Article

Culture

Music

18 October 2024

5 min read

Jack White’s breaking the biggest rule in rock 'n' roll

What if the greatest cultural moments were the ones barely anyone saw?

Belle Tindall

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

A close-up of the black label of a blue vinyl record

If one of the most famous rockstars on the planet is playing the best shows of his life, and no one is there to witness it – is he really playing them?

I ask because Jack White, one of the most celebrated and iconic musicians of the 21st century, is playing the best shows of his career. The thing is, barely anyone knows that they’re happening. Not because they don’t care, but because he’s made it that way.

This is White’s ‘No Name’ tour: a critically celebrated string of shows that almost nobody is going to.

And therein lies the magic.

In the summer of this year, he released his ‘No Name’ album with no press, no marketing, and no apparent plans for a tour. Instead, Jack released this body of work into the world and simply told his fans to tell their friends about it – ah, word of mouth, the marketing strategy of old.

It must have worked, because the nameless album was incredibly well received by critics and fans alike. Apparently, the ever-enigmatic Jack White has still got it. And now finally – finally - some live shows are being announced.

Kind of.

Each show is being announced only days in advance, the marketing is non-existent, the venues are tiny, and the tickets are… affordable.

What is this? Some kind of cruel trick?

It’s all so odd, so seemingly illogical, that Jack has had to confirm that this is it. This is no trick, no gimmick. This is, in fact, the tour. Reassuring his fans via social media, he wrote

‘Lotta folk asking about when we are going to announce ‘tour dates’, well, we don’t know what to tell you but the tour already started at the Legion a couple of weeks ago… People keep saying that these are ‘Pop up shows’ we’ve been playing, well, you can call them whatever you want, but we are on tour right now.’

He added,

‘These are the ‘shows.’ We won’t really be announcing dates in advance so much, we will mostly be playing at small clubs, back yard fetes, and a few festivals here and there to help pay for expenses.’

And that’s exactly what he’s been doing. One such show recently took place in Islington Assembly Hall in London – and it’s been hailed as some kind of ‘off-the-cuff wizadry’. That’s quite the review, isn’t it? What’s more impressive: it’s pretty much the only kind of review he’s been getting. I’ve dug deep, and I’m yet to find someone who was in that hall who didn’t leave it completely bewildered by how dazzling of an experience it was. Jack is disobeying all the rules, and it seems to be working in his favour. While on stage in Islington, he told the crowd,

‘This is the kind of rock’n’roll you’re not gonna get at Wembley stadium for £400’

This is an obvious swipe at Oasis’ reunion tour, which will take place next year in stadiums across the country. The tickets to these shows caused somewhat of a storm, as fans were simply priced out of what will no-doubt be a momentous string of events. And this isn’t the reality for Oasis fans alone, ticket prices across the board rose 23 per cent in 2023, which sits on top of the 19 per cent rise in prices since the pandemic. And we in the UK and Europe still have it far cheaper than those in the US. While I was at Taylor Swift’s (not at all cheap) Era’s tour earlier this year, I met a girl who had flown from New York to Cardiff, she explained that doing so was cheaper than trying to watch the same show in New York.

It’s utter madness.

Live music shows are becoming bright and shiny sensory extravaganzas, and the amount it costs to witness them is reflecting that. And listen, I’m not bashing these mega-sized shows. I go to my fair share of them. I look forward to one day telling my grandchildren about that time I nearly got Oasis tickets.

But I can’t help but feel that the real magic is happening elsewhere. It’s happening in the tiny venues, witnessed by tiny audiences, who have paid (comparatively) tiny prices. And I think Jack White’s intimate ‘No Name’ tour might be proving me right.

In 1975, Bob Dylan similarly defied all the ‘rock-star’ rules and embarked upon the now-mythic ‘Rolling Thunder Revue’ tour. For eight months, Dylan drove a tour bus (yes, he actually drove his own tour bus) full of his friends into small towns with small venues. The marketing for each show consisted of paper flyers that were handed out mere days before the event, as if a travelling carnival was about to rock up. It was unusual, to say the least. These shows were notoriously messy, and long, and changeable, and odd.

In short, they were great. Truly great.

The modesty and mystique of it all meant that these shows have passed into legend – the live recordings of these performances are regarded as some of Dylan’s very best work. And so, surely, both Dylan’s and White’s defiant tours teach us something - they teach us that there’s a good kind of small. Indeed, there is a great kind of small. They suggest that ‘big’ doesn’t necessarily (and certainly doesn’t exclusively) equate to ‘success’.

What if rumours, reviews, and recordings of a show played to 2,000 people could have more impact than a show played to 100,000? What if the intimacy and connection formed in town halls and tiny clubs rippled into the decades to come? It’s an upside-down way to think of things, but what if the greatest cultural moments were the ones barely anyone saw? What if (and stay with me here, especially you swifties. I’m one of you) these mega-tours are actually quenching creative mastery? What if the smartest thing an artist could do was defy all the rules? What if humility is the source of all greatness?

We seem to have got to a place where we’re surprised that Islington Assembly Hall could be the backdrop to Jack White doing something truly special. And so, I wonder - it’s proper counter-cultural stuff, but do we need to learn to not despise the small things?

Are Jack and Bob the odd ones, for kidding themselves into thinking that small can still be successful? Or are we the odd ones, for ever assuming otherwise?

Review

Addiction

Community

Culture

Film & TV

13 May 2025

4 min read

This City is Ours – truth and lies about the global drugs trade

The drug-dealing family drama reflects the impact of the drugs world.

Henry Corbett

Henry Corbett, a vicar in Liverpool and chaplain to Everton Football Club.

Family saga.

BBC.

I asked a thoughtful Scouser and cinephile “What do you think of This City is Ours? – the crime drama TV series set in Liverpool. I wondered if he would hate all the talk of drugs, the power games, the violence and that the series about a global trade is located in our city.

“Well, it’s true.”

As a priest in Liverpool, I have taken the funerals of drug dealers and users, including one where the family quoted me Jesus’ saying, “Those who live by the sword will die by the sword.” I have known too many people caught up first in the heroin trade of the 1980s and then more recently with cocaine.

I agreed that the series is truthful, and on many levels. Those involved in the criminal world of illegal drugs are still people.

I remember Peter (not his real name) who I knew when he was a young lad in the youth club I helped with. He was sitting in our kitchen with a mug of tea. He had bruises all over his face because of a drugs debt he hadn’t paid. One of my daughters came in to get something out of the fridge, and Peter apologised to her for the state of his face, explained it was because of being involved in drugs, and advised her strongly against it. He then asked after her interests and what she enjoyed and was ‘made up’ – happy - when she spoke of liking art. My daughter never forgot that conversation. She learned that people in the drugs trade were still people and could be kind, and that the illegal drugs world was to be avoided. People are both made in the image of God, capable of love and concern, and also flawed and able to be drawn into a trade that affects people so badly across the world.

So, the eight episodes of the first series of This City Is Ours show that the global criminal world of illegal drugs is brutal, violent and full of jeopardy. There are chilling deaths, executions, and vengeance. All truthful to that world. There are power struggles and a vicious family succession battle too. But there are also scenes of the same family at the dinner table, of the longing for a baby with a girlfriend who is very much loved. One moment a character is a hard-hearted killer and the next moment a tender partner. That is so truthful to the different compartments that people can live in: someone can be a loving son who cares for their mother and a ruthless power-hungry toxic gangster.

The consequences of that unnecessary “necessary” action are tragic.

A further truth that I see at every funeral is the ripple effect on partners, siblings, parents, the wider family, and friends, and outward across the community. Every episode of the show features family members: some in the gang, some outside the gang, some wanting a cut of the lucrative proceeds, others desperate to get out from this dangerous, chilling world. What we do can massively affect others close to us. So often family and friends, and a community, must live with the consequences of actions taken in a criminal underworld they are often excluded from and fearful of. Even young children can be affected and dragged into a battle for power.

So, there are truths, but what about the lies? Here’s two stand outs:

“Are we safe?” “Yes, babe.”

We know they are not safe. Definitely not. There’s a target on your back, and often on the family’s back as well.

And the second:

“It was necessary”. Or “f***ing necessary”.

No, it wasn’t. He didn’t have to become engaged in a succession struggle for power, money, and control. He didn’t have to kill someone he looked up to, respected, even loved. The consequences of that unnecessary “necessary” action are tragic.

Then there is the third lie about loyalty and trust. That false sense of being in a gang that will look after you and look out for you, that will secure your future and give you a sense of being someone who counts. From early on, this series shows that people are expendable, can be shot and tossed over a cliff, and that person you looked up to may be an informant to the police. That is maybe how they have stayed out of prison.

A fourth lie the series so truthfully nails is the notion that it is easy to walk away once you have seen through the attractions of money, of Spanish villas, of designer gear, of fragile power. It very often isn’t. You may desperately want a worthwhile life that brings good not bad, peace not killings, a freedom from looking over your shoulder and from a troubled conscience. But there may be money demanded by your supplier, there may be enemies you have made along the way. I have known people successfully move away from it all but that has often only been after a spell in prison, and with a sound alternative - whether a job to keep, a daughter to look after, or a move away.

Wisdom is a much-valued quality throughout history. Five of the Bible’s 66 books are often called Wisdom books and Jesus called Christians to be “wise as serpents and innocent as doves.” This City is Ours is beautifully shot, expertly scripted, brilliantly acted, and it truthfully lifts the lid on the world of the drug-dealing criminal underworld and on some of the lies peddled in that world. And I did explain in the funeral service that when Jesus said “Those who live by the sword will die by the sword” he was not recommending that way of life but warning against it.