Article
Comment
Politics
4 min read

Why governments need to Do God

A new review has a positive answer to the question should governments ‘do God’. Bex Chapman assesses the Bloom Review and its recommendations.

Bex is a freelance journalist and consultant who writes about culture, the church, and both government and governance.

Prime minister Rishi Sunak leans forward out a lounge chair while the Archbishop of Canterbury talks and gestures while sitting on a sofa.
The Prime Minister Rishi Sunak meets with the Archbishop of Canterbury Justin Welby in 10 Downing Street.
Number 10, CC BY 2.0, via Wikimedia Commons.

The former Downing Street spin doctor Alastair Campbell once notoriously interrupted a journalist interviewing his boss, the then-Prime Minister Tony Blair, to prevent him speaking about his faith, saying ‘We don’t do God’.   

But we know that many of our politicians do indeed ‘do God’; Gordon Brown was famously a son of the manse, who promised to lead a government with a ‘moral compass’. David Cameron declared that his Christianity existed, albeit that it ‘comes and goes’ like the Magic FM reception in the Chilterns, while Theresa May, also the child of a clergyman, described how her faith in God made her convinced she was ‘doing the right thing’ as Prime Minister.   

And Boris Johnson, originally baptised as a Roman Catholic as a baby, went Anglican while at Eton, and then re-crossed the Tiber to become Britain’s first Catholic Prime Minister. Before he left office, he commissioned an independent review to look at how the government should engage with faith groups. Four years later, based on conversations with over 20,000 people, ‘Does government do God?’ has been published. Has the government now admitted it does in fact do God? Or at least, that it would like to?   

The review is clear that faith makes a massive contribution to the life of our country. It examines the role of people of faith and places of worship in many areas of society - education, prisons and the probation service, the UK Armed Forces. It does not shy away from showing us that alongside those of real faith seeking to serve their communities there are those who abuse what they call ‘faith’ for their own ends; it looks at faith-based extremism, financial and social exploitation, and forced marriage. Review author Colin Bloom was clear that the issue of forced and coercive marriages should be a top priority for the government, calling it a ‘burning injustice’ that must not be consigned to what he called the government’s ‘too difficult box’.

Public servants currently receive training on the protected characteristics, but Bloom describes faith as ‘the Cinderella protected characteristic’. 

He recommends faith literacy in the public sector be improved as it is key to allowing the government to tackle these issues. Public servants currently receive training on the protected characteristics, but Bloom describes faith as ‘the Cinderella protected characteristic’. His report suggests that faith literacy is low across not just across the public sector, but across the country, including the media. Religious literacy training and a new Independent Faith Champion are just two of the 22 recommendations of the review, that go right across government, which government will consider and respond to in due course. At a briefing on the review, Bloom noted that there had been many previous reports with similar recommendations, but that these had not been followed through, adding ‘I just wish that either this Government, or whatever comes next, will be the Prince Charming that will take this Cinderella to the ball’.   

So why does government need to be more aware of, and more willing to engage with, people with faith? This report’s key message is that faith is an ‘overriding force for good’. One respondent told the review:  

‘Imagine if churches and other places of worship removed their time, money, creativity and energy from public life… What would happen to the army of volunteer chaplains in prisons, universities and hospitals?’.  

From over 21,000 responses, the majority of people who contributed to the review research were clear that faith and religion are beneficial for society. Over half of respondents gave faith and religion a 10 out of 10 rating for contribution to society, and over 84 per cent scored the social contribution as positive.   

The priest and psychologist Henri Nouwen spoke about how, for Christians, action is a grateful response that flows from our awareness of God’s presence in this world. Jesus’s whole ministry was a great act of thanksgiving to his heavenly Father. Nouwen observed that:  

‘Teresa of Avila built convents as if she would never get tired; Martin Luther King, Jr., preached, planned, and organized with an unquenchable zeal; and Mother Teresa of Calcutta is fearlessly hastening the coming of the Lord with her care for the poorest of the poor’.  

There are thousands of examples of how faith has motivated people to change the world around them for the better. The Bloom review cites the Mildmay Mission Hospital in London as just one example. Established as a Christian response to the cholera outbreak in the 1860s, it became one of the world’s leading centres in care for people living with HIV and AIDS and continues to be ‘an organisation that derives inspiration from its faith-based values’.   

Faith that changes lives is not just something from the past. The recent census showed us that there are still more people in the UK who have a faith than not. The religious landscape of the UK may have changed hugely since Alastair Campbell declared that ‘We don’t do God’. It is now far more diverse, arguably now even more exciting. Faith still makes a difference, changes lives, builds communities. Mr Bloom concludes that ‘without faith, places of worship and people of faith, this country would be poorer, blander, and less dynamic’. Faith, he says, is a force for good that government should do more to understand. The government should indeed do God. And this review and its recommendations suggest there is lots of room for improvement in just how they do it.

Article
Comment
Identity
6 min read

Identity is more than mere branding, ask WH Smith

It's not just nostalgia that's being generated by the retailer's demise

Roger is a Baptist minister, author and Senior Research Fellow at Spurgeon’s College in London. 

Cyclists and pedestrians pass in front of a WH Smith store front.

So, alas, no more WH Smith on the British High Street. Then, to add insult to injury, the chain of shops will be rebranded by the private equity firm, Modella Capital, as TG Jones. A move to ensure the stores retain “the same sense of family”. 

Really? 

I was surprised. Not by the news. We’ve seen so many once famous names disappear, another one is hardly noteworthy. But no, I was surprised by my reaction when I heard. 

I’m not quite sure what the emotion was. It nestled somewhere between 

“NO!” 

and, 

“They can’t be serious!” 

Somewhere between warm-hearted nostalgia and gob-smacked incredulity. 

I have loved Smith’s since forever. As a boy, in a small market town in Norfolk, the kiosk at our railway station was where I went to buy my Commando war story comics. As a teenager it was the music and video department I frequented. Then, newly married it was photo albums followed by all the school supplies of pencil cases and folders our growing family needed every August. Our memories exert a powerful influence on us. 

But the nostalgia goes deeper than that. It is a British institution. WH Smith and Sons, as I originally knew it, began life in 1792 in a news vending shop established by Henry and Anna Smith in Little Grosvenor Street in London’s Mayfair. 

Their grandson, William Henry (of the WH) joined the firm as a partner in 1846 and was responsible for their expansion through railway stations. Taking advantage of the boom in rail travel their first news stand was opened at Euston Station in 1848 by securing exclusive rights to operate with North Western Railways. This was swiftly followed with a similar deal with Midland Railways. 

Across the years innovative entrepreneurship has been part of who they are. They pioneered wholesale warehouse distribution through their sites in Birmingham, Manchester, Liverpool and Dublin. 

Then, along the way, in 1966 they introduced a 9-digit code to improve their book reference system. Eight years later their Standard Book Numbering (SBN) system had been universally adopted as the internationally recognised ISBN classification on the back cover of every published book. 

Their company history also includes novel initiatives like a circulating library, a travel agency, the DIY chain Do It All, a 10-year ownership of Waterstones, satellite TV with their own sports channel in the mid-1980s, and more recently, in-store post offices and the online personalised greeting card brand, Funky Pigeon. 

Smiths is a company that is deeply embedded in the life of our country. It’s deeply embedded in my life story too. Of course I’m going to feel nostalgic about it. But, do you know what, I can’t remember the last time I went into one of their iconic shops and actually bought something! 

And that’s probably it, at least in retail. Any nostalgia on my part is, at most, only of the wistful variety. 

As important as our personal history and heritage are in helping us understand ourselves, life is provisional, and our identity can change. 

While the High Street shops do remain a going concern, it is their travel hub network in airports across the world that make the serious money and will retain the WH Smith branding. Hence, the change of name to TG Jones and the source of my “gob-smacked incredulity”. 

Now it is easy to understand how a move from WH Smith to TG Jones makes a lot of sense. Modella Capital were swift to affirm that it is “business as usual”. All the stores will remain open, doing what they do now, with all the staff retained. Two initials and one of the most common surnames is replaced by two initials and one of the most common surnames. 

Now the juxtaposition of Smith and Jones is very tempting in its offer to reference specific 1970s or 1980s TV shows. From a marketing perspective it is so cheesy, at least to anyone over 60. But to put that aside: what is in a name? 

WH Smith is a 233-year-old company and remained in the hands of the family until 1972. It has a heritage that has real substance behind it. It is the genuine fruit of all that has gone before. TG Jones is a fiction. A necessary invention to fill the gap, to provide a new name in place of an original that has migrated elsewhere. As Charlotte Black, chief strategy officer at Saffron Brand Consultants observed: 

“It feels incredibly close, a poor mirror of WH Smith and not necessarily very well thought through … I would say it feels hasty – an ‘insert here’ strategy – and a bit of a missed opportunity.” 

Ultimately, it’s about identity. Superficially it appears that a genuine history is being supplanted by pure fabrication. Any “sense of family” in TG Jones is vacuous because TG Jones never existed. There is no back story. 

WH Smith, on the other hand, does have a back story. Yet, having been a company run by shareholders since shortly after the second world war, how real is the “sense of family” there either? This is not the proverbial ‘mom and pop’ store. It is actually a corporate leviathan. There might be a sense of rootedness in the name, but a “sense of family” disappeared a long while ago. 

Now, with the name gone, the High Street shops have even lost that sense of rootedness, however tentative it had become. Where does that leave their identity? I’m sure the branding consultants and marketing departments have been all over this. However, identity is not established just by saying that something is so. 

Thinking about Smith becoming Jones then sent me down a rabbit hole of thoughts. So, bear with me here. 

We all know about identity because we all have one. 

At any given moment in time we are the product of a complex interplay of things. From our families and where we grew up, to the choices we’ve made and those that are foist upon us. The experiences we’ve had shape us. They make us into the people we are and help define our identity. 

Yet nothing is set in stone. There is something intrinsic to life that is dynamic, ever-changing and open to all kinds of possibilities. It is dynamic and multi-dimensional and alive to endless possibilities. 

In this sense, life is not deterministic, and our identity is not fixed. How we see ourselves and how others see us can change. As important as our personal history and heritage are in helping us understand ourselves, life is provisional, and our identity can change. 

That change can be evolutionary or revolutionary, it can come from inside ourselves, or result from our responses to what comes at us from outside. Life is a constant process of becoming who we are. Our choices matter. They have consequences. Nothing stands still. 

The possibility of turning life around, the opportunity of making fresh starts and hopeful visions for a better future have proven to be the bedrock of human resilience. The essential ingredients to ‘pick yourself up, dust yourself off, and start all over again’, to quote the famous 1930s standard. They’re also foundational insights that underpinned what Jesus stood for and taught. Proven across the range of human life, activity and ingenuity 

But back to TG Jones, I think I’m with Charlotte Black, the renaming is hasty, ill-thought through and a missed opportunity. Maybe the name will go the same way as Royal Mail’s abortive makeover as ‘Consignia’ in 2002. Identity is more than branding; we will know it by its fruit. 

In the meantime, when the new regime has established itself, I may swing by to see what they’ve done with the old place. 

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