Article
Culture
Music
6 min read

What was I made for?

Caught up in the Barbie moment, Belle Tindall ponders the haunting depths of the anthem that Billie Eilish has penned for the influential movie.

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

Barbie stands on a balcony and waves while looking out over her city.
Barbie in Barbieland.
Warner Bros.

I urge you to take the Barbie movie completely seriously - the film itself, the press-tour, the reactions and reviews, the watch-parties, the soundtrack, the costumes. All of it.  

This is not a film to be shrugged at. Love it or hate it, Greta Gerwig’s re-imagining of the Barbie universe is a tool with which we can read this cultural moment. This film, fronted by Margot Robbie and Ryan Gosling (to name just two of an astonishingly expansive A-list cast), is already something of a cultural artefact in that it binds together decades worth of individual memories and experiences with a toy whose impact is truly unfathomable. These micro-stories have fed into what is now a macro-narrative. In binding together such experiences, the Barbie movie will attempt to speak into what has been, what is, and what may be.  

You may think that I am being dramatic, but if you’re unaware of the term ‘Barbenheimer’, then I’m afraid that culture is already speaking a language that you’re unfamiliar with. While it's hard to know how this film will age, it's not hard to see how it is a real moment. One that should be given our full attention.  

As Lauren Windle has provided a masterful analysis of the movie itself, this article will turn its attention to Billie Eilish’s hauntingly good musical accompaniment. 

What is particularly interesting to explore, is who Billie is asking this question on behalf of, and who she’s asking it to. 

Anticipation has been building as certain songs have mysteriously been left off the movie soundtrack’s track list: what are these mystery songs? Who is giving them to us? Why are they being kept hidden?  

Rumours began to swirl, the most traction being given to the theory that Billie Eilish, the 21-year-old musical prodigy, had something particularly special up her sleeve. And the rumours were right. A week before Barbie’s release date, Eilish released What Was I Made For?, a song written just for this movie. And perhaps, just for this moment. The last time Billie turned her hand to writing a song for a film, she wrote an Oscar-winning anthem for James Bond, so this Barbie offering was always going to be special.  

This song, written with her older brother (Finneas) in their childhood home, has already been streamed around twenty-million times. We can therefore assume that it is already residing in Gen-Z’s public consciousness. Simplicity seems to have been the key choice when it came to the production of this ballad; aside from a soft piano accompaniment and a hint of harp in the middle, Billie’s vocals have nothing to hide behind. In fact, her clean and soft voice sounds as though it reaches out of the song, the echo and layered harmonies giving it a truly 3D feel. 

The result is ethereal.  

But this song is more than beautiful. It is more than its (wonderous) sound. The lyrics are, quite literally, haunting. The title of the song is also the question that ties it together, as repeatedly Billie asks the question: ‘what was I made for?’ This question, and its implications, is where this song becomes more than a song. As so many of the great ones do, it becomes a three-minute-long existential pondering. What is particularly interesting to explore, is who Billie is asking this question on behalf of, and who she’s asking it to.  

 Of course, this song was written for the purpose of featuring in a film, its primary job being to tell the same story as the film itself (or at least an aspect of it).  

Over a billion Barbie dolls have been sold since 1959. Over the years, Barbie has had over 250 professions, she has evolved through the decades to best personify the evolving beauty ideals of the age, she is, to quote herself, everything. But in being everything, is she also nothing? Time recently wrote that:  

‘Barbie has no inner life or purpose; children are supposed to project their hopes and dreams onto her blank canvas.’ 

Considering this, it’s obvious how lines such as -  

‘Takin' a drive, I was an ideal. Looked so alive, turns out I'm not real, just something you paid for. What was I made for?’   

–  hit the brief perfectly. If the song was intended to be a seeking out of Barbie’s more fragile side, it is a job tremendously well done.  

But there’s more to it.  

Billie Eilish has been under culture’s magnifying glass since she was fifteen years old. Many of her most formative years have been spent in our gaze as she’s become an adult in front of our very eyes. Whether it’s been the ever-changing colour of her hair, the romanticism of her homegrown talent, the fact that her sense of style so satisfyingly defies all the rules of the moment, or that her voice is so delicate it almost feels as though it needs protecting, she’s had us utterly captivated. And of course, such captivation has taken quite the toll. It always does.  

Taking a moment to imagine how the world looks from Billie’s viewpoint, it becomes obvious that a song which was written for a toy is also profoundly autobiographical. She too is an ideal, she is something we’ve paid for. Through writing this song, Billie offered us her profound vulnerability. And what’s fascinating is that she did so without even realising it. When speaking about the song, Billie recalls how,  

‘I was purely inspired by this movie and this character, and the way I thought she would feel, and I wrote about that. And then, over the next couple of days, I was listening… and I do this thing where I’m writing for myself, and I don’t even know it… this is exactly how I feel, and I didn’t even mean to be singing it.’ 

So, this song has two profound levels to it. And yet, I can’t help but feel as if it has even more to offer. The chances are that neither you nor I are a twenty-one-year-old mega-star, and we’re certainly not a sixty-four-year-old doll, but I wonder if this song was written about us too.  

It hints at a belief that she was made with some kind of purpose and intentionality weaved into her existence. 

This cultural moment is asking a pertinent question, it’s certainly not a new one, in fact, I would guess that it’s as old as time itself. But every now and again it is as if the volume gets turned up and this question rings out above all others: what does it mean to be human? Or, to borrow Billie’s phrasing: what were we made for?  

The interesting, albeit obvious, thing about Billie’s particular wording, is that it implies a kind of faith that is hidden in plain sight (for, as far as I know, Billie has no religious faith). It hints at a belief that she was made with some kind of purpose and intentionality weaved into her existence. This is one of the most faith-filled things one could think, and naturally, Christians would heartily agree. Of course, it’s perfectly possible that this is simply emotive wording that Billie has crafted, for the sole purpose of getting people to listen to her song. However, I would argue that this question is asked all day every day, by people who have an intuition that there is more to their presence in the here and now than mere chance. And I’m willing to bet that the Barbie movie is going to have a lot to say about it.  

Are we in a cultural moment where we’re wanting to re-find our humanity in its truest form? So much so, that we’re willing to shirk falsehoods, pretences, and presumptions? Are we disillusioned by anything less than our most authentic selves? It is interesting to ponder where such questions are prompting us to look for answers: inward? Outward? Upward, even?   

What Was I Made For? is a soundtrack for a movie, a particularly interesting movie at that. But I would suggest that it’s also the soundtrack of an existential yearning, a song of a human working out what it means to be such. And I suppose that makes it a song that tells our story, as well as Barbie and Billie’s.  

Article
Comment
Ethics
Fashion
Race
5 min read

Anna Wintour is not a moral compass

The Vogue editor’s championing of diversity is all very well, but it’s based on what sells
Anna  Wintour stands holding a small mic.
Anna Wintour.
UKinUSA, CC BY-SA 2.0, via Wikimedia Commons.

Last month, the Costume Institute at the Metropolitan Museum of Art in New York launched a new exhibition. “Superfine: Tailoring Black Style” highlights the history of Black people resisting white supremacy through their sartorial choices. A few weeks after it opened, the 2025 Met Gala, which serves to raise funds for the Costume Institute, was chaired by Black voices across the creative industries, including A$AP Rocky, Pharrell Williams, Lewis Hamilton, Coleman Domingo and Lebron James. The exhibition has already received rave reviews from Black writers and academics, likely in part due to its co-curation by Monica Miller, who literally wrote the book on the subject Slaves to Fashion: Black Dandyism and the Styling of Black Diasporic Identity

Concurrently, a few hours south of New York City’s Metropolitan Museum of Art in Washington DC, Donald Trump was calling Diversity and Inclusion initiatives “dangerous, demeaning and immoral.” A series of policies rolled out across the US federal government has led to the shutdown of not only diversity programmes, but a quiet disappearance of wording and other initiatives that might be interpreted as promoting similar themes. 

But the Costume Institute, which does not receive any federal funding, is uniquely free to follow Anna Wintour’s steer. And Wintour, Conde Nast’s Chief Content Officer and Editor in Chief of Vogue, is fighting back. “I feel we need to be courageous”, she told the Washington Post last month. Now, she added, is “a challenging time”.

Until now, Wintour has been an unlikely activist. Vogue has long been criticised for a range of ethical issues that include,  including lack of diversity, promotion of unhealthy body standards, and the sexualisation of young women. But are the magazine and Wintour now our bastion for future hopes of racial justice and equality?

In 2020, many of my friends and family ordered books and listened frantically to podcasts about race in America because of the events surrounding George Floyd’s death. In May 2020, a video circulated of officer Derek Chauvin suffocating George Floyd as he called out for his mother, leading to a flurry of protests and debates about the racial bias present in institutions. 

In those days, learning about the systematic injustice faced by Black Americans and calling for change felt popular. Everyone was doing it. Books like The New Jim Crow by Michelle Alexander, Why I’m No Longer Talking to White People About Race by Reni Eddo-Lodge, The Color of Law by Richard Rothstein, and How to be an Anti-Racist by Ibram X. Kendi filled our Amazon carts and library holds. 

These days, many of those books have quietly disappeared from the shelves. For sure, there are those who continue to fight for racial equality. But the winds have changed, with some companies - like Conde Nast - landing on one side, while Google, Meta and Amazon disappear from the horizon. 

It’s easier to flip through beautiful images and call it a day, than to be a part of real, diverse communities.

It might seem obvious that brands are not the best source for our moral formation. But the fact is that many of them see themselves as culture-forming and mission-driven. If you don’t have something else to help form your idea of what the world should look like, why not Vogue, with its picture-perfect editorials, or Google, with its future-facing innovations? 

For me, my beliefs in diversity and racial justice come from something stronger: my Christian faith and the many Black men and women globally who share this faith with me. It was my reading of Black Liberation theologian James Cone that first showed me the depths of beauty I could gain by understanding my faith through someone else’s perspective. Cone was famous for his book which drew parallels between Jesus’s death on the cross by Roman crucifixion, and the deaths of many Black men by lynching in the American South. Cone stopped me in my tracks, making me rethink a key symbol of my faith. He said this: 

“The cross has been transformed into a harmless, non-offensive ornament that Christians wear around their necks. Rather than reminding us of the “cost of discipleship,” it has become a form of “cheap grace,” an easy way to salvation that doesn’t force us to confront the power of Christ’s message and mission. Until we can see the cross and the lynching tree together, until we can identify Christ with a “recrucified” black body hanging from a lynching tree, there can be no genuine understanding of Christian identity in America, and no deliverance from the brutal legacy of slavery and white supremacy.”

It won’t make it into a Vogue editorial anytime soon– but maybe that’s the point. 

A faith-based belief in justice comes with challenges. It can feel tiring to face a troubled history of racism in a religious institution. Existing in diverse, faith-based communities brings everything from awkward cultural differences to true and genuine disagreements. The global Anglican communion faces tension between white, liberal progressives in the UK who want to celebrate gay marriage in the Church of England, and an assemblage of Christians of colour in the Global South who maintain strong convictions about traditional views of marriage and gender. Our faith in Christ is the anchor that holds us together. But these are real disagreements; they’re not trivial, and there’s no easy way forward. 

It’s easier to flip through beautiful images and call it a day, than to be a part of real, diverse communities. And this is why we can’t rely on people like Anna Wintour to form our vision for the future. As nice and important as it is to promote diversity in models, photographers, and designers, ultimately Vogue will be shaped by what its editors and publishers think will sell on the newsstand.  

This is my plea for us all. Let’s not let the shifting tides of any company– Meta or Vogue– decide our ethical convictions towards justice. Let’s rely on something stronger.

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