Article
Comment
Mental Health
Podcasts
4 min read

What all those BetterHelp ads say about ourselves

Podcasting and therapy alike scratch our itch to be inquisitive about things, even our own inner worlds.

Jamie is Vicar of St Michael's Chester Square, London.

A podcaster speaks into a mic before a screen.
Soundtrap on Unsplash.

There's one dominion Amazon hasn't conquered. Jeff Bezos famously chose his company's name, in part, because it's the largest river in the world and he wanted to create the world's largest bookstore. And Amazon has flooded the market. But as the world of podcasting is taking over our commutes and leisure time, Amazon isn't taking it over. That top spot belongs to BetterHelp. 

Now that I've mentioned it, you probably know what I'm referring to: the ubiquitous ads offering online therapy, often reassuringly read by the podcast hosts themselves. Although Amazon is the second largest ad buyer on podcasts, BetterHelp spends more. A lot more. In the US, BetterHelp spent $22million in the second quarter of this year, followed by Amazon with $13million. . BetterHelp has pretty much been the top spender on podcasts Clearly, BetterHelp thinks the demand for therapy is right up there with the convenience of getting stuff delivered to your door. 

The message of online therapy, and the medium of podcasts makes for a neat match. It seems our wants and needs are more and more solo endeavours. Our desire for entertainment and help are becoming something we access alone, behind headphones and closed doors.  

Overhearing people talking about their therapist in a metropolitan café is now as as common as the extra-hot flat whites themselves.

I was stunned when I heard recently that Saturday Night Live celebrated fifty years on TV. It was a reminder of an age when families and friends would diarise prime-time weekend entertainment together in front of the glow of the screen. But common experiences are diminishing. Harvard fellow Flynn Coleman highlights that the third spaces  where we have customarily congregated, found community, and ourselves, are vanishing.   

She is, of course, right. We are just beginning to scratch the surface of the damage our atomised online worlds have created. But where the CDC health report last year tragically detailed the harm social media causes teenage girls, the online space is not without hope. Krish Kandiah writes, 'Instead of demonising new technology as the problem, perhaps we need to find ways to turn it into the solution.'The online world isn't going away, so it must be at least part of the solution. Teletherapy is now available on the NHS, and while there are questions over the affordability and availability of online mental health care, and I cannot vouch for BetterHelp, making therapy more accessible by taking it online plays an important part in winning the battle of declining mental health. 

Far from an echo chamber, an online therapist can challenge presumptions at right angles and enable clients to access worlds they previously only dreamed of. And, any good therapist wouldn't encourage you to isolate yourself. We still need community. 

Therapy isn't as much a solo endeavour as we might first think. Of course, the therapeutic relationship itself is between two people, however objective one party might be. And just as the old adage goes, 'a problem shared is a problem halved', overhearing people talking about their therapist in a metropolitan café is now as as common as the extra-hot flat whites themselves.  Therapy is losing its stigma, and the benefits of it are shared just as we want to share a podcast that's stimulated or amused us.

That elusive arrival at contentment, of happiness, of satisfaction is quite the claim for an online service provider to make. 

Some things are sacred, though. James Marriott recently argued in The Times that the burden on those in the public spotlight to overshare isn't always helpful. How, where and with whom we share our inner thoughts matters. The Christian tradition sees that growth happens through relationship, rather than through broadcasting. Spanish mystic St Teresa of Avila wrote almost half a millennia ago about a journey inward, inside of ourselves to a space where only God dwells, if we choose to let him enter. On that journey, she wrote ‘It is a great advantage for us to be able to consult someone who knows us, so that we may learn to know ourselves.’  

On that journey of self-knowledge, the online world can enhance our lives, but not replace it. Just as The Rest is History podcast can give you details about ‘greatest monkeys' that your friend can't, specialist help from an online therapist will help you in ways friends won't. But BetterHelp wants to be your friend. The main heading on their website mimics what we've probably all heard from someone we know: 'You deserve to be happy'. They've learnt from the Steve Jobs school of marketing: don't sell the product or service; sell how it will make them feel. That elusive arrival at contentment, of happiness, of satisfaction is quite the claim for an online service provider to make. 

Podcasting and therapy alike scratch our itch to be inquisitive about things, even our own inner worlds. Where podcasting has challenged the old powers that sought to control the flow of information, we also do well to listen to external expert help. In this age, the online stream can flow information to us which, like the Amazon, might overwhelm us. It’s worth us asking: is there an external source of even better help available? One that will overwhelm us too – but instead overwhelm with the love we crave in our deepest selves? 

Review
Books
Culture
Podcasts
Re-enchanting
4 min read

Find your next holiday read with the top picks of the Re-Enchanting guests

Recommendations across the genres.

Tom Rippon is Assistant Editor at Roots for Churches, an ecumenical charity.

A person lying on a beach holds a book up to read.
'It was the best of times.'
Dan Dumitriu on Unsplash.

Summertime is well and truly here and with the UK currently sweltering under one of the driest years on record, you would be well advised to seek out indoor activities to occupy the hottest hours of the day. But what to do with this time? So many options jostle for our attention and, as Rachel Luckett recently reflected for Seen & Unseen, reading is losing out with the number of readers steadily dropping year on year. Luckett reminds us that what we read is as important as how much we read; recommendations which intrigue and stimulate us are essential and the best place to get such recommendations is stimulating conversation.  

Where do I find these conversations, I hear you ask. Well, look no further than the Re-enchanting podcast from Seen & Unseen with its perennial opening question: what are you reading? To kick start your holiday reading, here’s a round-up of our guests’ choices from season six of Re-Enchanting. 

In retrospect, our guests seem to have a pronounced inclination towards biography and memoir. Earlier this year, Re-enchanting welcomed the notable forensic scientist, Sue Black, onto the show to discuss her (scientific) fascination with all things living and dead. Despite, or perhaps because of, a life spent looking death in the face, Black begins our summer reading with Richard Holloway’s meditation on a fading life, Waiting for the Last Bus

Whilst Black’s distinct lack of squeamishness may be not be shared by all, her desire to piece together the lives and stories of those she meets seems to be a common thread linking many of our guests. Those contemplating a continental get-away might wish to search for inspiration in Paris, a memoir of life in the French capital by Julian Green, recommended by Andrew Davison, Regius Professor of Divinity at Oxford University. For those planning holidays further afield, then perhaps a biography of Australian opera singer Nellie Melba, recommended by Kate Flaherty, would add a touch of glamour, along with the autobiography of Melba’s friend and fellow performer, Ellen Terry.  

Also falling into the memoir genre is this season’s stand-out recommendation: Helen McDonald’s H for Hawk, which is currently sitting on the bedside tables of Tyler Staton, pastor of Bridgetown Church, Portland, Graham Tomlin and Belle Tindell. Whilst processing the death of her father, McDonald attempts her long-held ambition to train a hawk, and crafts a surprising and poignant book from the twin experiences. 

McDonald is not the only writer to twist multiple strands and genres into her work; many of our guests’ choices defy definite categorisation. Flaherty, a Senior Lecturer in English and Drama at the Australian National University, also recommends Ali Smith’s Artful, which contemplates art, faith, and fiction, and Murriyang: Song of Time, a ‘psalter’ according to its author, Stan Grant, combining Christian and Australian aboriginal spirituality.   

Changing spiritualities are also on the mind of Chine McDonald, the Director of Theos think tank and the first guest to return to Re-enchanting following her initial appearance more than a year ago. On McDonald’s reading list is The Afternoon of Christianity: The Courage to Change by Tomas Halik, who ponders Christianity’s midlife era and what lies ahead for the faith and faithful alike. One way in which the world has changed over the last century is through the withdrawal of ritual from Western society, according to the German-Korean philosopher Byung-Chul Han, whose book The Fading of Ritual—or Vom Verschwinden der Rituale for any German speakers among us—comes with a recommendation from Esther Maria Magnis. Is the pairing of Halik and Han the literary match that reflections on modern Christianity have been waiting for? 

If imagining the future of the Christian faith sounds too heavy for the summer holiday, then why not dip into some of our guests’ fiction suggestions? From Jo Swinney, Director of Communications at A Rocha, comes the modern classic, A House for Mr Biswas, by Nobel laureate, V. S. Naipaul, whilst Rupert Shortt, who, as a former editor of the TLS, knows a thing or two about books, currently reading S. J. Naudé’s Fathers and Fugitives, which takes us on a journey from London to South Africa into a complex story of family, sexuality and relationships.  Readers looking for short form fiction could opt for either Ben Judah’s This is London: Life and Death in the World City, or for a more international perspective, Dream Count, the latest novel by renowned Nigerian writer, Chimamanda Ngozi Adichie. 

And, finally, Les Isaac, the founder of Street Pastors, reminds us of the importance of responding to the Bible itself. So, if you’re looking for gut-wrenching narratives and a sense of wonder playing out through characters who are just all-too-human, then look no further than the book which in the Middle Ages was known as a bibliotheca, a whole library in itself. 

  

And some additional suggestions: 

Robinson Crusoe by Daniel Defoe 

Trainspotting by Irvine Welsh 

The Great Partnership: God, Science and the Search for Meaning by Jonathan Sacks 

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