Snippet
AI
Culture
Digital
Sustainability
4 min read

Turning yourself into an AI Barbie is the worst, most wasteful way of using artificial intelligence

Climate change trend warriors seem to forget just how much energy this technology uses 

Jean is a consultant working with financial and Christian organisations. She also writes and broadcasts.

An AI generated image of a Barbie-like Toy
AIn a Barbie world.

If you spend any time on any social media platform you would have probably seen the ChatGPT Barbie trend. Resembling packaged toys, the AI depicts you like a doll or action figure. At first, I thought I was only seeing it because of the LinkedIn algorithm. But then I started to see articles in my feed from mainstream media outlets teaching people how to do it.  

Generally, speaking, I am not a trend follower. I am one of those annoying people who doesn’t get involved with what everyone is doing just because everyone is doing it. Thankfully, I don’t suffer from FOMO (the Fear Of Missing Out) and I don’t think I am swayed much by peer pressure. But I like to stay informed about what is going on. So I can have something to talk about when I meet people in new settings and to remain relevant. So, when this started popping up in my feeds, I investigated it, and I was pleasantly surprised. 

I am not anti-AI. I have embraced and seen the benefits of AI in my own life (this sounds a bit weird, but I think you get my point). I understand and accept that it will, can and has improved productivity and creativity. I use ChatGPT all the time for social media content and captions, brainstorming, titles for articles, coding problems, research and language translations.  

But like many, I have long been sceptical about the growth of AI use and the viability of its long-term sustainability. I wouldn’t describe myself as a climate warrior, but I do believe that we have a responsibility to ourselves and the generations after us to use the finite resources of the planet frugally. The AI-powered Barbie trend throws that out of the window.  

The current Trump administration has facilitated a shift away from ESG (environmental, social and governance) targets in the world of business. For the most part, the criticism of this in the media (social and mainstream) has been focused on DEI targets. But perhaps, in the face of slow economic growth and because this began before the Trump administration took office, the move away from environmental targets or what I would call environmental stewardship, or frugality has received limited coverage.   

I have never understood why proponents of the climate emergency, have made themselves bedfellows and in some cases, wholehearted supporters of the AI revolution. A typical data centre uses between 11-19 million litres per day water just to cool its servers, that’s the equivalent of a small town of 30,000-50,000 people. The International Energy Agency (IEA) predicts by 2030 that there will be a doubling of electricity demand from data centres globally equating to slightly more than the entire electricity consumption of Japan. This growth will be driven by the use of AI in the US, China, and Europe. That’s why vocal support of the climate emergency and advocating escalated transition to AI, as is the position of the UK government, currently seems paradoxical to me.  

This isn’t hyperbole, Sam Altman, CEO of Open AI recently tweeted asking folks to reduce their use of the ChatGPT’s image generator because Open AI’s servers were overheating.  

That is why I have been pleasantly surprised, by some of coverage on the Barbie trend. Arguments are now being made more loudly about the true cost of unlimited AI expansion.  

I am not against progress or AI expansion entirely, and I have some support for the argument that governments have pursued net zero policies at a rate that is impractical, expensive and unviable for the average consumer in Western democracies. However, the Barbie trend reveals our tendency to choose waste and consumption for fleeting pleasure. For many of us, we have probably just thought, ‘It’s just a bit of harmless fun’. But the truth is it isn’t, it’s just that we can’t see the damage we are doing to the environment. That’s without going into the financial and privacy costs associated with the AI revolution. It really is a case of that age old adage, ‘Out of sight, out of mind’.  

The challenge is now that we know, what do we do? Do we continue to be part of wasteful AI trends? Or do we use AI to add value, increase productivity and solve problems?  

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Snippet
Culture
Mental Health
Music
1 min read

Why we loved Lewis Capaldi’s Glastonbury comeback

We might impress people with our strength, but we connect through our weaknesses

Jessica is a Formation Tutor at St Mellitus College, and completing a PhD in Pauline anthropology, 

Lewis Capaldi sings with eyes closes, holding a mic and its stand
Capaldi hits the high notes.
BBC.

Friday at Glastonbury 2025 saw something more than a musical performance: it saw a homecoming. Lewis Capaldi returned to the stage after a two-year hiatus, and the response was nothing short of extraordinary. His performance in 2023 was emotional as people saw a man struggling with his mental and physical health, which ultimately led him to step back for two whole years. As he returned to the stage, people cheered, and people cried. He cried. I cried. It was not just the return of a singer, but the return of a story we all long for: a redemption arc. A story of coming undone and coming back. 

Capaldi had stepped away from the spotlight for those two years to care for his mental health. When he appeared, he was welcomed with warmth, kindness and compassion. The fields of Glastonbury turned into a sanctuary for a few sacred minutes, as thousands honoured someone not because he had pushed through, but because he had paused. 

I found myself deeply moved. I couldn’t look away. Why was this moment, this man, this vulnerability, so captivating? 

It is because, as humans, we are wired for stories of authenticity. We love a comeback story. The narrative of someone who ventures into the wilderness and then returns speaks to something in all of us. Who is willing to admit their own weakness. To return to the stage in this moment reminded us that the comeback was greater than the setback. This was a moment worth celebrating.  

As part of his return set, he debuted his new song Survive, in which he sings,  

“But when hope is lost and I come undone, I swear to God, I’ll survive.”  

There’s power in that lyric, not in thoughtless defiance, but in the quiet, resolute declaration that survival to keep going is an act of courage. 

St Paul, in his second letter to Christians in the city of Corinth, reminds us of a paradox at the heart of the Christian faith:  

“I will boast all the more gladly about my weaknesses, so that Christ’s power may rest on me.”  

Strength and weakness are not opposing forces; instead, they are intertwined. The bridge connecting them is vulnerability. Strength in weakness provides us with a portrait of actual vulnerability, as sharing our weakness requires great strength. It has been said by many that although we might impress people with our strength, we connect with people through our weaknesses. This vulnerability provides the connection that we are built for as humans. 

In a culture that celebrates performance, progression, and perfection, vulnerability often feels like a risk. But what if it’s our greatest strength? What if this, the trembling voice, the open heart, the tear-streaked face, is what connection is made of? 

Capaldi’s return showed us a part of what it means to be human: to break, to heal, to return. And to be welcomed back. It was a gentle resistance to cancel culture, which tends to hold people captive in their weakest moment, freezing them in failure. But the crowd at Glastonbury chose a different way. They chose empathy and kindness when confronted with another's humanity. This made space for a new story to be told.  

The Christian story has always been one of ashes to beauty. Of life out of death. Of hope in despair. Whether it’s the prodigal son running home, or Peter by the firelight, forgiven and restored, there is room in the story of grace for those who step away, and celebration when they return. 

And so, Capaldi’s return was more than a performance: it was a parable. A living story of what happens when we choose to make space for one another’s pain and honour the quiet courage it takes to come back. It reminded us that sharing our weaknesses is not a weakness at all, but an act of strength, even defiance, in a culture that so often pulls us toward isolation and self-protection. Why was it so captivating? Because vulnerability is powerful. It draws us in, disarms us, and reminds us of our shared humanity. We long to be known, and we ache to belong. In a field of thousands, vulnerability is what ultimately unites and connects us. 

 

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Since Spring 2023, our readers have enjoyed over 1,500 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?
 
Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

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