Snippet
AI
Culture
Digital
Sustainability
4 min read

Turning yourself into an AI Barbie is the worst, most wasteful way of using artificial intelligence

Climate change trend warriors seem to forget just how much energy this technology uses 

Jean is a consultant working with financial and Christian organisations. She also writes and broadcasts.

An AI generated image of a Barbie-like Toy
AIn a Barbie world.

If you spend any time on any social media platform you would have probably seen the ChatGPT Barbie trend. Resembling packaged toys, the AI depicts you like a doll or action figure. At first, I thought I was only seeing it because of the LinkedIn algorithm. But then I started to see articles in my feed from mainstream media outlets teaching people how to do it.  

Generally, speaking, I am not a trend follower. I am one of those annoying people who doesn’t get involved with what everyone is doing just because everyone is doing it. Thankfully, I don’t suffer from FOMO (the Fear Of Missing Out) and I don’t think I am swayed much by peer pressure. But I like to stay informed about what is going on. So I can have something to talk about when I meet people in new settings and to remain relevant. So, when this started popping up in my feeds, I investigated it, and I was pleasantly surprised. 

I am not anti-AI. I have embraced and seen the benefits of AI in my own life (this sounds a bit weird, but I think you get my point). I understand and accept that it will, can and has improved productivity and creativity. I use ChatGPT all the time for social media content and captions, brainstorming, titles for articles, coding problems, research and language translations.  

But like many, I have long been sceptical about the growth of AI use and the viability of its long-term sustainability. I wouldn’t describe myself as a climate warrior, but I do believe that we have a responsibility to ourselves and the generations after us to use the finite resources of the planet frugally. The AI-powered Barbie trend throws that out of the window.  

The current Trump administration has facilitated a shift away from ESG (environmental, social and governance) targets in the world of business. For the most part, the criticism of this in the media (social and mainstream) has been focused on DEI targets. But perhaps, in the face of slow economic growth and because this began before the Trump administration took office, the move away from environmental targets or what I would call environmental stewardship, or frugality has received limited coverage.   

I have never understood why proponents of the climate emergency, have made themselves bedfellows and in some cases, wholehearted supporters of the AI revolution. A typical data centre uses between 11-19 million litres per day water just to cool its servers, that’s the equivalent of a small town of 30,000-50,000 people. The International Energy Agency (IEA) predicts by 2030 that there will be a doubling of electricity demand from data centres globally equating to slightly more than the entire electricity consumption of Japan. This growth will be driven by the use of AI in the US, China, and Europe. That’s why vocal support of the climate emergency and advocating escalated transition to AI, as is the position of the UK government, currently seems paradoxical to me.  

This isn’t hyperbole, Sam Altman, CEO of Open AI recently tweeted asking folks to reduce their use of the ChatGPT’s image generator because Open AI’s servers were overheating.  

That is why I have been pleasantly surprised, by some of coverage on the Barbie trend. Arguments are now being made more loudly about the true cost of unlimited AI expansion.  

I am not against progress or AI expansion entirely, and I have some support for the argument that governments have pursued net zero policies at a rate that is impractical, expensive and unviable for the average consumer in Western democracies. However, the Barbie trend reveals our tendency to choose waste and consumption for fleeting pleasure. For many of us, we have probably just thought, ‘It’s just a bit of harmless fun’. But the truth is it isn’t, it’s just that we can’t see the damage we are doing to the environment. That’s without going into the financial and privacy costs associated with the AI revolution. It really is a case of that age old adage, ‘Out of sight, out of mind’.  

The challenge is now that we know, what do we do? Do we continue to be part of wasteful AI trends? Or do we use AI to add value, increase productivity and solve problems?  

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This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?

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Review
Character
Culture
Music
4 min read

Lady Gaga’s battle for authenticity

A new album, and interviews, reveal her progress.

Jamie is Vicar of St Michael's Chester Square, London.

A black and white photo of a woman about to open her mouth to sing.
Ladygaga.com.

'Bridled' isn't the first word that comes to mind about Lady Gaga. She has never struck me as being someone restrained and confined. But in a wide-ranging interview in the New York Times, she recently spoke about how the music industry 'bridles' women in music: "they talk to you a lot about your look and what the aesthetic is for the album and the “brand” of music. That started to affect how I made music.” 

Whether it's others' beliefs that her more adventurous personas were the real her, or that the 'normcore' (as she puts it) of acting in A Star is Born was a sellout, she is keen to own for herself the definition of authenticity. And, two decades on, she is determined finally to match her relentless authenticity with authority. In interviews with both the New York Times and the Times of London, she has described herself as 'the boss’. 

Emerging from several significant personal battles, not least the price of fame itself, Gaga is well-placed to be an authority on authority and authenticity. The jazz musician Miles David said, “Man, sometimes it takes you a long time to sound like yourself.” By returning to her pop roots in her new album Mayhem, she is eschewing the fear of what others might think. Gaga reflects that however romanticised the tortured creative can be, it is unhealthy, and she didn't enjoy this past self when making music, contrasted with the joy of making music from a more contented place now. 

When fame is so caught up with artistry (her first album in 2008 was The Fame, reissued a year later as The Fame Monster), she is communicating a sense of peace at where she has arrived in her career. Brittany Spanos reviewed her new album in Rolling Stone by saying “Gaga feels like her most authentic self from start to finish on this album: There’s no characters, concepts, or aesthetic impulses overshadowing the songs,”. This chimes with what Gaga said in her interview in the New York Times about how her work had previously taken over her: “I was falling so deeply into the fantasy of my artwork and my stage persona that I lost touch. I changed my name and refused to live outside my art, but gravity brought me home.” She may be iconic but she is not her own iconoclast: she is comfortable with myriad expressions without being defined by them.  

For someone bothered about authenticity, it was an authentic friendship that inspired her to have hope to emerge more fully from her battles. 

Now, the 'Perfect Celebrity' as one of the tracks on her album is called, she invites us to think about our relationship with those in fame, but also the battle for authenticity as one who is famous: “The way that we feel about celebrities, whether good or bad, is just part of the entertainment now. So you need to acknowledge that and then also acknowledge that there are now two selves. The real you, in private, and the one you project to the world. And this is something a lot of people face nowadays — which part of myself should I value more?” Gaga recognises the necessity of the platform and image for her work, but “It feels further away from who I am.” 

This disconnect between the authentic self and the one portrayed is one we all face - Gaga says: “There is just more of a stage for everybody now. Everyone has the opportunity to have fame." Is it possible for people growing up today to discover who they are, when a version of fame is enmeshed with themselves?  

For Lady Gaga, Jonathan Dean writes that being able to experience 'realness' saved her life. “I mean my fiancé, his mother, my family. Friendships — the real ones. Going to the store, making dinner. That is what made my whole life more rich.” She pauses. “I wouldn’t say fame made my life more full.”’  

In particular, she credits her now-fiancé with her general wellbeing. If you listen to The Interview podcast from the New York Times, the moment she breaks down in tears is when she is asked how she knew that Michael was genuine. She said it was because he wanted to be her friend. For someone bothered about authenticity, it was an authentic friendship that inspired her to have hope to emerge more fully from her battles. 

Being saved by fullness of life through friendship is something that Jesus spoke about. He chimes with Gaga's reflections on an industry that sought to take so much from her, when he says: "The thief comes only to steal and kill and destroy; I have come that they may have life, and have it to the full.” 

Lady Gaga's experience will be more extreme than most of us will endure, but we all have those places where things are taken from us and given to us, destructive and creative. It is noteworthy that her sense of own human flourishing, and being her 'authentic' self has come through relationship. And that's surely something to sing about. 

Celebrate our Second Birthday!

Since March 2023, our readers have enjoyed over 1,000 articles. All for free. This is made possible through the generosity of our amazing community of supporters.

If you’re enjoying Seen & Unseen, would you consider making a gift towards our work?

Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin

Editor-in-Chief