Article
AI - Artificial Intelligence
Creed
Morality
Spiritual formation
6 min read

The moral machine: algorithms that give a window into the soul

In TikTok’s algorithm Graham Tomlin saw something that got him thinking. Could it lead to moral health rather than harm?

Graham is the Director of the Centre for Cultural Witness and a former Bishop of Kensington.

A abstract grid of colourful cubes with arrows, crosses and cubes, viewed from above and at an angle
Champ Panupong Techawongthawon's illustration of artificial intelligence.
Google DeepMind on Unsplash.

A few years ago, I was thinking of buying a camera for my wife as a birthday present. I lazily browsed a couple of websites to check out the options. Then something odd started to happen. Somehow, my laptop seemed to think this was a good idea and sprang into action. Whenever I went onto Amazon, Ebay or any other website selling stuff, it kept pushing adverts for cameras at me. Canon or Nikon? Point and Shoot or DSLR? How did it know? Could it read my mind?

It was the first time I noticed the power of the algorithm.

A bit later on, thinking I ought to get up to speed with the regions of social media that I had little clue about, I opened up TikTok and started to swipe upwards (apparently that seemed to be the way to do it). This time I was determined not to like or unlike anything, follow anyone or be followed by anyone. Yet mysteriously, it still worked out what I liked and kept pushing short, addictive videos at me, enticing clips of football, mountains and music along with other random stuff mixed in. How did it know me so well?

It is as old as the hills. The algorithm simply takes the desires of your heart and amplifies them.

Of course, better informed people than me know how all this works. The algorithm figures out which accounts you follow, any comments you’ve posted, clips you’ve liked or shared, and in particular, videos you watched all the way to the end. So, if you linger over a video, it knows you like it. If you rush on quickly to the next one, it makes a mental note that you’re not so keen.

It all feels a little sinister, yet very clever. You often read dark theories of social media, and the way it is re-wiring our brains. Yet when you look a little closer, it is as old as the hills. The algorithm simply takes the desires of your heart and amplifies them. So, if you like or linger over certain videos expressing a particular cultural or political opinion it will send you more of the same. The result is we get confirmed in our own frameworks which never get challenged by others. It's part of why we are so polarised as societies these days. When you ask why ‘the other side’ cannot see the obvious truth that you see, the answer is that they literally don’t see it. They don't see it because the algorithm doesn't feed them the same things as it feeds you.

As a result, TikTok or Facebook is an alarming mirror into the soul – see what it sends you and it just may be that it tells you more about yourself than you would like to know.  

Social media like TikTok, Facebook and Twitter (or X)  learn to recognise what your heart really desires (not just what you say you do). They notice what you linger over, what catches your fancy and sends you more of the same. They are, apparently, studiously neutral on moral questions. They seem to have no moral designs on you to school or form your soul in particular ways, but are simply a reflection of your own longings. What TikTok, Facebook, Instagram and the others all do is to propel you further in the moral direction in which you are already headed. Which for most of us, is not a great idea.

Now of course there would be howls of protest if TikTok announced a moral code – that it was about to encourage virtue and discourage vice by deliberately sending us improving videos, material that the mysterious people who run it think is good for us. And that is not because we think virtue is bad and vice is good, but because we can’t decide on what virtues we want to encourage or what vices to stamp out. We draw a line at cruelty to children and extreme violence, but not much else. It is also because we hold as sacrosanct the freedom of the (adult) individual to choose his or her own way in life, as long as they don’t hurt anyone else.

Such sites are examplars and vehicles of expressive individualism – not just in the myriads of people who show off their dance moves, sing their songs or act out half-funny scenes on a golf course, but in that they confirm me in me my own wishes. They don’t tell me what to want. But they give me more of what I want. As a result, TikTok or Facebook is an alarming mirror into the soul – see what it sends you and it just may be that it tells you more about yourself than you would like to know.

It matters what we feed our souls with. It matters what stories we allow ourselves to be told.  

Such sites appear to be morally neutral. They don’t seem to aim to educate or form you in any particular direction. Or at least they are supposed not to. But of course nothing is entirely neutral.

Funnily enough, it’s not how we bring up children, or educate ourselves. When we bring up a child, most of us have some kind of vague or not so vague moral code in mind. We reward kind and helpful behaviour, and we punish selfish and mean actions. We don’t tend to give more of the same to a child who has eaten the first half of the packet of biscuits, or encourage a brother to hit his sister yet again. We have a goal of some form of moral formation in mind.

Yet, despite our confusion over which virtues to encourage, we need some kind of moral guidance for our wandering and flawed hearts, linked to eyes that are tempted to feast on things that fascinate but are not good for us. Like a glutton who cannot stop eating, even if these sites don’t themselves push extreme violence, pornography, aggression, they offer enough of the soft version of these to draw you in. And it’s not hard to find sites that will take you deeper into the darkness. And those sites will already know the way you are thinking and desiring and are ready to pull you in deeper into the mire.

The problem is not so much with the algorithm. It is with us. Netflix’s documentary, ‘The Social Dilemma’ quotes an alarming statistic - that fake news spreads six times faster than the truth. The reason is not hard to find. We are fascinated by the sensational and alarming rather than something a little more ordinary yet which happens to be true. As one person in the documentary put it: “The internet has a bias towards false information. Because false information makes more money. The truth is boring.”

The moral philosopher Gilbert Meilaender wrote:

“Successful moral education requires a community which does not hesitate to inculcate virtue in the young, which does not settle for the discordant opinions of alternative visions of the good, which worries about what the stories of its poets teach.”

It matters what we feed our souls with. It matters what stories we allow ourselves to be told.

The purveyors of social media are not innocent in this as they do exploit our worst tendencies, but in the end they simply confirm us in our own moral confusion. Yet it does point up the problem in the liberal ideal of leaving ethical decisions entirely up to the individual, to give entirely free choice without any guidance, because with our crooked hearts, it will always end up feeding the darker sides of our characters without a corresponding pull in the other direction, something which Christians called divine Grace.

St Paul wrote to the small group of Christians in Philippi, surrounded by the highly sexualised and violent culture of the Roman empire: “whatever is true, whatever is honourable, whatever is just, whatever is pure, whatever is pleasing, whatever is commendable, if there is any excellence and if there is anything worthy of praise, think about these things.”

I’m not saying don’t watch TikTok. But here’s an idea. Why not try to make it into a morally forming version of what you want to be, not what you are? Exercise a bit of moral direction yourself. If you see a video which you know in your conscience is not good, or is spreading lies, swipe it away quickly. If you see something positive, dwell on it.

If you approach it this way, you might just be able to persuade the algorithm to shape you in good ways and not the bad. It could become a means of growing in goodness, but only if you want it to be.

Essay
Belief
Creed
Paganism
10 min read

Are we Secular, Christian or Pagan?

After the Paris Olympics, Graham Tomlin wonders whether a full-on secularism could veer back towards a modern paganism.

Graham is the Director of the Centre for Cultural Witness and a former Bishop of Kensington.

Paris' Pantheon temple displays a flag and banners.
Temple of a nation: The Pantheon, Paris.
Fred Romero, CC BY 2.0, Wikimedia Commons.

Nicola Olyslagers is an Australian high jumper who recently won silver at the Paris Olympics. Gearing herself up for one of her final jumps, she lifted her hands and eyes to the heavens at which point the BBC commentator said: ‘and so, she looks to the gods for help as she prepares to jump’.  

All very dramatic. Except that is exactly what she was not doing.  

Olyslagers is a devout Christian. She found her faith aged 16, and regularly speaks of it in public. Her pre-jump routine was not a prayer to the gods of the pagan pantheon, an appeal for a slice of luck or good fortune, but a prayer to the God of Jesus – a commentator who had done their homework might have been expected to know that.  

In such a public display of devotion, she is far from alone. A feature of this Olympics is the number of athletes who have worn their faith on their sleeves, from Adam Peaty to Gabriel Medina, in the most famous surfing photograph of the games. Every night you see someone thanking God, crossing themselves, advertising their faith – not mainly as a plea for victory, but as Ashley Null points out elsewhere on Seen & Unseen as a way of handling the ups and downs of elite sport. 

When you place these public professions of Christian faith next to the row over the opening ceremony, it raises an interesting question. During that ceremony, Christians around the world were upset at what looked like a parody of the Last Supper. Olympics organisers then claimed that the offending scene was not intended to mock the heart of Christian worship but was a reference to Dionysius and the feast of the pagan gods, connecting the modern Olympics with its roots in the pagan world of the classical period. 

If it was a reference to Dionysian pagan feasting, the opening ceremony was perhaps a more telling sign of the direction of our culture than we might think, and one that might cause Christians even more concern than a second-rate mockery of the Last Supper. Because it clarifies a choice that our culture might face as our era proceeds. 

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Gabriel Medina celebrates his surfing gold medal.

A surfer stands in the air, above a wave, with his board beside him.

In 1939, on the eve of the Second World War, T.S. Eliot gave a series of lectures in the refined setting of Corpus Christi College Cambridge, which were eventually published as The Idea of a Christian Society. In it, he laid out a stark prognosis:

“The choice before us is between the formation of a new Christian culture, and the acceptance of a pagan one."

Eliot thought that his society was neither fully Christian, nor fully pagan, but ‘neutral’. Yet he feared that could not last long. Such ‘political liberalism’ was in danger of fostering its own demise by an indiscriminate refusal to make moral value judgments and decide between versions of the good. As he watched the rise of fascism in Europe, which stood on the verge of the most destructive war in its history so far, he made a significant claim: that the only alternative to what he saw as a pagan totalitarianism was a Christian society. 

Closer to our times, a similar thought has occurred to other influential figures. The feminist writer Louise Perry recently mused over the idea that our society is re-paganising, citing the moral conundrum over modern abortion. Despite not being a practising Christian, she sees abortion bearing uncomfortable similarities to pagan infanticide, a sign that we are heading back to a moral scheme with a strong likeness to pagan valuations of human life. The Jewish feminist writer Naomi Wolf has done the same, in an extraordinary essay. Despite a tendency to veer into conspiracy theories too easily, she makes a compelling case that as the Jewish-Christian ethos that underpinned western society has receded, what has emerged is not a benign neutrality, but dark powers that used to lurk in the background of Old Testament religion:  

“the sheer amoral power of Baal, the destructive force of Moloch, the unrestrained seductiveness and sexual licentiousness of Astarte or Ashera — those are the primal forces that do indeed seem to me to have returned… or at least the energies that they represent — moral power-over; death-worship; antagonism to the sexual orderliness of the intact family and faithful relationships — seem to have ‘returned,’ without restraint.” 

The Nazism to which Eliot referred, as we now know, was a dead end - literally. We console ourselves today with the thought that we have left such extremes behind, that the idolatries of fascism and communism were defeated in 1945 and 1989 respectively, and that we now inherit a secular liberal democratic space which is happily neutral and keeps the peace between different claims to truth – an advance on either paganism or Christianity. 

That may be true, but as Rowan Williams pointed out, there is a difference between ‘procedural secularism’ – a non-dogmatic role for the state in helping keep equilibrium in a society where there is no common agreement on truth, and ‘programmatic secularism’, which imposes a distinct set of values on society which tend to inhibit religious expression and denies anyone the right to claim their religious perspective is ultimately true. 

The makers of the Olympic opening ceremony, without a trace of irony, justified their creation by saying that it was celebrating French Republican ideas of inclusion, freedom, human rights and so on – the liberty, fraternity and equality of the French Revolution, which was in turn, born out of the French Enlightenment. This was full-on programmatic secularism on display. It was a classically libertarian view of freedom, the absolute freedom to choose what we do with our lives, of individual self-expression, with no overarching, universal idea of the Good, which of course is one particular understanding of what freedom means. It is distinct, for example, from an older view of freedom as gradual liberation from (and therefore the disciplining of) some of our conflicted inner impulses that are deemed destructive of the soul or of society. Secular liberalism that parades itself as self-evident, the opinion of all right-thinking people, is so often incapable of seeing how for others - Muslims and Christians for example - it is anything but self-evident. There are many across the globe who are not content with an overarching moral scheme which insists on telling them that their belief is a private matter rather than a distinct transcendent truth. 

So, what if the opening ceremony was a paean to French values, rooted in the French Enlightenment? And what does that have to do with paganism?  

The first volume of Peter Gay’s monumental two-volume work on the Enlightenment was subtitled: “The Rise of Modern Paganism.” He pointed out how the philosophes of that same Enlightenment - Diderot, Montesquieu, Voltaire, for example - loved Cicero, Lucretius and the rest. Every educated person at the time studied Greek and Latin, yet these men went deeper to revive pagan ideas, culture and sensuality. They wanted an undogmatic religion, with lots of options, just like paganism – and definitely not the dogma of Christianity. Behind its apparent rationalism or tolerance, the Enlightenment was, for Peter Gay, “a political demand for the right to question everything, rather than the assertion that all could be known or mastered by rationality." It was a rejection of a single creed, in favour of multiple ways of life and belief. The era harked back to the classical past, seeing itself as a completion of the Renaissance, finally leaving behind the vestiges of religion that the Renaissance still retained. The Enlightenment was, Gay argued, not so much the birth of a new rational age, but effectively a renewal of an ancient pagan sensual pluralism.  

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The argument that paganism is returning has a weak and a strong form. The weaker form is that we have returned to a kind of pluralism where there are many objects of worship under an overarching scheme that denies any of them ultimate truth or value.  

Paganism was essentially pluralistic. Pagans believed there were many gods who inhabited the universe and who demanded allegiance. Pagan worship was a kind of bargain, whereby if you paid your dues to the gods by offering sacrifices to them, especially the local ones of your city, they would look after you and ensure that things went well. Yet the language of ‘gods’ is confusing. What pagans meant by ‘gods’ was not what Jews or Christians meant (or mean) by ‘God’. Pagan gods belong to nature. They do not transcend it. Pagan gods were objects within the world, rather than the transcendent source of all things, existing precisely beyond physical reality. As St Augustine pointed out, paganism took the good gifts of God and turned them into gods – objects of devotion that they were never meant to be.  

If paganism was pluralistic, with numerous objects of worship, none of whom could claim absolute allegiance and who ruled over the lives of their devotees, then modern pluralism bears some distinct similarities. A pluralist public space where each of us is entitled to hold our own sense of what is sacred to us, what is of ultimate value, and where no one perspective is favoured as the one, large distinct truth, gets pretty close to a modern kind of paganism.  

Of course there aren’t too many temples to Bacchus, Aphrodite, Tyche or Plutus on street corners in Paris, New York or London. Yet these were the gods of wine, love, chance and wealth. It is hard to deny that the draw of addictive substances, the lure of sex, the hope of a lottery win, or the desire to be rich do not dominate lives in our world.  

There is an old saying that you can tell what someone worships by asking what they would sacrifice most for – or, to put it differently, what they think will make them happy. Worship and sacrifice always went together, whether in the Jerusalem Temple in the Old Testament, in classical paganism, or even in Christianity where St Paul urged the followers of Christ to ‘offer your bodies as a living sacrifice.’ Equally, you can tell what a culture worships by the buildings it puts up. If the classical period put up temples to the gods, the Middle Ages put up cathedrals for the worship of the Christian God, our city skylines testify that we put up countless temples to Mammon.  

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Canary Wharf skyscrapers, London.

Skyscrapers loom under a dark sky and are reflected in a river in the foreground

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The stronger form of paganism, identified by Naomi Wolf suggests that darker, older forces are coming back to haunt us. There is an argument that paganism never really went away. It continued to lurk in the corners of European societies as books such as Anton Wessels’ ‘Europe: Was it ever really Christian?’ showed.  

Leslie Newbigin, perhaps the greatest Christian missiologist of recent times, spent most of his life as a missionary in India before returning to the Enlightenment-shaped west in the 1980s. As he did so, he looked back on the idea of a secular society in which there were no commonly acknowledged norms., “We now know”, he argued, “that the only possible product of that ideal is a Pagan society. Human nature abhors a vacuum. The shrine does not remain empty. If the one true image, Jesus Christ, is not there, an idol will take its place.” 

In the UK, we seem about to head down the road towards ‘assisted dying’. The story of Canada should give us pause. Ever since it legalised euthanasia in 2016, stories continue to emerge of people asking for death over such problems as hearing loss or a lack of housing, or feeling they are a burden on their families or the state, and where not just old people are candidates for death – there are now calls for unwanted babies to be killed – we are back with infanticide. In Quebec and in the Netherlands, one in 20 deaths now are self-chosen. In Belgium, such deaths have doubled in the last 10 years.  

If Louise Perry and Naomi Wolf were among those to spot a re-paganisation of culture, it is no accident that both were women. Paganism was bad for women. Tom Holland’s book Dominion was born out of the insight that our world is very different from the classical pagan one. A world where entertainment meant watching wild animals tear the flesh off slaves, where unwanted babies were routinely abandoned, where masters could have sex with whoever they wanted, and could effectively rape young female slaves was a very different world from ours, where such behaviour is criminalised. And for him, the difference was Christianity.  

The problem was, as the early Christians pointed out, that the gods enslave. If you give yourself over entirely to drugs, sex, money or Dionysian pleasure, ultimately, they will rule your life, enslave, and destroy you, as many an addict has discovered. We were never meant to give ourselves to such temporal things – only God, they said – the transcendent source of all goodness - can satisfy and liberate from destructive desire. 

Maybe Eliot was right. It takes a long time to put down religious roots. Islam, Hinduism and Buddhism are only recent imports to Europe and so have shallow roots here. Both Christianity and paganism have gone deep into our soil. Secular pluralism, especially the ‘programmatic kind, always veers backwards towards another version of paganism. And so, European culture only really has two options – the paganism that lasted for centuries before the arrival of Christianity, and the Christianity that replaced it.  

The Olympics offered us two paths. The one offered by the creators of the opening ceremony, the other by the athletes who see a higher goal than a gold medal or earthly fame. The creators of the opening ceremony may not have intended an attack on Christianity. Yet they were happily acclaiming something which Europeans left behind long ago. And we should pause before we celebrate that.