Article
Creed
Idolatry
Sport
5 min read

Idols or idiots? Why sporting stars cannot bear the weight we place on them

Why it’s wise to know their place, and ours, in the universe.

Graham is the Director of the Centre for Cultural Witness and a former Bishop of Kensington.

A professional footballer wearign a red top stands proudly beneath a white and black banner.
Marcus Rashford's Who I Really Am video.
The Players' Tribune.

I wouldn’t know, being a fairly average but enthusiastic player of many sports - but the life of a top footballer must be one of extremes. There are the physical sacrifices to be made in hours in the gym, honing skills in daily training, pushing your body towards fitness, maintaining the tuning of your body so it peaks just at the right time on match day. On the other hand, there is the boredom of afternoons after training with little to do but play FIFA 23 on the X Box, or finding ways to spend the vast amounts of money that comes to the average Premier League footballer. 

But perhaps even more, there is the way the public treats you. You swing between idol or idiot pretty quickly. Take Marcus Rashford. Last season, he could not stop scoring - 30 goals in 56 games for Manchester United & England, including three at the World Cup. Confidence was sky high, he was making the runs and finding the positions that enabled him to rack up the goals. This season, it has all changed. He seems listless, lacking in confidence. At the time of writing he has only scored five goals all season, (Erling Haaland has scored 17, Mo Salah 15). Every move or sign of body language is dissected by pundits or on social media, and he is no longer a sure starter for his club – an unheard of possibility last season.  And there was the famous bender that he went on in a night out in Belfast a few weeks ago - a sign that something somewhere is wrong. 

We have always tried to turn sports stars into idols. George Best was perhaps the first truly global, fully marketed star with a public image, idolised by both football fans and women (at the time, the two groups were much more distinct than they are today). Until, that is, his spectacular fall from grace. Soon after he reached the pinnacle of winning the European Cup with Manchester United in 1968, the descent began. He went out too much, lost his focus, made bad choices, left United and after various haphazard spells with a slew of clubs across the world including Fulham, Stockport County and the San Jose Earthquakes (yes, even them), he become a professional playboy, unable to control his alcoholism, appearing drunk on TV chat shows, being jailed for drunk driving until his tragic early death aged just 59 in 2005. 

None of us are capable of taking on the worship of others, because we will always disappoint in the end. 

The ability to do things we ordinary mortals cannot do inevitably leads us to idolise such people. Crowds perform the lowering of outstretched arms in semi-mock worship. Encomiums are written in the media on the extraordinary talent on display. Hopes are invested that this person will lead their club or country to sporting immortality.  

Yet at other times, they are vilified as idiots. The David Beckham Netflix documentary series is a salutary reminder of the astonishingly vindictive public treatment he received after getting sent off playing for England in the World Cup Quarter Final against Argentina in 1998. Perhaps now, with our increased awareness of mental health, the reaction would not be so vile, but the treatment of the England players who missed penalties in the Final of the Euros in 2020 warns us against too much complacency.  

If you’ve ever met a sports star in the flesh and spent any time talking to them (I’ve met a few) what strikes you is how ordinary they are. They may be shy, awkward, embarrassed - a bit like the rest of us, They may be able to perform physical feats that you can’t do, but I bet there are things you can do that they can’t, and that they wish they could do. Your talents may not be so much in demand and not attract as much financial reward, but just like you, they have their fears, anxieties, weaknesses and quirks. As we learnt from Netflix, David Beckham can’t go to bed without cleaning every surface in the kitchen and having his shirts lined up in colour co-ordinated rows. 

Sports stars are neither idols nor idiots. They are people. People who enjoy praise, so that it can go to their heads, but get hurt when they read vile things said about them. None of us are capable of taking on the worship of others, because we will always disappoint in the end. It is why Christian faith is so insistent on the danger of idolatry in all forms – taking something created by God and making it into a god. Theologian James KA Smith warns of the danger for a culture that has given up on God: "it is precisely when your ultimate conviction is that there is no eternal that you are most prone to absolutize the temporal." As St Augustine put it, paganised cultures tend to take created things and turn them into idols, and idols always disappoint, or even worse enslave.  

A vital part of Christian wisdom has always been to know our place within the universe – that we are called to the dignity of taking responsibility for, exercising a kind of benign dominion over the rest of creation, looking after it and caring for it on behalf of the Creator. Yet at the same time, we are ‘a little lower than the angels’ and certainly less than God. We are not self-created, free to rise as high as we can, aiming for the stars.  

On my regular journey into London some while ago, I used to pass a primary school that promised prospective parents that with the help of their teachers, there was ‘no limit to what your child can achieve’. It’s that kind of empty rhetoric that is so dangerous – it is bound to lead to a sense of disappointment when your beloved offspring doesn’t become a hot-shot lawyer, a brain surgeon, a wealthy banker or a sporting hero, but ends up serving behind a till in Tescos, or nursing the sick in a hospital, even though these jobs are just as valuable and essential for society as the better-paid ones. However gifted we are, there are things we cannot do, and will never do. All of us are frail vessels, with remarkable abilities, whether physical, social or intellectual, with the capacity for extraordinary acts of love and compassion, yet also liable to give into temptation to lie, cheat, or steal, as likely to let down our friends as much as to be loyal to them. 

Knowing our place in the world would stop us exalting our sporting heroes too high, or lambasting them as so low – raising them to heaven, or sending them to hell – that was never our job but God’s.  It would restore them as not idols or idiots but people – loved sinners if you like – with a high calling and remarkable abilities, yet with moral frailties and feebleness at the same time – just like us.  

1,000th Article
AI
Creed
Death & life
Digital
6 min read

AI deadbots are no way to cope with grief

The data we leave in the cloud will haunt and deceive those we leave behind.

Graham is the Director of the Centre for Cultural Witness and a former Bishop of Kensington.

A tarnished humaniod robot rests its head to the side, its LED eyes look to the camera.
Nicholas Fuentes on Unsplash.

What happens to all your data when you die? Over the years, like most people, I've produced a huge number of documents, letters, photos, social media posts, recordings of my voice, all of which exist somewhere out there in the cloud (the digital, not the heavenly one). When I die, what will happen to it all? I can't imagine anyone taking the time to climb into my Dropbox folder or Instagram account and delete it all? Does all this stuff remain out there cluttering up cyberspace like defunct satellites orbiting the earth?  

The other day I came across one way it might have a future - the idea of ‘deadbots’. Apparently, AI has now developed to such an extent that it can simulate the personality, speech patterns and thoughts of a deceased person. In centuries past, most people did not leave behind much record of their existence. Maybe a small number of possessions, memories in the minds of those who knew them, perhaps a few letters. Now we leave behind a whole swathe of data about us. AI is now capable of taking all this data and creating a kind of animated avatar, representing the deceased person, known as a ‘deadbot’ or even more weirdly, a ‘griefbot’. 

You can feel the attraction. An organisation called ‘Project December’ promises to ‘simulate the dead’, offering a ghostly video centred around the words ‘it’s been so long: I miss you.’ For someone stricken with grief, wondering whether there's any future in life now that their loved one has gone, feeling the aching space in the double bed, breakfast alone, the silence where conversation once filled the air, the temptation to be able to continue to interact and talk with a version of the deceased might be irresistible. 

There is already a developing ripple of concern about this ‘digital afterlife industry’. A recent article in Aeon explored the ethical dilemmas. Researchers in Cambridge University have already called for the need for safety protocols against the social and psychological damage that such technology might cause. They focus on the potential for unscrupulous marketers to spam surviving family or friends with the message that they really need XXX because ‘it's what Jim would have wanted’. You can imagine the bereaved ending up being effectively haunted by the ‘deadbot’, and unable to deal with grief healthily. It can be hard to resist for those whose grief is all-consuming and persistent. 

Yet it's not just the financial dangers, the possibility of abuse that troubles me. It's the deception involved which seems to me to operate in at a number of ways. And it's theology that helps identify the problems.  

The offer of a disembodied, AI-generated replication of the person is a thin paltry offering, as dissatisfying as a Zoom call in place of a person-to-person encounter. 

An AI-generated representation of a deceased partner might provide an opportunity for conversation, but it can never replicate the person. One of the great heresies of our age (one we got from René Descartes back in the seventeenth century) is the utter dualism between body and soul. It is the idea that we have some kind of inner self, a disembodied soul or mind which exists quite separately from the body. We sometimes talk about bodies as things that we have rather than things that we are. The anthropology taught within the pages of the Bible, however, suggests we are not disembodied souls but embodied persons, so much so that after death, we don't dissipate like ethereal ‘software’ liberated from the ‘hardware’ of the body, but we are to be clothed with new resurrection bodies continuous with, but different from the ones that we possess right now. 

We learned about the importance of our bodies during the COVID pandemic. When we were reduced to communicating via endless Zoom calls, we realised that while they were better than nothing, they could not replicate the reality of face-to-face bodily communication. A Zoom call couldn't pick up the subtle messages of body language. We missed the importance of touch and even the occasional embrace. Our bodies are part of who we are. We are not souls that happen to temporarily inhabit a body, inner selves that are the really important bit of us, with the body an ancillary, malleable thing that we don't ultimately need. The offer of a disembodied, AI-generated replication of the person is a thin paltry offering, as dissatisfying as a virtual meeting in place of a person-to-person encounter. 

Another problem I have with deadbots, is that they fix a person in time, like a fossilised version of the person who once lived. AI can only work with what that person has left behind - the recordings, the documents, the data which they produced while they were alive. And yet a crucial part of being human is the capacity to develop and change. As life continues, we grow, we shift, our priorities change. Hopefully we learn greater wisdom. That is part of the point of conversation, that we learn things, it changes us in interaction with others. There is the possibility of spiritual development of maturity, of redemption. A deadbot cannot do that. It cannot be redeemed, it cannot be transformed, because it is, to quote U2, stuck in a moment, and you can’t get out of it.  

This is all of a piece with a general trajectory in our culture which is to deny the reality of death. For Christians, death is an intruder. Death - or at least the form in which we know it, that of loss, dereliction, sadness - was not part of the original plan. It doesn't belong here, and we long for the day when one day it will be banished for good. You don’t have to be a Christian to feel the pain of grief, but paradoxically it's only when you have a firm sense of hope that death is a defeated enemy, that you can take it seriously as a real enemy. Without that hope, all you can do is minimise it, pretend it doesn't really matter, hold funerals that try to be relentlessly cheerful, denying the inevitable sense of tragedy and loss that they were always meant to express.  

Deadbots are a feeble attempt to try to ignore the deep gulf that lies between us and the dead. In one of his parables, Jesus once depicted a conversation between the living and the dead:  

“between you and us a great chasm has been fixed, so that those who might want to pass from here to you cannot do so, and no one can cross from there to us.”  

Deadbots, like ‘direct cremations’, where the body is disposed without any funeral, denying the bereaved the chance to grieve, like the language around assisted dying that death is ‘nothing at all’ and therefore can be deliberately hastened, are an attempt to bridge that great chasm, which, this side of the resurrection, we cannot do. 

Deadbots in one sense are a testimony to our remarkable powers of invention. Yet they cannot ultimately get around our embodied nature, offer the possibility of redemption, or deal with the grim reality of death. They offer a pale imitation of the source of true hope - the resurrection of the body, the prospect of meeting our loved ones again, yet transformed and fulfilled in the presence of God, even if it means painful yet hopeful patience and waiting until that day. 

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