Essay
Comment
Identity
Nationalism
11 min read

Strangers and identity in a global age of nationalism

Exploring inclusive and exclusive nationalism, the challenge to dialogue with those who may see things differently.

Miroslav Volf is Professor of Theology at Yale Divinity School and is the Founder and Director of the Yale Center for Faith and Culture.

A person holds the vertical tall steel bars of a border fence.
Max Böhme on Unsplash.

Born in the former country of Yugoslavia and raised in both Serbia and Croatia, before they fought for their respective independence, Miroslav Volf has experienced nationalism and identity politics firsthand. The theologian, now based in the United States, examines nationalism and the Christian responses to its challenges. 

 

Nationalisms are surging today across the globe. A marginal phenomenon barely two decades or so ago, nationalist and populist movements have now gained political traction in many countries in response to a growing awareness of the failures and injustices of market-driven globalization. 

Christians are called to care for the well-being of their communities, and in principle, nationalism can be a way of attending to the specific needs of the neighbors who happen to be fellow citizens. Just as we care for our families, our communities, and our cities, so also we might care for our nation. We might call this form of national loyalty grounded in universal commitments to humanity “inclusive nationalism.” However, sometimes nationalist movements take a hostile turn towards outsiders. They become rooted in a sense of exceptionalism or even superiority; they become “exclusive” in the ways they think about moral commitments. 

How can we hold together our particular commitments to those around us, while also acknowledging that the command to love our neighbor is not limited to our co-citizens? 

Idols are easier to come by than we might realize. In the famous image of John Calvin, our hearts are idol factories. 

God and idols 

In giving a Christian answer to these questions concerning our fundamental loyalties, there is no better place to start than the first line of that great description of the Christian faith - the Nicene Creed:  

“I believe in one God, the Father Almighty, maker of heaven and earth.”  

Only God is God; all other would-be gods are false gods making empty promises. The law God gave to Moses demands that we have no other gods before God, and that we not make for ourselves any idols. Modern people in our cultures are not often tempted to make “graven images” for themselves, or to bow down and worship things, so this may seem like a quaint prohibition.  

However, something can be an idol without this kind of ritualized service. An idol instead can be anything that we are devoted to rather than to God. Following St. Augustine, we might think of an idol as something we love more than God, that we spend more of our energy trying to attain or to please than God. Following Martin Luther, we might also think of an idol as something we trust more than God, that we rely on for security or success when things get tough. In other words, idols are easier to come by than we might realize. In the famous image of John Calvin, our hearts are idol factories. We love to commit to people, things, and ideas first, and to God second. 

Friends, families, cultures, nations are not just things that we love, but people from whom we receive important aspects of our very selves 

Turning to the question of political allegiance, then, the prohibition of idols means that for Christians, loyalty to God must come before loyalties to families, cultures, or nations. In fact, Jesus even tells his disciples that they must hate their fathers and mothers if they are to follow him —otherwise, they are in danger of idolatry! Now, the main way we can follow Jesus in our relationships with others is by following the second greatest commandment: to love our neighbors as ourselves. Jesus even heightens this command still further: we are to love our enemies and pray for any who persecute us.  

Idolatry and identity 

The things that we love, the things we pledge our loyalty to, in some sense become part of who we are. They shape our identity. This might be true of a hobby or a career in a general sense. The sentences “I am a gamer” or “I am a scientist” describe not just what we do, but who we are. This is more clearly the case with the personal loyalties described above. Friends, families, cultures, nations are not just things that we love, but people from whom we receive important aspects of our very selves. In his famous book City of God, Augustine defined “a people” as a collection of persons united and oriented by a common love. Their identity as a people simply is this shared love.  

Christians therefore must let Jesus’ commands to love others shape their sense of self. To love our neighbors is to define ourselves in part by our care for those near us. To love our enemies is to define ourselves by benevolence even for those who are far from us or who would hurt us. Since Christians are called to follow Christ first, to have no other gods before God, these new self-definitions must shape even the most fundamental loyalties in our lives. Before Christians are citizens of their respective nations, they are those who love even the enemies of their nations. 

As finite creatures, we cannot serve the whole world in one lifetime; we need to make choices about where we will choose to act in love. 

Loves, idols, and nationalism 

Exclusive nationalism, however, is just one of many ways modern politics asks us to prefer members of one group to those of another. Loyalty to our own people becomes more important than love for others beyond our nation or group. In the context of our discussion so far, then, this amounts to a form of idolatry.  

To be clear, our specific relationships are given to us by God and are good things that we ought to treasure. Nevertheless, it is often the good things of the world that are the easiest to turn into idols, by devoting ourselves more to them than to God. Sometimes, in fact, religious leaders or politicians will use Christian principles to emphasize the value of these good relationships and loyalties—but subtly it turns into a scenario where faith in Christ serves the particular loyalty, rather that loyalty expressing faith in Christ. One of the most insidious results of this kind of political theology is that it can turn Christianity into a ‘prosperity religion' or a ‘political religion'— we end up trying to use God to serve our own ends.  

Instead, the command to love not just our neighbor but especially our enemy must itself shape our commitments to the communities we find ourselves within. As finite creatures, we cannot serve the whole world in one lifetime; we need to make choices about where we will choose to act in love, and these choices are governed in part by these particular identities. These identities and loyalties, then, are instances of broader commitments. One can love one’s own family or nation in some sense first, but never at the expense of those outside. If the love of nation starts to compete with love for humanity, it ultimately betrays its own foundation.  

Our national identities must not be conceived of as firmly bounded circles serving to connect us to some only by separating us from others. 

Fair enough, some will say, but don’t some nationalisms simply ask us to take care of America first or Britain first, rather than asking us to entirely dismiss the concerns of all other peoples? Here we must think more about what it might mean for concern for America or Britain to be actively shaped by love for our neighbors and our enemies. In particular, I want to argue that this shaping must take the form of opening these identities and communities outward—of reconfiguring them in ways that make them proactively ready for and open to, and even in some sense perhaps dependent on and learning from, those that are far away or strangers who come in need of our hospitality.  

It's easy to think we love humanity in general while feeling no responsibility to the concrete strangers in front of us. But a love for humanity that does not help us to feel this responsibility is worthless. It is just the love for an idea. The question, therefore, is not “how do my specific loyalties to my community remain consistent with my commitments to humanity as an ideal,” but rather, “how do my specific loyalties to my community encourage my commitments to the specific strangers in front of me, enmeshed as they are in specific loyalties of their own?” After all, we love our family members and our fellow citizens because we must love all human beings and we must start with those closest to us. Precisely the same logic underlies our responsibility to the stranger, the non-citizen or immigrant, in front of us. 

In light of the prohibition of idolatry, our national identities must not be conceived of as firmly bounded circles serving to connect us to some only by separating us from others. True, identities always operate on some logic of boundary, or at least of proximity and distance, or else they would be evacuated of all content. However, these distinctions must always be understood as depending on concrete relationships wherein love is demanded, and therefore also as always being open to, even being constituted by, constant renegotiation. The boundaries of our identities must be kept porous and flexible, ready to readjust to welcome the stranger. 

An example may help here. To live in the UK or in the US, for example, is, in some sense, just to have certain specific relationships to a person’s own culture, family, geographic neighbors, and so on. Family loyalty, cultural pride, and patriotism, insofar as they are virtues, are derivative virtues from following the demands of love towards those neighbors who are closest to us.  

The work of modern historians shows us how our cultural identities are products of long trajectories of exchange, conflict, and hybridity. 

However, in this day and age, to live in the UK or in the US is no less to have certain specific relationships to various groups of immigrants, refugees, and asylum seekers, even if the machinations of globalization, gentrification, and so on try to hide this fact from us. Indeed, the histories of colonial power and imperial conquest that these nations are caught up in only serve to expand the scope and deepen the responsibility of the question: “And who is my neighbor?” The same duties of love apply to our non-citizen neighbors, in the same channels of concrete proximity; therefore, these relationships constitute an identity as a citizen of the UK or the US no less than the familiar relationships of culture and blood.  

Our very identities, thus, must be chastened by the warning against idolatry and the reciprocal command to love. The work of modern historians shows us how our cultural identities are products of long trajectories of exchange, conflict, and hybridity. Similarly, the Christian call to love our neighbor, and even our enemy, suggests that we must not be overly concerned with maintaining identitarian “purity.” Instead, we must always be willing to make space, not just “somewhere else” but in our very homes, even in our very identities, for real relationship with the stranger. This is what the open arms of welcoming embrace signify—an offer to renegotiate the space that we ourselves occupy in order to make room in love for the proximity of the other.  

Double vision 

This relativization of identities will also mean a relativization of our own claims to stable and secure knowledge. Nations and cultures typically have preferred ways of looking at the world, preferred values, and preferred ways of evaluating or proving claims to true belief. We can all think of various ‘British values' or 'American values’, for example. Importantly, we don’t usually experience these things (freedom, say) as only valuable for us, but as valuable in general, for everyone. Nationalism is then in danger of becoming cultural imperialism: our values are better than yours, and we will share them with you.   

The prohibition of idolatry again chastens us. Idolatry is not just the worship of a graven image of God instead of the real God, but also worshiping our own preferred ideas of God instead of God as God really is. God’s transcendence means that our ideas of God can never fully contain God, and therefore there will always be more to God than we can understand. This, in turn, means always being willing to let our visions of the world be challenged, even—and especially—by those we might consider outsiders to truth.  

This is not to say we must always try to get above or behind” our national idiosyncrasies. There is no such thing as a view from nowhere; neither would it be desirable, even if it were possible. Just as to be human is to be in relationship with a particular set of proximate neighbors, so it is also to have our perspectives on God’s truth shaped by our cultural surroundings. The solution is not to try to strip off these identities, to try to be “neutral” by standing further back from the loves that tie us to particular relationships. Rather, it is to always push ourselves into productive dialogue with those who may see things differently from us.   

For example, during the Cold War, Soviet propaganda highlighted the problem of race relationships in the US as the failure of capitalism. This critique was certainly not made in good faith—but it was still the case that a foreign and hostile power was able to see certain aspects of justice more clearly than some of us in the West were able to do at the time. Similarly, a refusal of idolatry means being willing to learn more about God’s goodness from other nations and cultures. This is an especially important attitude to maintain as regards those nations and cultures that might seem opposed to those good things we love about our own.  

Conclusion 

Questions of identity and the stranger will only continue to grow in importance in our increasingly global age. It is important to remember that populist nationalism is responding — and responding wrongly — to real problems with market-driven globalization. However, the concern to acknowledge human finitude and to serve God concretely where God has placed us must not lead us to idolize these particular commitments. Followers of Jesus must be those who love both their enemies and citizens of their own nations.  

The sketches offered here are invitations to act prudentially, in concrete ethical commitments, in prayerful reliance on God who gives wisdom generously to those who ask. They cut across political stances and party affiliation, representing a genuine and distinct way Christians can contribute out of their faith and to the common good. They are countercultural suggestions in an age marked by nationalistic and identitarian fervor. Most importantly, however, they are ways we can follow the God who is unconstrained by human limitations and who has made space in the divine life for sinners like us.  

Article
Comment
Identity
6 min read

Identity is more than mere branding, ask WH Smith

It's not just nostalgia that's being generated by the retailer's demise

Roger is a Baptist minister, author and Senior Research Fellow at Spurgeon’s College in London. 

Cyclists and pedestrians pass in front of a WH Smith store front.

So, alas, no more WH Smith on the British High Street. Then, to add insult to injury, the chain of shops will be rebranded by the private equity firm, Modella Capital, as TG Jones. A move to ensure the stores retain “the same sense of family”. 

Really? 

I was surprised. Not by the news. We’ve seen so many once famous names disappear, another one is hardly noteworthy. But no, I was surprised by my reaction when I heard. 

I’m not quite sure what the emotion was. It nestled somewhere between 

“NO!” 

and, 

“They can’t be serious!” 

Somewhere between warm-hearted nostalgia and gob-smacked incredulity. 

I have loved Smith’s since forever. As a boy, in a small market town in Norfolk, the kiosk at our railway station was where I went to buy my Commando war story comics. As a teenager it was the music and video department I frequented. Then, newly married it was photo albums followed by all the school supplies of pencil cases and folders our growing family needed every August. Our memories exert a powerful influence on us. 

But the nostalgia goes deeper than that. It is a British institution. WH Smith and Sons, as I originally knew it, began life in 1792 in a news vending shop established by Henry and Anna Smith in Little Grosvenor Street in London’s Mayfair. 

Their grandson, William Henry (of the WH) joined the firm as a partner in 1846 and was responsible for their expansion through railway stations. Taking advantage of the boom in rail travel their first news stand was opened at Euston Station in 1848 by securing exclusive rights to operate with North Western Railways. This was swiftly followed with a similar deal with Midland Railways. 

Across the years innovative entrepreneurship has been part of who they are. They pioneered wholesale warehouse distribution through their sites in Birmingham, Manchester, Liverpool and Dublin. 

Then, along the way, in 1966 they introduced a 9-digit code to improve their book reference system. Eight years later their Standard Book Numbering (SBN) system had been universally adopted as the internationally recognised ISBN classification on the back cover of every published book. 

Their company history also includes novel initiatives like a circulating library, a travel agency, the DIY chain Do It All, a 10-year ownership of Waterstones, satellite TV with their own sports channel in the mid-1980s, and more recently, in-store post offices and the online personalised greeting card brand, Funky Pigeon. 

Smiths is a company that is deeply embedded in the life of our country. It’s deeply embedded in my life story too. Of course I’m going to feel nostalgic about it. But, do you know what, I can’t remember the last time I went into one of their iconic shops and actually bought something! 

And that’s probably it, at least in retail. Any nostalgia on my part is, at most, only of the wistful variety. 

As important as our personal history and heritage are in helping us understand ourselves, life is provisional, and our identity can change. 

While the High Street shops do remain a going concern, it is their travel hub network in airports across the world that make the serious money and will retain the WH Smith branding. Hence, the change of name to TG Jones and the source of my “gob-smacked incredulity”. 

Now it is easy to understand how a move from WH Smith to TG Jones makes a lot of sense. Modella Capital were swift to affirm that it is “business as usual”. All the stores will remain open, doing what they do now, with all the staff retained. Two initials and one of the most common surnames is replaced by two initials and one of the most common surnames. 

Now the juxtaposition of Smith and Jones is very tempting in its offer to reference specific 1970s or 1980s TV shows. From a marketing perspective it is so cheesy, at least to anyone over 60. But to put that aside: what is in a name? 

WH Smith is a 233-year-old company and remained in the hands of the family until 1972. It has a heritage that has real substance behind it. It is the genuine fruit of all that has gone before. TG Jones is a fiction. A necessary invention to fill the gap, to provide a new name in place of an original that has migrated elsewhere. As Charlotte Black, chief strategy officer at Saffron Brand Consultants observed: 

“It feels incredibly close, a poor mirror of WH Smith and not necessarily very well thought through … I would say it feels hasty – an ‘insert here’ strategy – and a bit of a missed opportunity.” 

Ultimately, it’s about identity. Superficially it appears that a genuine history is being supplanted by pure fabrication. Any “sense of family” in TG Jones is vacuous because TG Jones never existed. There is no back story. 

WH Smith, on the other hand, does have a back story. Yet, having been a company run by shareholders since shortly after the second world war, how real is the “sense of family” there either? This is not the proverbial ‘mom and pop’ store. It is actually a corporate leviathan. There might be a sense of rootedness in the name, but a “sense of family” disappeared a long while ago. 

Now, with the name gone, the High Street shops have even lost that sense of rootedness, however tentative it had become. Where does that leave their identity? I’m sure the branding consultants and marketing departments have been all over this. However, identity is not established just by saying that something is so. 

Thinking about Smith becoming Jones then sent me down a rabbit hole of thoughts. So, bear with me here. 

We all know about identity because we all have one. 

At any given moment in time we are the product of a complex interplay of things. From our families and where we grew up, to the choices we’ve made and those that are foist upon us. The experiences we’ve had shape us. They make us into the people we are and help define our identity. 

Yet nothing is set in stone. There is something intrinsic to life that is dynamic, ever-changing and open to all kinds of possibilities. It is dynamic and multi-dimensional and alive to endless possibilities. 

In this sense, life is not deterministic, and our identity is not fixed. How we see ourselves and how others see us can change. As important as our personal history and heritage are in helping us understand ourselves, life is provisional, and our identity can change. 

That change can be evolutionary or revolutionary, it can come from inside ourselves, or result from our responses to what comes at us from outside. Life is a constant process of becoming who we are. Our choices matter. They have consequences. Nothing stands still. 

The possibility of turning life around, the opportunity of making fresh starts and hopeful visions for a better future have proven to be the bedrock of human resilience. The essential ingredients to ‘pick yourself up, dust yourself off, and start all over again’, to quote the famous 1930s standard. They’re also foundational insights that underpinned what Jesus stood for and taught. Proven across the range of human life, activity and ingenuity 

But back to TG Jones, I think I’m with Charlotte Black, the renaming is hasty, ill-thought through and a missed opportunity. Maybe the name will go the same way as Royal Mail’s abortive makeover as ‘Consignia’ in 2002. Identity is more than branding; we will know it by its fruit. 

In the meantime, when the new regime has established itself, I may swing by to see what they’ve done with the old place. 

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