Article
AI
Attention
Culture
5 min read

Will AI’s attentions amplify or suffocate us?

Keeping attention on the right things has always been a problem.

Mark is a research mathematician who writes on ethics, human identity and the nature of intelligence.

A cute-looking robot with big eyes stares up at the viewer.
Robots - always cuter than AI.
Alex Knight on Unsplash.

Taking inspiration from human attention has made AI vastly more powerful. Can this focus our minds on why attention really matters? 

Artificial intelligence has been developing at a dizzying rate. Chatbots like ChatGPT and Copilot can automate everyday tasks and can effortlessly summarise information. Photorealistic images and videos can be generated from a couple of words and medical AI promises to revolutionise both drug discovery and healthcare. The technology (or at least the hype around it) gives an impression of boundless acceleration. 

So far, 2025 has been the year AI has become a real big-ticket political item. The new Trump administration has promised half a trillion dollars for AI infrastructure and UK prime minister Keir Starmer plans to ‘turbocharge’ AI in the UK. Predictions of our future with this new technology range from doom-laden apocalypse to techno-utopian superabundance. The only certainty is that it will lead to dramatic personal and social change. 

This technological impact feels even more dramatic given the relative simplicity of its components. Huge volumes of text, image and videos are converted into vast arrays of numbers. These grids are then pushed through repeated processes of addition, multiplication and comparison. As more data is fed into this process, the numbers (or weights) in the system are updated and the AI ‘learns’ from the data. With enough data, meaningful relationships between words are internalised and the model becomes capable of generating useful answers to questions. 

So why have these algorithms become so much more powerful over the past few years? One major driver has been to take inspiration from human attention. An ‘attention mechanism’ allows very distant parts of texts or images to be associated together. This means that when processing a passage of conversation in a novel, the system is able to take cues on the mood of the characters from earlier in the chapter. This ability to attend to the broader context of the text has allowed the success of the current wave of ‘large language models’ or ‘generative AI’. In fact, these models with the technical name ‘Transformer’ were developed by removing other features and concentrating only on the attention mechanisms. This was first published in the memorably named ‘Attention is All You Need’ paper written by scientists working at Google in 2017. 

If you’re wondering whether this machine replication of human attention has much to do with the real thing, you might be right to be sceptical. That said, this attention-imitating technology has profound effects on how we attend to the world. On the one hand, it has shown the ability to focus and amplify our attention, but on the other, to distract and suffocate it. 

Attention is a moral act, directed towards care for others.

A radiologist acts with professional care for her patients. Armed with a lifetime of knowledge and expertise, she diligently checks scans for evidence of malignant tumours. Using new AI tools can amplify her expertise and attention. These can automatically detect suspicious patterns in the image including very fine detail that a human eye could miss. These additional pairs of eyes can free her professional attention to other aspects of the scan or other aspects of the job. 

Meanwhile, a government acts with obligations to keep its spending down. It decides to automate welfare claim handling using a “state of the art” AI system. The system flags more claimants as being overpaid than the human employees used to. The politicians and senior bureaucrats congratulate themselves on the system’s efficiency and they resolve to extend it to other types of payments. Meanwhile, hundreds of thousands are being forced to pay non-existent debts. With echoes of the British Post Office Horizon Scandal, the 2017-2020 the Australian Robo-debt scandal was due to flaws in the algorithm used to calculate the debts. To have a properly functioning welfare safety net, there needs to be public scrutiny, and a misplaced deference to machines and algorithms suffocated the attention that was needed.   

These examples illustrate the interplay between AI and our attention, but they also show that human attention has a broader meaning than just being the efficient channelling of information. In both cases, attention is a moral act, directed towards care for others. There are many other ways algorithms interact with our attention – how social media is optimised to keep us scrolling, how chatbots are being touted as a solution to loneliness among the elderly, but also how translation apps help break language barriers. 

Algorithms are not the first thing to get in the way of our attention, and keeping our attention on the right things has always been a problem. One of the best stories about attention and noticing other people is Jesus’ parable of the Good Samaritan. A man lies badly beaten on the side of the road after a robbery. Several respectable people walk past without attending to the man. A stranger stops. His people and the injured man’s people are bitter enemies. Despite this, he generously attends to the wounded stranger. He risks the danger of stopping – perhaps the injured man will attack him? He then tends the man’s wounds and uses his money to pay for an indefinite stay in a hotel. 

This is the true model of attention. Risky, loving “noticing” which is action as much as intellect. A model of attention better than even the best neuroscientist or programmer could come up with, one modelled by God himself. In this story, the stranger, the Good Samaritan, is Jesus, and we all sit wounded and in need of attention. 

But not only this, we are born to imitate the Good Samaritan’s attention to others. Just as we can receive God’s love, we can also attend to the needs of others. This mirrors our relationship to artificial intelligence, just as our AI toys are conduits of our attention, we can be conduits of God’s perfect loving attention. This is what our attention is really for, and if we remember this while being prudent about the dangers of technology, then we might succeed in elevating our attention-inspired tools to make AI an amplifier of real attention. 

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Review
Culture
Film & TV
Purpose
Romance
5 min read

The Four Seasons and Dying for Sex hunt all of life for meaning

The TV shows joining academics exploring what it means to flourish

Giles Gough is a writer and creative who hosts the God in Film podcast.

Two women in a composite image.
Tina Fey and Michelle Williams.

A recent Harvard study revealed an intriguing relationship between religion and how well people feel their lives are going. The study suggests that there is a direct correlation between attendance at religious services and happiness.  

The researchers defined ‘human flourishing’ as encompassing all aspects of a person’s life, including happiness, health, purpose, character, and relationships. Perhaps a snappier way to think of this would be “what does it mean to live a full life?.”  

There must have been something in the air that leads to asking this big question, because two TV shows have come out close to the release of this study, both of which tackle what it means to have a fulfilling life. While science has only turned its attention to this topic recently, artists, philosophers and storytellers have been grappling with this one for centuries, and as science has neither Tina Fey, nor Michelle Williams, let’s see what the story tellers have to say  

The Four Seasons 

The Four Seasons is Netflix’s latest comedy drama series based on a 1981 Alan Alda film of the same name. In it, a group of long-time friends in their fifties, who regularly go on holiday with each other have their whole dynamic rocked when Nick (Steve Carell) tells them he plans to divorce Anne, (Kerri Kenney-Silver) his wife of 25 years. Danny and Claude (Colman Domingo and Marco Calvani) are the group’s only same sex couple, but their warm and hedonistic lifestyle is marred by Danny needing surgery for his heart condition, which he keeps putting off. Our point of view characters are Kate and Jack, played by Tina Fey and Will Forte. Initially positioned as the most normal and stable couple of the group, seeing the unhappiness in their friend’s marriages opens a fissure in their own relationship. Kate gets frustrated that Jack appears to turn into a hypochondriac when they’re in private, and Jack resents his embarrassing secrets being shared by Kate as the butt of a joke. As season one draws to a close, we are unsure if these two will repair their marriage.  

The Four Seasons is a show about wanting your remaining days on this earth to be filled with meaning and passion. Dying for Sex has arguably the same motivation but on a tragically compressed timescale.  

Dying for Sex 

Inspired by the story of Molly Kochan and originally shared on the podcast of the same name, Dying for Sex follows Molly (Michelle Williams) as she receives a diagnosis of Stage IV metastatic breast cancer. In a moment of desperate clarity, she decides to leave her husband, Steve (Jay Duplass) and begins to explore her sexual desires for the first time in her life. Aided by her best friend Nikki (Jenny Slate), Molly dives into the world of online dating, finding partners that range from the kinky to incompetent, and finally compassionate. Molly’s one goal is to experience an orgasm with another person for once in her life. An aim that is hindered by a childhood trauma of sexual abuse. Despite the edginess of the title, Dying for Sex is a heartfelt meditation on what it means to find love just as your body is shutting down on you. It includes perhaps the best depiction of the final stages of life for a person with a terminal illness, the show is worth it for that alone.  

Yet one constant remains for believers and non-believers, and it is as trite as it is true; love is the key to a fulfilled life. 

It is important to note that there is a class element to both of these shows. The Four Seasons places good-looking affluent people in beautiful locations and then invites you to feel invested in their relationship drama, like an episode of 90210 for people in their fifties. Similarly, Dying for Sex sees Molly receive some of the best medical care possible, by virtue of still being on her husband’s health insurance. In a country where free health care is not seen as a basic right, the luxury of the facilities she has to hand starts to seem conspicuous. But this is not oppression Olympics and we’re not here to compare people’s pain. The less money you have will certainly decrease the amount of time you have to ponder the meaning of life, but it’s not a question that should be avoided indefinitely.  

The connection between ‘human flourishing’ may be the type of thing that might get jumped on by pastors around the world. But a note of caution is advised here as to how it’s used. Firstly, the Harvard study does not appear to make any kind of distinction between religions. So, if one were to use this study to endorse being a devout Christian, then the same could be said for being a Muslim, Buddhist, Hindu etc. 

Secondly, if the church tells people that becoming a Christian will statistically increase their chances of happiness, it’s doing them a disservice because Jesus never promised that. He distinctly told his followers: “Whoever wants to be my disciple must deny themselves and take up their cross and follow me. For whoever wants to save their life[a] will lose it, but whoever loses their life for me will find it.” That’s a difficult line to swallow in the world of retail religion, but it borders on false advertising to ignore it. 

Lastly, as critics have pointed out, even if faith improves happiness, it doesn't make the beliefs automatically true! If used as a guiding principle, the pursuit of happiness could have you swapping churches, denominations, even religions until you find what makes you happiest.  

These two shows stimulate an interesting thought experiment; whether a relationship with God would have made a difference in their lives? For Kate and Jack in The Four Seasons, the answer may well have been yes. For Molly in Dying for Sex the answer is a little trickier. Jesus doesn’t condone a promiscuous lifestyle, but the drive towards that was borne out of a fundamental lack of connection with her husband. The main thing that Jesus does promise his followers is connection, either directly with him, or with those walking the same path.  

You can have a fulfilling life outside of God, it would be disingenuous to say otherwise. Yet one constant remains for believers and non-believers, and it is as trite as it is true; love is the key to a fulfilled life. Molly finally attains it when she finds true love, Jack and Kate begin to lose it when they fear their love might be slipping beyond their grasp. 

But the one area where faith might just differ from the secular is that Jesus lived out his time on this earth as a walking talking example of perfect love. Patient, kind, quick to forgive. The kind of example that’s impossible to completely emulate, but still worth trying. 

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