Snippet
AI
Culture
Digital
Sustainability
4 min read

Turning yourself into an AI Barbie is the worst, most wasteful way of using artificial intelligence

Climate change trend warriors seem to forget just how much energy this technology uses 

Jean is a consultant working with financial and Christian organisations. She also writes and broadcasts.

An AI generated image of a Barbie-like Toy
AIn a Barbie world.

If you spend any time on any social media platform you would have probably seen the ChatGPT Barbie trend. Resembling packaged toys, the AI depicts you like a doll or action figure. At first, I thought I was only seeing it because of the LinkedIn algorithm. But then I started to see articles in my feed from mainstream media outlets teaching people how to do it.  

Generally, speaking, I am not a trend follower. I am one of those annoying people who doesn’t get involved with what everyone is doing just because everyone is doing it. Thankfully, I don’t suffer from FOMO (the Fear Of Missing Out) and I don’t think I am swayed much by peer pressure. But I like to stay informed about what is going on. So I can have something to talk about when I meet people in new settings and to remain relevant. So, when this started popping up in my feeds, I investigated it, and I was pleasantly surprised. 

I am not anti-AI. I have embraced and seen the benefits of AI in my own life (this sounds a bit weird, but I think you get my point). I understand and accept that it will, can and has improved productivity and creativity. I use ChatGPT all the time for social media content and captions, brainstorming, titles for articles, coding problems, research and language translations.  

But like many, I have long been sceptical about the growth of AI use and the viability of its long-term sustainability. I wouldn’t describe myself as a climate warrior, but I do believe that we have a responsibility to ourselves and the generations after us to use the finite resources of the planet frugally. The AI-powered Barbie trend throws that out of the window.  

The current Trump administration has facilitated a shift away from ESG (environmental, social and governance) targets in the world of business. For the most part, the criticism of this in the media (social and mainstream) has been focused on DEI targets. But perhaps, in the face of slow economic growth and because this began before the Trump administration took office, the move away from environmental targets or what I would call environmental stewardship, or frugality has received limited coverage.   

I have never understood why proponents of the climate emergency, have made themselves bedfellows and in some cases, wholehearted supporters of the AI revolution. A typical data centre uses between 11-19 million litres per day water just to cool its servers, that’s the equivalent of a small town of 30,000-50,000 people. The International Energy Agency (IEA) predicts by 2030 that there will be a doubling of electricity demand from data centres globally equating to slightly more than the entire electricity consumption of Japan. This growth will be driven by the use of AI in the US, China, and Europe. That’s why vocal support of the climate emergency and advocating escalated transition to AI, as is the position of the UK government, currently seems paradoxical to me.  

This isn’t hyperbole, Sam Altman, CEO of Open AI recently tweeted asking folks to reduce their use of the ChatGPT’s image generator because Open AI’s servers were overheating.  

That is why I have been pleasantly surprised, by some of coverage on the Barbie trend. Arguments are now being made more loudly about the true cost of unlimited AI expansion.  

I am not against progress or AI expansion entirely, and I have some support for the argument that governments have pursued net zero policies at a rate that is impractical, expensive and unviable for the average consumer in Western democracies. However, the Barbie trend reveals our tendency to choose waste and consumption for fleeting pleasure. For many of us, we have probably just thought, ‘It’s just a bit of harmless fun’. But the truth is it isn’t, it’s just that we can’t see the damage we are doing to the environment. That’s without going into the financial and privacy costs associated with the AI revolution. It really is a case of that age old adage, ‘Out of sight, out of mind’.  

The challenge is now that we know, what do we do? Do we continue to be part of wasteful AI trends? Or do we use AI to add value, increase productivity and solve problems?  

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Review
Books
Culture
Podcasts
Re-enchanting
4 min read

Find your next holiday read with the top picks of the Re-Enchanting guests

Recommendations across the genres.

Tom Rippon is Assistant Editor at Roots for Churches, an ecumenical charity.

A person lying on a beach holds a book up to read.
'It was the best of times.'
Dan Dumitriu on Unsplash.

Summertime is well and truly here and with the UK currently sweltering under one of the driest years on record, you would be well advised to seek out indoor activities to occupy the hottest hours of the day. But what to do with this time? So many options jostle for our attention and, as Rachel Luckett recently reflected for Seen & Unseen, reading is losing out with the number of readers steadily dropping year on year. Luckett reminds us that what we read is as important as how much we read; recommendations which intrigue and stimulate us are essential and the best place to get such recommendations is stimulating conversation.  

Where do I find these conversations, I hear you ask. Well, look no further than the Re-enchanting podcast from Seen & Unseen with its perennial opening question: what are you reading? To kick start your holiday reading, here’s a round-up of our guests’ choices from season six of Re-Enchanting. 

In retrospect, our guests seem to have a pronounced inclination towards biography and memoir. Earlier this year, Re-enchanting welcomed the notable forensic scientist, Sue Black, onto the show to discuss her (scientific) fascination with all things living and dead. Despite, or perhaps because of, a life spent looking death in the face, Black begins our summer reading with Richard Holloway’s meditation on a fading life, Waiting for the Last Bus

Whilst Black’s distinct lack of squeamishness may be not be shared by all, her desire to piece together the lives and stories of those she meets seems to be a common thread linking many of our guests. Those contemplating a continental get-away might wish to search for inspiration in Paris, a memoir of life in the French capital by Julian Green, recommended by Andrew Davison, Regius Professor of Divinity at Oxford University. For those planning holidays further afield, then perhaps a biography of Australian opera singer Nellie Melba, recommended by Kate Flaherty, would add a touch of glamour, along with the autobiography of Melba’s friend and fellow performer, Ellen Terry.  

Also falling into the memoir genre is this season’s stand-out recommendation: Helen McDonald’s H for Hawk, which is currently sitting on the bedside tables of Tyler Staton, pastor of Bridgetown Church, Portland, Graham Tomlin and Belle Tindell. Whilst processing the death of her father, McDonald attempts her long-held ambition to train a hawk, and crafts a surprising and poignant book from the twin experiences. 

McDonald is not the only writer to twist multiple strands and genres into her work; many of our guests’ choices defy definite categorisation. Flaherty, a Senior Lecturer in English and Drama at the Australian National University, also recommends Ali Smith’s Artful, which contemplates art, faith, and fiction, and Murriyang: Song of Time, a ‘psalter’ according to its author, Stan Grant, combining Christian and Australian aboriginal spirituality.   

Changing spiritualities are also on the mind of Chine McDonald, the Director of Theos think tank and the first guest to return to Re-enchanting following her initial appearance more than a year ago. On McDonald’s reading list is The Afternoon of Christianity: The Courage to Change by Tomas Halik, who ponders Christianity’s midlife era and what lies ahead for the faith and faithful alike. One way in which the world has changed over the last century is through the withdrawal of ritual from Western society, according to the German-Korean philosopher Byung-Chul Han, whose book The Fading of Ritual—or Vom Verschwinden der Rituale for any German speakers among us—comes with a recommendation from Esther Maria Magnis. Is the pairing of Halik and Han the literary match that reflections on modern Christianity have been waiting for? 

If imagining the future of the Christian faith sounds too heavy for the summer holiday, then why not dip into some of our guests’ fiction suggestions? From Jo Swinney, Director of Communications at A Rocha, comes the modern classic, A House for Mr Biswas, by Nobel laureate, V. S. Naipaul, whilst Rupert Shortt, who, as a former editor of the TLS, knows a thing or two about books, currently reading S. J. Naudé’s Fathers and Fugitives, which takes us on a journey from London to South Africa into a complex story of family, sexuality and relationships.  Readers looking for short form fiction could opt for either Ben Judah’s This is London: Life and Death in the World City, or for a more international perspective, Dream Count, the latest novel by renowned Nigerian writer, Chimamanda Ngozi Adichie. 

And, finally, Les Isaac, the founder of Street Pastors, reminds us of the importance of responding to the Bible itself. So, if you’re looking for gut-wrenching narratives and a sense of wonder playing out through characters who are just all-too-human, then look no further than the book which in the Middle Ages was known as a bibliotheca, a whole library in itself. 

  

And some additional suggestions: 

Robinson Crusoe by Daniel Defoe 

Trainspotting by Irvine Welsh 

The Great Partnership: God, Science and the Search for Meaning by Jonathan Sacks 

Support Seen & Unseen

Since Spring 2023, our readers have enjoyed over 1,500 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?
 
Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin
Editor-in-Chief