Snippet
AI
Culture
Digital
Sustainability
4 min read

Turning yourself into an AI Barbie is the worst, most wasteful way of using artificial intelligence

Climate change trend warriors seem to forget just how much energy this technology uses 

Jean is a consultant working with financial and Christian organisations. She also writes and broadcasts.

An AI generated image of a Barbie-like Toy
AIn a Barbie world.

If you spend any time on any social media platform you would have probably seen the ChatGPT Barbie trend. Resembling packaged toys, the AI depicts you like a doll or action figure. At first, I thought I was only seeing it because of the LinkedIn algorithm. But then I started to see articles in my feed from mainstream media outlets teaching people how to do it.  

Generally, speaking, I am not a trend follower. I am one of those annoying people who doesn’t get involved with what everyone is doing just because everyone is doing it. Thankfully, I don’t suffer from FOMO (the Fear Of Missing Out) and I don’t think I am swayed much by peer pressure. But I like to stay informed about what is going on. So I can have something to talk about when I meet people in new settings and to remain relevant. So, when this started popping up in my feeds, I investigated it, and I was pleasantly surprised. 

I am not anti-AI. I have embraced and seen the benefits of AI in my own life (this sounds a bit weird, but I think you get my point). I understand and accept that it will, can and has improved productivity and creativity. I use ChatGPT all the time for social media content and captions, brainstorming, titles for articles, coding problems, research and language translations.  

But like many, I have long been sceptical about the growth of AI use and the viability of its long-term sustainability. I wouldn’t describe myself as a climate warrior, but I do believe that we have a responsibility to ourselves and the generations after us to use the finite resources of the planet frugally. The AI-powered Barbie trend throws that out of the window.  

The current Trump administration has facilitated a shift away from ESG (environmental, social and governance) targets in the world of business. For the most part, the criticism of this in the media (social and mainstream) has been focused on DEI targets. But perhaps, in the face of slow economic growth and because this began before the Trump administration took office, the move away from environmental targets or what I would call environmental stewardship, or frugality has received limited coverage.   

I have never understood why proponents of the climate emergency, have made themselves bedfellows and in some cases, wholehearted supporters of the AI revolution. A typical data centre uses between 11-19 million litres per day water just to cool its servers, that’s the equivalent of a small town of 30,000-50,000 people. The International Energy Agency (IEA) predicts by 2030 that there will be a doubling of electricity demand from data centres globally equating to slightly more than the entire electricity consumption of Japan. This growth will be driven by the use of AI in the US, China, and Europe. That’s why vocal support of the climate emergency and advocating escalated transition to AI, as is the position of the UK government, currently seems paradoxical to me.  

This isn’t hyperbole, Sam Altman, CEO of Open AI recently tweeted asking folks to reduce their use of the ChatGPT’s image generator because Open AI’s servers were overheating.  

That is why I have been pleasantly surprised, by some of coverage on the Barbie trend. Arguments are now being made more loudly about the true cost of unlimited AI expansion.  

I am not against progress or AI expansion entirely, and I have some support for the argument that governments have pursued net zero policies at a rate that is impractical, expensive and unviable for the average consumer in Western democracies. However, the Barbie trend reveals our tendency to choose waste and consumption for fleeting pleasure. For many of us, we have probably just thought, ‘It’s just a bit of harmless fun’. But the truth is it isn’t, it’s just that we can’t see the damage we are doing to the environment. That’s without going into the financial and privacy costs associated with the AI revolution. It really is a case of that age old adage, ‘Out of sight, out of mind’.  

The challenge is now that we know, what do we do? Do we continue to be part of wasteful AI trends? Or do we use AI to add value, increase productivity and solve problems?  

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This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?

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Interview
Community
Culture
Loneliness
S&U interviews
5 min read

Why we need friendship more than romance

Friendship Lab's founder opens up on opening up.

Jack is a graduate of Peterhouse, University of Cambridge and Blackfriars, University of Oxford. He writes, and also works in local government.

A speaker, standing in front of a screen, beckons with one hand, holding a mic with the other.
Voysey at the Lab launch.

Henri Nouwen, the Dutch Catholic priest, professor, writer, and theologian, wrote in Reaching Out of an encounter with one of his students who entered his room with the disarming remark:  

“I simply want to celebrate some time with you.” 

Recently, I had the great pleasure of celebrating some time with Sheridan Voysey, the founder of Friendship Lab, which is the first non-profit organisation dedicated to enabling adults to reach out and making friendship thrive.  

Sheridan, an Australian by birth, describes himself as a ‘writer, speaker, and broadcaster with ‘a keen interest in what makes life deeply worthwhile’. Beyond that, he goes on, “I am a husband to Merryn” and “big dog” to a cockapoo called Rupert, and he makes Oxford his home.  

He and I met in the Liddon Room of Pusey House, one of the chaplaincies to the University of Oxford, which is where I have made many of my adult friendships over the years. We had tea.  

We began our conversation by talking about solitude and silence. Sheridan told me that the Friendship Lab, which launched in London last month, had its genesis in a solo spiritual retreat he went on in 2019. He left thinking about friendlessness and wanting to write a book about adult friendship. The pandemic played into this, creating an opportunity for Sheridan to broadcast about this issue when he was made Creative Lead of BBC Radio 2’s four-day Friendship Season in 2020. People pondered, when they were apart from one another, why it is that friendship is so difficult in the modern world. Sheridan led the way.  

“You’re thinking too small” were the words he heard on his second retreat at St Katherine’s House, Parmoor in 2021. He told me he was scared. Rather than writing a book, Sheridan resolved to rectify our world’s obsession with romance at the expenses of what he calls “its less glamorous sibling”. Friendship Lab, which provides courses and resources to build friendships that make life deeply worthwhile, was the result.  

Sheridan told me that he did not have many friends growing up in Brisbane, Australia. In the 1970s, he remembers, Brisbane was “a bit coarse, a bit rough”, and “to be an Australian male in Brisbane then was to be into beer, barbecues, football”, he said with a laugh. As a child, Sheridan stuck out. He was tall. “I was the kid who would be walking around the playground at lunchtime, constantly moving around to cover up the fact that I had no friends to sit with.” I asked him how this might have contributed to his thinking about friends as a fifty-year-old man.  

The answer was rooted in his childhood experiences—and his faith. His parents were Jehovah Witnesses when Sheridan was growing up, which he told me meant that his family were “absolute outsiders”. Then, his mum had “a wonderful encounter with God” in the late 1990s, where she came to believe that Jesus is the Son of God. It was, he said, “profoundly transformative” for the whole family. He had been “trying to find [his] life” “among the flashing lights and throbbing beats of Brisbane’s nightclubs” but felt “completely empty inside” until he made a commitment to Christ himself, aged 19. He told me that fostering friendship in others, matters to him because of his faith. “I have always had a heart for those on the periphery, and I want to bring them in.” 

Reaching out is connected to comfy silence in the company of others. 

Another factor which has shaped Sheridan’s sure-fire purpose to recover the lost art of friendship has been his marriage to Merryn. His book Resurrection Year recounts the decision he and his wife made in 2011 to move from Australia to Oxford, to recover from the death of a dream to have a child together. Merryn started out as a medical researcher within the University, soon earning a PhD through the college in the building where we met for our time together. Sheridan tells me, he had a “real identity crisis”. His own came through leaving a successful career broadcasting and speaking in Australia, which on top of the childlessness, gave rise to questions about his legacy. He also told me, it was “a great stimulus to think very deeply” about his friends. “How intentional am I being?” 

I can tell you, having spent one hour and a half with Sheridan, that he oozes intentionality in how he engages with others. This is why I was reminded of Henri Nouwen. The ‘twentieth-century Kierkegaard’, Nouwen was able to announce the arrival of another way to relate to others in the world. Reaching out is connected to comfy silence in the company of others, which Sheridan knows well. After some time in silence with Nouwen, his student said, ‘“From now on, wherever you go, or wherever I go, all the ground between us will be holy ground.”’ I might have said likewise to Sheridan as our time together drew to a close.    

Sheridan said,  

“I hope that Friendship Lab in its tiny little embryonic state will one day grow to the point where we can actually have some kind of cultural influence, and we can turn the tide.”  

I hope so too.  

Friendship Lab aspires to a world in which every adult has at least three ‘2am friends’, people who will help ‘at 2am when everything has gone wrong’. Sheridan Voysey is no longer thinking small.  

Like the Lord Jesus Christ, whom he believes to be the Son of God, Sheridan is looking unrelentingly at what makes life deeply worthwhile: love, and not just the romantic kind. Reaching out, this man is making friends.  

 

Find out more about Friendship Lab

Celebrate our 2nd birthday!

Since March 2023, our readers have enjoyed over 1,000 articles. All for free. This is made possible through the generosity of our amazing community of supporters.

If you’re enjoying Seen & Unseen, would you consider making a gift towards our work?

Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin

Editor-in-Chief