Snippet
AI
Culture
Digital
Sustainability
4 min read

Turning yourself into an AI Barbie is the worst, most wasteful way of using artificial intelligence

Climate change trend warriors seem to forget just how much energy this technology uses 

Jean is a consultant working with financial and Christian organisations. She also writes and broadcasts.

An AI generated image of a Barbie-like Toy
AIn a Barbie world.

If you spend any time on any social media platform you would have probably seen the ChatGPT Barbie trend. Resembling packaged toys, the AI depicts you like a doll or action figure. At first, I thought I was only seeing it because of the LinkedIn algorithm. But then I started to see articles in my feed from mainstream media outlets teaching people how to do it.  

Generally, speaking, I am not a trend follower. I am one of those annoying people who doesn’t get involved with what everyone is doing just because everyone is doing it. Thankfully, I don’t suffer from FOMO (the Fear Of Missing Out) and I don’t think I am swayed much by peer pressure. But I like to stay informed about what is going on. So I can have something to talk about when I meet people in new settings and to remain relevant. So, when this started popping up in my feeds, I investigated it, and I was pleasantly surprised. 

I am not anti-AI. I have embraced and seen the benefits of AI in my own life (this sounds a bit weird, but I think you get my point). I understand and accept that it will, can and has improved productivity and creativity. I use ChatGPT all the time for social media content and captions, brainstorming, titles for articles, coding problems, research and language translations.  

But like many, I have long been sceptical about the growth of AI use and the viability of its long-term sustainability. I wouldn’t describe myself as a climate warrior, but I do believe that we have a responsibility to ourselves and the generations after us to use the finite resources of the planet frugally. The AI-powered Barbie trend throws that out of the window.  

The current Trump administration has facilitated a shift away from ESG (environmental, social and governance) targets in the world of business. For the most part, the criticism of this in the media (social and mainstream) has been focused on DEI targets. But perhaps, in the face of slow economic growth and because this began before the Trump administration took office, the move away from environmental targets or what I would call environmental stewardship, or frugality has received limited coverage.   

I have never understood why proponents of the climate emergency, have made themselves bedfellows and in some cases, wholehearted supporters of the AI revolution. A typical data centre uses between 11-19 million litres per day water just to cool its servers, that’s the equivalent of a small town of 30,000-50,000 people. The International Energy Agency (IEA) predicts by 2030 that there will be a doubling of electricity demand from data centres globally equating to slightly more than the entire electricity consumption of Japan. This growth will be driven by the use of AI in the US, China, and Europe. That’s why vocal support of the climate emergency and advocating escalated transition to AI, as is the position of the UK government, currently seems paradoxical to me.  

This isn’t hyperbole, Sam Altman, CEO of Open AI recently tweeted asking folks to reduce their use of the ChatGPT’s image generator because Open AI’s servers were overheating.  

That is why I have been pleasantly surprised, by some of coverage on the Barbie trend. Arguments are now being made more loudly about the true cost of unlimited AI expansion.  

I am not against progress or AI expansion entirely, and I have some support for the argument that governments have pursued net zero policies at a rate that is impractical, expensive and unviable for the average consumer in Western democracies. However, the Barbie trend reveals our tendency to choose waste and consumption for fleeting pleasure. For many of us, we have probably just thought, ‘It’s just a bit of harmless fun’. But the truth is it isn’t, it’s just that we can’t see the damage we are doing to the environment. That’s without going into the financial and privacy costs associated with the AI revolution. It really is a case of that age old adage, ‘Out of sight, out of mind’.  

The challenge is now that we know, what do we do? Do we continue to be part of wasteful AI trends? Or do we use AI to add value, increase productivity and solve problems?  

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Review
Belief
Books
Culture
4 min read

Could Lamorna Ash become a Christian in a year?

Moving, funny and beautifully written, this young writer’s quest for faith has lessons for all of us.
A woman stares away from the camera
Lamorna Ash.

When two of Lamorna Ash’s university friends decided to leave behind their lives as standup comedians and train to become priests, Ash was fascinated. She interviewed them and wrote an essay about it for the Guardian but, by the time her piece came out, knew she was “not finished with Christianity.” 

“Perhaps it was naive not to have anticipated how spending my days alongside two fresh converts… would have some cumulative effect on me,” she writes. “Through these encounters, it was as if the very corner of the sky had been pulled back. I couldn’t see what was going on behind it, but I understood it was there for them… they taught me how to believe in the belief of others… their stories became the starting point.”  

And so Ash bought a second hand Toyota Corolla, stocked the glove box with CDs and set off on a Christian road-trip around the country that started with a Christianity Explored course and ended with a series of meetings with people who were consciously ‘dechurching’, taking in Catholics, Orthodox Christians, Quakers, Anabaptists and a YWAM community along the way. She books in ‘desert times’ on Iona; in Walsingham; at a silent Jesuit retreat. She walks, and talks, and tries to pray and thinks. Throughout her travels, Ash carried a ‘jokey’ question in the back of her mind to frame her research: could she become a Christian in a year? 

The result of her quest is this book: tender, fascinating, moving, funny and beautifully written. Throughout my reading of Don’t Forget We’re Here Forever I kept thinking of people I would like to give it to, Christian and non-Christian alike. Ash has achieved a remarkable feat: to make faith and its pursuit a compelling subject regardless of whether you’re a believer or not.  

Primarily, this is because she has not - joke question aside - set out with an agenda, other than to more fully understand what makes believers tick (and, she admits, because it is something to write about). Though she is scathing about Rico Tice, whom she finds performative and evasive, and finds the dogma of the Christianity Explored course too rigid and inflexible for her liking, she is sympathetic towards and interested in her fellow Christianity Explored small group companions - and is self-aware enough to admit that during this time she “played the worst version of myself: hackles raised, on alert, unable to let a conversation pass without some interjection”. Though she finds the intensity of Youth With A Mission’s community - along with the fact that many of the staff are married to each other - a bit much, she is individually drawn to some of the people who work there, and reflective about what and why they’re doing. As someone who has grown up with faith, it is fascinating to see what we often take for granted held up to scrutiny by someone who is not there to be deliberately combative, but to try and understand.  

“I am still too close to it to tell you definitively all the ways the encounters… changed me,” Ash writes. “What it felt like at the time, though, was that each conversation was leading me to places in my own mind I had never visited before.”  

There are elements of Ash’s book I am intrigued by, but sceptical of: her suggestion, for example, that the Bible should not stop where it does, but might be continually added to, “like a divine Wikipedia, updated in perpetuity.” Her theological understanding is not, perhaps understandably, advanced. She is a self-confessed product of her era: young, progressive, queer, and her readings of and understandings of other people are framed through that lens.  

But despite its failings, Don’t Forget We’re Here Forever remains compelling because of its curiosity - a curiosity that Ash wonders might be the place “where God exists”; its attempts, however stumbling, to understand faith rather than just dismiss it. It is an atheist Quaker who teaches Ash “how I might approach Christianity: it was supposed to be a challenge.” You will have to read it to learn where Ash herself ends up, but her book extends the challenge to those of us who might benefit from a similar scrutiny of what we believe - not to fall out of faith, but also to understand it, and God, more.

Celebrate our 2nd birthday!

Since Spring 2023, our readers have enjoyed over 1,000 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?

Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin
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