Snippet
AI
Culture
Digital
Sustainability
4 min read

Turning yourself into an AI Barbie is the worst, most wasteful way of using artificial intelligence

Climate change trend warriors seem to forget just how much energy this technology uses 

Jean is a consultant working with financial and Christian organisations. She also writes and broadcasts.

An AI generated image of a Barbie-like Toy
AIn a Barbie world.

If you spend any time on any social media platform you would have probably seen the ChatGPT Barbie trend. Resembling packaged toys, the AI depicts you like a doll or action figure. At first, I thought I was only seeing it because of the LinkedIn algorithm. But then I started to see articles in my feed from mainstream media outlets teaching people how to do it.  

Generally, speaking, I am not a trend follower. I am one of those annoying people who doesn’t get involved with what everyone is doing just because everyone is doing it. Thankfully, I don’t suffer from FOMO (the Fear Of Missing Out) and I don’t think I am swayed much by peer pressure. But I like to stay informed about what is going on. So I can have something to talk about when I meet people in new settings and to remain relevant. So, when this started popping up in my feeds, I investigated it, and I was pleasantly surprised. 

I am not anti-AI. I have embraced and seen the benefits of AI in my own life (this sounds a bit weird, but I think you get my point). I understand and accept that it will, can and has improved productivity and creativity. I use ChatGPT all the time for social media content and captions, brainstorming, titles for articles, coding problems, research and language translations.  

But like many, I have long been sceptical about the growth of AI use and the viability of its long-term sustainability. I wouldn’t describe myself as a climate warrior, but I do believe that we have a responsibility to ourselves and the generations after us to use the finite resources of the planet frugally. The AI-powered Barbie trend throws that out of the window.  

The current Trump administration has facilitated a shift away from ESG (environmental, social and governance) targets in the world of business. For the most part, the criticism of this in the media (social and mainstream) has been focused on DEI targets. But perhaps, in the face of slow economic growth and because this began before the Trump administration took office, the move away from environmental targets or what I would call environmental stewardship, or frugality has received limited coverage.   

I have never understood why proponents of the climate emergency, have made themselves bedfellows and in some cases, wholehearted supporters of the AI revolution. A typical data centre uses between 11-19 million litres per day water just to cool its servers, that’s the equivalent of a small town of 30,000-50,000 people. The International Energy Agency (IEA) predicts by 2030 that there will be a doubling of electricity demand from data centres globally equating to slightly more than the entire electricity consumption of Japan. This growth will be driven by the use of AI in the US, China, and Europe. That’s why vocal support of the climate emergency and advocating escalated transition to AI, as is the position of the UK government, currently seems paradoxical to me.  

This isn’t hyperbole, Sam Altman, CEO of Open AI recently tweeted asking folks to reduce their use of the ChatGPT’s image generator because Open AI’s servers were overheating.  

That is why I have been pleasantly surprised, by some of coverage on the Barbie trend. Arguments are now being made more loudly about the true cost of unlimited AI expansion.  

I am not against progress or AI expansion entirely, and I have some support for the argument that governments have pursued net zero policies at a rate that is impractical, expensive and unviable for the average consumer in Western democracies. However, the Barbie trend reveals our tendency to choose waste and consumption for fleeting pleasure. For many of us, we have probably just thought, ‘It’s just a bit of harmless fun’. But the truth is it isn’t, it’s just that we can’t see the damage we are doing to the environment. That’s without going into the financial and privacy costs associated with the AI revolution. It really is a case of that age old adage, ‘Out of sight, out of mind’.  

The challenge is now that we know, what do we do? Do we continue to be part of wasteful AI trends? Or do we use AI to add value, increase productivity and solve problems?  

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Review
Culture
Film & TV
Fun & play
Justice
5 min read

Boom! I love this new Superman!

Eschewing ennui, it’s a great fairy tale for the modern age
Superman talks to his dog amid the ice.
Superman and Krypto the dog.
Warner Bros.

…and that’s what makes this film so enjoyable! 

Oh, apologies for any confusion.  

No tortuously ‘relevant’ preamble from me today. I’m starting the review right in the middle of the action, because that is exactly what Superman does. No initial slog through a ‘backstory’ that everyone knows – even my wife, who has never read a comic book in her life, is familiar with who and what Superman is. The closest we get to contextualisation is a quick sequence of text: informing us that Superman landed 30 years ago (adopted by the Kent couple, and given the name Clark), began his superhero career three years ago, stopped the fictional nation of Boravia invading the equally fictional Jarhanpur three weeks ago, and three minutes ago lost a battle for the first time. 

Boom! 

Then straight into the action! 

Superman lands in the frozen tundra of the Antarctic and can barely breathe. He lets out a whistle and the next thing we know there is a tremendous snowy disturbance. Krypto the Superdog dashes into view! No explanation – just delight in the fact that there is a mischievous canine with unbelievable power. Krypto drags Superman ‘home’ to the Fortress of Solitude. There the Superman robots heal him with a concentrated dose of radiation from the Yellow Sun which gives him his power. He immediately departs to continue his bout against the nationalist supervillain ‘Hammer of Boravia’, who is secretly being controlled by the evil genius and billionaire Lex Luthor. 

The pace of this film isn’t fast…its hypersonic. It flies by at the speed of Superman himself. There isn’t any lag, any let up. Even the quieter moments, such as those meditating on Superman’s dual identities (the alien superhero Kal El/Superman and the human reporter Clark) or his burgeoning relationship with investigative journalist Lois Lane, keep the story moving. Exposition doesn’t take place through inexplicable monologues; it is always pacy conversation, which teaches us something about the characters and their relationships and their motivations. 

This is the great triumph of writer/director/producer James Gunn. After his success over at Marvel Studios, he has taken the helm of DC and started to create a universe of characters and stories that doesn’t waste time with painful ‘exploration’ and moralising. This was always the issue that held DC films (arguably featuring the more beloved and well-known characters in comic-book culture) back from matching the success of Marvel. Christopher Nolan is a genius, giving us a superb Batman trilogy, and Zac Snyder produced an underrated dark take on Superman, but neither seemed to delight in the bright, bubble-gum, kaleidoscopic colourfulness of the comic-book medium. 

Gunn refuses to make his Superman film gritty or realistic. Characters appear in all their flash and bombast and are welcomed as cheery additions. The ‘Justice Gang’ are simply there – including the always enjoyable Nathan Fillion with an arrogant smirk and an almost offensive bowl cut. Luthor’s genius allows his to create a parallel dimension…why couldn’t he!? If we can suspend our disbelief to accept a protagonist who is an alien superhero, why not a mini-universe?  

There is none of the former focus on psychological trauma and existential crisis and the sheer overwhelming ennui of being. In previous films the ethical lesson wasn’t just ‘on the nose’…it flattened your nose with a Mike Tysonesque haymaker! Here, Superman simply IS. He IS good. He IS upstanding. He IS fighting for truth and justice. He refuses to allow political and public-relations considerations to corrupt and dilute his absolute commitment to do (and to BE) what is right. One of the most dramatic scenes isn’t a grand battle, it is a quiet moment where Clark allows Lois to interview him as Superman. The more she questions the realpolitik implications of stopping an invasion, the more Clark becomes incensed. How could someone not allow themselves to save innocent life and serve justice to the oppressed against the oppressor? 

The film is such a ‘sigh of relief’ in a bloated comic-book-film market. Yes, the script is hilarious – this is Gunn’s forte. Yes, the music is sublime – both John Murphy and David Fleming’s score (with wonderful nods to the John Williams original) and Mr Gunn’s own needle-drops. The performances are excellent across the board – special mention to David Corenswet, who doesn’t quite look like Superman to me…but boy does he embody the very essence of the character, to the point where you can’t imagine anyone else having played the alien since Christopher Reeve. But its truest strength and victory is its joy in the simplicity (especially moral) of this comic-book genre. 

This is what is so refreshing about Gunn’s vision. Superman IS pure. Lex Luthor (Nicholas Hoult not missing a baldy beat) IS so prideful and vain that it has warped him into something twisted and evil and collapsing in upon his own ego. Watching the film, I was put in mind of C. S. Lewis’ writing on the nature of fairy tales: 

“For in the fairy tales, side by side with the terrible figures, we find the immemorial comforters and protectors, the radiant ones…” 

Comic-books are the great fairy tales of the modern age…why would we make them brooding deconstructions of the human condition, a la Cormac McCarthy? That isn’t their point or purpose. Lewis again: 

“Since it is so likely that they [children] will meet cruel enemies, let them at least have heard of brave knights and heroic courage. Otherwise you are making their destiny not brighter but darker.” 

Gunn has given us a film that isn’t just fun and fluffy, but important. In his sugary, childlike wonder and delight in the genre, he has given us a tale of good versus evil that is a true fairy tale: something gleaming and good, something radiant and right, something attractive and aspirational. Superman is a fairy tale where we can be comforted and emboldened by the moral (nay, ontological!) certainties of love and hope.  

5 stars

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If you enjoy Seen & Unseen, would you consider making a gift towards our work?
 
Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

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