Article
Comment
Mental Health
Podcasts
4 min read

What all those BetterHelp ads say about ourselves

Podcasting and therapy alike scratch our itch to be inquisitive about things, even our own inner worlds.

Jamie is Vicar of St Michael's Chester Square, London.

A podcaster speaks into a mic before a screen.
Soundtrap on Unsplash.

There's one dominion Amazon hasn't conquered. Jeff Bezos famously chose his company's name, in part, because it's the largest river in the world and he wanted to create the world's largest bookstore. And Amazon has flooded the market. But as the world of podcasting is taking over our commutes and leisure time, Amazon isn't taking it over. That top spot belongs to BetterHelp. 

Now that I've mentioned it, you probably know what I'm referring to: the ubiquitous ads offering online therapy, often reassuringly read by the podcast hosts themselves. Although Amazon is the second largest ad buyer on podcasts, BetterHelp spends more. A lot more. In the US, BetterHelp spent $22million in the second quarter of this year, followed by Amazon with $13million. . BetterHelp has pretty much been the top spender on podcasts Clearly, BetterHelp thinks the demand for therapy is right up there with the convenience of getting stuff delivered to your door. 

The message of online therapy, and the medium of podcasts makes for a neat match. It seems our wants and needs are more and more solo endeavours. Our desire for entertainment and help are becoming something we access alone, behind headphones and closed doors.  

Overhearing people talking about their therapist in a metropolitan café is now as as common as the extra-hot flat whites themselves.

I was stunned when I heard recently that Saturday Night Live celebrated fifty years on TV. It was a reminder of an age when families and friends would diarise prime-time weekend entertainment together in front of the glow of the screen. But common experiences are diminishing. Harvard fellow Flynn Coleman highlights that the third spaces  where we have customarily congregated, found community, and ourselves, are vanishing.   

She is, of course, right. We are just beginning to scratch the surface of the damage our atomised online worlds have created. But where the CDC health report last year tragically detailed the harm social media causes teenage girls, the online space is not without hope. Krish Kandiah writes, 'Instead of demonising new technology as the problem, perhaps we need to find ways to turn it into the solution.'The online world isn't going away, so it must be at least part of the solution. Teletherapy is now available on the NHS, and while there are questions over the affordability and availability of online mental health care, and I cannot vouch for BetterHelp, making therapy more accessible by taking it online plays an important part in winning the battle of declining mental health. 

Far from an echo chamber, an online therapist can challenge presumptions at right angles and enable clients to access worlds they previously only dreamed of. And, any good therapist wouldn't encourage you to isolate yourself. We still need community. 

Therapy isn't as much a solo endeavour as we might first think. Of course, the therapeutic relationship itself is between two people, however objective one party might be. And just as the old adage goes, 'a problem shared is a problem halved', overhearing people talking about their therapist in a metropolitan café is now as as common as the extra-hot flat whites themselves.  Therapy is losing its stigma, and the benefits of it are shared just as we want to share a podcast that's stimulated or amused us.

That elusive arrival at contentment, of happiness, of satisfaction is quite the claim for an online service provider to make. 

Some things are sacred, though. James Marriott recently argued in The Times that the burden on those in the public spotlight to overshare isn't always helpful. How, where and with whom we share our inner thoughts matters. The Christian tradition sees that growth happens through relationship, rather than through broadcasting. Spanish mystic St Teresa of Avila wrote almost half a millennia ago about a journey inward, inside of ourselves to a space where only God dwells, if we choose to let him enter. On that journey, she wrote ‘It is a great advantage for us to be able to consult someone who knows us, so that we may learn to know ourselves.’  

On that journey of self-knowledge, the online world can enhance our lives, but not replace it. Just as The Rest is History podcast can give you details about ‘greatest monkeys' that your friend can't, specialist help from an online therapist will help you in ways friends won't. But BetterHelp wants to be your friend. The main heading on their website mimics what we've probably all heard from someone we know: 'You deserve to be happy'. They've learnt from the Steve Jobs school of marketing: don't sell the product or service; sell how it will make them feel. That elusive arrival at contentment, of happiness, of satisfaction is quite the claim for an online service provider to make. 

Podcasting and therapy alike scratch our itch to be inquisitive about things, even our own inner worlds. Where podcasting has challenged the old powers that sought to control the flow of information, we also do well to listen to external expert help. In this age, the online stream can flow information to us which, like the Amazon, might overwhelm us. It’s worth us asking: is there an external source of even better help available? One that will overwhelm us too – but instead overwhelm with the love we crave in our deepest selves? 

Article
Comment
Education
1 min read

When universities turn their back on understanding

Axing Nottingham’s single-honours theology degree signals more than a funding issue

Arabella Moore-Smith is studying Religion, Culture and Ethics at the University of Nottingham.

A campus sign spells out Nottingham in large letters
University of Nottingham.

Two weeks ago, the University of Nottingham announced it is to axe its single-honours Undergraduate degree in Theology and Religious Studies. While the joint honours with Philosophy and Religion, Culture and Ethics remain, the fact that Theology is discounted as a subject worth keeping to study in its own right is concerning. In a world that is becoming increasingly more divided, unoptimistic and confusing, the study of Theology provides deep levels of understanding to our world, increasing hope and providing a way forward. I fail to see how the University of Nottingham can remain a respected university without offering the opportunity to study such understanding. 

Studying religion and theology has been central to my personal development. I’ll never forget sitting in a classroom when it felt as if the world was opening up to me. I could understand people’s views on the afterlife halfway across the world, while simultaneously also understanding my classmates, and what they thought of these beliefs. 

GCSE and A-Level Religious Education went on to show me that it is one of the few subjects that illuminates all aspects of humanity. The study of religion and theology covers literature, philosophy, psychology, sociology, history, anthropology…; the list goes on. 

Often Philosophy and Theology are pitted against one another, but during my studies I discovered that the writings of Aristotle and Plato overlap with early Christian thinking, revealing to me that we are far more united in our history and beliefs than we assume. The philosophers’ discursive forms revealed not only something about the divine but also the human; the way that we argue, think, and reason. Thus, theology at its core aims to understand people, while also aiming to understand the divine; and this, I think, requires a level of fearlessness and honesty that other subjects cannot always provide.

This intrigue led me to Nottingham to study theology at degree level, and as I come to the end of my studies I know I will leave with more questions about our world and spirituality than I have answers. In particular, my life at university has provided me with the opportunity to interact with so many different types of people, and so, despite my personal faith, I know that the world shows us so many fractions of the divine in ways that aren’t quite clear. This is the beauty of studying theology; it encourages us to live in the uncomfortable. This is something that I think leads to us wanting to understand one another better.

While the cutting of theology at Nottingham shows a funding problem, this is part of a wider issue; crisis is visible all across our world. Israel-Palestine violence continues; the recent vote to release the Epstein files reveals layers of deceit in multiple leaders, and the recent murder of Charlie Kirk plummeted MAGA into a more extreme Christian nationalism. But the reporting on these kinds of stories, while important, has knock-on effects, especially for young people. 

In July 2025, Unicef reported that Gen Z consume news more than any other type of content, 6 in 10 of our generation reporting to feel overwhelmed. My age group’s over-exposure to the news drives us somewhat towards a desire for change, although this determination can lead to overwhelm. I have certainly felt this myself. But this is exactly where the study of theology can provide a light within deceit and despair. 

The studying of ancient holy texts and religious practices teaches me the nuances of human nature; we are sometimes good, sometimes bad. We also do not always communicate effectively. Mistranslations within texts lead to misunderstandings of the Bible, and for some people who read the Bible literally, their understanding of the Bible is their reality. Yet at the same time, by assuming that there is a God, theology seeks to understand how this indicates our need for a divine being to underpin these misunderstandings. Studying theology encourages higher tolerance levels for others’ beliefs.

While the council at the University of Nottingham may argue that it is continuing its other religion degrees, the removal of single honours theology hints at something deeper than financial issues. It shows a lack of effort to understand the value that religion has on our society today. The Israel-Palestine war, for example, is underpinned by identity and religion, and cannot be understood without sufficient education on Jewish and Palestinian history. The decision that Religious Education will be added into the new national curriculum (ironically announced the day before Nottingham’s announcement of course cuts) is a step in the right direction for the encouragement of religious education in UK schools, but without Russell Group universities like Nottingham providing a Theology degree, I am concerned for the future of religious understanding in our society. 

Let’s save Theology at the University of Nottingham.  Please sign our petition.

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