Snippet
AI
Culture
Digital
Sustainability
4 min read

Turning yourself into an AI Barbie is the worst, most wasteful way of using artificial intelligence

Climate change trend warriors seem to forget just how much energy this technology uses 

Jean is a consultant working with financial and Christian organisations. She also writes and broadcasts.

An AI generated image of a Barbie-like Toy
AIn a Barbie world.

If you spend any time on any social media platform you would have probably seen the ChatGPT Barbie trend. Resembling packaged toys, the AI depicts you like a doll or action figure. At first, I thought I was only seeing it because of the LinkedIn algorithm. But then I started to see articles in my feed from mainstream media outlets teaching people how to do it.  

Generally, speaking, I am not a trend follower. I am one of those annoying people who doesn’t get involved with what everyone is doing just because everyone is doing it. Thankfully, I don’t suffer from FOMO (the Fear Of Missing Out) and I don’t think I am swayed much by peer pressure. But I like to stay informed about what is going on. So I can have something to talk about when I meet people in new settings and to remain relevant. So, when this started popping up in my feeds, I investigated it, and I was pleasantly surprised. 

I am not anti-AI. I have embraced and seen the benefits of AI in my own life (this sounds a bit weird, but I think you get my point). I understand and accept that it will, can and has improved productivity and creativity. I use ChatGPT all the time for social media content and captions, brainstorming, titles for articles, coding problems, research and language translations.  

But like many, I have long been sceptical about the growth of AI use and the viability of its long-term sustainability. I wouldn’t describe myself as a climate warrior, but I do believe that we have a responsibility to ourselves and the generations after us to use the finite resources of the planet frugally. The AI-powered Barbie trend throws that out of the window.  

The current Trump administration has facilitated a shift away from ESG (environmental, social and governance) targets in the world of business. For the most part, the criticism of this in the media (social and mainstream) has been focused on DEI targets. But perhaps, in the face of slow economic growth and because this began before the Trump administration took office, the move away from environmental targets or what I would call environmental stewardship, or frugality has received limited coverage.   

I have never understood why proponents of the climate emergency, have made themselves bedfellows and in some cases, wholehearted supporters of the AI revolution. A typical data centre uses between 11-19 million litres per day water just to cool its servers, that’s the equivalent of a small town of 30,000-50,000 people. The International Energy Agency (IEA) predicts by 2030 that there will be a doubling of electricity demand from data centres globally equating to slightly more than the entire electricity consumption of Japan. This growth will be driven by the use of AI in the US, China, and Europe. That’s why vocal support of the climate emergency and advocating escalated transition to AI, as is the position of the UK government, currently seems paradoxical to me.  

This isn’t hyperbole, Sam Altman, CEO of Open AI recently tweeted asking folks to reduce their use of the ChatGPT’s image generator because Open AI’s servers were overheating.  

That is why I have been pleasantly surprised, by some of coverage on the Barbie trend. Arguments are now being made more loudly about the true cost of unlimited AI expansion.  

I am not against progress or AI expansion entirely, and I have some support for the argument that governments have pursued net zero policies at a rate that is impractical, expensive and unviable for the average consumer in Western democracies. However, the Barbie trend reveals our tendency to choose waste and consumption for fleeting pleasure. For many of us, we have probably just thought, ‘It’s just a bit of harmless fun’. But the truth is it isn’t, it’s just that we can’t see the damage we are doing to the environment. That’s without going into the financial and privacy costs associated with the AI revolution. It really is a case of that age old adage, ‘Out of sight, out of mind’.  

The challenge is now that we know, what do we do? Do we continue to be part of wasteful AI trends? Or do we use AI to add value, increase productivity and solve problems?  

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Review
Ageing
Belief
Books
Culture
4 min read

Mine eyes have just read the best novel of the year

Quentin Letts’ Nunc! is a beautiful, moving and funny exploration of life, death and first century Jewish cuisine.
A book cover shows a cartoon man sitting on the title text while a dog sits below.

Historical fiction is my favourite genre of novel. Make it biblical historical fiction and you’ve sold me before I’ve cracked the spine! I bought a copy of Quentin Letts’ NUNC! without having read a single review or knowing anything about it… and what a sensible decision it was. Letts has produced a novel that combines his rapacious satirical wit, theological and historical acumen, and a beautiful sentimentality – the novel is dedicated to his brother Alexander, who died of cancer. 

It is inspired by the words of the Nunc Dimittis, as translated in the Book of Common Prayer. Sung by Simeon, as he holds the Christ child in his arms, they are words that are full of joy, because God has promised Simeon that he will not die until he has seen the Messiah. “Lord, now lettest thou now thy servant depart in peace,” it begins: words that are spoken or sung at every Evening Prayer in the Church and have provided hope and comfort for generations.

The novel opens with the character of Symons (no, I didn’t misspell it), a titanic literary concoction of corduroy, wax jacket, and mild middle-aged irritation, who lives in a classical English cathedral town. He receives a terminal cancer diagnosis. He has an argument with his wife, Anne (the typology is strong in this novel). He gets pissed. As he totters home from his local wine bar, he passes the cathedral and is captivated by the sound of singing.  

Upon entry he realises the choir is rehearsing the canticles for Evensong. He hides behind a pillar and kneels down in a pew. The Nunc Dimittis is rehearsed, and the heady combination of high emotion and fine wine sends him into a prayerful stupor. We are transported to first century Jerusalem and spend most of the rest of the novel in the company of Simeon and a cadre of his friends, acquaintances, and opponents. 

What follows is a series of hilarious vignettes, featuring a wide array of brilliantly sketched characters. Spending much of our time in ‘Deuteronomy Square’ we meet Rueben the tea seller, Tambal the slave (who has a fondness for Roman cuisine and a horrid aversion to gefilte fish), Noor the mad garlic seller, Jonah the hypocritical Pharisee, and Shlomo the dog. Through them, and many others, Letts allows the reader to explore the social, political, religious, and dietary life of the inhabitants of Jerusalem. 

The humour never vanishes, the confessional power never overwhelms, the lightness of touch is always present; and yet the novel takes on a new intensity...

How did the Judeans feel about the Romans? Were there ever friendships between Jew and Gentile oppressor? How did the average man or woman feel about Herod? What was their attitude to a priestly and religious hierarchy? Were the Wise Men buffoons? Letts weaves such themes through a narrative laden with the humour and heart-warming episodes that mark the best ‘slice-of-life’ writing. The people of first century Jerusalem might be separated from us by time, space, language, culture, and cuisine, but their highs and lows, their gripes and loves, their daily search for happiness and meaning, are no different to ours. 

Underpinning the story is Simeon’s daily watch for the promise of the Christ. Letts has ten verses from the Gospel of Luke as a foundation to build his protagonist, and four of these are a song. Undeterred, Letts uses Simeon as a cypher to explore further and deeper themes: youthful indiscretion, regret, passion, love, shame, faith, doubt.  

Letts also allows for a certain frisson of imaginative licence to round out his back-story. What was Simeon’s profession? Who were his parents? Did he know Anna the Prophetess? Why had God given him this task of watching and waiting, praying and hoping? Never overexplaining or labouring the point, Letts grants the reader a few moments of memory and introspection from the old man, but otherwise invites us to understand Simeon through his daily dealings with those around him.  

By the end of the novel we have not only one of the funniest characters of modern fiction, but one of the most spiritually and emotionally complex. I prepared to leave Simeon – encountering Mary, Joseph, and the infant Christ – feeling as if he was a member of the family.  

Letts concludes the novel with Simeon’s great biblical performance: ten verses which suddenly take on a remarkable poignant weight. The novel quietly switches gear to become a theological meditation worthy of any spiritual writer. The humour never vanishes, the confessional power never overwhelms, the lightness of touch is always present; and yet the novel takes on a new intensity and seriousness that took me by the hand and led me to look upon the mystery of life, death, truth, beauty, and goodness.  

It took me a while to make it through the final two chapters…my eyes kept misting with tears.  

If you only read one novel this year, please let it be NUNC! 

Celebrate our 2nd birthday!

Since Spring 2023, our readers have enjoyed over 1,000 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?

Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin
Editor-in-Chief