Explainer
Creed
Psychology
5 min read

Should you be ashamed of yourself?

Shame powers cancel culture, yet its historic role is guarding community boundaries. Henna Cundill takes an in depth look at shame - and empathy.
The word 'SHAME' spray painted onto a grey hoarding in lime green paint.
Anthony Easton/flickr: PinkMoose, CC BY 2.0, via Wikimedia Commons.

“Put on this dunce’s cap and go and stand in the corner!” cries the teacher, and immediately we are transported to a scene that takes place in a schoolroom of centuries past. Likewise, if nowadays we were to see a woman being led down the street wearing a scold’s bridle, we might assume that there was a very odd sort of party going on; we might even intervene or phone the police. Why? Because these are not the scenes of 21st century Britain. We don’t do public shaming anymore – at least, we like to think we don’t.  

But the truth is we very much do; in fact, shame is essential, at least to a certain degree. For a group to survive with any sense of collective identity and purpose, something has to prevent each person within that group from becoming too greedy, or too lazy, or too dishonest. That something is often the fear of being shamed, not even punished – just shamed. It doesn’t feel nice to be judged and found wanting, or to fear that you might be. 

Think back to the last windy day when your recycling bin blew over – did you experience a passing moment of concern about the public pavement acrobatics of your wine-bottles, cake boxes and ready-meal trays? No need to blush – your neighbours probably rushed out ahead of you to hide their own multifarious sins. Studies have long shown that installing self-checkouts at supermarkets dramatically increases the purchase rates of “stigma items” such as alcohol and unhealthy foods. Oh, the things we do when we think no one is watching… 

So, shame is, on one level, a functional tool which does the essential job of guarding the life and boundaries of a community. Perhaps one or two of us still eats a little too much and drinks a little too much, but shame is one of the things that keeps most of us from going too far, too often – or at least the threat of shame tends to discourage. As Graham Tomlin has recently explored – we still live in a society that equates over-indulgence with a lack of virtue.  

It’s one thing for shame to guard certain moral boundaries (as long as we can all agree what they are) but we’re in a troubling place with the social ones. 

However, when an individual does step out of line, then the shaming process has two modes of presentation: exposure or exclusion, sometimes both. This is most clearly seen in a court of law, where an offender is first ceremonially declared to be guilty (exposure) and then is subsequently sentenced (exclusion) – often “removed” from society, at least for a while, via a custodial sentence or a curfew. In this very clear way, shaming plays a functional role for the well-being of society as a whole.  

But these two prongs of the shaming process can also happen in rather dysfunctional ways, some of which are dangerously subtle. We fear the recycling bin disgorging its contents because there is a certain social shame in being seen to consume too much junk. Fine. But what about the teenager who is compelled into a cycle of disordered eating because a schoolfellow has pointed the finger and said the dreaded word, “fat”? Likewise, many people love a chit-chat, and the fear of being excluded from a social group usefully prevents most of us from being too fixed on one topic, or from appearing inattentive or impolite. But in my research with autistic people, some have shared that they feel shamed out of social groups entirely simply because “chit-chat” is not right for them. Some have a language processing delay, others find “small talk” a bit confusing and inane and would rather talk about something specific. It’s one thing for shame to guard certain moral boundaries (as long as we can all agree what they are) but we’re in a troubling place with the social ones. Some of this shaming doesn’t sound very functional, not if the wellbeing of society is supposedly the goal.  

The inverse of shame is empathy. Where shame excludes, empathy shows attentiveness. 

Perhaps the saltiest example of this problem is the now infamous “cancel culture”. I know – even I can’t believe I would risk bringing that up as a writer, that’s how charged this debate has become. But de-platforming, boycotting, or publicly castigating someone for the views that they express – these are shaming activities, an attempt to render an individual exposed and excluded. It can be a very tricky argument as to whether this counts as functional shame, guarding the wellbeing of society, or dysfunctional shame, guarding little more than social norms.  

We ought to try and take it on a case-by-case basis, but even then, sometimes what one person takes as a moral absolute another person sees as a social choice. At the same time, those who hold dearly to certain moral absolutes sometimes lose sight of the societal impact of what they say. The result can be a strange kind of war, one where there is virtually no engagement between two opposing factions, and the only weapons are a string of press releases and a whole lot of contempt. Eventually, often regardless of there being no engagement and no progress, both sides vigorously declare themselves to be the winner.   

Jesus once said a strange thing when he was talking to a crowd. He said: “Settle matters quickly with your adversary who is taking you to court. Do it while you are still together on the way.” In other words, “Just have a chat first,” says Jesus, “and see if you can’t come to terms.” It was part of a much longer discourse where he also told the crowd to “love your enemies” – and this with the kind of love called agape, a love which favourably discriminates and chooses someone – very much the opposite of shaming them.  

For my own research I have looked in depth at the shaming experience, and one of the conclusions that I come to is that the inverse of shame is empathy. Where shame excludes, empathy shows attentiveness. Where shame exposes an individual, empathy draws them into discussion. To empathise with someone is not to agree with them, but it is to recognise they are human just the same, and that through openness and dialogue it is possible for people, even those who have very different experiences of the world, to explore each other’s perspectives. The end point of that exploration may not be agreement – it might still be everyone back to their corners. But in the process no one has been shamed, no one exposed or excluded, no-one othered or dehumanised.  

Of course, it is far easier to point the finger, to expose someone to the court of public opinion, and then to turn one’s face away, nose in the air, mouth clamped shut in an apparently dignified silence. On the surface this seems like the elegant response – live and let live – but in fact it is not: to designate someone as not worthy of attention is to very publicly inflict shame. We might as well clamp them into a scold’s bridle and lead them down the street. And, as we do so, let’s hope it’s not a windy day – or if it is, let’s be sure that we have firmly tied down the lids of our recycling bins.   

Snippet
Creed
Easter
Time
3 min read

Don’t rush the creme eggs

As Lent approaches, mark each season for what it is.

Iona is a PhD candidate at the University of Aberdeen, studying how we can understand truth. 

A giant creme egg lies smashed on the ground beside a tilted market barrow.
Creme Egg publicity stunt, 2012.
The Grocer.

Christmas before last, we ran out of milk on Boxing Day. An emergency of epic proportions that had to be remedied immediately with a trip to ASDA. Stepping out of the howling wind into the sanctuary of the entrance of ASDA, shaking my hood out of my face, I saw them. My stomach sank, dread rose, I heard my blood rushing in my ears… the Creme Eggs were back.  

This may be a slightly exaggerated account. But there really were cream eggs at that ASDA. On Boxing Day. Now, I don’t want to launch into ‘back in the day…’ wailing or a bemoaning of the ignorant capitalist machine (that’s an article for another day…). But that moment really did give me pause.  

Why does it matter? Well, I suppose in the grand scheme of things, it doesn’t. It mattered only because of what it represented to me: a rushing onwards, an inability to properly acknowledge and celebrate the seasons, a restlessness.  

I have long found this (ever increasing) tendency to rush from one season to the next unhelpful and difficult to deal with. Every year, I am labelled the token grinch for refusing to join in the ‘Christmas cheer’ before December. I have, at times, leaned into that moniker. But it’s not actually true. I do like Christmas. All 12 days of it. None of which are in November, let alone October! (we’re getting dangerously close to rant-territory now.)  

I love the anticipation of Advent. I find the slow blossoming of Spring every year one of the most joyful experiences we in temperate climes are lucky enough to witness. I enjoy the slowing down, the preparation of Autumn. I take comfort in the opportunity Winter gives for taking a break, for taking stock, re-evaluating, laying old things to rest. I find days like Ash Wednesday and All Saint’s Day so helpful and important. I don’t want to rush past Lent to Easter and chocolate.  

I did not grow up in a liturgical tradition. So, when I joined a Church of Scotland a few years ago that marked these days and seasons, I felt like I had finally found a frame for my wandering. 

Marking each season for what it is, appreciating its gifts, being present in the moment, not rushing ahead (or lagging behind) is so valuable. It gives me a ground, a certain foundation when everything else feels like it’s spinning, faster and faster. The news never stops, social media races past me and before I know it it’s time for pumpkin spice lattes, hot cross buns, Wham!ageddon, and Halloween, all at once. But Christmas is always on the 25th of December. Easter is always preceded by Lent and followed by Pentecost. Going through the year with these way-markers helps me to keep both feet on the ground and my gaze on the path ahead.  

I’m not particularly invested in how exactly each season is marked. Whether it is cream eggs, or pumpkin spice, the first crocus, or the celebration of a saint’s feast, we all find different things helpful and attractive. What I do think is important is to recognise and mark the seasons.  

I read a lot of headlines and posts at the start of the year that talked about how to beat the ‘overwhelm’ of modern daily life. I don’t pretend to know the answer or have a cure-all. I do think that one thing that can help is to step out of the consumerism-driven, ever-rushing, ever-increasing race through the seasons that never lets us stop for a minute to rest and reflect on the moment we are in right now.  

So whether you want to mark Lent in a more traditional way, by giving something up, maybe attending an Ash Wednesday service, reflecting on life and death, or by perhaps buying yourself a bouquet of daffodils. I encourage you to mark this season in some way. Before rushing on to the Creme Eggs. 

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