Review
Culture
Music
Redemption
6 min read

Welcome to the revelation, good people

Mumford and Sons team up with Pharrell Williams. Belle Tindall unpacks their new track – Good People.

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

Two singers peform together. One in a white suit and stetson claps their hands. The other tilts the mic stand.
Pharrell Williams and Marcus Mumford perform Good People.

Listen to Good People

Whenever I bump into the familiar sounds of a Mumford & Sons song, it’s 2013 and they’re headlining the Pyramid Stage at Glastonbury. I can close my eyes and see the whole scene before me; it’s all trumpets and tweed. But when I take a moment, and home in on the lyrics, it’s a different scene that I see. There’s a story in the Bible where a man, Jacob, spends a night physically wrestling with God, it’s all dirt and elbows, the created grappling with the creator. And, occasionally, when listening to Mumford & Sons’ catalogue, I feel as though I’m watching that scene play out. I’m listening to souls laid bare, I’m witnessing people gripping the divine in the dirt. I get the sense that their lyrics have been born of a wrestling match, not a writing session; they’re crafted by people who are limping out of a tussle with truth.  

Mumford & Sons – Marcus Mumford, Ben Lovett and Ted Dwane - seem to have largely grown out of their 2013 selves. But, if their new single is anything to go by, they haven’t grown out of wrestling their lyrics into existence.  

From the first line until its last, this song has but one message to proclaim: change, the redemptive kind, is at hand. 

Good People is the first track that they’ve released in five long years, and offered up in partnership with the mighty Pharrell Williams, it has been lorded as the collaboration that nobody saw coming. Speaking of the collaborative process, the band wrote that,  

‘...this song came together fast. Like, in a day. We haven’t relied on immediate instincts like that, really, since the very early days of our band. It has felt fast and loose and really, really fun.’ 

The additional presence of Native Vocalists, a six-piece choir hailing from Native American Tribes within the northern Great Plains, makes this track a mosaic of musical influences. But we should have expected this, Pharrell’s insatiable creative curiosity has taken him to some unexpected places, an alternative-folk song is merely his latest destination. What’s more, it is a destination that he has come to by way of gospel music, and it shows, both in style and lyrical substance.  

Of course, the song is peppered with the band’s signature religious language – there’s plenty of references to night and day, light and dark – all of which could have slid off a page of the Bible. Plus, Jesus is outright quoted in the second verse. It’s pretty obvious that the Biblical authors have their fingerprints all over this intriguing song. 

 But that’s still not what has caught my eye. Not quite.  

Rather, it’s the message that this song is announcing, and where such a message might just derive from. Because, from the first line until its last, this song has but one message to proclaim: change, the redemptive kind, is at hand. Things are about to get better.  

The chorus goes like this:  

good people been down for so long 
(Welcome to the revelation)  

and now it's like the sun is rising 
(Welcome to the revelation)  

good people been down for so long 
(Welcome to the revelation)  

and now I see the sun is rising 

It is the inevitability of this change, which is emphasised over and over again, that has me so intrigued. This change, the details of which are masterfully omitted (meaning this song can exist as a hopeful meta-anthem, free from the confines of prescriptive context), is as unavoidable as the sunrise. This change cannot be hindered, just as the breaking of the dawn cannot be hindered. One can stare at the midnight sky, enveloped by darkness, and still know with complete assurance that the sun will return. Morning will come; it is a certainty, which is an incredibly rare thing.  

Subsequently, this song isn’t a call to arms, Pharrell’s backing-vocal response to Marcus Mumford’s words is not ‘welcome to the revolution’, but ‘welcome to the revelation’. It is a call, not to make the change happen, but to witness it happen – pointing its audience not toward action, but toward hope. Hope in a redemption that is inevitable and a prevailing goodness that is written into the fabric of reality. It will come, it will be. And this subtle, yet salient, detail places this song in a very specific category of hopeful anthems. It sits with the likes of:   

Sam Cooke, who in 1964, declared that: 

 ‘it’s been a long time coming, but I know that a change is gonna’ come. Oh, yes it will.’  

Or Lauryn Hill, who wrote in 1998 that, 

 ‘everything is everything. What is meant to be, will be. After winter, must come spring. Change, it comes eventually’. 

These songs, written in the middle of the night, speak of the coming dawn.  

Which got me thinking, what taught us to do that? What taught us to believe that if it’s not good, it’s not the end? That if it’s not redeemed, it’s not over?  What taught Sam Cooke, amid such injustice and violence, to have such a defiantly hope-filled message to declare? What taught Lauryn Hill to simultaneously lament over the struggles faced by black, inner-city, communities in America, and yet affirm that ‘after winter, must come spring’? And what has taught Mumford & Sons, and Pharrell Williams for that matter, to announce that after such a ‘long night’, they can see that 'the sun is rising’

On what grounds can we possibly believe such a thing to be true? 

It's a big question. Perhaps one of the biggest. And while I’m weary of declaring that I have the answer (at least, on anyone’s behalf but my own), I certainly have a theory.  And I feel relatively confident putting it forward, considering his words pop up in the second verse of Good People.  

My theory, perhaps unsurprisingly, is Jesus; the ‘light that shines in the darkness’, the one that we’re told darkness has not, and cannot, ‘overcome’. The one whose entrance into the world was, as the Biblical story goes, as preventable as the dawn (these themes sound familiar to you?). The one who, for thousands of years, has had communities of people looking into the darkness and declaring ‘I beg to differ’.  

My theory is that Jesus taught us to believe redemption to be true. The things he did, the things he said, the things he fulfilled, but more than that – I think it is his death, and ultimately, his re-established life. I sense, in these songs, a hint toward the great story which underpins every other story. I hear the reverberations of Jesus’ resurrection in these lyrics.  

I’m just not convinced that we’d be so sure that redemption will get the final say if something, or rather someone, hadn’t shown such to be the case. And so, I suppose what I'm ultimately suggesting is that any 'revelation' that this song intends to welcome us into has a distinctive flavour of Jesus about it. 

I wonder whether Marcus, Ben, Ted and Pharrell would really believe that if something isn’t good, it isn’t over, had Jesus not taught them to.  

Watch Good People Live

Good People was first performed live at Pharrell Williams' Men’s Fall-Winter 2024 fashion show for Louis Vuitton. Williams is the creative director at the fashion house. Nativist Vocals perform first, followed by Williams and Mumford & Sons.

Article
Attention
Culture
Digital
Fashion
5 min read

Meet London’s newest theologian – the Real Housewives of Clapton

The starter kits that kick-start the study of our souls.
A woman looks at her phone, behind her is a montage of memes

How might an Instagram account summarise someone who’s a proficient user of Lime bikes, a lover of ‘natty wine,’ and has an affinity for small plates?  

Sure, a particular East London ‘creative’ type probably came to mind. And you’d be right. However, perhaps there’s something more to all that social media signalling - a gesture toward late-stage capitalism, the ethical, the bourgeoisie, the material, or, dare I say, the spiritual

Great religious texts are lived before they are written, and the prominent Instagram account Real Housewives of Clapton intuitively inscribes our new scriptures. (With Hanna Crosbie as its prophet. Along with Socks House Meeting and Dalston Super Stoned.) However, these new scriptures are not written on sacred scrolls but on digital tablets: memes.  

Real Housewives of Clapton help us to see the vestments East Londoners are adorned with (new converts should begin with an Acne scarf), the pilgrimage sites to be walked (Broadway Market in Salomons), and the sacred meals one should partake of (rotisserie chicken is in vogue, but Jolene Newington Green is the cathedral). Nevertheless, young Londoners (like the rest of the Western world) are increasingly becoming more religious, not least Christian. As Lauren Westwood and Graham Tomlin discuss. But does all this newfound fervour always come leaping into traditional religion? I’m still not sure. 

Ditching the poetic-spiritual contours of sacred writing for the potency of Microsoft Word ‘fancy’ text hastily pasted over stock images, Real Housewives of Clapton is delivering our new scriptures en masse, on pace with the changing of trends themselves. While memes are a longitudinal study nightmare for distilling emergent truths, they are great way to laugh whilst on the toilet. And the consumers of these LOLs? Those involved in the sub-culture themselves. It's post often generate tens of thousands of likes.

Real Housewives of Clapton articulates the aesthetics of our contemporary religiosity as it manifests in the everyday - so much so that religious attire re-emerges as a genuinely distinct perception of ‘East London’ attire, see the post below.. Religion is that term used to describe a community’s ritual, aesthetic, holy scriptures, sacred sites, and understanding of the Divine and how this relates to humanity.  

A screen grab of a message thread.

 

Precisely because the projected identities these East London meme-dealers expose are entangled with a self-awareness for the ethical, it naturally gravitates toward the religious. To consider the aesthetics of ethics is to delve into theology. To meander on the aesthetics of a subculture in this way, then, is to be a theologian. The creators behind Real Housewives of Clapton are East London’s Rowan Williams (the 104th Archbishop of Canterbury, not the actor), Germany’s Dietrich Bonhoeffer, or Medieval Europe’s Hildegard of Bingen. They’re reading the signs of the time and distilling it into potent visual metaphors. 

So, what might we see if we were to read the memes of Real Housewives as theologians? Well, perhaps we can trace an eschatology (a fancy word for discussing the End Times). 

The East London world is your oyster, but only insofar as it’s captured. And it needs to be a captured reality shared online so that we can feel seen.

In heightening our awareness of and orienting the sub-culture around “little things”—small plates, chippies, situationships, drinks, vitamin D—East Londoners are highly aware of the particulars of creation and how they can be in service to a more satisfactory existence.  

A few months ago, Real Housewives shared this meme about running. Everyone knows someone who joined a run club in recent months; sharing the run map has become a “flex” on your friends (becoming a national security threat in the USA). Yet, the account contextualises this with the phrase, ‘after not posting anything for 9 months.’ There is, undergirding East London, particularly for men it seems, the felt need to maintain an air of nonchalance, aloofness, or, indeed, mystery. 

A screen grab of a content creation meme.

 

Arguably, this nonchalance is from the same guy on Broadway market who ghosted you after the fifth date. Or, as appears every public holiday, the mysteriously unemployed DJ acquaintance who, via his close friends' list, is at his parents’ holiday home in Dorset. 

Nevertheless, the account shared another meme a month later, see below, signalling something deeper. The identity of distance or mysterion is undercut by a more potent insight: we are obsessed with projecting our identities. Taking this to its logical absurdity, Real Housewives contrasts the purchase of a £1.29 Twix with the nostalgia of an off-licence. The East London world is your oyster, but only insofar as it’s captured. And it needs to be a captured reality shared online so that we can feel seen

A screen grab of a content creation meme.

 

Participating in this religion includes evangelism through one’s online identity. But, in contrast to popular streams of culture, this aesthetic and its symbolic world only makes sense for those who live in East London. In other words, the Cult of East London doesn’t find its attraction because you might get global stardom. Instead, partaking in this particular cultural aesthetic signals to those you meet on Dalston High Street that you understand them and, hopefully, they might understand you. 

Converging across both “social media mystery boy” and its always-online antithesis is the undergirding desire for our projected identity to be known. 

As this meme about the sun coming out reveals, behind its comedic options—a designer jacket, spritz and ciggie, or the London sun—is a more dormant reality: we need all three.  

A screen grab of a fashion choice meme.

 

A Freudian reading might interpret the designer jacket as the need for physical touch, the spritz as a plea for community, and the London sun as the need for God—the cult of Sol Invictus, perhaps. Maybe. Or, in a theological key, through the triangulation of branded cohesivity, a little drink, and the bodily calmness to feel as though we can finally close our eyes, we might actually find peace. 

The garments Real Housewives self-abasingly propagates suggest that the spiritual lives of East Londoners are genuinely concerned with ethics. In aversion to fast fashion, we wear things that promote our being seen beyond a glance. This held-gaze has both to do with the self and the plea for us to look more seriously at the world we find ourselves in. This shift toward a more substantive looking subtly nods to an eschatology of peace. 

The spiritual lives of East Londoners gravitate toward a longing for peace that is temporally filled with ethically just choices but is embodied unseriously. We laugh with and double-tap The Real Housewives of Clapton’s memes because we know this identity won’t save us. But spending one afternoon in London Fields wearing an iconic fit amidst the blazing British sun might just give us a taste of eternal serenity. 

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