Snippet
AI
Culture
Digital
Sustainability
4 min read

Turning yourself into an AI Barbie is the worst, most wasteful way of using artificial intelligence

Climate change trend warriors seem to forget just how much energy this technology uses 

Jean is a consultant working with financial and Christian organisations. She also writes and broadcasts.

An AI generated image of a Barbie-like Toy
AIn a Barbie world.

If you spend any time on any social media platform you would have probably seen the ChatGPT Barbie trend. Resembling packaged toys, the AI depicts you like a doll or action figure. At first, I thought I was only seeing it because of the LinkedIn algorithm. But then I started to see articles in my feed from mainstream media outlets teaching people how to do it.  

Generally, speaking, I am not a trend follower. I am one of those annoying people who doesn’t get involved with what everyone is doing just because everyone is doing it. Thankfully, I don’t suffer from FOMO (the Fear Of Missing Out) and I don’t think I am swayed much by peer pressure. But I like to stay informed about what is going on. So I can have something to talk about when I meet people in new settings and to remain relevant. So, when this started popping up in my feeds, I investigated it, and I was pleasantly surprised. 

I am not anti-AI. I have embraced and seen the benefits of AI in my own life (this sounds a bit weird, but I think you get my point). I understand and accept that it will, can and has improved productivity and creativity. I use ChatGPT all the time for social media content and captions, brainstorming, titles for articles, coding problems, research and language translations.  

But like many, I have long been sceptical about the growth of AI use and the viability of its long-term sustainability. I wouldn’t describe myself as a climate warrior, but I do believe that we have a responsibility to ourselves and the generations after us to use the finite resources of the planet frugally. The AI-powered Barbie trend throws that out of the window.  

The current Trump administration has facilitated a shift away from ESG (environmental, social and governance) targets in the world of business. For the most part, the criticism of this in the media (social and mainstream) has been focused on DEI targets. But perhaps, in the face of slow economic growth and because this began before the Trump administration took office, the move away from environmental targets or what I would call environmental stewardship, or frugality has received limited coverage.   

I have never understood why proponents of the climate emergency, have made themselves bedfellows and in some cases, wholehearted supporters of the AI revolution. A typical data centre uses between 11-19 million litres per day water just to cool its servers, that’s the equivalent of a small town of 30,000-50,000 people. The International Energy Agency (IEA) predicts by 2030 that there will be a doubling of electricity demand from data centres globally equating to slightly more than the entire electricity consumption of Japan. This growth will be driven by the use of AI in the US, China, and Europe. That’s why vocal support of the climate emergency and advocating escalated transition to AI, as is the position of the UK government, currently seems paradoxical to me.  

This isn’t hyperbole, Sam Altman, CEO of Open AI recently tweeted asking folks to reduce their use of the ChatGPT’s image generator because Open AI’s servers were overheating.  

That is why I have been pleasantly surprised, by some of coverage on the Barbie trend. Arguments are now being made more loudly about the true cost of unlimited AI expansion.  

I am not against progress or AI expansion entirely, and I have some support for the argument that governments have pursued net zero policies at a rate that is impractical, expensive and unviable for the average consumer in Western democracies. However, the Barbie trend reveals our tendency to choose waste and consumption for fleeting pleasure. For many of us, we have probably just thought, ‘It’s just a bit of harmless fun’. But the truth is it isn’t, it’s just that we can’t see the damage we are doing to the environment. That’s without going into the financial and privacy costs associated with the AI revolution. It really is a case of that age old adage, ‘Out of sight, out of mind’.  

The challenge is now that we know, what do we do? Do we continue to be part of wasteful AI trends? Or do we use AI to add value, increase productivity and solve problems?  

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Article
Culture
Sport
Trauma
5 min read

Scottie Scheffler has a lesson for this summer's fading sports teams

The Open Champion's musings speak to the demise of Welsh Rugby and West Indian cricket

Graham is the Director of the Centre for Cultural Witness and a former Bishop of Kensington.

A cricket batsman surrounded by opposition players leaves the crease.
A West Indies Batsman leaves the crease.
xcom/windiescricket.

This past week, while England were beating India at Lords in a nail-biting, high-quality Test match which was in the balance until the very last ball, on the other side of the world in Jamaica, something tragic was unfolding. The West Indies were bowled out for the paltry sum of 27 runs against the fearsome Australian bowling attack, the second lowest total of any team in around 150 years of Test cricket. 

Why tragic? People of my age remember the 1970s and 80s West Indies as one of the best cricket teams in the world. Superb bowlers such as Malcolm Marshall, Curtly Ambrose, Michael Holding and Joel Garner terrorised batsmen from Adelaide to Antigua, from Cape Town to Christchurch. They hurled down cricket balls at a frightening speed, whizzing past the heads of batsman who didn't even have the security of a helmet. At the other end, a succession of brilliant batsman like Viv Richards, Gordon Greenidge, Clive Lloyd and Alvin Kallicharan scored hundred after hundred, as together they made-up one of the greatest teams in the history of Test cricket.  

Since then, a sorry mess of dried-up funding, poor governance, neglect of grassroots cricket, and the competition of other sports such as athletics or basketball, has seen the standard of West Indian cricket decline dramatically, especially at the most complex form of the game - international 5-day Tests. So, the 27 was not a huge surprise. Something catastrophic like that was bound to happen one day.  

In those same 1970s, Wales boasted one of the best rugby teams in the world. Gareth Edwards, Barry John, JPR Williams and Phil Bennett were at the heart of a dazzling and brilliant team. Rugby is Wales's national sport, yet in recent years a similar story of incompetent governance, lack of funding, and an inefficient regional structure has led to its dramatic decline, and a harrowing 18-match losing streak, which finally came to an end with a narrow victory over Japan, hardly one of the world's greatest teams. Last year's Six Nations ended with an embarrassing 68-14 home defeat against the team they hate to lose to - England. The current Lions team contains no Welshmen at all - the first time since 1896.

Then there is the demise of Manchester United. “We’ve seen it all. We’ve won the lot. We’re Man United and we’re never going to stop” sing United fans at most games. All very grand, but these days they don't win anything. The great triumphs were back in the 1960s, and then the 90s and 2000s under the great Sir Alex Ferguson. After a takeover by the incompetent Glazer family, who have increased sponsorship revenue but leeched billions out of the club, and seem incapable of running a global football institution, United have declined dramatically, ending up 15th in the league last season, and with a failure to recruit new players this summer, look destined to do even worse next season. 

The fall of such sporting giants often elicits a strong dose of Schadenfreude in opposition fans. I was moaning about the fortunes of Man United to a Chelsea-supporting friend recently. He had zero sympathy. 

And yet there is something tragic about lost sporting glory. Watching the current West Indies, Wales and Man United teams getting beaten by mediocre opposition brings a heavy sense of sadness - even if you're not Welsh or West Indian. Like King Lear, reduced to wandering around a ‘blasted heath’ like a madman, Icarus falling to the sea after over-reaching, or Sisyphus, once a king, yet incurring the wrath of the gods and now condemned to eternally rolling a stone up a hill only for it to fall down the other side (sounds just like Man United’s recent seasons), these teams’ current manifestations can’t escape the glory that was once theirs but is no longer.  

Fading sports teams are our contemporary memento mori

“How the mighty are fallen.” The phrase comes from the Old Testament - when the young warrior David mourned for the slain King Saul. Reflecting on lost human glory was in the past thought to be a valuable thing. Churches up and down the country have effigies of dead local grandees, lying in stone with hands clasped in prayer, as a reminder that human glory fades, death comes to us all, that our wealth will be handed on to others, and the things we are most proud of most likely forgotten. 

Scottie Scheffler, the world' No 1 golfer and who just won the British Open recently spoke about winning a gold tournament, having a brief sense of euphoria, which then vanishes within a few minutes as life returns to normal. He wondered aloud whether it was all worth it: “There are a lot of people that make it to what they thought was going to fulfil them in life, and you get there, you get to number one in the world, and they're like, 'what's the point?'” 

Scheffler has made no secret of his Christian faith. It presumably lies behind his comments that golf can’t give what he called “fulfilment in the deepest places of your heart". And maybe that is the ultimate lesson of these teams that were once great and are no more - a reminder that sport can be a source of great joy and achievement, but ultimately is unable to satisfy our deepest longings, because its glory is fleeting.  

Fading sports teams are our contemporary memento mori. As humans we somehow yearn for something permanent, unshakeable, eternal, what our forebears found in God, but we moderns struggle to find anywhere. Wordsworth’s classic questions: “Whither is fled the visionary gleam? Where is it now, the glory and the dream?” are echoed in the demise of sporting greatness, and the existential musings of Scottie Scheffler. 

One day, every sportsman or woman, every team - in fact, every one of us - will experience what the West Indies, Wales and Man United experience right now. The flower fades and the grass withers. And perhaps in that moment of lost fame, we will find the wisdom to seek more lasting things than sporting glory. 

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Since Spring 2023, our readers have enjoyed over 1,500 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?
 
Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

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