Article
Culture
Digital
Identity
Music
4 min read

What Spotify Wrapped really tells us about ourselves

We listen, therefore we are.

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

A screengrab from Spotify reads 'your 2024 wrapped.
Spotify.

Since 2016, Spotify has offered its users an annual feature that gathers up and presents us with the details of our own usage, allowing us to look back over the year through the specific lens of our listening habits. While this may initially sound more than a little dull, it’s actually quite the piece of marketing genius. It’s the story of our 2024, as narrated by Spotify. The state of our souls, as outed by our devotion to Taylor Swift.  

Every year, ‘Spotify Wrapped’ becomes more and more of a social ritual.  

In fact, this year, people were actively waiting on it to happen, checking their app daily, longing for Spotify HQ to announce its 2024 arrival. News outlets were writing pieces on how to best engage with it – there were actual bets being placed on when the feature might drop. How crazy is that? Spotify Wrapped has become as synonymous with this time of year as advent calendars and getting Christmas decorations out of the attic. 

Bravo, Spotify. I hope whoever thought the whole thing up has enjoyed one heck of a promotion.  

Now, I’m very aware that this may be somewhat of a storm in a teacup, the teacup being Gen. Z. But it is a storm, nonetheless. And I think our ever-growing obsession with it has a lot to teach us about.. well… us.  

Because what’s even more interesting is that these deeply personal insights Spotify are offering us, initially manufactured for our eyes only, are being plastered on social media. Spotify Wrapped has become a kind of soft-launch of our own brand, a low-stakes way of putting ourselves out there. Over the past days, thousands upon thousands of people have taken the data provided by Spotify and shared it with the world, sort of as a means through which they are sharing themselves with the world. Their top artists, the songs they’ve had on repeat, the number of minutes they’ve spent in the company of their favourite albums and podcasts - their listening habits have been served to us on a lime-green plate.  

(I say ‘their’, not because I’m immune to the craving but more because my own data is too strewn with Taylor Swift and The Smiths for it to ever be something I’m eager to share with the masses). 

And, I guess I have a simple question: why? 

Why are we doing this? My instinct is telling me that the answer is an incredibly simple, albeit salient, one. My hunch is simply that we want to be known.  

I think it’s utter genius wrapped in a guise of triviality. It underhandedly nudges us to acknowledge that we want to belong.

We have a nagging need to show people who we are, in the hopes that we’ll be repaid with acceptance. Approval, even. Admiration, if we’re really lucky.  

It’s a symptom of what some (perhaps most notable, Charles Taylor) have labelled ‘expressive individualism’. We live in a cultural moment that tells us that we are tasked with discovering and defining who we are, it’s down to us. It’s the responsibility of each individual to build themselves up, from the inside out. And then we get to show the world what we have crafted – ourselves, made in our own image.  

We get to be the masterpiece and the master, the creator and the created, the poet and the poem.  

It sounds wonderfully freeing, doesn’t it? There’s just one problem, no person can actually bear the weight of such responsibility. It’s crippling.  

And so, if, once a year, we can outsource this monumental task to a Swedish streaming platform – why wouldn’t we? For a brief moment, we can put our existential-crisis-in-waiting on hold, we can put our feet up, sigh with relief, and simply declare - I listen, therefore I am.  

For one day only, we can let our music tastes define us, we can leave it to our streaming habits to imbue our lives with meaning.  

We can rest.  

I’m in no way belittling this. On the contrary, I appreciate it. I think that Spotify Wrapped shows us far more about each other (and ourselves) than how much Oasis we listened to this summer. I’m really grateful that it allows us to drop our façade for a moment, reminding us how much we long to know and be known, see and be seen, love and be loved. I think it’s utter genius wrapped in a guise of triviality. It underhandedly nudges us to acknowledge that we want to belong. And so, I’m not convinced it’s ‘individualistic’ behaviour at all - how about we call it a symptom of ‘expressive want-to-belong-ism’, instead?  

Spotify Wrapped’s success is wild.  It is a cultural moment, and its underlying heart-cry is a particularly loud one. Even louder than the three-thousand minutes’ worth of Beyonce I blared this year. Apparently.  

 

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Review
Comedy
Culture
Film & TV
7 min read

When I watched Life of Brian with my teenage kids…

The universe is still not making sense.

James is a writer of sit coms for TV and radio.

A movie still shows a Roman amphitheatre, covered in body parts, over which a sign reads 'children's matinee'.
Saturday morning at the amphitheatre.
Hand Made Films.

Over the Christmas holidays, I decided it was time to watch Monty Python’s Life of Brian with my teenagers. This was not just because I found it in a charity shop on DVD for a pound, although that may have had something to do with it. And so, what if I did wrap it up and put it under the Christmas tree along with Monty Python and the Holy Grail

Let’s focus on the real question here: what was it like watching this much-loved but controversial movie from 1979 in early 2025? And what would my church-going, Bible reading, Gen Z teenagers make of it? 

This movie was not entirely new to them. I’d already shown them one of the finest sketches you will ever see, in which Brian has to learn to haggle for a beard whilst on the run. I’d also shown them ‘Romani Ire Domus’ sketch as I was teaching them Latin as part of their home education. I told them to expect more brilliant sketches like this, but that the movie is essentially “a bag of bits”. And that the ending is a disaster. More of that later. 

Here are some of their reactions: 

“Wow! This is soooooo Horrible Histories.” 

It was. And it was even more resonant when we watched Monty Python and The Holy Grail. This is not a criticism. After all, who doesn’t love Horrible Histories? Especially the first cast who went off and made a truly brilliantly funny movie you probably haven’t seen about William Shakespeare called Bill. I think we’ve seen it as a family at least eight times. But they could see the legacy of Monty Python fifty years on. 

“What’s with that bit with the space craft?” 

I don’t know. Maybe they had to find something for Terry Gilliam to do. 

“Why are you fast forwarding that bit?” 

The movie contains unnecessary and tawdry nudity. As a parent, I reserve the right to censor the movies my children watch. 

“Is that it?” 

The movie is admirably brief at 93 minutes. My kids were just startled by the fact that the movie ended, without an ending. I’d prepared for them for this. After all, Bill has a proper beginning, middle and end. (Seriously. It’s great. Watch it) My kids have watched a lot of Pixar movies which are normally honed to plot perfection (with the exception of Soul which is a plot hot mess. And, as a jazz fan, I really wanted to love that movie.) 

The ending of Life of Brian is poor, by any measure. It’s not just the fact that the crucifixion scene makes light of something savagely sad and sacred. It’s more that the movie ends with Brian abandoned to his fate on a cross while Eric Idle sings the cheerfully stoic Always Look on the Bright Side of Life while they all bake under the hot sun. And that’s it. The movie is over. 

It’s slightly better than the non-ending of Monty Python and the Holy Grail, which comes clattering to a halt after the allotted time. I read somewhere that there simply wasn’t any money to do anything else. Clearly, Life of Brian, a few years later, had a bigger budget so there was at least an attempt at an ending. But a song, even a good song, doth not an ending make. 

The song’s chirpiness belies the brilliance of it. With some neat rhymes and a simple, singable hook, the song achieves exactly what it sets out to achieve: stoic reassurance and an encouragement to put a brave face on things. It’s a funny contrast given they’re all being crucified, albeit in a comical pain-free way without nails and blood. 

We shouldn’t be surprised that this is a message coming from relatively young men who’ve had a good education, been lauded as great comedians and made a lot of money. And still have their whole lives ahead of them in 1979 (although Graham Chapman died ten years later aged 49.) The fact the Pythons have nothing to say about life, death, suffering, pain, betrayal, the universe or anything isn’t their fault. Nor should we look to such sketch comedians for profound insights about the human condition. 

How I felt 

Here's how I felt as I watched Brian grasp the absurd injustice of his fate on a cross in the closing scene: I sensed the spirit of Douglas Adams, writer of Hitchhikers Guide to the Galaxy. The first series was broadcast on BBC Radio in 1978, the year that Life of Brian was being filmed in Tunisia. Adams writes about a universe that feels like it should make sense. But it doesn’t. It feels like there should be justice. But there isn’t. Which is funny. But also a bit sad. 

The protagonist, Arthur Dent, is like Brian: a victim of circumstance, pushed from pillar to post by idiots and monsters. Ford Prefect constantly explaining the plot while Arthur Dent is dragged along, persisting with a middle-class simmering indignation that seems to last into eternity. But then, it’s a sitcom, so it’s not supposed to end. 

A movie is a different proposition. We do not need to get bogged down with talk about the ‘hero’s journey’ for long but by the end of Life of Brian, our hero is only halfway through his quest. He has crossed the threshold by joining the People’s Front of Judea. But then what? He becomes disenchanted and realises he is going to have let go of something in order to grow and move on. But he doesn’t. He’s tied to a cross, abandoned and left for dead. 

What other ending could there have been? I did have one idea. That Jesus, who is also in the movie, raises him from the dead. Brian says thank you, decides against becoming a disciple and makes a living as a cheesemaker. It’s a funny call-back, but still not satisfying, is it? 

The problem is that Brian doesn’t have any true desires deep down. He doesn’t have a quest. That’s because this movie started life as a parody of Jesus, whose story its own natural beginning, middle and surprising but satisfying end. But the Pythons found that the life of Christ is rather compelling and challenging when you take the time to read what he actually said and did, so the focus shifted. What if Brian were mistaken for a messiah? The target became a mistaken identity comedy about organised religion. 

Looking Back 

46 years later, does Life of Brian still feel like searing satire on organised religion? Not really. Brian is not mistaken for the Messiah until almost 50 minutes in. The movie is more than half over. There are religious themes and sketches before that point, such as the scene in which the blasphemer is to be stoned (by women in beards), the ex-leper beggar healed by Jesus “without so much as a ‘by your leave’!”. 

Brian only starts preaching to avoid being noticed by the soldiers. A crowd gathers and we’re into the ‘consider the lilies’ sketch, which I’ve always found funny. (And I never felt this was threatening or undermining the original version spoken by Christ himself, although I think of it every time it’s read aloud in church). 

And then, the movie turns. Once the soldiers have gone, Brian stops talking. But this leaves the small crowd on a cliffhanger. They are now hanging on his every word. As he tries to get away, they turn his gourd and sandal into relics. He runs, but is found. We get the “very naughty boy” line, Brian addresses a crowd  in the ‘you are all individuals’ sketch. Soon afterwards he’s arrested, and that’s the end of that. The religious themes fall away. It is hardly a coruscating broadside salvo on organised religion, although I understand why it might have felt like that at the time. 

Watching it now when religion has declined for a further 45 years since 1979, the blows do not really land as they may have done at the time. This places further pressure on the ending which does not deliver as it was never intended to. 

But seeing the chipper, upbeat stoicism at the end through the eyes of my kids was really interesting. They know that Disney and Pixar and now Disney Pixar have been trying to tell kids for decades that you should ‘believe in yourself’. They are rightly sceptical about messages of self-belief. So, it’s quite strange to see a movie with a religious theme end with song and a whistle and the idea that you don’t need to believe in anything at all. But that you should smile anyway. 

What a curious conclusion. The fact that it felt so strange in 2025 might suggest that the British optimism in the face of death and injustice isn’t really good enough anymore.  Maybe this will encourage us to go back to the original. After all ‘Blessed are the Cheesemakers’ is only funny if you know want what Jesus actually said at the Sermon on the Mount. Maybe a new generation will want to take the time to read what he actually said and did.

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