Article
America
Character
Culture
Leading
Politics
6 min read

Why some evangelicals back Trump - and why character is necessary for Leadership

Whatever leaders say, it's what they do and who they are that matters.

Graham is the Director of the Centre for Cultural Witness and a former Bishop of Kensington.

President Trump speaks in the White House
The White House.

The USA is a strange place. At least to us foreigners. Already this year I have spent two separate weeks there. The first was a week in Texas where Trump/Vance flags flew triumphantly and shops proudly displayed MAGA hats and related merchandise. The second was a week on the liberal west coast, in San Francisco and Seattle, where it was Pride flags that fluttered in the wind, and Trump and his lackeys were viewed as the enemy of everything good and true. There could hardly be a greater contrast. 

I've been trying in particular to get my head around why evangelicals have so solidly backed Donald Trump, especially so since I grew up with and still to an extent own that label here in the UK. I spoke recently with Walter Kim, a gentle, thoughtful Korean-American leader of the National Association of Evangelicals. He pointed out that the evangelical constituency in the USA is far more ethnically diverse than the image of the white, country-music loving, confederate flag-flying southern Republican that we often assume in Europe. Many evangelicals worship in churches which are ethnically very mixed, and who have no time for Trump whatsoever.  

For him, the name ‘evangelical’ had been hijacked by a political movement. Many people assumed that if you are Republican in your sympathies, voted for Trump, and are resistant to the ‘woke’ policies of the Democrats, then you must be an ‘evangelical’ regardless of your religious or theological convictions. Bizarrely, he pointed out that in a recent survey, a significant number of Muslims had claimed the designation ‘evangelical’. I told you America was a strange country. 

Now of course, many evangelicals do support Trump. Yet even among them, it is hard to find anyone who will mount an argument for him as a moral exemplar, a shining example of virtue and integrity. Even those who support him acknowledge his own moral frailty, his murky past in relation to women, financial dealing, and truth-telling. Be that as it may, there appear to be two broad positions evangelicals take for supporting Trump. 

One is to say that his character may be flawed, but his policies are good. Tim Alberta's book on American Evangelicalism, The Kingdom the Power and the Glory, suggested that for some evangelicals, voting for Trump was “nakedly transactional - Christians trading their support sans enthusiasm in return for specific policies.” 

Most evangelicals are of the opinion that there is something fundamentally wrong with putting an essentially male boxer in a ring with a female one. They feel distinctly uneasy with the widespread and cavalier destruction of what they consider to be nascent human lives in the womb. They value traditional marriage and the family as a key building block of a healthy society and as the best means to bring new lives into the world and nurture them through their formative years. Some think the right to carry a gun is a safeguard against lawlessness and encroachment on the privileges of the individual.  

They may also be nervous of the impact on the USA of illegal immigration, dislike economic policies which have raised the cost of living - especially tough if you are poor, are anxious about the rise of China as a world power which, if its growing influence across Africa is anything to go by, threatens domination across the globe in coming decades with an atheistic regime hostile to Christianity and religious freedom. 

For them, the Democrats under Joe Biden seemed to ignore all of these things. They seemed to be wrapped up in a small bubble of their own marginal issues and grew out of touch with ‘mainstream America’. And so many evangelicals voted for Trump, with deep reluctance given his moral frailty. His polices were OK, but the deal was worth it, even if his character was dodgy. 

Yet, as Alberta observes, there is now a different strand of evangelical support for Trump, much more bullish and brazen. He is, they claim, yet another of many flawed leaders that God has used for his purposes in the past. In the Bible, King David had his mistress’s husband murdered so he could marry her; his son Solomon had a weakness for women and yet was used by God to build the great Jerusalem Temple; King Cyrus was a Persian king who allowed the Israelites to return from exile. Trump is now the chosen one of God to restore America as a Christian nation, despite his flaws. 

In both of these approaches, the assumption is that good character is desirable, but not essential for leadership and establishing good government.  

I am not so sure. 

Of course, getting good policies matter. Yet character matters just as much, if not more. 

As it happens, the story told in the Bible doesn’t think flawed, unrepentant leaders are good leaders for a nation. After the contract killing, King David realised he had done something terribly wrong and was deeply remorseful for his actions. Solomon's wandering eyes caused untold damage to Israel in future years, leaving it open to all kinds of destructive idolatry. And Cyrus was never a king of the nation of Israel anyway, just a neighbouring potentate whose foreign policy enabled something good to happen. 

The problem with adopting an unrepentant leader with deep moral failings is that leaders set the tone for the organisations that they lead. It's true of any school, church, business or government. Whatever leaders say, it's what they do and who they are that matters just as much. And that is because what they do and how they are gives an idea of the kind of behaviour that is least permissible, but at most recommended, to get things done.  

A leader who achieves results through bullying, demeaning opponents, getting rid of the people who confront him, and who thinks that making a lot making a lot of money is both the main aim in life and the marker of success, sends out the unspoken message that bullying, domineering and making money are the thing to do. This is how to get on. Such behaviour will always be overlooked with a smirk, or even rewarded. He - or she - sets the tone for the nation / business / organisation / church. 

It's an age-old rule. Kids pick up the behaviour of their parents. Churches reflect the personality of their pastors. Businesses end up taking on the character of their CEOs. Boris Johnson fell from grace as Prime Minister of the UK not because of his economic or social policies (if he had any), but due to his character – an inability to tell the truth eroded trust and came home to roost in the end.  

Of course, getting good policies matter. Yet character matters just as much, if not more. We might argue the toss over whether Trump's tariffs, his standing up to China, his approach to getting a peace deal in Ukraine, his reversing of illegal immigration is, or is not, the right policy. But the way he goes about these things speaks more loudly than the policies he adopts. The way we do things is as important as what we do.  

In leadership, competence and chemistry matter. But in the long run, character matters the most. 

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Article
Comment
Ethics
Fashion
Race
5 min read

Anna Wintour is not a moral compass

The Vogue editor’s championing of diversity is all very well, but it’s based on what sells
Anna  Wintour stands holding a small mic.
Anna Wintour.
UKinUSA, CC BY-SA 2.0, via Wikimedia Commons.

Last month, the Costume Institute at the Metropolitan Museum of Art in New York launched a new exhibition. “Superfine: Tailoring Black Style” highlights the history of Black people resisting white supremacy through their sartorial choices. A few weeks after it opened, the 2025 Met Gala, which serves to raise funds for the Costume Institute, was chaired by Black voices across the creative industries, including A$AP Rocky, Pharrell Williams, Lewis Hamilton, Coleman Domingo and Lebron James. The exhibition has already received rave reviews from Black writers and academics, likely in part due to its co-curation by Monica Miller, who literally wrote the book on the subject Slaves to Fashion: Black Dandyism and the Styling of Black Diasporic Identity

Concurrently, a few hours south of New York City’s Metropolitan Museum of Art in Washington DC, Donald Trump was calling Diversity and Inclusion initiatives “dangerous, demeaning and immoral.” A series of policies rolled out across the US federal government has led to the shutdown of not only diversity programmes, but a quiet disappearance of wording and other initiatives that might be interpreted as promoting similar themes. 

But the Costume Institute, which does not receive any federal funding, is uniquely free to follow Anna Wintour’s steer. And Wintour, Conde Nast’s Chief Content Officer and Editor in Chief of Vogue, is fighting back. “I feel we need to be courageous”, she told the Washington Post last month. Now, she added, is “a challenging time”.

Until now, Wintour has been an unlikely activist. Vogue has long been criticised for a range of ethical issues that include,  including lack of diversity, promotion of unhealthy body standards, and the sexualisation of young women. But are the magazine and Wintour now our bastion for future hopes of racial justice and equality?

In 2020, many of my friends and family ordered books and listened frantically to podcasts about race in America because of the events surrounding George Floyd’s death. In May 2020, a video circulated of officer Derek Chauvin suffocating George Floyd as he called out for his mother, leading to a flurry of protests and debates about the racial bias present in institutions. 

In those days, learning about the systematic injustice faced by Black Americans and calling for change felt popular. Everyone was doing it. Books like The New Jim Crow by Michelle Alexander, Why I’m No Longer Talking to White People About Race by Reni Eddo-Lodge, The Color of Law by Richard Rothstein, and How to be an Anti-Racist by Ibram X. Kendi filled our Amazon carts and library holds. 

These days, many of those books have quietly disappeared from the shelves. For sure, there are those who continue to fight for racial equality. But the winds have changed, with some companies - like Conde Nast - landing on one side, while Google, Meta and Amazon disappear from the horizon. 

It’s easier to flip through beautiful images and call it a day, than to be a part of real, diverse communities.

It might seem obvious that brands are not the best source for our moral formation. But the fact is that many of them see themselves as culture-forming and mission-driven. If you don’t have something else to help form your idea of what the world should look like, why not Vogue, with its picture-perfect editorials, or Google, with its future-facing innovations? 

For me, my beliefs in diversity and racial justice come from something stronger: my Christian faith and the many Black men and women globally who share this faith with me. It was my reading of Black Liberation theologian James Cone that first showed me the depths of beauty I could gain by understanding my faith through someone else’s perspective. Cone was famous for his book which drew parallels between Jesus’s death on the cross by Roman crucifixion, and the deaths of many Black men by lynching in the American South. Cone stopped me in my tracks, making me rethink a key symbol of my faith. He said this: 

“The cross has been transformed into a harmless, non-offensive ornament that Christians wear around their necks. Rather than reminding us of the “cost of discipleship,” it has become a form of “cheap grace,” an easy way to salvation that doesn’t force us to confront the power of Christ’s message and mission. Until we can see the cross and the lynching tree together, until we can identify Christ with a “recrucified” black body hanging from a lynching tree, there can be no genuine understanding of Christian identity in America, and no deliverance from the brutal legacy of slavery and white supremacy.”

It won’t make it into a Vogue editorial anytime soon– but maybe that’s the point. 

A faith-based belief in justice comes with challenges. It can feel tiring to face a troubled history of racism in a religious institution. Existing in diverse, faith-based communities brings everything from awkward cultural differences to true and genuine disagreements. The global Anglican communion faces tension between white, liberal progressives in the UK who want to celebrate gay marriage in the Church of England, and an assemblage of Christians of colour in the Global South who maintain strong convictions about traditional views of marriage and gender. Our faith in Christ is the anchor that holds us together. But these are real disagreements; they’re not trivial, and there’s no easy way forward. 

It’s easier to flip through beautiful images and call it a day, than to be a part of real, diverse communities. And this is why we can’t rely on people like Anna Wintour to form our vision for the future. As nice and important as it is to promote diversity in models, photographers, and designers, ultimately Vogue will be shaped by what its editors and publishers think will sell on the newsstand.  

This is my plea for us all. Let’s not let the shifting tides of any company– Meta or Vogue– decide our ethical convictions towards justice. Let’s rely on something stronger.

Support Seen & Unseen

Since Spring 2023, our readers have enjoyed over 1,000 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?
 
Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin
Editor-in-Chief