Column
Character
Culture
Economics
4 min read

This revolting rich list is a freak show

What are we to make of this quite nauseating spectacle?

George is a visiting fellow at the London School of Economics and an Anglican priest.

A collage of famous, rich, people such as King Charles, Elton John and others.
The Sunday Times.

General elections are no longer a clear choice between socialism and capitalism, but we should still be as offended by the privilege of the few over the poverty of many. That’s only natural, whether we’re informed by envy, a secular sense of fairness or a religious faith.

The yawning chasm between rich and poor in the UK is offensive. When PM Rishi Sunak was drenched in his vale of tears this week outside Number 10, as he announced the general election, he was seeking a mandate to preside over this inequality, in which he so richly participates.

He stood there exactly three days after he and his wife waved from the pages of the Sunday Times Rich List, based on the newspaper’s “conservative estimates of the minimum wealth of Britain’s 350 richest people.”

The Sunaks stood at 245th on the list with a measly £651m. Just 20 years ago, when I was in business, that figure would have put them near the top. Some of my business contemporaries had even made the Rich List with just a few tens of millions.

Not anymore. Mere multimillionaires barely make the cut. The ever-widening gulf between the super-rich and the rest of us means that the top 165 of last Sunday’s list of 300 are now billionaires, compared with just 20 a quarter of a century ago, while the “bottom” of today’s heap struggle by as half-billionaires. 

It does make you wonder what the Sunday Times is doing with this revolting annual survey. It has become such an anachronism since it started in the Eighties, when greed was good and we worshipped Croesus impersonators.  

Every year, we’re invited to press our noses up against their plate-glass window and drool at a world that’s as alien as a pharaoh’s to the slaves building their pyramid. What do they want from us for this display of greed? Envy?   

Times (even on Sunday) have changed and the Rich List satirises itself. Look at the ads that support it. There’s one for a 122-metre yacht that can be chartered for three million euros a week. A few pages later there’s one for a Swiss clinic “for the treatment of mental health and issues of substance and behavioural dependency”. Could these ads be related?  

So what the Sunday Times is presenting is a kind of freak show. Roll up, roll up, see the people who are tax exiles from the planet. 

The Rich List is just for the British mega-rich. So no room here for Meta-billionaire Mark Zuckerberg or space-wingnut Elon Musk. But it’s nice to see at the top of the list, with just a couple of hundred million over the £37bn-mark, the Hinduja family, whose leading lights so publicly acquired British passports some years ago, with or without government help.  

And here’s Lakshmi Mittal (No. 8 with £15bn), who was recently accused of profiting from both sides of the Ukraine conflict, after a part-owned Indian company bought nearly £2.4bn of Russian oil since the start of the war. Which newspaper revealed this? Step forward the Sunday Times.  

And there’s vacuum magnate Sir James Dyson (No. 5 with £21bn) who backed Brexit and then moved his global HQ to Singapore. That’s the beauty of being so rich; you can escape the consequences of your own actions. 

Most of the list is what similarly might be called colourful. These cannot, by virtue of their economic separation, be normal people. So what the Sunday Times is presenting is a kind of freak show. Roll up, roll up, see the people who are tax exiles from the planet. 

Money is its own reward. But ultimately its power is empty. 

What are we to make of this quite nauseating spectacle? Sure. there is no virtue in poverty. But nor should there be a prosperity gospel, which holds that the righteous are financially rewarded, other than in the outer reaches of an American charismatic movement. 

Among the things that make us go “hmm” in this report is the attitude to life. Phones 4u founder John Caudwell (No. 109, £1.5bn) says “If I stopped I’d probably be desperately unhappy.” Hmm. New entrant to the list Graham King (No. 221=, £750m) made his fortune from public money contracts for accommodation for asylum seekers that inspectors have described as “decrepit” and is currently the subject of charges under the Housing Act 2004. Hmm. 

Cursed are the rich, for they shall lose touch with reality. That’s not a heretical rewrite of the Sermon on the Mount, with its “Blessed are...” Beatitudes. There are actually four lesser known woes in the Gospel of Luke: 

 “Woe to you who are rich, for you have received your consolation. Woe to you who are full now, for you will be hungry. Woe to you who are laughing now, for you will mourn and weep. Woe to you when all speak well of you, for that is what their ancestors did to the false prophets.” 

These woes aren’t about revenge. But they do speak to the consequences of extreme wealth – such as profiteering from desperately vulnerable people or working so hard you can’t think properly. 

Money is its own reward. But ultimately its power is empty. Today, the Sunday Times should be as ashamed of idolising it as those it lionises for making so much of it.  

Review
Culture
Film & TV
Mental Health
4 min read

Pluribus and the problem with “Good Vibes Only”

When only misery can save the world

Joshua Bloor is a pastor, author, and New Testament scholar. 

A passenger oeers out and down the aisle of an empty plane.
Rhea Seehorn stars.
Apple TV.

Imagine waking up to discover that the whole world is suddenly happy and whole. Overnight, an alien virus has swept the globe, and its effects are astonishing: everyone joins a single joyful hive mind. Everyone is connected. Content. At peace. The anxious inner voice that once whispered fear and worry is hushed. Humanity, it seems, has finally found contentment. 

Except, there’s one problem. 

You’re immune. 

While everyone else partakes in this glee, you remain fully yourself. Still anxious, still low, still wrestling with the angst of life. To make matters worse, you’re surrounded by legions of the blissfully enslaved. You’ve never felt more alone. 

At first glance, this premise sounds strange, maybe absurd. Yet Pluribus (Latin for “many”), from Breaking Bad creator Vince Gilligan, is devastatingly insightful. Carol Sturka, portrayed with raw emotional precision by Rhea Seehorn, is the most miserable person on Earth.  

During “the Joining,” everyone else is absorbed into a harmonious hive mind who self-identify as “we.” They remain fully functional, thoughtful, and emotionally engaged human beings. They are hardline pacifists, utterly convinced they are liberating humans from conflict, negative emotions, and ultimately, from themselves. In their eyes, they haven’t lost anything. They’ve simply traded their individual suffering for collective contentment. Finally, humanity has become what it was always meant to be—happy! Except they can’t quite figure out how Carol, and a few others, remain unchanged. 

Oddly, Carol’s incapacity for happiness becomes humanity’s final hope. Her depression, the very thing that weighs her down, is now her superpower. Carol’s misery makes her immune, yet the challenge she faces is unique: How can she convince people they need saving when they’ve never been “happier”? 

Many of us are taught from childhood to avoid sadness— “Cheer up, you’re fine.” In a world of inspirational quotes and booming wellness industries, sadness feels wrong. Yet valuing only positive feelings sets an impossible standard. People end up feeling like they must avoid sadness at all costs. It’s no wonder many of us feel ashamed or anxious when we have a bad day. Like the Pluribus hive-mind, cheerfulness is mandatory, and anything less is seen as “broken.”  

Ironically, studies show that the societal pressure to feel happy (and never sad) is linked to poorer mental health. Neuroscientists have found that when children grow up in families where emotions aren’t named, noticed, or welcomed, it actually shapes how their brains develop. The regions responsible for managing feelings and handling stress don’t grow as strongly as they should. 

When parents respond to a child’s emotions—comforting them when they cry, delighting when they’re happy, sitting with them when they’re sad—it has the effect of watering a garden. Those emotional pathways in the brain strengthen, deepen, and flourish. 

But when feelings are ignored, dismissed, or shut down, it’s like a garden left unwatered. The soil dries. Growth stalls. The neural pathways that support healthy emotional regulation don’t develop in the way they were meant to. 

The long-term impact can be significant. Children who aren’t allowed to express their feelings often grow into adults who struggle with anxiety, depression, or chronic stress. Their nervous systems learn to stay on high alert, and regulating emotions becomes much harder than it should be. 

Sadness in fact reminds us of what truly matters and what gives our life meaning. Far from being purely negative, it can ground us, deepen empathy, and make joy feel more genuine. Hiding or suppressing sadness actually intensifies it; what psychologists call “amplification.” 

Feeling happy, then, is not life’s goal, human flourishing is; living well and doing well. The ancient Greeks had a word for it, eudaimonia, often mistranslated as “happiness” but better understood as “flourishing” or “living the good life.” This way of living life and flourishing includes struggle and growth. 

This is where Pluribus makes a dramatic point. By eradicating personal pain, the hive mind also erases depth of feeling. Humanity gains perpetual comfort, but at the expense of authentic connection. Carol’s misery keeps her tethered to reality — she is the only one who can remind the Joined of what love and meaning truly feel like, because she alone remembers what it’s like to suffer. In ending world suffering, they’ve also ended love, since real love includes the possibility of loss and suffering.  

As Dostoevsky suggested, suffering is not just pain, it is wounded love. Hell, as Father Zossima claims in Brothers Karamazov, “is the suffering of being unable to love.” This is true on a divine level. Because if God cannot suffer, then God cannot love, either.

With Pluribus, Carol’s desolation becomes a form of resistance—an insistence that authentic human experience demands the full spectrum of emotion. She’s not fighting for the right to be happy; she’s fighting for the right to be real. And with the series still unfolding, one question lingers: can Carol save the world from its own happiness? Can her sadness persuade others that real life includes both the highs and the lows? 

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