is currently hosting a delightful exhibition by British Indian artist Chila Kumari. It’s a colorful collision of worlds: neon-bright Hindu deities paired with ice cream trucks and cakes—a nostalgic nod to her father’s business during her early years in North England. Chila has captured the balance of her East-West upbringing beautifully. 

But what really stopped me in my tracks was the theme of the exhibition: “Love and Truth.” Hmm, I thought. Isn’t that a very Christian theme? Hinduism, as intricate and philosophical as it is, doesn’t traditionally frame life around “truth” or “love” the way Christianity does. And yet, it’s possible that my Hindu friends and family subconsciously desire or even pursue these ideals without fully realizing it. 

Surely, on January 1st, my lovely Hindu relatives will send me cheerful WhatsApp messages: “Happy New Year! Hope it’s a good one!” Naturally, I’ll reply with warm wishes of my own. But a thought will linger: haven’t they already celebrated their New Year? 

The Hindu calendar, Vikram Samvat, is lunar and runs 52 years ahead of the Gregorian calendar. For most Hindus, the New Year is ushered in during Diwali, celebrated with food, lights, and fireworks. Sikhs, too, celebrate their New Year in March according to the Nanakshahi calendar. And yet, when January 1st rolls around, I’ll find myself in a sea of “hope” and “joy” messages from friends and relatives of different faiths. 

Here’s where the question emerges: where did this idea of hope and joy come from? They aren’t central concepts in Hinduism, Sikhism, Jainism, or even Buddhism—not in the way Christians understand them. A friend once told me that biblical hope is “the joyful anticipation of something good.” Author Clare Gilbert described it as being “optimistic even when the heart is broken.” Similarly, Christian joy is not tied to external circumstances. It’s a steady, enduring truth that can coexist with suffering. 

And yet, these words—hope and joy—are shared freely by people whose traditions don’t teach them explicitly. Why? I’m not asking anyone to stop, of course! It’s beautiful to see these blessings exchanged. But it does make me wonder: why wish someone something that isn’t foundational in your own worldview? Could it be that these words point to a deeper, unspoken longing? 

Consider this: New Delhi-based journalist Garima Garg offers a fascinating anecdote in her foreword to Anthony Stone’s, Hindu Astrology: Myths, Symbols and Reality. Dr. Stone, a Christian with a PhD in theoretical physics from Oxford, went on to study Sanskrit and astrology in India. In her foreword, Garg recalls how, on the day Queen Elizabeth II died, a “comet-like orb” streaked across the sky. 

Skeptics, she writes, might dismiss this as space debris or SpaceX satellites. But for believers in astrology, timing matters. A celestial event, aligned with a moment of historical significance, sparks excitement and anticipation. It’s a moment of watchful waiting, a belief that something extraordinary is happening—or is about to happen. 

Sound familiar? That feeling of anticipation, of longing for something good, mirrors what Christians call hope. It’s not tethered to what we can see but rests on the unseen. Even in astrology, in its focus on aligning stars and planets, there’s an echo of this universal yearning—a desire for the extraordinary to touch the ordinary, for the unseen to become visible. 

This brings me back to the heart of my reflection. Hope and joy, as the Bible presents them, are not mere words but living truths. Hope is a confident expectation of good because of God’s promises. Joy is the assurance of His presence, even in pain. Could it be that cultures and faiths that don’t explicitly teach these concepts are still reaching for them? Could the universal desire for something extraordinary be pointing to Christ? 

I wonder if this is why themes like “Love and Truth” resonate so deeply, even in a Hindu-inspired art exhibition. They’re not just abstract ideas; they’re foundational to the human heart.  

To be clear, I’m not criticizing anyone for sharing hope or joy. Quite the opposite—I think it’s wonderful. What I am asking is whether this sharing hints at something unspoken. Could these lovely cultures and faiths, in their pursuit of meaning, be reaching for the very hope and joy that Christ offers? 

After all, Christianity teaches that God has 'set eternity in the human heart'. If that’s true, then it makes sense that people of all cultures would yearn for love, truth, hope, and joy, even if they don’t fully understand why. These aren’t just Christian concepts—they’re universal signposts pointing us toward God. 

So next time someone wishes me a “joyous New Year” or sends a message of hope, I’ll smile and reply with warmth. But I’ll also ponder, quietly: where did that idea come from? Perhaps, without realizing it, they’re expressing the deepest longing of the human heart—a longing that Christ can fulfill. 

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If you’re enjoying Seen & Unseen, would you consider making a gift towards our work?

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