Article
Character
Community
Economics
4 min read

Local businesses can love their neighbours, here’s how

The powerful partnerships quietly transforming Britain's towns
A knitted post box topper shows a group of people and the word powerhouse.
Celebrating Didcot's Powerhouse group.

In just three years, an Oxfordshire market town has cracked a code that's eluded community development experts for decades. The Didcot Powerhouse Fund has delivered £400,000 in grants to nearly 9,000 residents, proving that when local businesses and civic leaders work together, they can achieve remarkable results. 

Didcot's success is all the more remarkable given its context. Surrounded by world-class science campuses and the prosperity they bring, the town is simultaneously home to pockets of serious social and economic deprivation. This stark inequality demanded a fresh model for corporate giving – one that could bridge the gap between the wealth generated by cutting-edge research facilities and the struggling families living in their shadow. 

The fund's approach offers a blueprint for addressing one of Britain's most persistent challenges: how to harness private sector resources for genuine community benefit. Within five months of launching, it had generated £100,000 in grants. By year three, it had distributed 70 grants across Greater Didcot's 46,000 residents, tackling everything from domestic abuse support to youth skills training. 

What makes Didcot remarkable isn't just the money – it's the method. The fund, chaired by Oxfordshire Deputy Lieutenant Elizabeth Paris, doesn't simply write cheques. It convenes businesses, charities, local government and faith leaders in the same room, mapping community needs and systematically filling gaps. This year's annual impact event, hosted by the European Space Agency, drew 160 guests who would rarely otherwise meet. 

This model represents a fundamental shift from traditional corporate social responsibility. Rather than companies making isolated charitable donations, the Didcot approach creates sustained partnerships that leverage professional networks, legal expertise and grant-writing skills alongside financial resources. 

The success reflects a broader civic renewal happening across Britain, much of it led by the country's 5.5 million small and medium enterprises (SMEs). Across the UK, these businesses are showing what it means to contribute not just economically, but socially, to their local communities. They do so quietly — through their skills, relationships, and a belief in stewardship. 

Last winter, fuel-allowance reductions left many families wondering how to heat their homes. In East Yorkshire, a coalition of community groups supported by an SME mobilised at speed, distributing thousands of pounds in emergency vouchers. Similar efforts in Cambridgeshire and Nottinghamshire reached nearly 300 residents with targeted help. These acts made all the difference close to home. 

SMEs employ 60 per cent of the UK workforce, but their real power lies in their embeddedness within local communities. They understand local needs in ways that distant corporations or central government cannot. And SMEs, as groups of individuals united by a common purpose, have the unique ability to be good neighbours in the communities they serve. The most effective business leaders understand that creating real value comes from cooperation – from working alongside others to meet shared needs.  

Successful SMEs engage actively with their local communities because doing so helps them understand the people they serve, earns trust, and provides services that genuinely matter. This requires spending time with people, asking thoughtful questions, and recognising that local relationships are central to resilience.  

Through my role as Lord-Lieutenant of Oxfordshire, alongside our team of 40 Deputy-Lieutenants, I witness this transformation first-hand. We engage with tens of thousands of people annually and can report that this quiet civic renewal is both important and accelerating. 

From the Isle of Wight, where former vehicle technician Jan retrained as an energy retrofit assessor to help neighbours cut bills and carbon emissions, to East Yorkshire, where community groups and local firms mobilised to distribute emergency fuel vouchers, SMEs are proving themselves to be critical civic actors. 

The most striking example may be Inveraray on Scotland's west coast, where the historic Local Pier had been shuttered for a decade. A local charity, supported by regional SMEs, raised over £275,000 across seven funding bids. The pier reopened in April 2024, now hosting monthly farmers' markets. As Linda Divers, Chair of Inveraray Community Council, said at the ribbon-cutting: "That vote of confidence turned a dream into reality." 

This matters because trust – the foundation of effective community action – is built through personal relationships. A 2023 King's College London study found that 98 per cent of UK residents trust people they know personally. SMEs, rooted in their communities, are uniquely positioned to nurture and leverage this trust. 

Parliament is taking notice. The Business and Trade Committee has launched an inquiry into what small firms need to thrive, with Chair Liam Byrne calling them "the engine room of growth and our biggest employer." 

The potential is enormous. Imagine businesses helping food banks become comprehensive community hubs. Picture digital skills clinics helping charities navigate AI-ready grant applications. Envision hundreds more professionals like Jan, retrained into green jobs that serve both local communities and environmental goals. 

The Didcot model shows this isn't utopian thinking – it's happening now. What's needed is recognition that the story is changing: from businesses as standalone economic actors to businesses as community builders, aligned with local purpose. 

At its heart, this kind of community investment reflects a deep, shared commitment to neighbourly love – not as a sentiment, but as a practical responsibility. To be a good neighbour is to recognise the inherent worth in every person, and to act with generosity, care, and purpose.  

It even calls us to see one another not as strangers or competitors, but as people closely connected, each carrying something of the same human dignity and potential. This recognition demands action: to build relationships that endure, to work for the good of all, and to strengthen the ties that bind communities together. 

The work of SMEs and local leaders across the UK embodies these values, offering a powerful example of faith in action within public life. In an era of declining social capital and institutional trust, it offers hope that Britain's communities will continue to build themselves from the ground up. We should celebrate it – and help it grow. 

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Article
America
Character
Culture
Leading
Politics
6 min read

Why some evangelicals back Trump - and why character is necessary for Leadership

Whatever leaders say, it's what they do and who they are that matters.

Graham is the Director of the Centre for Cultural Witness and a former Bishop of Kensington.

President Trump speaks in the White House
The White House.

The USA is a strange place. At least to us foreigners. Already this year I have spent two separate weeks there. The first was a week in Texas where Trump/Vance flags flew triumphantly and shops proudly displayed MAGA hats and related merchandise. The second was a week on the liberal west coast, in San Francisco and Seattle, where it was Pride flags that fluttered in the wind, and Trump and his lackeys were viewed as the enemy of everything good and true. There could hardly be a greater contrast. 

I've been trying in particular to get my head around why evangelicals have so solidly backed Donald Trump, especially so since I grew up with and still to an extent own that label here in the UK. I spoke recently with Walter Kim, a gentle, thoughtful Korean-American leader of the National Association of Evangelicals. He pointed out that the evangelical constituency in the USA is far more ethnically diverse than the image of the white, country-music loving, confederate flag-flying southern Republican that we often assume in Europe. Many evangelicals worship in churches which are ethnically very mixed, and who have no time for Trump whatsoever.  

For him, the name ‘evangelical’ had been hijacked by a political movement. Many people assumed that if you are Republican in your sympathies, voted for Trump, and are resistant to the ‘woke’ policies of the Democrats, then you must be an ‘evangelical’ regardless of your religious or theological convictions. Bizarrely, he pointed out that in a recent survey, a significant number of Muslims had claimed the designation ‘evangelical’. I told you America was a strange country. 

Now of course, many evangelicals do support Trump. Yet even among them, it is hard to find anyone who will mount an argument for him as a moral exemplar, a shining example of virtue and integrity. Even those who support him acknowledge his own moral frailty, his murky past in relation to women, financial dealing, and truth-telling. Be that as it may, there appear to be two broad positions evangelicals take for supporting Trump. 

One is to say that his character may be flawed, but his policies are good. Tim Alberta's book on American Evangelicalism, The Kingdom the Power and the Glory, suggested that for some evangelicals, voting for Trump was “nakedly transactional - Christians trading their support sans enthusiasm in return for specific policies.” 

Most evangelicals are of the opinion that there is something fundamentally wrong with putting an essentially male boxer in a ring with a female one. They feel distinctly uneasy with the widespread and cavalier destruction of what they consider to be nascent human lives in the womb. They value traditional marriage and the family as a key building block of a healthy society and as the best means to bring new lives into the world and nurture them through their formative years. Some think the right to carry a gun is a safeguard against lawlessness and encroachment on the privileges of the individual.  

They may also be nervous of the impact on the USA of illegal immigration, dislike economic policies which have raised the cost of living - especially tough if you are poor, are anxious about the rise of China as a world power which, if its growing influence across Africa is anything to go by, threatens domination across the globe in coming decades with an atheistic regime hostile to Christianity and religious freedom. 

For them, the Democrats under Joe Biden seemed to ignore all of these things. They seemed to be wrapped up in a small bubble of their own marginal issues and grew out of touch with ‘mainstream America’. And so many evangelicals voted for Trump, with deep reluctance given his moral frailty. His polices were OK, but the deal was worth it, even if his character was dodgy. 

Yet, as Alberta observes, there is now a different strand of evangelical support for Trump, much more bullish and brazen. He is, they claim, yet another of many flawed leaders that God has used for his purposes in the past. In the Bible, King David had his mistress’s husband murdered so he could marry her; his son Solomon had a weakness for women and yet was used by God to build the great Jerusalem Temple; King Cyrus was a Persian king who allowed the Israelites to return from exile. Trump is now the chosen one of God to restore America as a Christian nation, despite his flaws. 

In both of these approaches, the assumption is that good character is desirable, but not essential for leadership and establishing good government.  

I am not so sure. 

Of course, getting good policies matter. Yet character matters just as much, if not more. 

As it happens, the story told in the Bible doesn’t think flawed, unrepentant leaders are good leaders for a nation. After the contract killing, King David realised he had done something terribly wrong and was deeply remorseful for his actions. Solomon's wandering eyes caused untold damage to Israel in future years, leaving it open to all kinds of destructive idolatry. And Cyrus was never a king of the nation of Israel anyway, just a neighbouring potentate whose foreign policy enabled something good to happen. 

The problem with adopting an unrepentant leader with deep moral failings is that leaders set the tone for the organisations that they lead. It's true of any school, church, business or government. Whatever leaders say, it's what they do and who they are that matters just as much. And that is because what they do and how they are gives an idea of the kind of behaviour that is least permissible, but at most recommended, to get things done.  

A leader who achieves results through bullying, demeaning opponents, getting rid of the people who confront him, and who thinks that making a lot making a lot of money is both the main aim in life and the marker of success, sends out the unspoken message that bullying, domineering and making money are the thing to do. This is how to get on. Such behaviour will always be overlooked with a smirk, or even rewarded. He - or she - sets the tone for the nation / business / organisation / church. 

It's an age-old rule. Kids pick up the behaviour of their parents. Churches reflect the personality of their pastors. Businesses end up taking on the character of their CEOs. Boris Johnson fell from grace as Prime Minister of the UK not because of his economic or social policies (if he had any), but due to his character – an inability to tell the truth eroded trust and came home to roost in the end.  

Of course, getting good policies matter. Yet character matters just as much, if not more. We might argue the toss over whether Trump's tariffs, his standing up to China, his approach to getting a peace deal in Ukraine, his reversing of illegal immigration is, or is not, the right policy. But the way he goes about these things speaks more loudly than the policies he adopts. The way we do things is as important as what we do.  

In leadership, competence and chemistry matter. But in the long run, character matters the most. 

Celebrate our 2nd birthday!

Since Spring 2023, our readers have enjoyed over 1,000 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?

Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin
Editor-in-Chief