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AI
Culture
Digital
Sustainability
4 min read

Turning yourself into an AI Barbie is the worst, most wasteful way of using artificial intelligence

Climate change trend warriors seem to forget just how much energy this technology uses 

Jean is a consultant working with financial and Christian organisations. She also writes and broadcasts.

An AI generated image of a Barbie-like Toy
AIn a Barbie world.

If you spend any time on any social media platform you would have probably seen the ChatGPT Barbie trend. Resembling packaged toys, the AI depicts you like a doll or action figure. At first, I thought I was only seeing it because of the LinkedIn algorithm. But then I started to see articles in my feed from mainstream media outlets teaching people how to do it.  

Generally, speaking, I am not a trend follower. I am one of those annoying people who doesn’t get involved with what everyone is doing just because everyone is doing it. Thankfully, I don’t suffer from FOMO (the Fear Of Missing Out) and I don’t think I am swayed much by peer pressure. But I like to stay informed about what is going on. So I can have something to talk about when I meet people in new settings and to remain relevant. So, when this started popping up in my feeds, I investigated it, and I was pleasantly surprised. 

I am not anti-AI. I have embraced and seen the benefits of AI in my own life (this sounds a bit weird, but I think you get my point). I understand and accept that it will, can and has improved productivity and creativity. I use ChatGPT all the time for social media content and captions, brainstorming, titles for articles, coding problems, research and language translations.  

But like many, I have long been sceptical about the growth of AI use and the viability of its long-term sustainability. I wouldn’t describe myself as a climate warrior, but I do believe that we have a responsibility to ourselves and the generations after us to use the finite resources of the planet frugally. The AI-powered Barbie trend throws that out of the window.  

The current Trump administration has facilitated a shift away from ESG (environmental, social and governance) targets in the world of business. For the most part, the criticism of this in the media (social and mainstream) has been focused on DEI targets. But perhaps, in the face of slow economic growth and because this began before the Trump administration took office, the move away from environmental targets or what I would call environmental stewardship, or frugality has received limited coverage.   

I have never understood why proponents of the climate emergency, have made themselves bedfellows and in some cases, wholehearted supporters of the AI revolution. A typical data centre uses between 11-19 million litres per day water just to cool its servers, that’s the equivalent of a small town of 30,000-50,000 people. The International Energy Agency (IEA) predicts by 2030 that there will be a doubling of electricity demand from data centres globally equating to slightly more than the entire electricity consumption of Japan. This growth will be driven by the use of AI in the US, China, and Europe. That’s why vocal support of the climate emergency and advocating escalated transition to AI, as is the position of the UK government, currently seems paradoxical to me.  

This isn’t hyperbole, Sam Altman, CEO of Open AI recently tweeted asking folks to reduce their use of the ChatGPT’s image generator because Open AI’s servers were overheating.  

That is why I have been pleasantly surprised, by some of coverage on the Barbie trend. Arguments are now being made more loudly about the true cost of unlimited AI expansion.  

I am not against progress or AI expansion entirely, and I have some support for the argument that governments have pursued net zero policies at a rate that is impractical, expensive and unviable for the average consumer in Western democracies. However, the Barbie trend reveals our tendency to choose waste and consumption for fleeting pleasure. For many of us, we have probably just thought, ‘It’s just a bit of harmless fun’. But the truth is it isn’t, it’s just that we can’t see the damage we are doing to the environment. That’s without going into the financial and privacy costs associated with the AI revolution. It really is a case of that age old adage, ‘Out of sight, out of mind’.  

The challenge is now that we know, what do we do? Do we continue to be part of wasteful AI trends? Or do we use AI to add value, increase productivity and solve problems?  

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Review
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Holidays/vacations
5 min read

Race across the world: you can go fast and go far

Forget the tight travel connections; it’s the human ones that enthral us.

Lauren writes on faith, community, and anything else that compels her to open the Notes app. 

Contestants in Race Across the world stand in front of neon-lit Chinese street scene
Ready to race.
BBC.

After years of peer pressure, my husband and I have joined the bandwagon and become Race Across the World evangelists. The BBC series, currently in its fifth season, follows five competing duos on an expedition between far-flung locations with limited resources and no forward planning.  

Viewers love the show wherever they are in the world. In America, The Amazing Race, which has a similar format, is now on its 38th series. 

‘No flights, no phones,’ boast the rules – but Race Across the World is a far cry from retreating to simpler times before smart devices and online banking, nor does it shy away from the complexities of modern life. Though there is a cash prize, the format of Race Across the World prioritises connection over competition. Each episode is a picture of messy, frantic humanity and examines how we cope in an environment where all we really have is each other.  

The challenge is real. In the current series, the couples trek across China, Nepal and India, the start and end checkpoints spanning more than 14,000km. This cohort is an eclectic mix: two sets of slightly estranged siblings, teenage sweethearts from Wales, former spouses and a mother and son. Their vulnerabilities, as well as their triumphs, take prominence. In their conversation and in confessional, each person demonstrates a remarkable willingness to face the hard stuff of life with resilience, tenacity and enough convivial spirit to please the production team. 

This emotional depth maps the physical and logistical demands of the race, as the viewer follows the pairs’ fast-paced journeys, stopping occasionally to enjoy some wonderful view amid countless train stations and overnight busses. 

My sympathy derives from a belief that I would fare horrendously as a contestant – I think my excellently organised, exceedingly patient husband would flat-out refuse to compete with me. But the wider response to Race Across the World is one of empathy. Unlike similar shows, we are not called to blindly favour for the frontrunner, but to enjoy spending time with and bearing the burdens of all. We feel every frustration of the missed shuttle that just departed. When the ferry disembarks late due to poor weather, our response is not to scoff, but to share, in some small way, their lament. As their successes and failures are magnified, so is our compassion, willing them not to get lost in comparison’s snare but to keep moving forward. 

Race Across the World exhibits the reality of community, speaks to the ache of life’s unpredictable nature, and extends grace for struggling humanity. We learn, alongside those racing, that the point is not always to fix our frustrations, but in being able to sit with them, to acknowledge disappointment rather than dismiss it, and to allow setbacks to spur us onto the next step. Sometimes, things get hard and we acutely feel that a situation is beyond our control. What have we then? Still, each other. Still, communion. Still, God. 

Most of the time, the competitors’ issue does not disappear; they arrive at the checkpoint 24 hours late, they board the wrong train, the persistent typhoon ruins their chance of first place. But this hardship renews their strength and determination, promoting the notion that while suffering is never easy, it somehow shapes us. We endure and, in that endurance, we are refined and strengthened in ways we never thought possible. In the testing of our own endurance (or lack of), it turns out that some things actually are immovable. 

This resilience permeates to the heart of who we are, forming us into people who can carry disappointment and hope simultaneously. It is an unwavering, defiant hope that finds us and never leaves us stranded. From this new position, fresh possibilities arise out of a deeper satisfaction, a greater victory, than found in being first place. This hope is rooted in something deeper, and it cries from the other side of difficulty: ‘Here I am, not lost.’ 

In his poem, Vow, Roger McGough reminds us that when, 

Things seem to go from bad to worse,  

They also go from bad to better …  

Trains run on time,   

Hurricanes run out of breath, floods subside,   

And toast lands jam-side-up.’ 

It speaks to how the relatively small disappointments help us cope with the bigger stuff of life, the stuff we feel we will not emerge from. In the gritty, heavy, unfair stuff of life, we appreciate the weight of the enduring hope we possess, manifested in the belief that things not only can, but will go from bad to better. This is not a fragile optimism, but a fortitude and faith that sees the world as it is yet maintains that good and better is possible. 

In the same way, Race Across the World urges us to consider what we can handle – not in our own strength, but in community, in reliance on another. Though our complex, strained humanity may attempt to deter us, life’s hardships are eased when shared, whether on a televised journey or from our sofas. We are strengthened in, by and through devoted community. In keeping pace with another – slowing down or rushing to keep up – we are mutually inconvenienced, and that is a source of beautiful fellowship. In letting go of the things that enslave us to self – ambition, insecurity, pride – we encounter the gift of each other, and give life to love that serves. We commit to community; we choose connection over competition. 

The saying goes, ‘If you want to go fast, go alone. If you want to go far, go together.’  In Race Across the World, significant effort is understandably made by competitors to go fast and to go far, to place first and take home the cash prize. But the viewer’s delight is not so much in seeing the winning duo cross the finish line, as in witnessing the journey of two muddling through, sharing the load, bearing burdens and multiplying joys. 

In our lives, too, the road can be unpredictable, full of detours, missed buses and, yes, a few painfully overpriced cabs. Yet it is in the community of fellow travellers we learn the worth of endurance, the refining possibility of suffering, and the hope that is cultivated in its place. 

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If you enjoy Seen & Unseen, would you consider making a gift towards our work?

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